Kleenex Audience in United States

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Kleenex has an estimated audience of 469,127 people in United States. 76.5% are female, 23.5% are male, average age 40.9. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Mothercare, Certified diabetes educator, Elsword, Iowa River.

The average Kleenex fan in United States is 40.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Mothercare, Certified diabetes educator, with strongest over-indexing on Lulu 黃路梓茵 (9.52× the country average). Demographically, the Kleenex audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

Demographics of Kleenex fans

Demographic split for Kleenex audience in United States
MetricValue
Female76.5%
Male23.5%
Average age40.9
Estimated audience size469,127

Audience persona

The typical Kleenex fan in United States is more female, around 40.9 years old, with strong Indulgence tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Kleenex in United States
RegionReachAffinity
California61,8411.2×
Texas56,4701.4×
Florida31,9621.01×
New York27,1431.04×
Illinois23,2211.49×
Georgia17,8491.24×
Michigan15,7681.29×
North Carolina15,0421.07×
Ohio12,8780.89×
Pennsylvania11,9200.75×
Tennessee10,5901.13×
Indiana10,3371.21×
Arizona10,0291.05×
Virginia9,6950.85×
New Jersey9,5750.8×
Washington9,5581.02×
Minnesota9,3141.39×
Wisconsin9,2021.3×
Missouri8,2261.09×
Massachusetts8,0620.87×
Maryland8,0501×
Louisiana7,4571.23×
Colorado7,4001×
South Carolina7,2791.03×
Alabama7,0421.07×
Oklahoma6,3231.21×
Mississippi5,1501.33×
Kentucky5,0530.86×
Nevada4,8871.08×
Iowa4,8721.26×
Oregon4,8540.9×
Kansas4,8191.3×
Arkansas4,6431.2×
Connecticut3,9810.85×
Utah3,1310.75×
Nebraska3,0761.31×
New Mexico2,4361.04×
Idaho1,9230.82×
Hawaii1,8260.91×
Washington, District of Columbia1,2840.91×
West Virginia1,1660.53×
Rhode Island1,1480.77×
South Dakota1,1421.05×
New Hampshire1,0330.56×
Montana1,0040.77×
North Dakota9440.98×
Maine8780.52×
Delaware8760.68×
Alaska7760.77×
Vermont4810.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kleenex audience
BrandAffinityCategory
Lulu 黃路梓茵9.52×Movies & TV
Mothercare6.94×Kids & Family
Certified diabetes educator17.58×Business & Career
Elsword20.83×Games
Iowa River29.31×Travel & Leisure
Jingoism2.48×Politics & Society
Arco Iris22.41×Music & Radio
Historic site4.12×Arts & Culture
Governor of Michigan5.89×Politics & Society
Natural rubber1.57×Cars & Mobility
Mount Kilimanjaro11.81×Travel & Leisure
Unique Gifts1.62×Shopping
JDSU2.02×Business & Career
Goop3.33×Internet & Social Media
Saving1.83×Business & Career
Stamp collecting2.78×Home & Garden
Casa.it30×Home & Garden
Birthday Gifts1.77×Kids & Family
Cachorro2.9×Pets & Animals
Fairy godmother3.88×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kleenex audience
TraitClusterScore
IndulgenceJOY1.97
Pet OwnershipJOY1.77
Design AffinityPREMIUM1.51
Family OrientationCONSERVATISM1.24
Career OrientationPOWER1.23
SustainabilityBALANCE1.18

Worldwide distribution

Worldwide audience distribution share by country for Kleenex
CountryShare
United States34.9%
Mexico13.5%
United Kingdom7.2%

See Kleenex audiences in other countries

More Personal care audiences in United States

Frequently asked questions

How many fans does Kleenex have in United States?

Kleenex has an estimated audience of 469,127 people in United States, concentrated in California and Texas.

What is the gender split and age of Kleenex fans?

76.5% of Kleenex fans are female, 23.5% are male, with an average age of 40.9 years.

Which brands do Kleenex fans like most?

Kleenex fans show strongest brand affinity for Lulu 黃路梓茵 (9.52×), Mothercare (6.94×), and Certified diabetes educator (17.58×) over the country average.

Where do Kleenex fans live in United States?

Kleenex fans in United States are most concentrated in California (reach 61,841), Texas (reach 56,470), and Florida (reach 31,962). These three regions account for the largest share of the active audience.

What other brands do Kleenex fans also like?

Beyond Kleenex itself, the audience over-indexes on Mothercare (6.94×), Certified diabetes educator (17.58×), Elsword (20.83×), and Iowa River (29.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kleenex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.