Rascasse Audience Intelligence

Mailing list Audience in United States

A data profile of the people who buy, follow and care about Mailing list in United States — modelled from more than twelve digital signal sources. Mailing list has an estimated audience of 1,197,703 people in United States.

#28among Content type in United States#8071among Topic in United States#240in Internet & Social Media

The average Mailing list fan in United States is 39.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include IKEA, H&M, Discount stores, with strongest over-indexing on IKEA (2.19× the country average).

Demographically, the Mailing list audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mailing list fan in United States is more female, around 39.4 years old, with strong Design Affinity tendencies and a notable affinity for IKEA.

Category: Internet & Social Media · Type: Topic · Subtype: Content type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mailing list profile in United States.

Audience size
1.2M
in United States
Gender
68.3%♀
31.7% male
Age
39.4
average years
Country rank
#20913
Topic in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mailing list fans

68.3% are female, 31.7% are male, average age 39.4.

Fig. 02

Gender split

68.3%
Female
31.7%
Male
Demographic split for Mailing list audience in United States
MetricValue
Female68.3%
Male31.7%
Average age39.4
Estimated audience size1,197,703
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Mailing list audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3918%
40-4923%
50+20%
Fig. 04

Worldwide distribution

49.4%

of the worldwide Mailing list audience comes from United States.

Worldwide audience distribution share by country for Mailing list
CountryShare
United States49.4%
United Kingdom20.0%
Australia7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mailing list audience in United States is strongest.

Fig. 05

Top regions by affinity

Mailing list fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~20K3.24×
02New York~100K1.51×
03Colorado~30K1.40×
04Massachusetts~30K1.18×
05California~100K1.14×
06Washington, District of Columbia~4K1.11×
07Alaska~3K1.10×
08Vermont~2K1.10×
09Washington~30K1.09×
10South Dakota~3K1.09×
11Oregon~10K1.05×
12North Dakota~3K1.05×
13Montana~3K1.01×
14Connecticut~10K1.00×
15Michigan~30K0.99×
16Rhode Island~4K0.99×
17Pennsylvania~40K0.98×
18West Virginia~5K0.98×
19Hawaii~5K0.98×
20New Hampshire~5K0.98×
21Delaware~3K0.98×
22Idaho~6K0.97×
23New Mexico~6K0.97×
24Maryland~20K0.96×
25Maine~4K0.96×
26Illinois~40K0.93×
27New Jersey~30K0.93×
28Iowa~9K0.93×
29Oklahoma~10K0.92×
30Mississippi~9K0.92×
31Kansas~9K0.92×
32North Carolina~30K0.90×
33Virginia~30K0.90×
34Kentucky~10K0.90×
35Georgia~30K0.89×
36Arizona~20K0.89×
37South Carolina~20K0.89×
38Minnesota~20K0.89×
39Louisiana~10K0.89×
40Arkansas~9K0.89×
41Florida~70K0.88×
42Indiana~20K0.88×
43Missouri~20K0.87×
44Nevada~10K0.87×
45Utah~9K0.87×
46Wisconsin~20K0.86×
47Ohio~30K0.84×
48Tennessee~20K0.84×
49Alabama~10K0.84×
50Texas~80K0.80×
Fig. 06

Affinity by region

Affinity by region — Mailing list, United States
0.80×1.00×3.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mailing list audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mailing list audience
#·InterestCategoryAffinity×
01HouzzHome & Garden3.09×
02IKEAHome & Garden2.19×
03BalenciagaFashion & Accessoires2.17×
04BohemianismFashion & Accessoires2.13×
05BirkenstockFashion & Accessoires2.05×
06H&MShopping2.01×
07QVCMovies & TV2.01×
08Non-alcoholic beverageFood & Beverages1.99×
09Tory BurchFashion & Accessoires1.93×
10Luxury real estateBusiness & Career1.92×
11Microwave ovenHome & Garden1.83×
12Handmade jewelryFashion & Accessoires1.76×
13Children's clothingFashion & Accessoires1.69×
14InnovationBusiness & Career1.67×
15Discount storesShopping1.66×
16Art exhibitionArts & Culture1.66×
17Designer clothingFashion & Accessoires1.65×
18Urban OutfittersShopping1.63×
19Vintage clothingFashion & Accessoires1.57×
20Charitable organizationPolitics & Society1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mailing list audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mailing list audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.82×
Quality AwarenessPREMIUM1.59×
Community OrientationOPEN1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mailing list audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.81×
Social Media UsageJOY0.88×
SpiritualityBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mailing list have in United States?

Mailing list has an estimated audience of 1,197,703 people in United States, concentrated in California and New York.

02

What is the gender split and age of Mailing list fans?

68.3% of Mailing list fans are female, 31.7% are male, with an average age of 39.4 years.

03

Which brands do Mailing list fans like most?

Mailing list fans show strongest brand affinity for IKEA (2.19×), H&M (2.01×), and Discount stores (1.66×) over the country average.

04

Where do Mailing list fans live in United States?

Mailing list fans in United States are most concentrated in California (reach ~100K), New York (reach ~100K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Mailing list fans also like?

Beyond Mailing list itself, the audience over-indexes on H&M (2.01×), Discount stores (1.66×), Houzz (3.09×), and Luxury real estate (1.92×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Mailing list audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mailing list. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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