Michelob ULTRA Arena Audience in United States

Michelob ULTRA Arena logo

Michelob ULTRA Arena has an estimated audience of 322,797 people in United States. 44.8% are female, 55.2% are male, average age 42.6. Top regions: Nevada, California, Texas. Top brand affinities: Surf kayaking, Product design, Alaska, Pro-Ject, Jesse Plemons.

The average Michelob ULTRA Arena fan in United States is 42.6 years old, more male, and lives primarily in Nevada. The audience is concentrated in Nevada, California, Texas. Top brand affinities include Surf kayaking, Product design, Alaska, with strongest over-indexing on Surf kayaking (30.84× the country average). Demographically, the Michelob ULTRA Arena audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Arena

Demographics of Michelob ULTRA Arena fans

Demographic split for Michelob ULTRA Arena audience in United States
MetricValue
Female44.8%
Male55.2%
Average age42.6
Estimated audience size322,797

Audience persona

The typical Michelob ULTRA Arena fan in United States is more male, around 42.6 years old, with strong Risk Appetite tendencies and a notable affinity for Surf kayaking.

Top regions in United States

Top regions ranked by reach for Michelob ULTRA Arena in United States
RegionReachAffinity
Nevada77,90024.95×
California42,2671.19×
Texas12,6850.46×
Arizona7,6631.16×
New York7,5220.42×
Florida6,9730.32×
Illinois5,8740.55×
Georgia4,2650.43×
Iowa4,2501.6×
North Carolina3,9790.41×
Washington3,9020.6×
Utah3,7941.31×
Colorado3,7450.74×
Ohio3,7290.37×
Pennsylvania3,4120.31×
Virginia3,1410.4×
Indiana3,1100.53×
New Jersey2,9950.36×
Michigan2,7200.32×
Tennessee2,6100.4×
South Carolina2,4000.49×
Minnesota2,2650.49×
Massachusetts2,2410.35×
Maryland2,1320.38×
Oregon2,1130.57×
Missouri2,0590.4×
Wisconsin1,9010.39×
Louisiana1,7350.42×
New Mexico1,6391.01×
Connecticut1,4480.45×
Alabama1,4420.32×
Kentucky1,4000.35×
Oklahoma1,1960.33×
Idaho1,1950.74×
Kansas1,1420.45×
Hawaii1,1420.82×
Arkansas1,0680.4×
Mississippi9760.37×
Nebraska8010.49×
Montana5630.63×
Washington, District of Columbia4590.47×
South Dakota4450.6×
North Dakota3610.54×
West Virginia3600.24×
New Hampshire3200.25×
Alaska3160.46×
Rhode Island2980.29×
Wyoming2910.61×
Delaware2770.31×
Maine2520.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Michelob ULTRA Arena audience
BrandAffinityCategory
Surf kayaking30.84×Sports
Product design2.57×Business & Career
Alaska1.9×Travel & Leisure
Pro-Ject3.79×Music & Radio
Jesse Plemons2.79×Movies & TV
Nebraska Cornhuskers football2.35×Sports
Consequence (rapper)4.02×Music & Radio
Queens College, City University of New York4.53×Business & Career
Nebraska1.62×Travel & Leisure
Goop3.17×Internet & Social Media
Welder certification12.12×Business & Career
Staycation1.92×Home & Garden
Cardio Kickboxing19.11×Sports
UK garage3.11×Music & Radio
Noodle (Gorillaz)2×Music & Radio
Sinaloa2.05×Travel & Leisure
Jaws2.93×Movies & TV
Grinch2.1×Movies & TV
Graham Greene3.18×Literature
Charlamagne Tha God4.92×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Michelob ULTRA Arena audience
TraitClusterScore
Risk AppetiteTHRILL1.72
LGBTQ+ IdentityOPEN1.37
Luxury OrientationPREMIUM1.23
Family OrientationCONSERVATISM1.17
Social Media UsageJOY1.15
Early Adopter MentalityPOWER1.14

Worldwide distribution

Worldwide audience distribution share by country for Michelob ULTRA Arena
CountryShare
United States93.0%
Canada2.5%
United Kingdom1.0%

See Michelob ULTRA Arena audiences in other countries

More Arena audiences in United States

Frequently asked questions

How many fans does Michelob ULTRA Arena have in United States?

Michelob ULTRA Arena has an estimated audience of 322,797 people in United States, concentrated in Nevada and California.

What is the gender split and age of Michelob ULTRA Arena fans?

44.8% of Michelob ULTRA Arena fans are female, 55.2% are male, with an average age of 42.6 years.

Which brands do Michelob ULTRA Arena fans like most?

Michelob ULTRA Arena fans show strongest brand affinity for Surf kayaking (30.84×), Product design (2.57×), and Alaska (1.9×) over the country average.

Where do Michelob ULTRA Arena fans live in United States?

Michelob ULTRA Arena fans in United States are most concentrated in Nevada (reach 77,900), California (reach 42,267), and Texas (reach 12,685). These three regions account for the largest share of the active audience.

What other brands do Michelob ULTRA Arena fans also like?

Beyond Michelob ULTRA Arena itself, the audience over-indexes on Product design (2.57×), Alaska (1.9×), Pro-Ject (3.79×), and Jesse Plemons (2.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Michelob ULTRA Arena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.