Rascasse Audience Intelligence

Michigan Wolverines baseball Audience in United States

A data profile of the people who buy, follow and care about Michigan Wolverines baseball in United States — modelled from more than twelve digital signal sources. Michigan Wolverines baseball has an estimated audience of 274,312 people in United States.

#832among Team in United States#5122in Sports

The average Michigan Wolverines baseball fan in United States is 42.7 years old, more male, and lives primarily in Michigan.

The audience is concentrated in Michigan, California, Ohio.

Top brand affinities include The Goonies, Detroit Tigers, Florida Gators baseball, with strongest over-indexing on The Goonies (111.12× the country average).

Demographically, the Michigan Wolverines baseball audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Michigan Wolverines baseball fan in United States is more male, around 42.7 years old, with strong Family Orientation tendencies and a notable affinity for The Goonies.

Category: Sports · Type: Team

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Michigan Wolverines baseball profile in United States.

Audience size
274K
in United States
Gender
40.9%♀
59.1% male
Age
42.7
average years
Country rank
#50588
Team in United States
Fig. 01

Search interest · 12-month trend

+32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Michigan Wolverines baseball fans

40.9% are female, 59.1% are male, average age 42.7.

Fig. 02

Gender split

40.9%
Female
59.1%
Male
Demographic split for Michigan Wolverines baseball audience in United States
MetricValue
Female40.9%
Male59.1%
Average age42.7
Estimated audience size274,312
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Michigan Wolverines baseball audience in United States
Age bracketShare%
16-1920%
20-2911%
30-3914%
40-4921%
50+34%
Fig. 04

Worldwide distribution

86.2%

of the worldwide Michigan Wolverines baseball audience comes from United States.

Worldwide audience distribution share by country for Michigan Wolverines baseball
CountryShare
United States86.2%
Canada3.2%
United Kingdom1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Michigan Wolverines baseball audience in United States is strongest.

Fig. 05

Top regions by affinity

Michigan Wolverines baseball fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~90K12.64×
02Nebraska~4K3.41×
03Ohio~20K1.99×
04Indiana~7K1.57×
05Arkansas~3K1.33×
06Iowa~2K1.14×
07Illinois~9K1.09×
08South Dakota<1K1.08×
09Tennessee~5K1.01×
10Louisiana~3K1.00×
11Wisconsin~4K0.99×
12Arizona~5K0.93×
13Kentucky~3K0.90×
14North Dakota<1K0.89×
15Alaska<1K0.86×
16Vermont<1K0.85×
17Mississippi~2K0.84×
18Florida~10K0.83×
19Montana<1K0.82×
20Oregon~2K0.81×
21West Virginia<1K0.81×
22Hawaii<1K0.81×
23Washington, District of Columbia<1K0.80×
24Kansas~2K0.78×
25Maine<1K0.78×
26Rhode Island<1K0.78×
27Delaware<1K0.78×
28South Carolina~3K0.77×
29Minnesota~3K0.75×
30New Hampshire<1K0.75×
31Idaho<1K0.73×
32Alabama~3K0.72×
33Virginia~5K0.71×
34Missouri~3K0.71×
35New Mexico<1K0.70×
36North Carolina~5K0.68×
37Pennsylvania~6K0.66×
38Connecticut~2K0.66×
39Nevada~2K0.66×
40Colorado~3K0.65×
41Massachusetts~3K0.64×
42Maryland~3K0.62×
43Oklahoma~2K0.62×
44Utah~1K0.62×
45California~20K0.61×
46Georgia~5K0.60×
47New Jersey~4K0.58×
48New York~8K0.53×
49Washington~3K0.53×
50Texas~10K0.52×
Fig. 06

Affinity by region

Affinity by region — Michigan Wolverines baseball, United States
0.52×1.00×12.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Michigan Wolverines baseball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Michigan Wolverines baseball audience
#·InterestCategoryAffinity×
01The GooniesMovies & TV111.12×
02Florida Gators baseballSports88.63×
03Manny MachadoSports27.75×
04Seth GreenMovies & TV20.00×
05Jrue HolidaySports19.95×
06Detroit Red WingsSports18.28×
07Michigan Wolverines footballSports17.10×
08american psychoMovies & TV14.64×
09Lung cancer awarenessHealth14.24×
10Arkansas Razorbacks men's basketballSports13.53×
11Nebraska Cornhuskers footballSports13.34×
12Detroit TigersSports12.75×
13Michigan State UniversityBusiness & Career12.19×
14University of MichiganBusiness & Career11.45×
15Detroit LionsSports10.72×
16Tennessee Volunteers footballSports8.14×
17Detroit PistonsSports6.64×
18Dominican RepublicTravel & Leisure6.31×
19Masters TournamentSports5.25×
20Ice hockeySports4.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Michigan Wolverines baseball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Michigan Wolverines baseball audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.58×
Need for SecurityCONSERVATISM1.38×
Career OrientationPOWER1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Michigan Wolverines baseball audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.62×
ExtroversionTHRILL0.66×
Quality AwarenessPREMIUM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Michigan Wolverines baseball have in United States?

Michigan Wolverines baseball has an estimated audience of 274,312 people in United States, concentrated in Michigan and California.

02

What is the gender split and age of Michigan Wolverines baseball fans?

40.9% of Michigan Wolverines baseball fans are female, 59.1% are male, with an average age of 42.7 years.

03

Which brands do Michigan Wolverines baseball fans like most?

Michigan Wolverines baseball fans show strongest brand affinity for The Goonies (111.12×), Detroit Tigers (12.75×), and Florida Gators baseball (88.63×) over the country average.

04

Where do Michigan Wolverines baseball fans live in United States?

Michigan Wolverines baseball fans in United States are most concentrated in Michigan (reach ~90K), California (reach ~20K), and Ohio (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Michigan Wolverines baseball fans also like?

Beyond Michigan Wolverines baseball itself, the audience over-indexes on Detroit Tigers (12.75×), Florida Gators baseball (88.63×), Detroit Lions (10.72×), and Detroit Red Wings (18.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Michigan Wolverines baseball audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Michigan Wolverines baseball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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