Method Race Wheels Audience in United States

Method Race Wheels logo

Method Race Wheels has an estimated audience of 479,414 people in United States. 23.9% are female, 76.1% are male, average age 30.5. Top regions: California, Texas, Arizona. Top brand affinities: Pro-Ject, Combat sport, Urban Outfitters, N1 road (South Africa), Israel.

The average Method Race Wheels fan in United States is 30.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Arizona. Top brand affinities include Pro-Ject, Combat sport, Urban Outfitters, with strongest over-indexing on Pro-Ject (15.26× the country average). Demographically, the Method Race Wheels audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Motorsport

Demographics of Method Race Wheels fans

Demographic split for Method Race Wheels audience in United States
MetricValue
Female23.9%
Male76.1%
Average age30.5
Estimated audience size479,414

Audience persona

The typical Method Race Wheels fan in United States is more male, around 30.5 years old, with strong Patriotism tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for Method Race Wheels in United States
RegionReachAffinity
California116,1592.2×
Texas49,4401.2×
Arizona29,8873.05×
Florida16,6060.51×
Colorado15,4122.04×
North Carolina13,1020.91×
Washington12,2871.28×
Nevada12,0042.59×
Utah11,6142.71×
Georgia10,4450.71×
Oregon9,5141.73×
Tennessee8,8470.92×
Michigan8,8200.7×
Pennsylvania7,8110.48×
Idaho7,4163.08×
Virginia7,2260.62×
New York6,9610.26×
Ohio6,7500.46×
Illinois6,5750.41×
Missouri5,7670.75×
Oklahoma5,5601.04×
South Carolina4,8430.67×
Alabama4,8380.72×
Indiana4,7840.55×
Wisconsin4,5660.63×
New Mexico4,3251.8×
New Jersey4,1720.34×
Kentucky4,0130.67×
Louisiana3,9450.64×
Minnesota3,6530.53×
Arkansas3,4870.88×
Massachusetts3,4570.37×
Kansas3,4480.91×
Montana3,0642.3×
Maryland3,0070.36×
Iowa2,5940.66×
Hawaii2,2681.1×
West Virginia2,1840.98×
Mississippi2,0480.52×
Connecticut1,8730.39×
Nebraska1,6770.7×
New Hampshire1,4220.75×
Wyoming1,2821.8×
Alaska1,1951.17×
Maine1,0640.62×
South Dakota9380.85×
North Dakota7950.81×
Vermont6340.75×
Rhode Island5040.33×
Delaware4020.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Method Race Wheels audience
BrandAffinityCategory
Pro-Ject15.26×Music & Radio
Combat sport3.1×Sports
Urban Outfitters3.42×Shopping
N1 road (South Africa)7.42×Travel & Leisure
Israel3.5×Travel & Leisure
Product design2.99×Business & Career
Arrietty20×Movies & TV
Hipster12.5×Politics & Society
Historic site5.45×Arts & Culture
Life of Pi10.39×Movies & TV
MK4.37×Music & Radio
Keith Stanfield6.82×Movies & TV
Home equity2×Home & Garden
Volcano, Hawaii18.31×Travel & Leisure
Wikia3.24×Internet & Social Media
Iyanla Vanzant13.42×Business & Career
Racing2.36×Cars & Mobility
Irrigation sprinkler8.81×Home & Garden
3D printing2.27×Technology & Electronics
Minnesota1.56×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Method Race Wheels audience
TraitClusterScore
PatriotismCONSERVATISM2.54
Luxury OrientationPREMIUM2.01
Family OrientationCONSERVATISM1.97
Need for SecurityCONSERVATISM1.53
Risk AppetiteTHRILL1.49
Career OrientationPOWER1.47

Worldwide distribution

Worldwide audience distribution share by country for Method Race Wheels
CountryShare
United States78.1%
Australia5.7%
Mexico3.9%

See Method Race Wheels audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Method Race Wheels have in United States?

Method Race Wheels has an estimated audience of 479,414 people in United States, concentrated in California and Texas.

What is the gender split and age of Method Race Wheels fans?

23.9% of Method Race Wheels fans are female, 76.1% are male, with an average age of 30.5 years.

Which brands do Method Race Wheels fans like most?

Method Race Wheels fans show strongest brand affinity for Pro-Ject (15.26×), Combat sport (3.1×), and Urban Outfitters (3.42×) over the country average.

Where do Method Race Wheels fans live in United States?

Method Race Wheels fans in United States are most concentrated in California (reach 116,159), Texas (reach 49,440), and Arizona (reach 29,887). These three regions account for the largest share of the active audience.

What other brands do Method Race Wheels fans also like?

Beyond Method Race Wheels itself, the audience over-indexes on Combat sport (3.1×), Urban Outfitters (3.42×), N1 road (South Africa) (7.42×), and Israel (3.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Method Race Wheels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.