Rascasse Audience Intelligence

KeyBank Center Audience in United States

A data profile of the people who buy, follow and care about KeyBank Center in United States — modelled from more than twelve digital signal sources. KeyBank Center has an estimated audience of 649,637 people in United States.

#47among Arena in United States#3091among POI in United States#2967in Sports

The average KeyBank Center fan in United States is 39.3 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, Pennsylvania, Florida.

Top brand affinities include Buffalo Sabres, NHL, Montreal Canadiens, with strongest over-indexing on Buffalo Sabres (34.44× the country average).

Demographically, the KeyBank Center audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 39 regions tracked by Rascasse.

The typical KeyBank Center fan in United States is more male, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for Buffalo Sabres.

Category: Sports · Type: POI · Subtype: Arena

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the KeyBank Center profile in United States.

Audience size
650K
in United States
Gender
38.1%♀
61.9% male
Age
39.3
average years
Country rank
#31296
POI in United States
Fig. 01

Search interest · 12-month trend

+86%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of KeyBank Center fans

38.1% are female, 61.9% are male, average age 39.3.

Fig. 02

Gender split

38.1%
Female
61.9%
Male
Demographic split for KeyBank Center audience in United States
MetricValue
Female38.1%
Male61.9%
Average age39.3
Estimated audience size649,637
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the KeyBank Center audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3919%
40-4921%
50+21%
Fig. 04

Worldwide distribution

81.1%

of the worldwide KeyBank Center audience comes from United States.

Worldwide audience distribution share by country for KeyBank Center
CountryShare
United States81.1%
Canada16.5%
United Kingdom0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the KeyBank Center audience in United States is strongest.

Fig. 05

Top regions by affinity

KeyBank Center fans by region: top regions in United States
#RegionReachAffinity×
01New York~400K21.35×
02Pennsylvania~30K1.32×
03Massachusetts~10K1.11×
04Connecticut~6K1.03×
05Vermont~1K1.03×
06Alaska~1K0.90×
07Wyoming<1K0.90×
08North Dakota~1K0.88×
09South Dakota~1K0.87×
10Rhode Island~2K0.86×
11Maine~2K0.85×
12Montana~1K0.85×
13Washington, District of Columbia~1K0.83×
14Delaware~1K0.82×
15Mississippi~4K0.80×
16West Virginia~2K0.79×
17New Jersey~10K0.77×
18Arkansas~4K0.75×
19Nebraska~2K0.75×
20Iowa~3K0.74×
21Louisiana~5K0.70×
22Kansas~3K0.70×
23Oklahoma~4K0.68×
24Utah~3K0.64×
25Nevada~4K0.63×
26Oregon~4K0.62×
27Virginia~9K0.61×
28South Carolina~5K0.61×
29Maryland~6K0.59×
30Minnesota~5K0.59×
31Indiana~6K0.57×
32Wisconsin~5K0.57×
33Tennessee~6K0.55×
34Arizona~6K0.51×
35Washington~6K0.51×
36Florida~20K0.50×
37Georgia~9K0.49×
38Texas~20K0.31×
39California~20K0.29×
Fig. 06

Affinity by region

Affinity by region — KeyBank Center, United States
0.29×1.00×21.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the KeyBank Center audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for KeyBank Center audience
#·InterestCategoryAffinity×
01Buffalo SabresSports34.44×
02Bauer HockeySports15.19×
03Calgary FlamesSports9.95×
04Montreal CanadiensSports9.76×
05Winnipeg JetsSports7.66×
06Ottawa SenatorsSports7.16×
07San Jose SharksSports6.59×
08StadiumSports6.25×
09Washington CapitalsSports5.29×
10World SeriesSports4.15×
11NHLSports4.13×
12Aaron RodgersSports3.21×
13Seattle MarinersSports2.63×
14San Francisco 49ersSports2.23×
15Ice hockeySports2.22×
16CBS SportsMovies & TV1.94×
17Mixed martial artsSports1.79×
18PGA TourSports1.69×
19NBA FinalsSports1.60×
20TicketmasterTravel & Leisure1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the KeyBank Center audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by KeyBank Center audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.55×
Risk AppetiteTHRILL1.19×
Career OrientationPOWER1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by KeyBank Center audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
CreativityOPEN0.80×
MindfulnessBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does KeyBank Center have in United States?

KeyBank Center has an estimated audience of 649,637 people in United States, concentrated in New York and Pennsylvania.

02

What is the gender split and age of KeyBank Center fans?

38.1% of KeyBank Center fans are female, 61.9% are male, with an average age of 39.3 years.

03

Which brands do KeyBank Center fans like most?

KeyBank Center fans show strongest brand affinity for Buffalo Sabres (34.44×), NHL (4.13×), and Montreal Canadiens (9.76×) over the country average.

04

Where do KeyBank Center fans live in United States?

KeyBank Center fans in United States are most concentrated in New York (reach ~400K), Pennsylvania (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do KeyBank Center fans also like?

Beyond KeyBank Center itself, the audience over-indexes on NHL (4.13×), Montreal Canadiens (9.76×), Stadium (6.25×), and Bauer Hockey (15.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arena audiences in United States

See KeyBank Center audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for KeyBank Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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