Rascasse Audience Intelligence

Michelob ULTRA Arena Audience in United States

A data profile of the people who buy, follow and care about Michelob ULTRA Arena in United States — modelled from more than twelve digital signal sources. Michelob ULTRA Arena has an estimated audience of 285,979 people in United States.

#65among Arena in United States#5946among POI in United States#4989in Sports

The average Michelob ULTRA Arena fan in United States is 40.3 years old, balanced, and lives primarily in Nevada.

The audience is concentrated in Nevada, California, Texas.

Top brand affinities include Megan Fox, Brook Lopez, Jrue Holiday, with strongest over-indexing on Megan Fox (16.93× the country average).

Demographically, the Michelob ULTRA Arena audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Michelob ULTRA Arena fan in United States is balanced, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Megan Fox.

Category: Sports · Type: POI · Subtype: Arena

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Michelob ULTRA Arena profile in United States.

Audience size
286K
in United States
Gender
45.7%♀
54.3% male
Age
40.3
average years
Country rank
#49526
POI in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Michelob ULTRA Arena fans

45.7% are female, 54.3% are male, average age 40.3.

Fig. 02

Gender split

45.7%
Female
54.3%
Male
Demographic split for Michelob ULTRA Arena audience in United States
MetricValue
Female45.7%
Male54.3%
Average age40.3
Estimated audience size285,979
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Michelob ULTRA Arena audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3919%
40-4922%
50+23%
Fig. 04

Worldwide distribution

92.6%

of the worldwide Michelob ULTRA Arena audience comes from United States.

Worldwide audience distribution share by country for Michelob ULTRA Arena
CountryShare
United States92.6%
Canada2.6%
United Kingdom1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Michelob ULTRA Arena audience in United States is strongest.

Fig. 05

Top regions by affinity

Michelob ULTRA Arena fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~80K26.28×
02Iowa~4K1.70×
03Utah~3K1.07×
04Arizona~6K1.02×
05California~30K0.95×
06Nebraska~1K0.89×
07New Mexico~1K0.88×
08Hawaii~1K0.84×
09Alabama~4K0.83×
10South Dakota<1K0.82×
11Alaska<1K0.82×
12Vermont<1K0.82×
13North Dakota<1K0.81×
14Montana<1K0.79×
15Idaho~1K0.76×
16Rhode Island<1K0.74×
17Delaware<1K0.74×
18Maine<1K0.73×
19West Virginia~1K0.72×
20New Hampshire<1K0.71×
21Washington, District of Columbia<1K0.68×
22Kansas~2K0.66×
23Indiana~4K0.65×
24Colorado~3K0.65×
25Oregon~2K0.65×
26Mississippi~2K0.64×
27South Carolina~3K0.62×
28Arkansas~2K0.62×
29Kentucky~2K0.58×
30Michigan~5K0.57×
31Washington~3K0.57×
32Connecticut~2K0.56×
33Minnesota~2K0.55×
34Louisiana~2K0.55×
35Oklahoma~2K0.55×
36Illinois~5K0.52×
37Missouri~2K0.51×
38Tennessee~3K0.50×
39Wisconsin~2K0.50×
40Georgia~4K0.47×
41North Carolina~4K0.47×
42Maryland~2K0.47×
43Virginia~3K0.44×
44New Jersey~3K0.43×
45Massachusetts~3K0.43×
46Texas~10K0.42×
47Ohio~4K0.42×
48New York~7K0.41×
49Pennsylvania~4K0.37×
50Florida~7K0.34×
Fig. 06

Affinity by region

Affinity by region — Michelob ULTRA Arena, United States
0.34×1.00×26.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Michelob ULTRA Arena audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Michelob ULTRA Arena audience
#·InterestCategoryAffinity×
01EuroLeagueSports107.33×
02Brook LopezSports55.60×
03YahtzeeGames36.72×
04Jrue HolidaySports31.91×
05United States national football teamSports17.12×
06Megan FoxMovies & TV16.93×
07De'Aaron FoxSports11.15×
08Minnesota TimberwolvesSports10.42×
09Charlotte HornetsSports9.93×
10Washington WizardsSports9.18×
11US Open (tennis)Sports7.58×
12Giannis AntetokounmpoSports6.25×
13Utah JazzSports5.76×
14Atlanta HawksSports5.74×
15San Antonio SpursSports5.37×
16New York KnicksSports4.33×
17Cleveland CavaliersSports4.26×
18Chicago BullsSports4.24×
19Hair ExtensionsBeauty & Wellness3.60×
20FIFA World CupSports2.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Michelob ULTRA Arena audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Michelob ULTRA Arena audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.73×
Risk AppetiteTHRILL1.52×
TraditionCONSERVATISM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Michelob ULTRA Arena audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.76×
CreativityOPEN0.78×
DIY MentalityTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Michelob ULTRA Arena have in United States?

Michelob ULTRA Arena has an estimated audience of 285,979 people in United States, concentrated in Nevada and California.

02

What is the gender split and age of Michelob ULTRA Arena fans?

45.7% of Michelob ULTRA Arena fans are female, 54.3% are male, with an average age of 40.3 years.

03

Which brands do Michelob ULTRA Arena fans like most?

Michelob ULTRA Arena fans show strongest brand affinity for Megan Fox (16.93×), Brook Lopez (55.6×), and Jrue Holiday (31.91×) over the country average.

04

Where do Michelob ULTRA Arena fans live in United States?

Michelob ULTRA Arena fans in United States are most concentrated in Nevada (reach ~80K), California (reach ~30K), and Texas (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Michelob ULTRA Arena fans also like?

Beyond Michelob ULTRA Arena itself, the audience over-indexes on Brook Lopez (55.6×), Jrue Holiday (31.91×), EuroLeague (107.33×), and Minnesota Timberwolves (10.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arena audiences in United States

See Michelob ULTRA Arena audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Michelob ULTRA Arena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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