Knoxville, Tennessee Audience in United States
Knoxville, Tennessee has an estimated audience of 6,016,912 people in United States. 62.3% are female, 37.7% are male, average age 42.9. Top brand affinities: Product design, Goop, Governor of Michigan, headspace, Wok.
Top brand affinities include Product design, Goop, Governor of Michigan, with strongest over-indexing on Product design (4.59× the country average). Demographically, the Knoxville, Tennessee audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Patriotism, DIY Mentality.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Knoxville, Tennessee fans
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 42.9 |
| Estimated audience size | 6,016,912 |
Audience persona
The typical Knoxville, Tennessee fan in United States is more female, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Product design.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 4.59× | Business & Career |
| Goop | 11.43× | Internet & Social Media |
| Governor of Michigan | 14.26× | Politics & Society |
| headspace | 17.81× | Health |
| Wok | 11.3× | Food & Beverages |
| Cherish (group) | 16.5× | Music & Radio |
| Google Home | 8.54× | Technology & Electronics |
| Grace Slick | 11.26× | Music & Radio |
| Grinch | 5.1× | Movies & TV |
| Fairy godmother | 9.11× | Literature |
| Kikar HaShabbat | 19.08× | News |
| El Paso County, Colorado | 13.93× | Travel & Leisure |
| Hibachi | 8.36× | Food & Beverages |
| TV Fanatic | 10.12× | Movies & TV |
| Vocal harmony | 4.26× | Music & Radio |
| Urban Outfitters | 1.67× | Shopping |
| Cryptic crossword | 13.67× | Technology & Electronics |
| Hipster | 8.2× | Politics & Society |
| Hardik Pandya | 12.12× | Sports |
| Guitarist (magazine) | 8.98× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.61 |
| DIY Mentality | THRILL | 1.29 |
| Extroversion | THRILL | 1.26 |
| Price Sensitivity | PREMIUM | 1.25 |
| Community Orientation | OPEN | 1.2 |
| Family Orientation | CONSERVATISM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 76.8% |
| Mexico | 3.9% |
| India | 3.2% |
See Knoxville, Tennessee audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
How to read this data
Audience size is the estimated number of people in United States who actively search for Knoxville, Tennessee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.