Marathon Sports Audience in United States

Marathon Sports logo

Marathon Sports has an estimated audience of 748,248 people in United States. 53.0% are female, 47.0% are male, average age 38.0. Top regions: Massachusetts, Connecticut, New York. Top brand affinities: Redemption (theology), Product design, Natural rubber, Buying and Selling Real Estate, Alaska.

The average Marathon Sports fan in United States is 38.0 years old, balanced, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, Connecticut, New York. Top brand affinities include Redemption (theology), Product design, Natural rubber, with strongest over-indexing on Redemption (theology) (18.25× the country average). Demographically, the Marathon Sports audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Sports Activity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand

Demographics of Marathon Sports fans

Demographic split for Marathon Sports audience in United States
MetricValue
Female53.0%
Male47.0%
Average age38.0
Estimated audience size748,248

Audience persona

The typical Marathon Sports fan in United States is balanced, around 38.0 years old, with strong Sports Activity tendencies and a notable affinity for Redemption (theology).

Top regions in United States

Top regions ranked by reach for Marathon Sports in United States
RegionReachAffinity
Massachusetts357,00224.22×
Connecticut34,3724.58×
New York23,1150.55×
California21,6740.26×
New Hampshire17,4065.9×
Florida14,2270.28×
Illinois13,8580.56×
Texas12,3220.19×
Rhode Island8,8803.73×
New Jersey7,6860.4×
Ohio6,8130.3×
North Carolina6,3110.28×
Pennsylvania5,8510.23×
Virginia5,6770.31×
Georgia5,4730.24×
Michigan4,6820.24×
Maine4,5251.69×
Indiana4,0040.29×
Minnesota3,8440.36×
Washington3,6960.25×
Tennessee3,6730.24×
Maryland3,2040.25×
Alabama2,6780.26×
Kentucky2,6330.28×
Colorado2,4960.21×
South Carolina2,4450.22×
Arizona2,2180.15×
Missouri2,1730.18×
Wisconsin2,0980.19×
Oregon1,8980.22×
Utah1,7290.26×
Louisiana1,5270.16×
Nevada1,1440.16×
Mississippi1,0590.17×
Kansas1,0580.18×
Washington, District of Columbia1,0460.47×
Oklahoma1,0090.12×
Vermont9450.72×
Iowa9320.15×
Arkansas9230.15×
West Virginia7450.21×
Idaho6480.17×
Nebraska6340.17×
Hawaii5980.19×
New Mexico4620.12×
Delaware3590.17×
Montana3570.17×
Alaska3420.21×
North Dakota2660.17×
South Dakota2560.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Marathon Sports audience
BrandAffinityCategory
Redemption (theology)18.25×Politics & Society
Product design2.05×Business & Career
Natural rubber2.11×Cars & Mobility
Buying and Selling Real Estate7.81×Home & Garden
Alaska1.65×Travel & Leisure
edureka30.34×Business & Career
Certified diabetes educator10.8×Business & Career
JDSU2.43×Business & Career
Nebraska Cornhuskers football2.69×Sports
Jaws4.09×Movies & TV
Jesse Plemons2.54×Movies & TV
A Streetcar Named Desire (1951 film)7.45×Movies & TV
Rubber bulb21.71×Health
Charlamagne Tha God5.44×Movies & TV
Nipsey Hussle3.23×Music & Radio
Go Go's6.34×Music & Radio
Electrolyte2.51×Health
UK garage2.84×Music & Radio
Escolar5.97×Pets & Animals
Stamp collecting2.34×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Marathon Sports audience
TraitClusterScore
Sports ActivityPOWER1.75
Design AffinityPREMIUM1.73
TravellingTHRILL1.54
IndulgenceJOY1.51
Luxury OrientationPREMIUM1.46
Healthy LifestyleBALANCE1.4

Worldwide distribution

Worldwide audience distribution share by country for Marathon Sports
CountryShare
United States78.7%
Denmark9.6%
Brazil5.1%

See Marathon Sports audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Marathon Sports have in United States?

Marathon Sports has an estimated audience of 748,248 people in United States, concentrated in Massachusetts and Connecticut.

What is the gender split and age of Marathon Sports fans?

53.0% of Marathon Sports fans are female, 47.0% are male, with an average age of 38.0 years.

Which brands do Marathon Sports fans like most?

Marathon Sports fans show strongest brand affinity for Redemption (theology) (18.25×), Product design (2.05×), and Natural rubber (2.11×) over the country average.

Where do Marathon Sports fans live in United States?

Marathon Sports fans in United States are most concentrated in Massachusetts (reach 357,002), Connecticut (reach 34,372), and New York (reach 23,115). These three regions account for the largest share of the active audience.

What other brands do Marathon Sports fans also like?

Beyond Marathon Sports itself, the audience over-indexes on Product design (2.05×), Natural rubber (2.11×), Buying and Selling Real Estate (7.81×), and Alaska (1.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Marathon Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.