Rascasse Audience Intelligence

Little Caesars Arena Audience in United States

A data profile of the people who buy, follow and care about Little Caesars Arena in United States — modelled from more than twelve digital signal sources. Little Caesars Arena has an estimated audience of 1,480,230 people in United States.

#24among Arena in United States#1500among POI in United States#1622in Sports

The average Little Caesars Arena fan in United States is 36.6 years old, more male, and lives primarily in Michigan.

The audience is concentrated in Michigan, Ohio, California.

Top brand affinities include Detroit Red Wings, Detroit Pistons, NBA Finals, with strongest over-indexing on Detroit Red Wings (6.93× the country average).

Demographically, the Little Caesars Arena audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 44 regions tracked by Rascasse.

The typical Little Caesars Arena fan in United States is more male, around 36.6 years old, with strong Patriotism tendencies and a notable affinity for Detroit Red Wings.

Category: Sports · Type: POI · Subtype: Arena

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Little Caesars Arena profile in United States.

Audience size
1.5M
in United States
Gender
39.2%♀
60.8% male
Age
36.6
average years
Country rank
#17956
POI in United States
Fig. 01

Search interest · 12-month trend

+30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Little Caesars Arena fans

39.2% are female, 60.8% are male, average age 36.6.

Fig. 02

Gender split

39.2%
Female
60.8%
Male
Demographic split for Little Caesars Arena audience in United States
MetricValue
Female39.2%
Male60.8%
Average age36.6
Estimated audience size1,480,230
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Little Caesars Arena audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3917%
40-4918%
50+17%
Fig. 04

Worldwide distribution

90.9%

of the worldwide Little Caesars Arena audience comes from United States.

Worldwide audience distribution share by country for Little Caesars Arena
CountryShare
United States90.9%
Canada5.3%
Mexico0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Little Caesars Arena audience in United States is strongest.

Fig. 05

Top regions by affinity

Little Caesars Arena fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~1M33.77×
02Ohio~70K1.59×
03Indiana~20K0.79×
04Alaska~2K0.78×
05Vermont~2K0.76×
06South Dakota~2K0.75×
07North Dakota~2K0.73×
08Montana~3K0.69×
09Rhode Island~3K0.67×
10Idaho~5K0.65×
11Delaware~3K0.65×
12Hawaii~4K0.63×
13Maine~3K0.61×
14New Hampshire~3K0.60×
15New Mexico~4K0.58×
16Mississippi~7K0.56×
17Washington, District of Columbia~2K0.53×
18Nebraska~4K0.52×
19Arkansas~6K0.50×
20Illinois~20K0.49×
21Kansas~5K0.49×
22Iowa~5K0.45×
23Kentucky~8K0.44×
24Oklahoma~7K0.44×
25Louisiana~8K0.42×
26Nevada~6K0.41×
27Oregon~6K0.40×
28Connecticut~6K0.40×
29Alabama~8K0.39×
30South Carolina~8K0.37×
31Missouri~8K0.35×
32Minnesota~7K0.35×
33Tennessee~10K0.34×
34Maryland~8K0.33×
35Colorado~7K0.33×
36Massachusetts~9K0.32×
37Arizona~9K0.31×
38Pennsylvania~10K0.30×
39New York~20K0.29×
40North Carolina~10K0.29×
41New Jersey~10K0.29×
42Florida~20K0.24×
43Texas~20K0.20×
44California~30K0.19×
Fig. 06

Affinity by region

Affinity by region — Little Caesars Arena, United States
0.19×1.00×33.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Little Caesars Arena audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Little Caesars Arena audience
#·InterestCategoryAffinity×
01Detroit Red WingsSports6.93×
02World SeriesSports3.35×
03Detroit PistonsSports3.29×
04Minnesota TimberwolvesSports2.54×
05Brooklyn NetsSports2.45×
06Phoenix SunsSports2.43×
07Houston RocketsSports2.30×
08Aaron RodgersSports2.10×
09Giannis AntetokounmpoSports2.07×
10NHLSports2.05×
11Detroit TigersSports1.93×
12College basketballSports1.91×
13Anime conventionLiterature1.87×
14NBA FinalsSports1.85×
15Mixed martial artsSports1.73×
16LeBron JamesSports1.72×
17Golden State WarriorsSports1.69×
18NBA playoffsSports1.68×
19CBS SportsMovies & TV1.62×
20Scooby-DooMovies & TV1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Little Caesars Arena audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Little Caesars Arena audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.26×
Early Adopter MentalityPOWER1.19×
Convenience OrientationPREMIUM1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Little Caesars Arena audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.81×
MindfulnessBALANCE0.84×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Little Caesars Arena have in United States?

Little Caesars Arena has an estimated audience of 1,480,230 people in United States, concentrated in Michigan and Ohio.

02

What is the gender split and age of Little Caesars Arena fans?

39.2% of Little Caesars Arena fans are female, 60.8% are male, with an average age of 36.6 years.

03

Which brands do Little Caesars Arena fans like most?

Little Caesars Arena fans show strongest brand affinity for Detroit Red Wings (6.93×), Detroit Pistons (3.29×), and NBA Finals (1.85×) over the country average.

04

Where do Little Caesars Arena fans live in United States?

Little Caesars Arena fans in United States are most concentrated in Michigan (reach ~1M), Ohio (reach ~70K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Little Caesars Arena fans also like?

Beyond Little Caesars Arena itself, the audience over-indexes on Detroit Pistons (3.29×), NBA Finals (1.85×), NHL (2.05×), and College basketball (1.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Little Caesars Arena audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Little Caesars Arena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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