Rascasse Audience Intelligence

Longview, Texas Audience in United States

A data profile of the people who buy, follow and care about Longview, Texas in United States — modelled from more than twelve digital signal sources. Longview, Texas has an estimated audience of 996,518 people in United States.

#78among Department store in United States#2139among POI in United States#1770in Travel & Leisure

The average Longview, Texas fan in United States is 37.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Washington, Oregon.

Top brand affinities include Whataburger, Hardware store, United Airlines, with strongest over-indexing on Whataburger (2.51× the country average).

Demographically, the Longview, Texas audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Career Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Longview, Texas fan in United States is more female, around 37.1 years old, with strong Career Orientation tendencies and a notable affinity for Whataburger.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Longview, Texas profile in United States.

Audience size
997K
in United States
Gender
63.8%♀
36.2% male
Age
37.1
average years
Country rank
#23721
POI in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Longview, Texas fans

63.8% are female, 36.2% are male, average age 37.1.

Fig. 02

Gender split

63.8%
Female
36.2%
Male
Demographic split for Longview, Texas audience in United States
MetricValue
Female63.8%
Male36.2%
Average age37.1
Estimated audience size996,518
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Longview, Texas audience in United States
Age bracketShare%
16-1928%
20-2918%
30-3917%
40-4920%
50+18%
Fig. 04

Worldwide distribution

91.6%

of the worldwide Longview, Texas audience comes from United States.

Worldwide audience distribution share by country for Longview, Texas
CountryShare
United States91.6%
Canada3.6%
Australia2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Longview, Texas audience in United States is strongest.

Fig. 05

Top regions by affinity

Longview, Texas fans by region: top regions in United States
#RegionReachAffinity×
01Washington~100K7.30×
02Texas~500K6.10×
03Oregon~60K5.18×
04Louisiana~40K3.28×
05Oklahoma~30K2.42×
06Arkansas~20K2.01×
07Missouri~30K1.83×
08Mississippi~10K1.37×
09Kansas~9K1.14×
10Colorado~20K1.09×
11Idaho~5K0.95×
12Kentucky~10K0.94×
13Montana~3K0.94×
14New Mexico~5K0.91×
15Alaska~2K0.89×
16Vermont~2K0.87×
17North Dakota~2K0.82×
18Rhode Island~3K0.81×
19South Dakota~2K0.81×
20Arizona~20K0.80×
21Washington, District of Columbia~2K0.79×
22Maine~3K0.78×
23Tennessee~20K0.77×
24West Virginia~4K0.77×
25New Hampshire~3K0.76×
26Nebraska~4K0.75×
27Delaware~2K0.74×
28North Carolina~20K0.72×
29Illinois~20K0.71×
30Virginia~20K0.70×
31Alabama~10K0.69×
32Hawaii~3K0.69×
33Utah~6K0.68×
34Iowa~6K0.68×
35Nevada~6K0.61×
36Massachusetts~10K0.57×
37South Carolina~9K0.57×
38Connecticut~6K0.55×
39Georgia~20K0.54×
40Indiana~10K0.54×
41Minnesota~8K0.54×
42Wisconsin~8K0.53×
43Ohio~10K0.47×
44Maryland~8K0.47×
45California~50K0.46×
46Michigan~10K0.46×
47Pennsylvania~20K0.45×
48New York~20K0.43×
49Florida~30K0.41×
50New Jersey~10K0.40×
Fig. 06

Affinity by region

Affinity by region — Longview, Texas, United States
0.40×1.00×7.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Longview, Texas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Longview, Texas audience
#·InterestCategoryAffinity×
01Dallas StarsSports2.96×
02Private equityBusiness & Career2.56×
03WhataburgerFood & Beverages2.51×
04Discount TireShopping2.21×
05Hardware storeHome & Garden2.16×
06Portland Trail BlazersSports2.14×
07Dallas MavericksSports2.06×
08Rail transportTravel & Leisure1.97×
09Non-alcoholic beverageFood & Beverages1.96×
10United AirlinesTravel & Leisure1.93×
11Veterinary medicineBusiness & Career1.87×
12San Antonio SpursSports1.87×
13Air pollutionHealth1.87×
14PharmacyBusiness & Career1.79×
15Houston TexansSports1.79×
16Dolly PartonMusic & Radio1.76×
17Atlanta BravesSports1.67×
18SteakhouseFood & Beverages1.58×
19Charitable organizationPolitics & Society1.54×
20PersonalisationHome & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Longview, Texas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Longview, Texas audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.80×
DIY MentalityTHRILL1.69×
Community OrientationOPEN1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Longview, Texas audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.52×
Sports ActivityPOWER0.55×
Luxury OrientationPREMIUM0.55×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Longview, Texas have in United States?

Longview, Texas has an estimated audience of 996,518 people in United States, concentrated in Texas and Washington.

02

What is the gender split and age of Longview, Texas fans?

63.8% of Longview, Texas fans are female, 36.2% are male, with an average age of 37.1 years.

03

Which brands do Longview, Texas fans like most?

Longview, Texas fans show strongest brand affinity for Whataburger (2.51×), Hardware store (2.16×), and United Airlines (1.93×) over the country average.

04

Where do Longview, Texas fans live in United States?

Longview, Texas fans in United States are most concentrated in Texas (reach ~500K), Washington (reach ~100K), and Oregon (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Longview, Texas fans also like?

Beyond Longview, Texas itself, the audience over-indexes on Hardware store (2.16×), United Airlines (1.93×), Discount Tire (2.21×), and Veterinary medicine (1.87×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Longview, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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