Rascasse Audience Intelligence

Jacksonville, Florida Audience in United States

A data profile of the people who buy, follow and care about Jacksonville, Florida in United States — modelled from more than twelve digital signal sources. Jacksonville, Florida has an estimated audience of 15,248,302 people in United States.

#127among POI in United States#200in Travel & Leisure

The average Jacksonville, Florida fan in United States is 43.2 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, Georgia, Texas.

Top brand affinities include FedEx, Weather forecasting, Masters Tournament, with strongest over-indexing on FedEx (4.02× the country average).

Demographically, the Jacksonville, Florida audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jacksonville, Florida fan in United States is balanced, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for FedEx.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jacksonville, Florida profile in United States.

Audience size
15.2M
in United States
Gender
52.7%♀
47.3% male
Age
43.2
average years
Country rank
#2291
POI in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jacksonville, Florida fans

52.7% are female, 47.3% are male, average age 43.2.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for Jacksonville, Florida audience in United States
MetricValue
Female52.7%
Male47.3%
Average age43.2
Estimated audience size15,248,302
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Jacksonville, Florida audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3919%
40-4924%
50+29%
Fig. 04

Worldwide distribution

82.5%

of the worldwide Jacksonville, Florida audience comes from United States.

Worldwide audience distribution share by country for Jacksonville, Florida
CountryShare
United States82.5%
United Kingdom3.0%
Canada2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jacksonville, Florida audience in United States is strongest.

Fig. 05

Top regions by affinity

Jacksonville, Florida fans by region: top regions in United States
#RegionReachAffinity×
01Florida~7M6.99×
02Georgia~1.5M2.85×
03South Carolina~500K1.99×
04North Carolina~900K1.95×
05Alabama~400K1.95×
06Arkansas~200K1.85×
07Mississippi~100K1.08×
08Virginia~400K1.05×
09Tennessee~300K1.04×
10Washington, District of Columbia~50K1.03×
11Louisiana~200K1.02×
12Oregon~200K0.99×
13Illinois~500K0.98×
14Maryland~200K0.88×
15Texas~1M0.87×
16Alaska~30K0.85×
17Massachusetts~200K0.83×
18Missouri~200K0.82×
19Kentucky~200K0.82×
20New York~700K0.81×
21Indiana~200K0.81×
22Ohio~400K0.78×
23New Jersey~300K0.78×
24Arizona~200K0.77×
25West Virginia~50K0.77×
26Rhode Island~40K0.77×
27Pennsylvania~400K0.75×
28Minnesota~200K0.75×
29Connecticut~100K0.75×
30Kansas~90K0.75×
31Iowa~90K0.74×
32New Hampshire~40K0.74×
33Delaware~30K0.74×
34Vermont~20K0.73×
35Colorado~200K0.72×
36Washington~200K0.70×
37Wisconsin~200K0.70×
38Nebraska~50K0.70×
39Maine~40K0.70×
40Michigan~300K0.69×
41North Dakota~20K0.68×
42Oklahoma~100K0.66×
43South Dakota~20K0.64×
44Nevada~90K0.62×
45New Mexico~50K0.62×
46Utah~80K0.61×
47Idaho~50K0.61×
48California~1M0.60×
49Montana~30K0.60×
50Hawaii~40K0.57×
Fig. 06

Affinity by region

Affinity by region — Jacksonville, Florida, United States
0.57×1.00×6.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jacksonville, Florida audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jacksonville, Florida audience
#·InterestCategoryAffinity×
01FedExBusiness & Career4.02×
02Winn-DixieShopping4.02×
03Weather forecastingHome & Garden3.58×
04Ryder CupSports3.24×
05Masters TournamentSports3.03×
06Sustainable energyHome & Garden2.78×
07Renewable energyBusiness & Career2.48×
08Solar energyHome & Garden2.25×
09Real propertyHome & Garden2.23×
10FandomLiterature2.15×
11HatFashion & Accessoires2.06×
12Mortgage loansBusiness & Career1.92×
13CBS SportsMovies & TV1.87×
14Pizza HutFood & Beverages1.81×
15InnovationBusiness & Career1.81×
16Vehicle insuranceCars & Mobility1.79×
17TicketmasterTravel & Leisure1.68×
18SubwayFood & Beverages1.66×
19Domino's PizzaFood & Beverages1.59×
20UniversityBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jacksonville, Florida audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jacksonville, Florida audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.00×
Convenience OrientationPREMIUM1.49×
Family OrientationCONSERVATISM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jacksonville, Florida audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.80×
Luxury OrientationPREMIUM0.82×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jacksonville, Florida have in United States?

Jacksonville, Florida has an estimated audience of 15,248,302 people in United States, concentrated in Florida and Georgia.

02

What is the gender split and age of Jacksonville, Florida fans?

52.7% of Jacksonville, Florida fans are female, 47.3% are male, with an average age of 43.2 years.

03

Which brands do Jacksonville, Florida fans like most?

Jacksonville, Florida fans show strongest brand affinity for FedEx (4.02×), Weather forecasting (3.58×), and Masters Tournament (3.03×) over the country average.

04

Where do Jacksonville, Florida fans live in United States?

Jacksonville, Florida fans in United States are most concentrated in Florida (reach ~7M), Georgia (reach ~1.5M), and Texas (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Jacksonville, Florida fans also like?

Beyond Jacksonville, Florida itself, the audience over-indexes on Weather forecasting (3.58×), Masters Tournament (3.03×), Mortgage loans (1.92×), and Pizza Hut (1.81×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jacksonville, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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