Kokomo, Indiana Audience in United States

Kokomo, Indiana logo

Kokomo, Indiana has an estimated audience of 829,550 people in United States. 49.0% are female, 51.0% are male, average age 38.5. Top regions: Indiana, New York, Texas. Top brand affinities: Indiana Pacers, Chicago Cubs, Indianapolis Colts, GameStop, Chicago Bears.

The average Kokomo, Indiana fan in United States is 38.5 years old, balanced, and lives primarily in Indiana. The audience is concentrated in Indiana, New York, Texas. Top brand affinities include Indiana Pacers, Chicago Cubs, Indianapolis Colts, with strongest over-indexing on Indiana Pacers (5.54× the country average). Demographically, the Kokomo, Indiana audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Individualism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Kokomo, Indiana fans

Demographic split for Kokomo, Indiana audience in United States
MetricValue
Female49.0%
Male51.0%
Average age38.5
Estimated audience size829,550

Audience persona

The typical Kokomo, Indiana fan in United States is balanced, around 38.5 years old, with strong Individualism tendencies and a notable affinity for Indiana Pacers.

Top regions in United States

Top regions ranked by reach for Kokomo, Indiana in United States
RegionReachAffinity
Indiana125,5498.28×
New York65,8491.42×
Texas64,8780.91×
California62,0290.68×
Florida58,9741.05×
Pennsylvania26,9200.96×
Ohio25,9821.02×
Michigan25,2741.17×
Illinois24,4040.88×
Tennessee19,4681.17×
North Carolina19,1790.77×
New Jersey16,4250.78×
Georgia16,3770.64×
Virginia15,7700.78×
Arizona15,1370.89×
Connecticut15,0131.8×
Massachusetts14,9590.92×
Washington13,7510.83×
Missouri13,2630.99×
Minnesota10,7900.91×
Maryland10,6220.74×
Wisconsin10,5610.85×
Colorado10,1530.78×
Kentucky9,7230.93×
South Carolina9,0860.73×
Alabama8,4520.73×
Oregon7,6770.81×
Louisiana7,6310.71×
Oklahoma7,1070.77×
Utah6,7490.91×
Arkansas5,8190.85×
Iowa5,8120.85×
Nevada5,3030.66×
Mississippi5,2240.76×
Kansas5,1870.79×
Hawaii4,1221.16×
West Virginia3,2310.84×
Idaho3,0220.73×
Nebraska2,9870.72×
New Hampshire2,8790.88×
Maine2,5250.85×
New Mexico2,4260.58×
Washington, District of Columbia2,3040.92×
Rhode Island2,0410.77×
Montana1,7010.74×
Delaware1,4920.65×
Vermont1,2370.85×
South Dakota1,2140.63×
North Dakota1,1820.69×
Alaska1,1070.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kokomo, Indiana audience
BrandAffinityCategory
Indiana Pacers5.54×Sports
Chicago Cubs3.06×Sports
Indianapolis Colts3.48×Sports
GameStop2.19×Games
Chicago Bears1.76×Sports
Discount Tire1.54×Shopping
Cincinnati Reds1.92×Sports
Philadelphia Phillies2.24×Sports
Magic: The Gathering2.36×Games
The Legend of Zelda2×Games
Flea market1.61×Home & Garden
Chicago Blackhawks2.28×Sports
Detroit Red Wings1.92×Sports
Ryan Reynolds1.58×Movies & TV
Chicago White Sox1.99×Sports
Chopper (motorcycle)1.52×Cars & Mobility
Chris Pratt1.59×Movies & TV
Washington Nationals2×Sports
Philadelphia Flyers2.35×Sports
Butcher1.52×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kokomo, Indiana audience
TraitClusterScore
IndividualismJOY1.23
ExtroversionTHRILL1.12
DIY MentalityTHRILL1.11
Price SensitivityPREMIUM1.11
TraditionCONSERVATISM1.1
Need for SecurityCONSERVATISM1.1

Worldwide distribution

Worldwide audience distribution share by country for Kokomo, Indiana
CountryShare
United States75.1%
Canada4.9%
Australia4.6%

See Kokomo, Indiana audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Kokomo, Indiana have in United States?

Kokomo, Indiana has an estimated audience of 829,550 people in United States, concentrated in Indiana and New York.

What is the gender split and age of Kokomo, Indiana fans?

49.0% of Kokomo, Indiana fans are female, 51.0% are male, with an average age of 38.5 years.

Which brands do Kokomo, Indiana fans like most?

Kokomo, Indiana fans show strongest brand affinity for Indiana Pacers (5.54×), Chicago Cubs (3.06×), and Indianapolis Colts (3.48×) over the country average.

Where do Kokomo, Indiana fans live in United States?

Kokomo, Indiana fans in United States are most concentrated in Indiana (reach 125,549), New York (reach 65,849), and Texas (reach 64,878). These three regions account for the largest share of the active audience.

What other brands do Kokomo, Indiana fans also like?

Beyond Kokomo, Indiana itself, the audience over-indexes on Chicago Cubs (3.06×), Indianapolis Colts (3.48×), GameStop (2.19×), and Chicago Bears (1.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kokomo, Indiana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.