Knoxville, Tennessee Audience in United States
Knoxville, Tennessee has an estimated audience of 6,016,912 people in United States. 62.3% are female, 37.7% are male, average age 42.9. Top brand affinities: Capital One, Google Maps, CarGurus, Indeed.com, Diane Keaton.
Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (14.58× the country average). Demographically, the Knoxville, Tennessee audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Patriotism, DIY Mentality.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Knoxville, Tennessee fans
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 42.9 |
| Estimated audience size | 6,016,912 |
Audience persona
The typical Knoxville, Tennessee fan in United States is more female, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 14.58× | Business & Career |
| Google Maps | 11.02× | Internet & Social Media |
| CarGurus | 14.41× | Cars & Mobility |
| Indeed.com | 9.13× | Business & Career |
| Diane Keaton | 13.67× | Movies & TV |
| Circle K | 14.99× | Shopping |
| AccuWeather | 13.61× | Home & Garden |
| Kendra Scott | 20.18× | Fashion & Accessoires |
| Bruce Willis | 13.59× | Movies & TV |
| Billy Bob Thornton | 15.97× | Movies & TV |
| Catherine Zeta-Jones | 20.49× | Movies & TV |
| Google News | 10.1× | News |
| DeviantArt | 11.91× | Internet & Social Media |
| Beetlejuice | 7.58× | Movies & TV |
| Aaron Rodgers | 9.98× | Sports |
| Enterprise Rent-A-Car | 9.31× | Cars & Mobility |
| Demi Moore | 14.18× | Movies & TV |
| Khan Academy | 12.54× | Business & Career |
| Jennifer Garner | 17.81× | Movies & TV |
| PSV Eindhoven | 53.61× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.61 |
| DIY Mentality | THRILL | 1.29 |
| Extroversion | THRILL | 1.26 |
| Price Sensitivity | PREMIUM | 1.25 |
| Community Orientation | OPEN | 1.2 |
| Family Orientation | CONSERVATISM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 76.8% |
| Mexico | 3.9% |
| India | 3.2% |
See Knoxville, Tennessee audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
How to read this data
Audience size is the estimated number of people in United States who actively search for Knoxville, Tennessee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.