KHOU Audience in United States
KHOU has an estimated audience of 4,169,351 people in United States. 63.7% are female, 36.3% are male, average age 41.3. Top regions: Texas, Louisiana, California. Top brand affinities: Nebraska, CACI, George Mikan, Cachaça, James Stewart, Jr..
The average KHOU fan in United States is 41.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Louisiana, California. Top brand affinities include Nebraska, CACI, George Mikan, with strongest over-indexing on Nebraska (2.21× the country average). Demographically, the KHOU audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 15 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of KHOU fans
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 41.3 |
| Estimated audience size | 4,169,351 |
Audience persona
The typical KHOU fan in United States is more female, around 41.3 years old, with strong Family Orientation tendencies and a notable affinity for Nebraska.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 3,127,013 | 31.36× |
| Louisiana | 132,382 | 2.46× |
| California | 81,043 | 0.18× |
| Florida | 79,685 | 0.28× |
| Colorado | 47,752 | 0.73× |
| New York | 44,937 | 0.19× |
| Mississippi | 42,663 | 1.24× |
| Illinois | 42,262 | 0.3× |
| Georgia | 39,009 | 0.3× |
| Oklahoma | 38,061 | 0.82× |
| Tennessee | 35,068 | 0.42× |
| Missouri | 34,123 | 0.51× |
| North Carolina | 32,965 | 0.26× |
| Arkansas | 32,135 | 0.94× |
| Kansas | 28,747 | 0.87× |
| Washington | 26,795 | 0.32× |
| Ohio | 26,427 | 0.21× |
| Pennsylvania | 26,050 | 0.19× |
| Alabama | 24,487 | 0.42× |
| Virginia | 23,601 | 0.23× |
| Arizona | 21,986 | 0.26× |
| Nevada | 21,054 | 0.52× |
| Oregon | 20,599 | 0.43× |
| Minnesota | 19,384 | 0.32× |
| Michigan | 17,717 | 0.16× |
| Iowa | 16,996 | 0.49× |
| Wisconsin | 16,422 | 0.26× |
| Maryland | 14,615 | 0.2× |
| South Carolina | 13,897 | 0.22× |
| Indiana | 12,958 | 0.17× |
| Massachusetts | 12,396 | 0.15× |
| Nebraska | 11,252 | 0.54× |
| Utah | 11,135 | 0.3× |
| Kentucky | 10,935 | 0.21× |
| New Jersey | 10,432 | 0.1× |
| New Mexico | 10,119 | 0.48× |
| Idaho | 8,076 | 0.39× |
| Hawaii | 8,063 | 0.45× |
| Washington, District of Columbia | 6,283 | 0.5× |
| Connecticut | 5,015 | 0.12× |
| New Hampshire | 4,480 | 0.27× |
| North Dakota | 3,952 | 0.46× |
| South Dakota | 3,383 | 0.35× |
| Montana | 2,536 | 0.22× |
| Wyoming | 2,422 | 0.39× |
| Rhode Island | 2,006 | 0.15× |
| Maine | 2,005 | 0.13× |
| West Virginia | 1,891 | 0.1× |
| Alaska | 1,651 | 0.19× |
| Vermont | 1,048 | 0.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nebraska | 2.21× | Travel & Leisure |
| CACI | 3.19× | Technology & Electronics |
| George Mikan | 1.75× | Sports |
| Cachaça | 1.66× | Food & Beverages |
| James Stewart, Jr. | 1.67× | Sports |
| Goldberg Variations | 1.71× | Music & Radio |
| Alexandr Dolgopolov | 3.82× | Sports |
| Tabriz | 1.88× | Travel & Leisure |
| Cacciucco | 1.77× | Food & Beverages |
| Naval Air Engineering Station Lakehurst | 3× | |
| JT Bioscoop | 11.87× | |
| Liceo de Cagayan University | 1.61× | Business & Career |
| Menina Cachos | 1.52× | |
| FC Dinamo II București | 1.53× | Sports |
| Seiiti Arata Jr. | 3.86× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.19 |
| Indulgence | JOY | 1.13 |
| Convenience Orientation | PREMIUM | 1.12 |
| Spirituality | BALANCE | 1.09 |
| Quality Awareness | PREMIUM | 1.05 |
| Need for Security | CONSERVATISM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 76.7% |
| Finland | 13.4% |
| China | 2.1% |
See KHOU audiences in other countries
More Movies & TV audiences in United States
- Fox News Channel (112,808,022)
- NBC (88,487,061)
- CNN (83,890,105)
- CBS (64,911,558)
- Peacock (52,578,556)
Frequently asked questions
How many fans does KHOU have in United States?
KHOU has an estimated audience of 4,169,351 people in United States, concentrated in Texas and Louisiana.
What is the gender split and age of KHOU fans?
63.7% of KHOU fans are female, 36.3% are male, with an average age of 41.3 years.
Which brands do KHOU fans like most?
KHOU fans show strongest brand affinity for Nebraska (2.21×), CACI (3.19×), and George Mikan (1.75×) over the country average.
Where do KHOU fans live in United States?
KHOU fans in United States are most concentrated in Texas (reach 3,127,013), Louisiana (reach 132,382), and California (reach 81,043). These three regions account for the largest share of the active audience.
What other brands do KHOU fans also like?
Beyond KHOU itself, the audience over-indexes on CACI (3.19×), George Mikan (1.75×), Cachaça (1.66×), and James Stewart, Jr. (1.67×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for KHOU. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.