Rascasse Audience Intelligence

Let It Shine (film) Audience in United States

A data profile of the people who buy, follow and care about Let It Shine (film) in United States — modelled from more than twelve digital signal sources. Let It Shine (film) has an estimated audience of 760,933 people in United States.

#19among Fantasy in United States#2371among Movie / TV Show / Series in United States#5275in Movies & TV

The average Let It Shine (film) fan in United States is 38.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Recipes, Pinterest, Cooking, with strongest over-indexing on Recipes (2.51× the country average).

Demographically, the Let It Shine (film) audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Let It Shine (film) fan in United States is more female, around 38.2 years old, with strong Family Orientation tendencies and a notable affinity for Recipes.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Fantasy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Let It Shine (film) profile in United States.

Audience size
761K
in United States
Gender
73.5%♀
26.5% male
Age
38.2
average years
Country rank
#28369
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Let It Shine (film) viewers

73.5% are female, 26.5% are male, average age 38.2.

Fig. 02

Gender split

73.5%
Female
26.5%
Male
Demographic split for Let It Shine (film) audience in United States
MetricValue
Female73.5%
Male26.5%
Average age38.2
Estimated audience size760,933
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Let It Shine (film) audience in United States
Age bracketShare%
16-1924%
20-2917%
30-3919%
40-4921%
50+18%
Fig. 04

Worldwide distribution

87.7%

of the worldwide Let It Shine (film) audience comes from United States.

Worldwide audience distribution share by country for Let It Shine (film)
CountryShare
United States87.7%
France3.8%
Brazil2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Let It Shine (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Let It Shine (film) fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~30K1.81×
02Mississippi~10K1.71×
03Georgia~40K1.65×
04Louisiana~20K1.65×
05Alabama~20K1.50×
06North Carolina~30K1.33×
07Maryland~20K1.32×
08Arkansas~8K1.30×
09South Carolina~10K1.28×
10Delaware~3K1.25×
11Texas~80K1.17×
12Kentucky~10K1.15×
13Florida~60K1.14×
14Ohio~30K1.14×
15Oklahoma~10K1.14×
16Virginia~20K1.12×
17Indiana~20K1.12×
18Washington, District of Columbia~2K1.10×
19Illinois~30K1.07×
20Missouri~10K1.07×
21Pennsylvania~30K1.03×
22Connecticut~8K1.03×
23Michigan~20K1.00×
24Kansas~6K1.00×
25Rhode Island~2K0.98×
26Hawaii~3K0.96×
27New York~40K0.95×
28Nevada~7K0.95×
29Nebraska~4K0.93×
30West Virginia~3K0.93×
31Arizona~10K0.91×
32Massachusetts~10K0.91×
33New Jersey~20K0.90×
34Iowa~6K0.90×
35California~70K0.86×
36Utah~6K0.86×
37South Dakota~1K0.83×
38Wisconsin~9K0.81×
39North Dakota~1K0.79×
40New Mexico~3K0.78×
41Minnesota~8K0.77×
42Idaho~3K0.73×
43Alaska~1K0.73×
44Colorado~8K0.70×
45Vermont<1K0.69×
46Washington~10K0.68×
47Oregon~6K0.68×
48New Hampshire~2K0.66×
49Montana~1K0.65×
50Maine~2K0.64×
Fig. 06

Affinity by region

Affinity by region — Let It Shine (film), United States
0.64×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Let It Shine (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Let It Shine (film) audience
#·InterestCategoryAffinity×
01Mission: ImpossibleMovies & TV8.85×
02EtsyFashion & Accessoires3.22×
03HandbagsFashion & Accessoires3.00×
04PinterestInternet & Social Media2.70×
05EBayShopping2.69×
06Beauty salonsBeauty & Wellness2.69×
07VeganismFood & Beverages2.69×
08WineFood & Beverages2.58×
09RecipesFood & Beverages2.51×
10CouponsShopping2.44×
11CoffeeFood & Beverages2.34×
12Health careBusiness & Career2.32×
13XInternet & Social Media2.26×
14Home improvementHome & Garden2.24×
15Alcoholic beveragesFood & Beverages2.23×
16CNNMovies & TV2.21×
17Donald TrumpPolitics & Society2.20×
18CookingFood & Beverages2.16×
19WalmartShopping2.15×
20MedicineBusiness & Career2.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Let It Shine (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Let It Shine (film) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.89×
IndulgenceJOY2.69×
TraditionCONSERVATISM2.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Let It Shine (film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.49×
ExtroversionTHRILL0.67×
Quality AwarenessPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Let It Shine (film) have in United States?

Let It Shine (film) has an estimated audience of 760,933 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Let It Shine (film) viewers?

73.5% of Let It Shine (film) fans are female, 26.5% are male, with an average age of 38.2 years.

03

Which brands do Let It Shine (film) fans like most?

Let It Shine (film) fans show strongest brand affinity for Recipes (2.51×), Pinterest (2.7×), and Cooking (2.16×) over the country average.

04

Where do Let It Shine (film) fans live in United States?

Let It Shine (film) fans in United States are most concentrated in Texas (reach ~80K), California (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Let It Shine (film) fans also like?

Beyond Let It Shine (film) itself, the audience over-indexes on Pinterest (2.7×), Cooking (2.16×), Donald Trump (2.2×), and X (2.26×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Let It Shine (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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