Rascasse Audience Intelligence

Kokomo, Indiana Audience in United States

A data profile of the people who buy, follow and care about Kokomo, Indiana in United States — modelled from more than twelve digital signal sources. Kokomo, Indiana has an estimated audience of 829,550 people in United States.

#97among Department store in United States#2507among POI in United States#2036in Travel & Leisure

The average Kokomo, Indiana fan in United States is 38.5 years old, balanced, and lives primarily in Indiana.

The audience is concentrated in Indiana, New York, Texas.

Top brand affinities include Indiana Pacers, GameStop, Chicago Cubs, with strongest over-indexing on Indiana Pacers (4.54× the country average).

Demographically, the Kokomo, Indiana audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Individualism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kokomo, Indiana fan in United States is balanced, around 38.5 years old, with strong Individualism tendencies and a notable affinity for Indiana Pacers.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kokomo, Indiana profile in United States.

Audience size
830K
in United States
Gender
49.0%♀
51.0% male
Age
38.5
average years
Country rank
#26803
POI in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kokomo, Indiana fans

49.0% are female, 51.0% are male, average age 38.5.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for Kokomo, Indiana audience in United States
MetricValue
Female49.0%
Male51.0%
Average age38.5
Estimated audience size829,550
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Kokomo, Indiana audience in United States
Age bracketShare%
16-1920%
20-2919%
30-3923%
40-4922%
50+16%
Fig. 04

Worldwide distribution

75.1%

of the worldwide Kokomo, Indiana audience comes from United States.

Worldwide audience distribution share by country for Kokomo, Indiana
CountryShare
United States75.1%
Canada4.9%
Australia4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kokomo, Indiana audience in United States is strongest.

Fig. 05

Top regions by affinity

Kokomo, Indiana fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~200K15.63×
02Kentucky~20K1.76×
03Illinois~50K1.68×
04Michigan~40K1.66×
05Connecticut~10K1.61×
06Ohio~30K1.31×
07New York~60K1.22×
08Tennessee~20K1.08×
09Hawaii~4K1.06×
10Wisconsin~10K0.97×
11Missouri~10K0.95×
12Florida~50K0.91×
13Iowa~6K0.88×
14Washington, District of Columbia~2K0.88×
15Vermont~1K0.88×
16West Virginia~3K0.85×
17New Hampshire~3K0.85×
18Pennsylvania~20K0.84×
19Maine~2K0.83×
20Utah~6K0.82×
21Arkansas~6K0.82×
22Minnesota~10K0.81×
23North Dakota~1K0.81×
24Massachusetts~10K0.80×
25Rhode Island~2K0.80×
26Arizona~10K0.79×
27Montana~2K0.79×
28Alaska~1K0.79×
29Kansas~5K0.78×
30South Dakota~1K0.78×
31Mississippi~5K0.77×
32Texas~50K0.76×
33Nebraska~3K0.75×
34Idaho~3K0.75×
35Oregon~7K0.74×
36Delaware~2K0.74×
37Washington~10K0.73×
38Oklahoma~7K0.73×
39Colorado~9K0.71×
40Alabama~8K0.71×
41Virginia~10K0.69×
42North Carolina~20K0.68×
43New Jersey~10K0.68×
44Maryland~10K0.68×
45South Carolina~8K0.68×
46Louisiana~7K0.68×
47New Mexico~3K0.66×
48Nevada~5K0.64×
49Georgia~20K0.60×
50California~50K0.58×
Fig. 06

Affinity by region

Affinity by region — Kokomo, Indiana, United States
0.58×1.00×15.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kokomo, Indiana audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kokomo, Indiana audience
#·InterestCategoryAffinity×
01Indiana PacersSports4.54×
02Philadelphia PhilliesSports2.65×
03Cincinnati RedsSports2.51×
04Chicago CubsSports2.46×
05ButcherFood & Beverages2.30×
06GameStopGames2.25×
07Indianapolis ColtsSports2.25×
08Discount TireShopping2.12×
09Rail transportTravel & Leisure2.12×
10Non-alcoholic beverageFood & Beverages2.05×
11FanaticsFashion & Accessoires2.05×
12Britney SpearsMusic & Radio1.89×
13Flea marketHome & Garden1.88×
14Hardware storeHome & Garden1.75×
15Air pollutionHealth1.69×
16PersonalisationHome & Garden1.66×
17ZooKids & Family1.62×
18PubFood & Beverages1.62×
19Detroit TigersSports1.54×
20Charitable organizationPolitics & Society1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kokomo, Indiana audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kokomo, Indiana audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.66×
Career OrientationPOWER1.59×
Community OrientationOPEN1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kokomo, Indiana audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.36×
Sports ActivityPOWER0.59×
Luxury OrientationPREMIUM0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kokomo, Indiana have in United States?

Kokomo, Indiana has an estimated audience of 829,550 people in United States, concentrated in Indiana and New York.

02

What is the gender split and age of Kokomo, Indiana fans?

49.0% of Kokomo, Indiana fans are female, 51.0% are male, with an average age of 38.5 years.

03

Which brands do Kokomo, Indiana fans like most?

Kokomo, Indiana fans show strongest brand affinity for Indiana Pacers (4.54×), GameStop (2.25×), and Chicago Cubs (2.46×) over the country average.

04

Where do Kokomo, Indiana fans live in United States?

Kokomo, Indiana fans in United States are most concentrated in Indiana (reach ~200K), New York (reach ~60K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Kokomo, Indiana fans also like?

Beyond Kokomo, Indiana itself, the audience over-indexes on GameStop (2.25×), Chicago Cubs (2.46×), Discount Tire (2.12×), and Britney Spears (1.89×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kokomo, Indiana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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