Mediaite Audience in United States

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Mediaite has an estimated audience of 2,479,260 people in United States. 37.0% are female, 63.0% are male, average age 51.7. Top regions: California, New York, Texas. Top brand affinities: Autism Awareness, Fox News Channel, Diabetes mellitus awareness, Singer-songwriter, MSN.

The average Mediaite fan in United States is 51.7 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Autism Awareness, Fox News Channel, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (8.2× the country average). Demographically, the Mediaite audience skews more male with an average age of 51.7, and over-indexes on personality traits such as Individualism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine

Demographics of Mediaite fans

Demographic split for Mediaite audience in United States
MetricValue
Female37.0%
Male63.0%
Average age51.7
Estimated audience size2,479,260

Audience persona

The typical Mediaite fan in United States is more male, around 51.7 years old, with strong Individualism tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Mediaite in United States
RegionReachAffinity
California237,3610.87×
New York186,5941.35×
Texas166,5120.78×
Florida137,5480.82×
Illinois111,3101.35×
Pennsylvania106,5341.28×
New Jersey103,4491.64×
Ohio98,3381.29×
Michigan91,3391.41×
Georgia75,9050.99×
Arizona73,3481.45×
Virginia73,3301.21×
North Carolina70,0420.94×
Tennessee61,4521.24×
Massachusetts61,0811.25×
Maryland55,1561.29×
Indiana53,4391.18×
Colorado46,7601.2×
Washington46,2360.93×
Missouri45,0681.13×
Connecticut42,7441.72×
Minnesota39,6531.12×
South Carolina38,2661.03×
Wisconsin35,8980.96×
Oregon34,4691.21×
Nevada30,8491.29×
Louisiana29,7790.93×
Alabama24,3480.7×
Oklahoma22,2560.81×
Kentucky19,5040.63×
Kansas17,3940.89×
Iowa16,7100.82×
Utah15,3130.69×
New Mexico12,5361.01×
Rhode Island11,2371.42×
Washington, District of Columbia10,9571.47×
Maine10,8151.22×
Mississippi9,7850.48×
West Virginia8,9230.77×
Arkansas8,7090.43×
New Hampshire8,2020.84×
Hawaii7,9110.74×
Montana6,2470.91×
Vermont6,1991.42×
Idaho5,7140.46×
Delaware5,2550.77×
Nebraska4,9560.4×
Wyoming3,4580.94×
Alaska3,4080.64×
North Dakota2,7180.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mediaite audience
BrandAffinityCategory
Autism Awareness8.2×Health
Fox News Channel2.53×Movies & TV
Diabetes mellitus awareness5.62×Health
Singer-songwriter2.89×Music & Radio
MSN2.65×News
Microblogging5.81×Technology & Electronics
Aubrey Plaza7.83×Movies & TV
CNN2.11×Movies & TV
The Washington Post4.41×News
Dots (video game)16.14×Games
Capital One2.3×Business & Career
Google Maps2.22×Internet & Social Media
Kia Sportage11.77×Cars & Mobility
MSNBC4.41×Movies & TV
Indeed.com2.19×Business & Career
Individualism6.21×Politics & Society
Income tax6×Business & Career
Made in USA2.94×Business & Career
Political satire7.67×Literature
Online newspaper2.69×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mediaite audience
TraitClusterScore
IndividualismJOY2.43
SustainabilityBALANCE2.09
PatriotismCONSERVATISM2.06
Early Adopter MentalityPOWER1.56
Risk AppetiteTHRILL1.49
SpiritualityBALANCE1.35

Worldwide distribution

Worldwide audience distribution share by country for Mediaite
CountryShare
United States85.1%
Australia2.8%
Germany1.6%

See Mediaite audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does Mediaite have in United States?

Mediaite has an estimated audience of 2,479,260 people in United States, concentrated in California and New York.

What is the gender split and age of Mediaite fans?

37.0% of Mediaite fans are female, 63.0% are male, with an average age of 51.7 years.

Which brands do Mediaite fans like most?

Mediaite fans show strongest brand affinity for Autism Awareness (8.2×), Fox News Channel (2.53×), and Diabetes mellitus awareness (5.62×) over the country average.

Where do Mediaite fans live in United States?

Mediaite fans in United States are most concentrated in California (reach 237,361), New York (reach 186,594), and Texas (reach 166,512). These three regions account for the largest share of the active audience.

What other brands do Mediaite fans also like?

Beyond Mediaite itself, the audience over-indexes on Fox News Channel (2.53×), Diabetes mellitus awareness (5.62×), Singer-songwriter (2.89×), and MSN (2.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mediaite. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.