Mailing list Audience in United States

Mailing list logo

Mailing list has an estimated audience of 1,197,703 people in United States. 68.3% are female, 31.7% are male, average age 39.4. Top regions: California, New York, Texas. Top brand affinities: Do it yourself (DIY), Nordstrom, IKEA, Urban Outfitters, Designer clothing.

The average Mailing list fan in United States is 39.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Do it yourself (DIY), Nordstrom, IKEA, with strongest over-indexing on Do it yourself (DIY) (1.7× the country average). Demographically, the Mailing list audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Topic · Subtype: Content type

Demographics of Mailing list fans

Demographic split for Mailing list audience in United States
MetricValue
Female68.3%
Male31.7%
Average age39.4
Estimated audience size1,197,703

Audience persona

The typical Mailing list fan in United States is more female, around 39.4 years old, with strong Design Affinity tendencies and a notable affinity for Do it yourself (DIY).

Top regions in United States

Top regions ranked by reach for Mailing list in United States
RegionReachAffinity
California160,9221.22×
New York114,1811.71×
Texas83,9220.82×
Florida69,2880.85×
Pennsylvania40,7211.01×
Illinois39,8581×
Michigan38,9771.24×
Georgia32,9720.89×
North Carolina31,6660.88×
Nebraska30,7305.12×
Massachusetts28,9001.22×
Ohio28,6380.78×
New Jersey28,3060.93×
Colorado24,9691.32×
Washington24,6371.03×
Virginia24,5970.84×
Arizona21,1430.86×
Maryland19,1110.93×
Indiana17,8770.82×
Tennessee16,3520.68×
Oregon16,1731.18×
Minnesota14,8340.86×
Missouri14,4850.75×
South Carolina13,1570.73×
Kentucky13,0120.87×
Wisconsin12,9860.72×
Connecticut11,7410.98×
Louisiana11,5120.75×
Oklahoma10,2210.77×
Alabama9,5780.57×
Nevada8,2450.71×
Kansas7,8960.84×
Utah7,0380.66×
Iowa6,9520.7×
Mississippi6,8650.7×
Idaho5,8050.97×
Arkansas5,7100.58×
New Mexico5,0070.83×
Hawaii4,7770.93×
West Virginia4,6100.83×
New Hampshire4,4510.94×
Washington, District of Columbia4,3311.2×
Maine3,7070.86×
Rhode Island3,4020.89×
Alaska3,0111.18×
Montana2,8480.86×
South Dakota2,5910.94×
North Dakota2,5231.03×
Wyoming2,4411.37×
Vermont2,3611.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mailing list audience
BrandAffinityCategory
Do it yourself (DIY)1.7×Home & Garden
Nordstrom1.98×Shopping
IKEA2.01×Home & Garden
Urban Outfitters2.97×Shopping
Designer clothing2.76×Fashion & Accessoires
Tory Burch2.99×Fashion & Accessoires
Etsy1.79×Fashion & Accessoires
CC cream4.94×Beauty & Wellness
Handbags1.7×Fashion & Accessoires
H&M2.16×Shopping
Houzz3.33×Home & Garden
Art exhibition2.43×Arts & Culture
Fine art1.6×Business & Career
Luxury real estate2.03×Business & Career
Streetwear1.63×Fashion & Accessoires
Contemporary art1.86×Arts & Culture
Hermès2.82×Fashion & Accessoires
Balenciaga2.65×Fashion & Accessoires
Children's clothing1.87×Fashion & Accessoires
Muji6.1×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mailing list audience
TraitClusterScore
Design AffinityPREMIUM2.45
SustainabilityBALANCE1.8
Luxury OrientationPREMIUM1.69
Quality AwarenessPREMIUM1.68
MindfulnessBALANCE1.66
TravellingTHRILL1.41

Worldwide distribution

Worldwide audience distribution share by country for Mailing list
CountryShare
United States49.4%
United Kingdom20.0%
Australia7.4%

See Mailing list audiences in other countries

More Content type audiences in United States

Frequently asked questions

How many fans does Mailing list have in United States?

Mailing list has an estimated audience of 1,197,703 people in United States, concentrated in California and New York.

What is the gender split and age of Mailing list fans?

68.3% of Mailing list fans are female, 31.7% are male, with an average age of 39.4 years.

Which brands do Mailing list fans like most?

Mailing list fans show strongest brand affinity for Do it yourself (DIY) (1.7×), Nordstrom (1.98×), and IKEA (2.01×) over the country average.

Where do Mailing list fans live in United States?

Mailing list fans in United States are most concentrated in California (reach 160,922), New York (reach 114,181), and Texas (reach 83,922). These three regions account for the largest share of the active audience.

What other brands do Mailing list fans also like?

Beyond Mailing list itself, the audience over-indexes on Nordstrom (1.98×), IKEA (2.01×), Urban Outfitters (2.97×), and Designer clothing (2.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mailing list. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.