Let It Shine (film) Audience in United States

Let It Shine (film) logo

Let It Shine (film) has an estimated audience of 754,888 people in United States. 73.5% are female, 26.5% are male, average age 38.2. Top regions: Texas, California, Florida. Top brand affinities: Skin care, Etsy, Handbags, Charlotte Tilbury, QVC.

The average Let It Shine (film) fan in United States is 38.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Skin care, Etsy, Handbags, with strongest over-indexing on Skin care (1.56× the country average). Demographically, the Let It Shine (film) audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Tradition, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Fantasy

Demographics of Let It Shine (film) fans

Demographic split for Let It Shine (film) audience in United States
MetricValue
Female73.5%
Male26.5%
Average age38.2
Estimated audience size754,888

Audience persona

The typical Let It Shine (film) fan in United States is more female, around 38.2 years old, with strong Tradition tendencies and a notable affinity for Skin care.

Top regions in United States

Top regions ranked by reach for Let It Shine (film) in United States
RegionReachAffinity
Texas78,2291.21×
California74,4920.9×
Florida62,7771.23×
Georgia41,7721.8×
New York41,3680.98×
North Carolina32,7191.44×
Tennessee28,6321.89×
Illinois27,6521.1×
Ohio26,6171.14×
Pennsylvania26,0361.02×
Virginia21,1041.15×
Michigan20,6361.05×
New Jersey17,8090.93×
Maryland17,2671.33×
Louisiana16,4481.69×
Alabama15,8771.51×
Indiana15,5031.12×
South Carolina15,2861.35×
Massachusetts13,4190.9×
Arizona13,3830.87×
Missouri13,3111.09×
Kentucky11,0721.17×
Mississippi11,0421.78×
Washington10,3830.69×
Oklahoma9,7721.17×
Wisconsin9,2650.82×
Colorado8,4430.71×
Minnesota8,3130.77×
Arkansas8,1771.31×
Connecticut7,7241.02×
Nevada6,8630.94×
Kansas5,8950.99×
Oregon5,7780.67×
Iowa5,4140.87×
Utah5,3880.8×
Nebraska3,4380.91×
West Virginia3,1200.89×
Hawaii2,8860.89×
New Mexico2,7840.74×
Delaware2,5391.22×
Idaho2,4900.66×
Washington, District of Columbia2,4491.08×
Rhode Island2,1900.91×
New Hampshire1,6160.54×
Maine1,3720.51×
South Dakota1,1580.66×
Montana9920.47×
North Dakota9770.63×
Alaska7900.49×
Vermont6710.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Let It Shine (film) audience
BrandAffinityCategory
Skin care1.56×Beauty & Wellness
Etsy1.62×Fashion & Accessoires
Handbags1.57×Fashion & Accessoires
Charlotte Tilbury3.67×Beauty & Wellness
QVC1.96×Movies & TV
Children's clothing1.63×Fashion & Accessoires
Essential oil1.82×Home & Garden
Garden furniture1.96×Home & Garden
Fasting2.18×Health
Handmade jewelry1.56×Fashion & Accessoires
Plus-size clothing1.54×Fashion & Accessoires
Hair iron1.51×Beauty & Wellness
Slow cooker1.73×Food & Beverages
Children's literature2.1×Literature
Sugar substitute1.56×Food & Beverages
Verizon Wireless1.53×Technology & Electronics
Birkenstock1.65×Fashion & Accessoires
Bohemianism1.69×Fashion & Accessoires
Concealer1.78×Beauty & Wellness
Superfood1.52×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Let It Shine (film) audience
TraitClusterScore
TraditionCONSERVATISM1.29
MindfulnessBALANCE1.28
SpiritualityBALANCE1.28
CreativityOPEN1.27
Community OrientationOPEN1.25
Price SensitivityPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Let It Shine (film)
CountryShare
United States87.9%
France3.7%
Brazil2.3%

See Let It Shine (film) audiences in other countries

More Fantasy audiences in United States

Frequently asked questions

How many fans does Let It Shine (film) have in United States?

Let It Shine (film) has an estimated audience of 754,888 people in United States, concentrated in Texas and California.

What is the gender split and age of Let It Shine (film) fans?

73.5% of Let It Shine (film) fans are female, 26.5% are male, with an average age of 38.2 years.

Which brands do Let It Shine (film) fans like most?

Let It Shine (film) fans show strongest brand affinity for Skin care (1.56×), Etsy (1.62×), and Handbags (1.57×) over the country average.

Where do Let It Shine (film) fans live in United States?

Let It Shine (film) fans in United States are most concentrated in Texas (reach 78,229), California (reach 74,492), and Florida (reach 62,777). These three regions account for the largest share of the active audience.

What other brands do Let It Shine (film) fans also like?

Beyond Let It Shine (film) itself, the audience over-indexes on Etsy (1.62×), Handbags (1.57×), Charlotte Tilbury (3.67×), and QVC (1.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Let It Shine (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.