Jefferson City, Missouri Audience in United States
Jefferson City, Missouri has an estimated audience of 812,187 people in United States. 57.0% are female, 43.0% are male, average age 40.6. Top brand affinities: st louis blues, St. Louis Cardinals, Arizona Cardinals, Kansas City Chiefs, Kansas City Royals.
Top brand affinities include st louis blues, St. Louis Cardinals, Arizona Cardinals, with strongest over-indexing on st louis blues (20.9× the country average). Demographically, the Jefferson City, Missouri audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Community Orientation, Career Orientation.
Category: Travel & Leisure · Type: POI · Subtype: Department store
Demographics of Jefferson City, Missouri fans
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 40.6 |
| Estimated audience size | 812,187 |
Audience persona
The typical Jefferson City, Missouri fan in United States is more female, around 40.6 years old, with strong Community Orientation tendencies and a notable affinity for st louis blues.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| st louis blues | 20.9× | Sports |
| St. Louis Cardinals | 8.73× | Sports |
| Arizona Cardinals | 6.12× | Sports |
| Kansas City Chiefs | 2.4× | Sports |
| Kansas City Royals | 4.48× | Sports |
| Sporting Kansas City | 8.75× | Sports |
| Solar power | 1.64× | Home & Garden |
| Private equity | 1.87× | Business & Career |
| Flea market | 1.56× | Home & Garden |
| National Rifle Association | 1.81× | Politics & Society |
| Butcher | 1.53× | Food & Beverages |
| Holiday Inn | 1.7× | Travel & Leisure |
| Washington Nationals | 1.73× | Sports |
| Toronto Maple Leafs | 2.13× | Sports |
| Makita | 1.75× | Home & Garden |
| Reba McEntire | 1.57× | Music & Radio |
| Tim McGraw | 1.53× | Music & Radio |
| Franklin Graham | 1.84× | Politics & Society |
| Luc Besson | 1.62× | Movies & TV |
| Florida Georgia Line | 1.75× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.39 |
| Career Orientation | POWER | 1.31 |
| DIY Mentality | THRILL | 1.22 |
| Tradition | CONSERVATISM | 1.2 |
| Family Orientation | CONSERVATISM | 1.15 |
| Individualism | JOY | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 98.6% |
| Germany | 0.9% |
| Italy | 0.5% |
See Jefferson City, Missouri audiences in other countries
- Jefferson City, Missouri — Germany
- Jefferson City, Missouri — United Kingdom
- Jefferson City, Missouri — France
- Jefferson City, Missouri — Italy
- Jefferson City, Missouri — Spain
- Jefferson City, Missouri — Brazil
- Jefferson City, Missouri — Japan
- Jefferson City, Missouri — South Korea
- Jefferson City, Missouri — India
More Department store audiences in United States
- Macy's (79,019,110)
- Washington, D.C. (18,385,412)
- Micro Center (14,529,596)
- Liberty (14,134,319)
- Cleveland (14,108,523)
How to read this data
Audience size is the estimated number of people in United States who actively search for Jefferson City, Missouri. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.