Rascasse Audience Intelligence

John Williams Audience in United States

A data profile of the people who buy, follow and care about John Williams in United States — modelled from more than twelve digital signal sources. John Williams has an estimated audience of 1,565,718 people in United States.

#275among American football in United States#3416among Person in United States#1544in Sports

The average John Williams fan in United States is 36.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Communication, Printing, John Williams, with strongest over-indexing on Communication (2.79× the country average).

Demographically, the John Williams audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical John Williams fan in United States is more male, around 36.6 years old, with strong Patriotism tendencies and a notable affinity for Communication.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the John Williams profile in United States.

Audience size
1.6M
in United States
Gender
38.1%♀
61.9% male
Age
36.6
average years
Country rank
#17194
Person in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of John Williams fans

38.1% are female, 61.9% are male, average age 36.6.

Fig. 02

Gender split

38.1%
Female
61.9%
Male
Demographic split for John Williams audience in United States
MetricValue
Female38.1%
Male61.9%
Average age36.6
Estimated audience size1,565,718
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the John Williams audience in United States
Age bracketShare%
16-1928%
20-2920%
30-3918%
40-4917%
50+17%
Fig. 04

Worldwide distribution

40.0%

of the worldwide John Williams audience comes from United States.

Worldwide audience distribution share by country for John Williams
CountryShare
United States40.0%
United Kingdom9.8%
Germany8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the John Williams audience in United States is strongest.

Fig. 05

Top regions by affinity

John Williams fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.73×
02Massachusetts~50K1.52×
03New Hampshire~9K1.51×
04California~200K1.28×
05Illinois~60K1.18×
06Washington~40K1.18×
07Oregon~20K1.18×
08Maine~6K1.17×
09Minnesota~30K1.15×
10Wisconsin~30K1.13×
11Vermont~3K1.13×
12Connecticut~20K1.12×
13Idaho~8K1.11×
14Alaska~4K1.11×
15Ohio~50K1.10×
16Indiana~30K1.09×
17Missouri~30K1.09×
18Pennsylvania~60K1.08×
19Colorado~30K1.08×
20Rhode Island~5K1.08×
21Arizona~30K1.06×
22Montana~4K1.04×
23Kansas~10K1.03×
24Tennessee~30K1.02×
25South Dakota~4K1.02×
26Virginia~40K1.01×
27Michigan~40K1.00×
28Washington, District of Columbia~5K1.00×
29Iowa~10K0.99×
30New York~80K0.98×
31West Virginia~7K0.98×
32Maryland~30K0.97×
33Oklahoma~20K0.95×
34Arkansas~10K0.95×
35Nebraska~7K0.95×
36Kentucky~20K0.93×
37New Jersey~40K0.92×
38North Carolina~40K0.91×
39Florida~90K0.90×
40Nevada~10K0.90×
41North Dakota~3K0.90×
42Alabama~20K0.88×
43Delaware~4K0.87×
44South Carolina~20K0.86×
45New Mexico~7K0.86×
46Georgia~40K0.85×
47Hawaii~6K0.85×
48Texas~100K0.80×
49Louisiana~10K0.74×
50Mississippi~9K0.71×
Fig. 06

Affinity by region

Affinity by region — John Williams, United States
0.71×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the John Williams audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for John Williams audience
#·InterestCategoryAffinity×
01John WilliamsMusic & Radio8.41×
02Web portalInternet & Social Media4.22×
03CommunicationTechnology & Electronics2.79×
04Cloud computingTechnology & Electronics2.64×
05PrintingTechnology & Electronics2.41×
06World Wide WebInternet & Social Media2.13×
07GoogleInternet & Social Media2.10×
08Android (operating system)Technology & Electronics2.04×
09SocietyPolitics & Society1.76×
10TelevisionsTechnology & Electronics1.73×
11SoftwareTechnology & Electronics1.72×
12SmartphonesTechnology & Electronics1.69×
13U.S. stateTravel & Leisure1.65×
14Social networkInternet & Social Media1.59×
15WalmartShopping1.58×
16Mobile phonesTechnology & Electronics1.55×
17ComputersTechnology & Electronics1.54×
18Comedy moviesMovies & TV1.53×
19LeisureTravel & Leisure1.53×
20FamilyKids & Family1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the John Williams audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by John Williams audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.28×
Career OrientationPOWER1.17×
Risk AppetiteTHRILL1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by John Williams audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.85×
Pet OwnershipJOY0.87×
Quality AwarenessPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does John Williams have in United States?

John Williams has an estimated audience of 1,565,718 people in United States, concentrated in California and Texas.

02

What is the gender split and age of John Williams fans?

38.1% of John Williams fans are female, 61.9% are male, with an average age of 36.6 years.

03

Which brands do John Williams fans like most?

John Williams fans show strongest brand affinity for Communication (2.79×), Printing (2.41×), and John Williams (8.41×) over the country average.

04

Where do John Williams fans live in United States?

John Williams fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do John Williams fans also like?

Beyond John Williams itself, the audience over-indexes on Printing (2.41×), John Williams (8.41×), Android (operating system) (2.04×), and Televisions (1.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See John Williams audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for John Williams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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