Rascasse Audience Intelligence

Knoxville, Tennessee Audience in United States

A data profile of the people who buy, follow and care about Knoxville, Tennessee in United States — modelled from more than twelve digital signal sources. Knoxville, Tennessee has an estimated audience of 6,016,912 people in United States.

#86among City in United States#379among POI in United States#479in Travel & Leisure

The average Knoxville, Tennessee fan in United States is 42.9 years old, more female, and lives primarily in Tennessee.

The audience is concentrated in Tennessee, Florida, Texas.

Top brand affinities include Pinterest, FedEx, Weather forecasting, with strongest over-indexing on Pinterest (1.88× the country average).

Demographically, the Knoxville, Tennessee audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Knoxville, Tennessee fan in United States is more female, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Pinterest.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Knoxville, Tennessee profile in United States.

Audience size
6M
in United States
Gender
62.3%♀
37.7% male
Age
42.9
average years
Country rank
#5701
POI in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Knoxville, Tennessee fans

62.3% are female, 37.7% are male, average age 42.9.

Fig. 02

Gender split

62.3%
Female
37.7%
Male
Demographic split for Knoxville, Tennessee audience in United States
MetricValue
Female62.3%
Male37.7%
Average age42.9
Estimated audience size6,016,912
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Knoxville, Tennessee audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3917%
40-4923%
50+30%
Fig. 04

Worldwide distribution

76.8%

of the worldwide Knoxville, Tennessee audience comes from United States.

Worldwide audience distribution share by country for Knoxville, Tennessee
CountryShare
United States76.8%
Mexico3.9%
India3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Knoxville, Tennessee audience in United States is strongest.

Fig. 05

Top regions by affinity

Knoxville, Tennessee fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~1M8.79×
02Kentucky~200K2.51×
03Alabama~100K1.66×
04North Carolina~300K1.62×
05Georgia~300K1.60×
06South Carolina~100K1.55×
07Mississippi~70K1.46×
08Arkansas~70K1.36×
09Virginia~200K1.27×
10Indiana~100K1.22×
11West Virginia~30K1.19×
12Illinois~200K1.04×
13Florida~400K0.99×
14Ohio~200K0.96×
15Missouri~90K0.89×
16Vermont~9K0.87×
17Louisiana~70K0.85×
18Wisconsin~70K0.81×
19Washington, District of Columbia~10K0.81×
20Michigan~100K0.79×
21Colorado~70K0.77×
22Oklahoma~50K0.75×
23New Mexico~20K0.75×
24Montana~10K0.75×
25Iowa~40K0.73×
26South Dakota~10K0.73×
27North Dakota~9K0.73×
28Alaska~9K0.72×
29Kansas~30K0.71×
30Idaho~20K0.71×
31Nebraska~20K0.70×
32New Hampshire~20K0.70×
33Maine~10K0.69×
34Texas~400K0.68×
35Minnesota~60K0.68×
36Pennsylvania~100K0.66×
37Maryland~70K0.64×
38Utah~30K0.64×
39Delaware~10K0.64×
40Arizona~70K0.59×
41Connecticut~40K0.59×
42Rhode Island~10K0.58×
43Massachusetts~60K0.54×
44Washington~60K0.53×
45New York~200K0.52×
46New Jersey~80K0.52×
47Oregon~40K0.52×
48Nevada~30K0.51×
49Hawaii~10K0.50×
50California~300K0.43×
Fig. 06

Affinity by region

Affinity by region — Knoxville, Tennessee, United States
0.43×1.00×8.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Knoxville, Tennessee audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Knoxville, Tennessee audience
#·InterestCategoryAffinity×
01Altar'd StateShopping5.68×
02Tennessee Volunteers footballSports3.81×
03Weather forecastingHome & Garden3.75×
04FedExBusiness & Career2.84×
05Diaper bagKids & Family2.75×
06Solar energyHome & Garden2.43×
07Microwave ovenHome & Garden2.38×
08IPTVTechnology & Electronics2.37×
09Masters TournamentSports2.35×
10Renewable energyBusiness & Career2.24×
11Real propertyHome & Garden2.21×
12PinterestInternet & Social Media1.88×
13Planet FitnessSports1.87×
14Mortgage loansBusiness & Career1.80×
15Hobby LobbyHome & Garden1.66×
16IKEAHome & Garden1.66×
17HandbagsFashion & Accessoires1.66×
18Home AppliancesHome & Garden1.65×
19NordstromShopping1.65×
20BarbecueFood & Beverages1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Knoxville, Tennessee audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Knoxville, Tennessee audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.15×
Family OrientationCONSERVATISM1.63×
Convenience OrientationPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Knoxville, Tennessee audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
Pet OwnershipJOY0.88×
MindfulnessBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Knoxville, Tennessee have in United States?

Knoxville, Tennessee has an estimated audience of 6,016,912 people in United States, concentrated in Tennessee and Florida.

02

What is the gender split and age of Knoxville, Tennessee fans?

62.3% of Knoxville, Tennessee fans are female, 37.7% are male, with an average age of 42.9 years.

03

Which brands do Knoxville, Tennessee fans like most?

Knoxville, Tennessee fans show strongest brand affinity for Pinterest (1.88×), FedEx (2.84×), and Weather forecasting (3.75×) over the country average.

04

Where do Knoxville, Tennessee fans live in United States?

Knoxville, Tennessee fans in United States are most concentrated in Tennessee (reach ~1M), Florida (reach ~400K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Knoxville, Tennessee fans also like?

Beyond Knoxville, Tennessee itself, the audience over-indexes on FedEx (2.84×), Weather forecasting (3.75×), Planet Fitness (1.87×), and Barbecue (1.63×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Knoxville, Tennessee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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