Rascasse Audience Intelligence

Jefferson City, Missouri Audience in United States

A data profile of the people who buy, follow and care about Jefferson City, Missouri in United States — modelled from more than twelve digital signal sources. Jefferson City, Missouri has an estimated audience of 812,187 people in United States.

#99among Department store in United States#2545among POI in United States#2060in Travel & Leisure

The average Jefferson City, Missouri fan in United States is 40.6 years old, more female, and lives primarily in Missouri.

The audience is concentrated in Missouri, Illinois, Texas.

Top brand affinities include st louis blues, St. Louis Cardinals, Arizona Cardinals, with strongest over-indexing on st louis blues (28.52× the country average).

Demographically, the Jefferson City, Missouri audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jefferson City, Missouri fan in United States is more female, around 40.6 years old, with strong Career Orientation tendencies and a notable affinity for st louis blues.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jefferson City, Missouri profile in United States.

Audience size
812K
in United States
Gender
57.0%♀
43.0% male
Age
40.6
average years
Country rank
#27189
POI in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jefferson City, Missouri fans

57.0% are female, 43.0% are male, average age 40.6.

Fig. 02

Gender split

57.0%
Female
43.0%
Male
Demographic split for Jefferson City, Missouri audience in United States
MetricValue
Female57.0%
Male43.0%
Average age40.6
Estimated audience size812,187
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Jefferson City, Missouri audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3920%
40-4924%
50+22%
Fig. 04

Worldwide distribution

98.5%

of the worldwide Jefferson City, Missouri audience comes from United States.

Worldwide audience distribution share by country for Jefferson City, Missouri
CountryShare
United States98.5%
Germany0.9%
Italy0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jefferson City, Missouri audience in United States is strongest.

Fig. 05

Top regions by affinity

Jefferson City, Missouri fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~300K20.28×
02Kansas~20K3.26×
03Iowa~20K2.50×
04Arkansas~20K2.40×
05Nebraska~8K1.98×
06Illinois~40K1.47×
07Oklahoma~10K1.29×
08South Dakota~2K1.01×
09Vermont~1K0.88×
10Alaska~2K0.87×
11North Dakota~1K0.85×
12Delaware~2K0.84×
13Hawaii~3K0.82×
14Rhode Island~2K0.82×
15Montana~2K0.81×
16Maine~2K0.79×
17Washington, District of Columbia~2K0.79×
18West Virginia~3K0.78×
19New Hampshire~2K0.78×
20Tennessee~10K0.77×
21Mississippi~5K0.77×
22Idaho~3K0.74×
23Wisconsin~9K0.73×
24Minnesota~8K0.73×
25New Mexico~3K0.71×
26Indiana~10K0.70×
27Kentucky~7K0.70×
28Colorado~8K0.66×
29Utah~5K0.62×
30Louisiana~6K0.61×
31Connecticut~5K0.61×
32Alabama~7K0.60×
33Nevada~5K0.60×
34Oregon~5K0.57×
35South Carolina~7K0.55×
36Arizona~8K0.50×
37Maryland~7K0.50×
38Virginia~10K0.48×
39Texas~30K0.46×
40Georgia~10K0.46×
41Ohio~10K0.46×
42Michigan~10K0.46×
43Washington~8K0.46×
44Massachusetts~7K0.46×
45North Carolina~10K0.44×
46New Jersey~9K0.43×
47Pennsylvania~10K0.40×
48Florida~20K0.36×
49New York~20K0.35×
50California~20K0.27×
Fig. 06

Affinity by region

Affinity by region — Jefferson City, Missouri, United States
0.27×1.00×20.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jefferson City, Missouri audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jefferson City, Missouri audience
#·InterestCategoryAffinity×
01st louis bluesSports28.52×
02Sporting Kansas CitySports10.66×
03St. Louis CardinalsSports9.30×
04Arizona CardinalsSports5.02×
05Private equityBusiness & Career3.37×
06Non-alcoholic beverageFood & Beverages2.63×
07Rail transportTravel & Leisure2.43×
08Hardware storeHome & Garden2.35×
09Charitable organizationPolitics & Society2.30×
10Kansas City ChiefsSports2.29×
11PharmacyBusiness & Career2.05×
12Britney SpearsMusic & Radio2.02×
13Nonprofit organizationPolitics & Society1.89×
14Life insuranceBusiness & Career1.89×
15Health insuranceBusiness & Career1.89×
16Veterinary medicineBusiness & Career1.79×
17TraditionPolitics & Society1.77×
18SupermarketShopping1.70×
19GrillingFood & Beverages1.62×
20Online newspaperNews1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jefferson City, Missouri audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jefferson City, Missouri audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.33×
Community OrientationOPEN2.30×
TraditionCONSERVATISM1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jefferson City, Missouri audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.39×
Sports ActivityPOWER0.51×
Luxury OrientationPREMIUM0.53×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jefferson City, Missouri have in United States?

Jefferson City, Missouri has an estimated audience of 812,187 people in United States, concentrated in Missouri and Illinois.

02

What is the gender split and age of Jefferson City, Missouri fans?

57.0% of Jefferson City, Missouri fans are female, 43.0% are male, with an average age of 40.6 years.

03

Which brands do Jefferson City, Missouri fans like most?

Jefferson City, Missouri fans show strongest brand affinity for st louis blues (28.52×), St. Louis Cardinals (9.3×), and Arizona Cardinals (5.02×) over the country average.

04

Where do Jefferson City, Missouri fans live in United States?

Jefferson City, Missouri fans in United States are most concentrated in Missouri (reach ~300K), Illinois (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Jefferson City, Missouri fans also like?

Beyond Jefferson City, Missouri itself, the audience over-indexes on St. Louis Cardinals (9.3×), Arizona Cardinals (5.02×), Nonprofit organization (1.89×), and Hardware store (2.35×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jefferson City, Missouri. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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