KeyBank Center Audience in United States
KeyBank Center has an estimated audience of 561,674 people in United States. 37.3% are female, 62.7% are male, average age 38.3. Top brand affinities: Kerala, Alaska, Minnesota, Elsword, Nebraska.
Top brand affinities include Kerala, Alaska, Minnesota, with strongest over-indexing on Kerala (29.14× the country average). Demographically, the KeyBank Center audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity.
Category: Sports · Type: POI · Subtype: Arena
Demographics of KeyBank Center fans
| Metric | Value |
|---|---|
| Female | 37.3% |
| Male | 62.7% |
| Average age | 38.3 |
| Estimated audience size | 561,674 |
Audience persona
The typical KeyBank Center fan in United States is more male, around 38.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Kerala.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kerala | 29.14× | Travel & Leisure |
| Alaska | 3.17× | Travel & Leisure |
| Minnesota | 2.76× | Travel & Leisure |
| Elsword | 19.46× | Games |
| Nebraska | 3.22× | Travel & Leisure |
| Sinaloa | 3.49× | Travel & Leisure |
| Justice | 2.3× | Politics & Society |
| Pro-Ject | 3.16× | Music & Radio |
| Google Analytics | 3.66× | Internet & Social Media |
| Sailor | 3.22× | Travel & Leisure |
| JDSU | 2× | Business & Career |
| Staycation | 1.97× | Home & Garden |
| Home staging | 2.59× | Home & Garden |
| Rajasthan | 7.7× | Travel & Leisure |
| Jonathan Davis | 4.39× | Music & Radio |
| Goop | 2.4× | Internet & Social Media |
| Captain America (1990 film) | 1.96× | Movies & TV |
| Corona (band) | 2.28× | Music & Radio |
| Governor of Michigan | 2.88× | Politics & Society |
| Google Wallet | 2.66× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.19 |
| Sports Activity | POWER | 1.18 |
| Risk Appetite | THRILL | 1.08 |
| Patriotism | CONSERVATISM | 1.06 |
| Social Media Usage | JOY | 1.04 |
| Extroversion | THRILL | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 83.2% |
| Canada | 14.4% |
| United Kingdom | 0.5% |
See KeyBank Center audiences in other countries
More Arena audiences in United States
- Madison Square Garden (6,454,524)
- Prudential Center (4,163,934)
- Barclays Center (4,092,966)
- United Center (3,497,741)
- Chase Center (2,738,231)
How to read this data
Audience size is the estimated number of people in United States who actively search for KeyBank Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.