Rascasse Audience Intelligence

Mediaite Audience in United States

A data profile of the people who buy, follow and care about Mediaite in United States — modelled from more than twelve digital signal sources. Mediaite has an estimated audience of 2,579,884 people in United States.

#346among Website / Newspaper / Magazine in United States#71in News

The average Mediaite fan in United States is 51.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Renewable energy, Sustainable energy, FedEx, with strongest over-indexing on Renewable energy (8.41× the country average).

Demographically, the Mediaite audience skews more male with an average age of 51.7, and over-indexes on personality traits such as Individualism, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mediaite fan in United States is more male, around 51.7 years old, with strong Individualism tendencies and a notable affinity for Renewable energy.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mediaite profile in United States.

Audience size
2.6M
in United States
Gender
37.0%♀
63.0% male
Age
51.7
average years
Country rank
#11636
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Mediaite

37.0% are female, 63.0% are male, average age 51.7.

Fig. 02

Gender split

37.0%
Female
63.0%
Male
Demographic split for Mediaite audience in United States
MetricValue
Female37.0%
Male63.0%
Average age51.7
Estimated audience size2,579,884
Fig. 03

Age distribution

Ø 51.7
average years
Age distribution of the Mediaite audience in United States
Age bracketShare%
16-191%
20-296%
30-3912%
40-4926%
50+54%
Fig. 04

Worldwide distribution

85.4%

of the worldwide Mediaite audience comes from United States.

Worldwide audience distribution share by country for Mediaite
CountryShare
United States85.4%
Australia2.7%
Germany1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mediaite audience in United States is strongest.

Fig. 05

Top regions by affinity

Mediaite fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~40K1.76×
02Vermont~7K1.61×
03New Jersey~100K1.55×
04Washington, District of Columbia~10K1.54×
05Rhode Island~10K1.37×
06Michigan~90K1.36×
07Arizona~70K1.36×
08Illinois~100K1.32×
09Maryland~60K1.32×
10Maine~10K1.32×
11New York~200K1.31×
12Nevada~30K1.27×
13Pennsylvania~100K1.25×
14Ohio~90K1.24×
15Tennessee~60K1.20×
16New Hampshire~10K1.20×
17Massachusetts~60K1.19×
18Virginia~70K1.18×
19Indiana~50K1.14×
20Oregon~30K1.14×
21South Carolina~40K1.13×
22Colorado~40K1.11×
23Missouri~40K1.08×
24Minnesota~40K1.06×
25New Mexico~10K1.03×
26West Virginia~10K1.02×
27Wisconsin~40K0.97×
28Georgia~70K0.94×
29North Carolina~70K0.92×
30Alabama~30K0.89×
31Wyoming~3K0.88×
32Iowa~20K0.87×
33Louisiana~30K0.86×
34Kansas~20K0.86×
35Montana~6K0.85×
36Washington~40K0.84×
37California~200K0.82×
38Hawaii~8K0.78×
39Florida~100K0.77×
40Alaska~4K0.76×
41Delaware~5K0.73×
42Oklahoma~20K0.72×
43Texas~200K0.71×
44Kentucky~20K0.68×
45North Dakota~3K0.67×
46Utah~10K0.63×
47Idaho~6K0.51×
48Mississippi~10K0.49×
49Nebraska~6K0.48×
50Arkansas~9K0.46×
Fig. 06

Affinity by region

Affinity by region — Mediaite, United States
0.46×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mediaite audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mediaite audience
#·InterestCategoryAffinity×
01ExxonMobilCars & Mobility12.78×
02Elderly careHealth8.94×
03Sustainable energyHome & Garden8.54×
04Political satireLiterature8.52×
05Renewable energyBusiness & Career8.41×
06IndividualismPolitics & Society8.34×
07MSNBCMovies & TV6.33×
08Weather forecastingHome & Garden5.95×
09Tabloid (newspaper format)Literature5.00×
10FedExBusiness & Career4.88×
11QVCMovies & TV4.15×
12Solar energyHome & Garden3.99×
13Apple TVMovies & TV3.95×
14The Washington PostNews3.87×
15Online newspaperNews3.72×
16InnovationBusiness & Career3.15×
17TV talkshowsMovies & TV2.57×
18Mortgage loansBusiness & Career2.32×
19PodcastMusic & Radio2.21×
20PinterestInternet & Social Media2.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mediaite audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mediaite audience · What stands out
TraitClusterDeviationScore
IndividualismJOY3.60×
PatriotismCONSERVATISM2.82×
SustainabilityBALANCE2.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mediaite audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
Healthy LifestyleBALANCE0.78×
CreativityOPEN0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mediaite have in United States?

Mediaite has an estimated audience of 2,579,884 people in United States, concentrated in California and New York.

02

What is the gender split and age of Mediaite fans?

37.0% of Mediaite fans are female, 63.0% are male, with an average age of 51.7 years.

03

Which brands do Mediaite fans like most?

Mediaite fans show strongest brand affinity for Renewable energy (8.41×), Sustainable energy (8.54×), and FedEx (4.88×) over the country average.

04

Where do Mediaite fans live in United States?

Mediaite fans in United States are most concentrated in California (reach ~200K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mediaite fans also like?

Beyond Mediaite itself, the audience over-indexes on Sustainable energy (8.54×), FedEx (4.88×), Weather forecasting (5.95×), and MSNBC (6.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See Mediaite audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mediaite. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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