Rascasse Audience Intelligence

Jammu and Kashmir Audience in United States

A data profile of the people who buy, follow and care about Jammu and Kashmir in United States — modelled from more than twelve digital signal sources. Jammu and Kashmir has an estimated audience of 2,022,447 people in United States.

#1102among POI in United States#1104in Travel & Leisure

The average Jammu and Kashmir fan in United States is 41.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Discount Tire, Hardware store, Used car, with strongest over-indexing on Discount Tire (2.19× the country average).

Demographically, the Jammu and Kashmir audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Career Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jammu and Kashmir fan in United States is balanced, around 41.6 years old, with strong Career Orientation tendencies and a notable affinity for Discount Tire.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jammu and Kashmir profile in United States.

Audience size
2M
in United States
Gender
47.0%♀
53.0% male
Age
41.6
average years
Country rank
#14110
POI in United States
Fig. 01

Search interest · 12-month trend

-73%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jammu and Kashmir fans

47.0% are female, 53.0% are male, average age 41.6.

Fig. 02

Gender split

47.0%
Female
53.0%
Male
Demographic split for Jammu and Kashmir audience in United States
MetricValue
Female47.0%
Male53.0%
Average age41.6
Estimated audience size2,022,447
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Jammu and Kashmir audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3920%
40-4924%
50+24%
Fig. 04

Worldwide distribution

16.5%

of the worldwide Jammu and Kashmir audience comes from United States.

Worldwide audience distribution share by country for Jammu and Kashmir
CountryShare
India39.4%
United States16.5%
Japan8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jammu and Kashmir audience in United States is strongest.

Fig. 05

Top regions by affinity

Jammu and Kashmir fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K2.17×
02New Jersey~100K1.91×
03Washington~70K1.70×
04Massachusetts~60K1.61×
05Virginia~80K1.54×
06New York~200K1.49×
07California~300K1.45×
08Illinois~90K1.28×
09Maryland~40K1.25×
10Texas~200K1.21×
11Connecticut~20K1.16×
12Pennsylvania~70K1.08×
13Georgia~70K1.08×
14Colorado~30K1.08×
15Oregon~20K1.07×
16Vermont~4K1.07×
17New Hampshire~8K1.06×
18Michigan~60K1.05×
19Minnesota~30K1.03×
20Utah~20K1.02×
21Rhode Island~6K1.00×
22Alaska~4K0.99×
23Delaware~5K0.98×
24Ohio~60K0.97×
25North Carolina~60K0.97×
26Kansas~20K0.95×
27Maine~7K0.94×
28Montana~5K0.94×
29Wisconsin~30K0.92×
30Iowa~20K0.92×
31Arizona~40K0.91×
32North Dakota~4K0.91×
33Idaho~9K0.90×
34South Dakota~4K0.90×
35Indiana~30K0.89×
36Hawaii~8K0.89×
37Florida~100K0.87×
38Missouri~30K0.87×
39Arkansas~10K0.87×
40Nebraska~9K0.86×
41West Virginia~8K0.85×
42New Mexico~9K0.84×
43Oklahoma~20K0.83×
44Tennessee~30K0.82×
45Kentucky~20K0.82×
46Mississippi~10K0.81×
47Nevada~20K0.79×
48South Carolina~20K0.77×
49Alabama~20K0.76×
50Louisiana~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Jammu and Kashmir, United States
0.75×1.00×2.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jammu and Kashmir audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jammu and Kashmir audience
#·InterestCategoryAffinity×
01Jet skiSports2.51×
02Automobile repair shopCars & Mobility2.21×
03Discount TireShopping2.19×
04Private equityBusiness & Career2.18×
05Hardware storeHome & Garden1.95×
06Employment websiteBusiness & Career1.93×
07Rail transportTravel & Leisure1.89×
08Efficient energy useTechnology & Electronics1.89×
09Air pollutionHealth1.79×
10Garden furnitureHome & Garden1.77×
11LED lampHome & Garden1.74×
12Employment agencyBusiness & Career1.69×
13Public transportCars & Mobility1.68×
14Home insuranceBusiness & Career1.59×
15Career developmentBusiness & Career1.56×
16Used carCars & Mobility1.55×
17Lowe'sShopping1.55×
18Health insuranceBusiness & Career1.53×
19Life insuranceBusiness & Career1.52×
20Credit (finance)Business & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jammu and Kashmir audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jammu and Kashmir audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.87×
DIY MentalityTHRILL1.58×
Community OrientationOPEN1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jammu and Kashmir audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.40×
MindfulnessBALANCE0.65×
Luxury OrientationPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jammu and Kashmir have in United States?

Jammu and Kashmir has an estimated audience of 2,022,447 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Jammu and Kashmir fans?

47.0% of Jammu and Kashmir fans are female, 53.0% are male, with an average age of 41.6 years.

03

Which brands do Jammu and Kashmir fans like most?

Jammu and Kashmir fans show strongest brand affinity for Discount Tire (2.19×), Hardware store (1.95×), and Used car (1.55×) over the country average.

04

Where do Jammu and Kashmir fans live in United States?

Jammu and Kashmir fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Jammu and Kashmir fans also like?

Beyond Jammu and Kashmir itself, the audience over-indexes on Hardware store (1.95×), Used car (1.55×), Rail transport (1.89×), and Credit (finance) (1.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Jammu and Kashmir audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jammu and Kashmir. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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