KeyBank Center Audience in United States
KeyBank Center has an estimated audience of 561,674 people in United States. 37.3% are female, 62.7% are male, average age 38.3. Top brand affinities: Buffalo Sabres, Kia Sportage, Houston Astros, Capital One, Aaron Rodgers.
Top brand affinities include Buffalo Sabres, Kia Sportage, Houston Astros, with strongest over-indexing on Buffalo Sabres (29.14× the country average). Demographically, the KeyBank Center audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity.
Category: Sports · Type: POI · Subtype: Arena
Demographics of KeyBank Center fans
| Metric | Value |
|---|---|
| Female | 37.3% |
| Male | 62.7% |
| Average age | 38.3 |
| Estimated audience size | 561,674 |
Audience persona
The typical KeyBank Center fan in United States is more male, around 38.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Buffalo Sabres.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Buffalo Sabres | 29.14× | Sports |
| Kia Sportage | 19.46× | Cars & Mobility |
| Houston Astros | 7.23× | Sports |
| Capital One | 3.25× | Business & Career |
| Aaron Rodgers | 4.83× | Sports |
| Google Maps | 2.9× | Internet & Social Media |
| Bauer Hockey | 20.95× | Sports |
| NHL | 4.16× | Sports |
| CarGurus | 3.11× | Cars & Mobility |
| Los Angeles Dodgers | 3.63× | Sports |
| Honda HR-V | 13.04× | Cars & Mobility |
| Livemusic | 2.41× | Music & Radio |
| NBA Finals | 2.26× | Sports |
| Stadium | 4.87× | Sports |
| Indeed.com | 1.82× | Business & Career |
| FC Bayern Munich | 3.02× | Sports |
| AccuWeather | 2.79× | Home & Garden |
| Yankee Stadium | 12.15× | Sports |
| College basketball | 2.34× | Sports |
| Circle K | 2.91× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.19 |
| Sports Activity | POWER | 1.18 |
| Risk Appetite | THRILL | 1.08 |
| Patriotism | CONSERVATISM | 1.06 |
| Social Media Usage | JOY | 1.04 |
| Extroversion | THRILL | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 83.2% |
| Canada | 14.4% |
| United Kingdom | 0.5% |
See KeyBank Center audiences in other countries
More Arena audiences in United States
- Madison Square Garden (6,454,524)
- Prudential Center (4,163,934)
- Barclays Center (4,092,966)
- United Center (3,497,741)
- Chase Center (2,738,231)
How to read this data
Audience size is the estimated number of people in United States who actively search for KeyBank Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.