Mediaite Audience in United States
Mediaite has an estimated audience of 2,479,260 people in United States. 37.0% are female, 63.0% are male, average age 51.7. Top regions: California, New York, Texas. Top brand affinities: Hebe, Alaska, Urban Outfitters, Israel, Natural rubber.
The average Mediaite fan in United States is 51.7 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Hebe, Alaska, Urban Outfitters, with strongest over-indexing on Hebe (10.49× the country average). Demographically, the Mediaite audience skews more male with an average age of 51.7, and over-indexes on personality traits such as Individualism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Mediaite fans
| Metric | Value |
|---|---|
| Female | 37.0% |
| Male | 63.0% |
| Average age | 51.7 |
| Estimated audience size | 2,479,260 |
Audience persona
The typical Mediaite fan in United States is more male, around 51.7 years old, with strong Individualism tendencies and a notable affinity for Hebe.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 237,361 | 0.87× |
| New York | 186,594 | 1.35× |
| Texas | 166,512 | 0.78× |
| Florida | 137,548 | 0.82× |
| Illinois | 111,310 | 1.35× |
| Pennsylvania | 106,534 | 1.28× |
| New Jersey | 103,449 | 1.64× |
| Ohio | 98,338 | 1.29× |
| Michigan | 91,339 | 1.41× |
| Georgia | 75,905 | 0.99× |
| Arizona | 73,348 | 1.45× |
| Virginia | 73,330 | 1.21× |
| North Carolina | 70,042 | 0.94× |
| Tennessee | 61,452 | 1.24× |
| Massachusetts | 61,081 | 1.25× |
| Maryland | 55,156 | 1.29× |
| Indiana | 53,439 | 1.18× |
| Colorado | 46,760 | 1.2× |
| Washington | 46,236 | 0.93× |
| Missouri | 45,068 | 1.13× |
| Connecticut | 42,744 | 1.72× |
| Minnesota | 39,653 | 1.12× |
| South Carolina | 38,266 | 1.03× |
| Wisconsin | 35,898 | 0.96× |
| Oregon | 34,469 | 1.21× |
| Nevada | 30,849 | 1.29× |
| Louisiana | 29,779 | 0.93× |
| Alabama | 24,348 | 0.7× |
| Oklahoma | 22,256 | 0.81× |
| Kentucky | 19,504 | 0.63× |
| Kansas | 17,394 | 0.89× |
| Iowa | 16,710 | 0.82× |
| Utah | 15,313 | 0.69× |
| New Mexico | 12,536 | 1.01× |
| Rhode Island | 11,237 | 1.42× |
| Washington, District of Columbia | 10,957 | 1.47× |
| Maine | 10,815 | 1.22× |
| Mississippi | 9,785 | 0.48× |
| West Virginia | 8,923 | 0.77× |
| Arkansas | 8,709 | 0.43× |
| New Hampshire | 8,202 | 0.84× |
| Hawaii | 7,911 | 0.74× |
| Montana | 6,247 | 0.91× |
| Vermont | 6,199 | 1.42× |
| Idaho | 5,714 | 0.46× |
| Delaware | 5,255 | 0.77× |
| Nebraska | 4,956 | 0.4× |
| Wyoming | 3,458 | 0.94× |
| Alaska | 3,408 | 0.64× |
| North Dakota | 2,718 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hebe | 10.49× | Home & Garden |
| Alaska | 2.44× | Travel & Leisure |
| Urban Outfitters | 2.13× | Shopping |
| Israel | 2.1× | Travel & Leisure |
| Natural rubber | 2.02× | Cars & Mobility |
| Enfamil | 6.21× | Kids & Family |
| Minnesota | 1.59× | Travel & Leisure |
| Whataburger | 1.56× | Food & Beverages |
| Litter box | 1.62× | Pets & Animals |
| 3D printing | 1.87× | Technology & Electronics |
| Pillow | 1.57× | Home & Garden |
| Elsword | 11.77× | Games |
| Stamp collecting | 3.09× | Home & Garden |
| Kendra Scott | 1.89× | Fashion & Accessoires |
| Buying and Selling Real Estate | 4.88× | Home & Garden |
| Nebraska | 1.66× | Travel & Leisure |
| Jeep Wagoneer | 3.34× | Cars & Mobility |
| Pro-Ject | 2.22× | Music & Radio |
| Home staging | 2.7× | Home & Garden |
| The Devil's Rejects | 5.23× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.43 |
| Sustainability | BALANCE | 2.09 |
| Patriotism | CONSERVATISM | 2.06 |
| Early Adopter Mentality | POWER | 1.56 |
| Risk Appetite | THRILL | 1.49 |
| Spirituality | BALANCE | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 85.1% |
| Australia | 2.8% |
| Germany | 1.6% |
See Mediaite audiences in other countries
More News audiences in United States
Frequently asked questions
How many fans does Mediaite have in United States?
Mediaite has an estimated audience of 2,479,260 people in United States, concentrated in California and New York.
What is the gender split and age of Mediaite fans?
37.0% of Mediaite fans are female, 63.0% are male, with an average age of 51.7 years.
Which brands do Mediaite fans like most?
Mediaite fans show strongest brand affinity for Hebe (10.49×), Alaska (2.44×), and Urban Outfitters (2.13×) over the country average.
Where do Mediaite fans live in United States?
Mediaite fans in United States are most concentrated in California (reach 237,361), New York (reach 186,594), and Texas (reach 166,512). These three regions account for the largest share of the active audience.
What other brands do Mediaite fans also like?
Beyond Mediaite itself, the audience over-indexes on Alaska (2.44×), Urban Outfitters (2.13×), Israel (2.1×), and Natural rubber (2.02×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Mediaite. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.