Jacksonville, Florida Audience in United States

Jacksonville, Florida logo

Jacksonville, Florida has an estimated audience of 15,248,302 people in United States. 52.7% are female, 47.3% are male, average age 43.2. Top regions: Florida, Georgia, Texas. Top brand affinities: Bank account, Nebraska Cornhuskers football, Jesse Plemons, Urban horticulture, Kenosha, Wisconsin.

The average Jacksonville, Florida fan in United States is 43.2 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Georgia, Texas. Top brand affinities include Bank account, Nebraska Cornhuskers football, Jesse Plemons, with strongest over-indexing on Bank account (1.94× the country average). Demographically, the Jacksonville, Florida audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Jacksonville, Florida fans

Demographic split for Jacksonville, Florida audience in United States
MetricValue
Female52.7%
Male47.3%
Average age43.2
Estimated audience size15,248,302

Audience persona

The typical Jacksonville, Florida fan in United States is balanced, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Jacksonville, Florida in United States
RegionReachAffinity
Florida7,564,6457.33×
Georgia1,417,4423.02×
Texas1,215,3210.93×
California1,060,9800.63×
North Carolina958,9032.09×
New York719,6430.84×
Illinois530,3151.04×
South Carolina456,0251.99×
Alabama413,4601.94×
Pennsylvania390,2590.76×
Virginia389,7961.05×
Ohio338,0100.72×
New Jersey312,0230.8×
Tennessee298,7600.98×
Michigan266,4360.67×
Massachusetts253,3250.84×
Arizona244,0030.78×
Arkansas237,7361.89×
Maryland234,3500.89×
Washington218,1850.71×
Indiana211,4640.76×
Louisiana185,4640.94×
Missouri179,5470.73×
Oregon179,2481.03×
Colorado176,2420.73×
Minnesota165,4000.76×
Wisconsin158,9690.69×
Kentucky131,1420.69×
Mississippi110,4020.88×
Connecticut108,4180.71×
Oklahoma105,1310.62×
Nevada90,0690.61×
Kansas82,3350.69×
Iowa78,1220.62×
Utah77,2170.57×
West Virginia47,1990.66×
Washington, District of Columbia46,5541.02×
Nebraska45,4180.59×
New Mexico42,9160.56×
New Hampshire41,2150.69×
Idaho39,4210.52×
Hawaii35,0830.54×
Rhode Island34,7700.72×
Maine33,6180.62×
Delaware28,8520.69×
Alaska25,1510.77×
Montana21,1490.5×
South Dakota18,5140.53×
North Dakota17,4010.56×
Vermont17,0990.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jacksonville, Florida audience
BrandAffinityCategory
Bank account1.94×Business & Career
Nebraska Cornhuskers football1.87×Sports
Jesse Plemons1.74×Movies & TV
Urban horticulture1.51×Home & Garden
Kenosha, Wisconsin4.64×Travel & Leisure
Captain America (1990 film)1.74×Movies & TV
Home staging1.97×Home & Garden
Charlamagne Tha God3.3×Movies & TV
Glossier1.64×Beauty & Wellness
Jeep Wagoneer1.74×Cars & Mobility
Ulysses S. Grant1.86×Politics & Society
Chili con carne2.4×Food & Beverages
Kerang2.03×Travel & Leisure
Kodiak, Alaska2.3×Travel & Leisure
Keeper (password manager)1.72×Technology & Electronics
Keith Stanfield1.75×Movies & TV
Viator1.52×Travel & Leisure
Holt Renfrew3.46×Shopping
Hayward, California2.77×Travel & Leisure
Ellen Burstyn2.23×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jacksonville, Florida audience
TraitClusterScore
PatriotismCONSERVATISM1.45
Early Adopter MentalityPOWER1.24
ExtroversionTHRILL1.22
Price SensitivityPREMIUM1.18
SustainabilityBALANCE1.16
Community OrientationOPEN1.14

Worldwide distribution

Worldwide audience distribution share by country for Jacksonville, Florida
CountryShare
United States82.5%
United Kingdom3.0%
Canada2.3%

See Jacksonville, Florida audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Jacksonville, Florida have in United States?

Jacksonville, Florida has an estimated audience of 15,248,302 people in United States, concentrated in Florida and Georgia.

What is the gender split and age of Jacksonville, Florida fans?

52.7% of Jacksonville, Florida fans are female, 47.3% are male, with an average age of 43.2 years.

Which brands do Jacksonville, Florida fans like most?

Jacksonville, Florida fans show strongest brand affinity for Bank account (1.94×), Nebraska Cornhuskers football (1.87×), and Jesse Plemons (1.74×) over the country average.

Where do Jacksonville, Florida fans live in United States?

Jacksonville, Florida fans in United States are most concentrated in Florida (reach 7,564,645), Georgia (reach 1,417,442), and Texas (reach 1,215,321). These three regions account for the largest share of the active audience.

What other brands do Jacksonville, Florida fans also like?

Beyond Jacksonville, Florida itself, the audience over-indexes on Nebraska Cornhuskers football (1.87×), Jesse Plemons (1.74×), Urban horticulture (1.51×), and Kenosha, Wisconsin (4.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jacksonville, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.