Longview, Texas Audience in United States

Longview, Texas has an estimated audience of 996,518 people in United States. 63.8% are female, 36.2% are male, average age 37.1. Top regions: Texas, Washington, Oregon. Top brand affinities: Whataburger, United Airlines, Dallas Mavericks, Houston Texans, Dallas Cowboys.

The average Longview, Texas fan in United States is 37.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Washington, Oregon. Top brand affinities include Whataburger, United Airlines, Dallas Mavericks, with strongest over-indexing on Whataburger (2.19× the country average). Demographically, the Longview, Texas audience skews more female with an average age of 37.1, and over-indexes on personality traits such as DIY Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Longview, Texas fans

Demographic split for Longview, Texas audience in United States
MetricValue
Female63.8%
Male36.2%
Average age37.1
Estimated audience size996,518

Audience persona

The typical Longview, Texas fan in United States is more female, around 37.1 years old, with strong DIY Mentality tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Longview, Texas in United States
RegionReachAffinity
Texas551,5626.44×
Washington156,4837.83×
Oregon64,0195.6×
California49,8190.45×
Louisiana34,0282.65×
Missouri30,6521.91×
Florida24,3330.36×
Illinois23,7310.71×
New York21,6220.39×
North Carolina21,5290.72×
Colorado17,5071.11×
Virginia16,4230.68×
Arizona15,0070.74×
Tennessee14,4710.72×
Arkansas13,8661.69×
Georgia13,2930.43×
Kentucky12,7451.02×
Ohio12,0850.39×
Oklahoma12,0081.09×
Pennsylvania11,9440.36×
Michigan9,7180.37×
Massachusetts9,5350.49×
Kansas9,2001.17×
Mississippi9,0971.11×
Alabama8,0840.58×
Indiana6,9390.38×
New Jersey6,9370.27×
Minnesota6,3630.45×
Maryland6,1560.36×
Wisconsin6,0280.4×
South Carolina5,7970.39×
Utah4,9030.55×
Idaho4,4770.9×
Nevada4,4480.46×
New Mexico4,1030.82×
Connecticut4,0970.41×
Iowa4,0440.49×
Nebraska2,5730.51×
Montana2,2240.8×
Washington, District of Columbia1,8030.6×
New Hampshire1,6280.41×
Hawaii1,4880.35×
West Virginia1,3180.28×
Alaska1,3150.62×
North Dakota1,0130.5×
Wyoming1,0020.68×
Maine9220.26×
South Dakota9050.39×
Rhode Island6500.2×
Delaware6200.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Longview, Texas audience
BrandAffinityCategory
Whataburger2.19×Food & Beverages
United Airlines1.55×Travel & Leisure
Dallas Mavericks1.79×Sports
Houston Texans1.86×Sports
Dallas Cowboys1.63×Sports
Portland Trail Blazers1.85×Sports
Dallas Stars2.35×Sports
San Antonio Spurs1.57×Sports
New Orleans Saints1.51×Sports
Keller Williams Realty1.72×Home & Garden
Washington Nationals1.5×Sports
Ford Ka3.63×Cars & Mobility
Ford EcoSport1.77×Cars & Mobility
Ford Edge1.82×Cars & Mobility
Sporting Kansas City1.96×Sports
BMW X42.08×Cars & Mobility
FC Dallas1.82×Sports
Nissan Juke1.59×Cars & Mobility
Mercedes-Benz SLK-Class2.77×Cars & Mobility
Nissan Qashqai2.09×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Longview, Texas audience
TraitClusterScore
DIY MentalityTHRILL1.25
Need for SecurityCONSERVATISM1.11
Career OrientationPOWER1.06
TraditionCONSERVATISM1.06
Price SensitivityPREMIUM1.06
IndividualismJOY1.03

Worldwide distribution

Worldwide audience distribution share by country for Longview, Texas
CountryShare
United States91.6%
Canada3.6%
Australia2.1%

See Longview, Texas audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Longview, Texas have in United States?

Longview, Texas has an estimated audience of 996,518 people in United States, concentrated in Texas and Washington.

What is the gender split and age of Longview, Texas fans?

63.8% of Longview, Texas fans are female, 36.2% are male, with an average age of 37.1 years.

Which brands do Longview, Texas fans like most?

Longview, Texas fans show strongest brand affinity for Whataburger (2.19×), United Airlines (1.55×), and Dallas Mavericks (1.79×) over the country average.

Where do Longview, Texas fans live in United States?

Longview, Texas fans in United States are most concentrated in Texas (reach 551,562), Washington (reach 156,483), and Oregon (reach 64,019). These three regions account for the largest share of the active audience.

What other brands do Longview, Texas fans also like?

Beyond Longview, Texas itself, the audience over-indexes on United Airlines (1.55×), Dallas Mavericks (1.79×), Houston Texans (1.86×), and Dallas Cowboys (1.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Longview, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.