KHOU Audience in United States

KHOU logo

KHOU has an estimated audience of 4,169,351 people in United States. 63.7% are female, 36.3% are male, average age 41.3. Top regions: Texas, Louisiana, California. Top brand affinities: Houston Astros, Houston Rockets, Whataburger, Houston Texans, United Airlines.

The average KHOU fan in United States is 41.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Louisiana, California. Top brand affinities include Houston Astros, Houston Rockets, Whataburger, with strongest over-indexing on Houston Astros (11.87× the country average). Demographically, the KHOU audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of KHOU fans

Demographic split for KHOU audience in United States
MetricValue
Female63.7%
Male36.3%
Average age41.3
Estimated audience size4,169,351

Audience persona

The typical KHOU fan in United States is more female, around 41.3 years old, with strong Family Orientation tendencies and a notable affinity for Houston Astros.

Top regions in United States

Top regions ranked by reach for KHOU in United States
RegionReachAffinity
Texas3,127,01331.36×
Louisiana132,3822.46×
California81,0430.18×
Florida79,6850.28×
Colorado47,7520.73×
New York44,9370.19×
Mississippi42,6631.24×
Illinois42,2620.3×
Georgia39,0090.3×
Oklahoma38,0610.82×
Tennessee35,0680.42×
Missouri34,1230.51×
North Carolina32,9650.26×
Arkansas32,1350.94×
Kansas28,7470.87×
Washington26,7950.32×
Ohio26,4270.21×
Pennsylvania26,0500.19×
Alabama24,4870.42×
Virginia23,6010.23×
Arizona21,9860.26×
Nevada21,0540.52×
Oregon20,5990.43×
Minnesota19,3840.32×
Michigan17,7170.16×
Iowa16,9960.49×
Wisconsin16,4220.26×
Maryland14,6150.2×
South Carolina13,8970.22×
Indiana12,9580.17×
Massachusetts12,3960.15×
Nebraska11,2520.54×
Utah11,1350.3×
Kentucky10,9350.21×
New Jersey10,4320.1×
New Mexico10,1190.48×
Idaho8,0760.39×
Hawaii8,0630.45×
Washington, District of Columbia6,2830.5×
Connecticut5,0150.12×
New Hampshire4,4800.27×
North Dakota3,9520.46×
South Dakota3,3830.35×
Montana2,5360.22×
Wyoming2,4220.39×
Rhode Island2,0060.15×
Maine2,0050.13×
West Virginia1,8910.1×
Alaska1,6510.19×
Vermont1,0480.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for KHOU audience
BrandAffinityCategory
Houston Astros11.87×Sports
Houston Rockets3.86×Sports
Whataburger3×Food & Beverages
Houston Texans3.82×Sports
United Airlines1.61×Travel & Leisure
Los Angeles Dodgers1.71×Sports
Home insurance1.53×Business & Career
Dallas Mavericks1.67×Sports
Portland Trail Blazers1.75×Sports
Dallas Stars2.21×Sports
Houston Dynamo6.12×Sports
Diabetes mellitus type 2 awareness1.66×Health
Motorboat1.63×Cars & Mobility
Mobile banking1.81×Business & Career
Backstreet Boys2.7×Music & Radio
Tattoo removal2.23×Fashion & Accessoires
ExxonMobil1.88×Cars & Mobility
Dashcam1.52×Cars & Mobility
Newcastle United F.C.1.99×Sports
Moto Guzzi1.86×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by KHOU audience
TraitClusterScore
Family OrientationCONSERVATISM1.19
IndulgenceJOY1.13
Convenience OrientationPREMIUM1.12
SpiritualityBALANCE1.09
Quality AwarenessPREMIUM1.05
Need for SecurityCONSERVATISM1.03

Worldwide distribution

Worldwide audience distribution share by country for KHOU
CountryShare
United States76.7%
Finland13.4%
China2.1%

See KHOU audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does KHOU have in United States?

KHOU has an estimated audience of 4,169,351 people in United States, concentrated in Texas and Louisiana.

What is the gender split and age of KHOU fans?

63.7% of KHOU fans are female, 36.3% are male, with an average age of 41.3 years.

Which brands do KHOU fans like most?

KHOU fans show strongest brand affinity for Houston Astros (11.87×), Houston Rockets (3.86×), and Whataburger (3×) over the country average.

Where do KHOU fans live in United States?

KHOU fans in United States are most concentrated in Texas (reach 3,127,013), Louisiana (reach 132,382), and California (reach 81,043). These three regions account for the largest share of the active audience.

What other brands do KHOU fans also like?

Beyond KHOU itself, the audience over-indexes on Houston Rockets (3.86×), Whataburger (3×), Houston Texans (3.82×), and United Airlines (1.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for KHOU. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.