Rascasse Audience Intelligence

LeVian Audience in United States

A data profile of the people who buy, follow and care about LeVian in United States — modelled from more than twelve digital signal sources. LeVian has an estimated audience of 494,998 people in United States.

#31among Jewelry in United States#1188among Website / Newspaper / Magazine in United States#516in Shopping

The average LeVian fan in United States is 45.9 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Discount stores, QVC, Obsessed (2009 film), with strongest over-indexing on Discount stores (5.66× the country average).

Demographically, the LeVian audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical LeVian fan in United States is more female, around 45.9 years old, with strong Quality Awareness tendencies and a notable affinity for Discount stores.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Jewelry

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the LeVian profile in United States.

Audience size
495K
in United States
Gender
86.1%♀
13.9% male
Age
45.9
average years
Country rank
#36878
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of LeVian

86.1% are female, 13.9% are male, average age 45.9.

Fig. 02

Gender split

86.1%
Female
13.9%
Male
Demographic split for LeVian audience in United States
MetricValue
Female86.1%
Male13.9%
Average age45.9
Estimated audience size494,998
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the LeVian audience in United States
Age bracketShare%
16-1915%
20-299%
30-3912%
40-4921%
50+43%
Fig. 04

Worldwide distribution

79.6%

of the worldwide LeVian audience comes from United States.

Worldwide audience distribution share by country for LeVian
CountryShare
United States79.6%
United Kingdom2.4%
Indonesia2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the LeVian audience in United States is strongest.

Fig. 05

Top regions by affinity

LeVian fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~4K1.67×
02New York~40K1.59×
03Ohio~20K1.41×
04Tennessee~10K1.26×
05Alabama~9K1.25×
06North Dakota~1K1.23×
07Florida~40K1.17×
08North Carolina~20K1.16×
09Pennsylvania~20K1.15×
10Virginia~10K1.15×
11Georgia~20K1.09×
12Washington, District of Columbia~2K1.08×
13Mississippi~4K1.07×
14South Carolina~8K1.05×
15Illinois~20K1.04×
16Kentucky~6K1.04×
17Massachusetts~10K1.03×
18Hawaii~2K1.03×
19Alaska~1K1.01×
20Oregon~6K1.00×
21Oklahoma~5K1.00×
22New Hampshire~2K1.00×
23Montana~1K0.99×
24Indiana~9K0.98×
25Maine~2K0.98×
26Rhode Island~2K0.98×
27South Dakota~1K0.98×
28Maryland~8K0.97×
29New Mexico~2K0.97×
30Nevada~5K0.95×
31Texas~40K0.94×
32Arizona~9K0.94×
33Colorado~7K0.94×
34Idaho~2K0.94×
35Missouri~7K0.93×
36Washington~9K0.92×
37Delaware~1K0.92×
38Vermont<1K0.92×
39Louisiana~6K0.90×
40Arkansas~4K0.90×
41New Jersey~10K0.86×
42Connecticut~4K0.86×
43Nebraska~2K0.86×
44Iowa~3K0.84×
45Utah~4K0.83×
46Kansas~3K0.83×
47Wisconsin~6K0.81×
48California~40K0.80×
49Michigan~10K0.79×
50Minnesota~5K0.77×
Fig. 06

Affinity by region

Affinity by region — LeVian, United States
0.77×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the LeVian audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for LeVian audience
#·InterestCategoryAffinity×
01TissotFashion & Accessoires12.25×
02ZalesFashion & Accessoires11.17×
03QVCMovies & TV8.03×
04Stephen HawkingBusiness & Career7.91×
05Obsessed (2009 film)Movies & TV6.85×
06Kendra ScottFashion & Accessoires6.02×
07Discount storesShopping5.66×
08LotteryGames5.41×
09Kay JewelersFashion & Accessoires4.80×
10Weather forecastingHome & Garden4.79×
11FedExBusiness & Career4.28×
12Shopping mallsShopping3.32×
13Pizza HutFood & Beverages3.09×
14Mortgage loansBusiness & Career3.02×
15SubwayFood & Beverages2.92×
16PinterestInternet & Social Media2.45×
17Dollar TreeShopping2.35×
18McDonald'sFood & Beverages2.27×
19Hobby LobbyHome & Garden2.27×
20FurnitureHome & Garden1.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the LeVian audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by LeVian audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.12×
Convenience OrientationPREMIUM2.09×
Price SensitivityPREMIUM2.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by LeVian audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.73×
Risk AppetiteTHRILL0.74×
IndividualismJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does LeVian have in United States?

LeVian has an estimated audience of 494,998 people in United States, concentrated in New York and California.

02

What is the gender split and age of LeVian fans?

86.1% of LeVian fans are female, 13.9% are male, with an average age of 45.9 years.

03

Which brands do LeVian fans like most?

LeVian fans show strongest brand affinity for Discount stores (5.66×), QVC (8.03×), and Obsessed (2009 film) (6.85×) over the country average.

04

Where do LeVian fans live in United States?

LeVian fans in United States are most concentrated in New York (reach ~40K), California (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do LeVian fans also like?

Beyond LeVian itself, the audience over-indexes on QVC (8.03×), Obsessed (2009 film) (6.85×), FedEx (4.28×), and Zales (11.17×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See LeVian audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for LeVian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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