Michigan Wolverines baseball Audience in United States

Michigan Wolverines baseball has an estimated audience of 262,106 people in United States. 40.9% are female, 59.1% are male, average age 42.7. Top regions: Michigan, California, Florida. Top brand affinities: Manny Machado, Detroit Tigers, Detroit Lions, The Goonies, Nebraska Cornhuskers football.

The average Michigan Wolverines baseball fan in United States is 42.7 years old, more male, and lives primarily in Michigan. The audience is concentrated in Michigan, California, Florida. Top brand affinities include Manny Machado, Detroit Tigers, Detroit Lions, with strongest over-indexing on Manny Machado (53.74× the country average). Demographically, the Michigan Wolverines baseball audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Family Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of Michigan Wolverines baseball fans

Demographic split for Michigan Wolverines baseball audience in United States
MetricValue
Female40.9%
Male59.1%
Average age42.7
Estimated audience size262,106

Audience persona

The typical Michigan Wolverines baseball fan in United States is more male, around 42.7 years old, with strong Family Orientation tendencies and a notable affinity for Manny Machado.

Top regions in United States

Top regions ranked by reach for Michigan Wolverines baseball in United States
RegionReachAffinity
Michigan86,91712.68×
California18,0270.63×
Florida16,3470.92×
Ohio16,1512×
Texas12,4710.55×
Illinois9,3181.07×
New York7,8000.53×
Indiana7,6911.61×
Pennsylvania5,9860.68×
Tennessee5,6001.07×
North Carolina5,3210.67×
Nebraska4,9883.79×
Virginia4,6790.73×
Arizona4,3950.82×
Wisconsin4,2521.08×
Georgia4,2250.52×
Louisiana3,6391.08×
Arkansas3,5171.63×
New Jersey3,4780.52×
Massachusetts3,0910.6×
Minnesota3,0300.81×
South Carolina2,9250.74×
Iowa2,5551.18×
Kentucky2,4340.74×
Missouri2,4320.58×
Maryland2,3940.53×
Colorado2,2590.55×
Washington2,2020.42×
Oregon2,1080.7×
Alabama2,0250.55×
Mississippi1,4830.69×
Kansas1,3460.65×
Connecticut1,3120.5×
Nevada1,2630.5×
Oklahoma1,1210.39×
Hawaii7340.65×
West Virginia7220.59×
Utah6540.28×
South Dakota5990.99×
Maine5350.57×
Washington, District of Columbia5040.64×
New Hampshire4740.46×
Idaho4180.32×
New Mexico4030.31×
Montana3730.51×
North Dakota3580.67×
Delaware3140.43×
Rhode Island3020.36×
Wyoming2480.64×
Alaska2270.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Michigan Wolverines baseball audience
BrandAffinityCategory
Manny Machado53.74×Sports
Detroit Tigers11.56×Sports
Detroit Lions12.06×Sports
The Goonies30.04×Movies & TV
Nebraska Cornhuskers football23.74×Sports
Florida Gators baseball86.93×Sports
Lung cancer awareness18.5×Health
Detroit Red Wings16.85×Sports
PSV Eindhoven45.01×Sports
american psycho18.41×Movies & TV
Texas Longhorns baseball25.1×Sports
Florida State Seminoles football10.33×Sports
Michigan State University14.3×Business & Career
Detroit Pistons7.7×Sports
Tennessee Volunteers football8.83×Sports
Florida Gators men's basketball27.48×Sports
Baseball glove14.72×Sports
Kansas State Wildcats men's basketball32.48×Sports
Indiana Jones (franchise)12.49×Movies & TV
Penn State Nittany Lions football12.43×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Michigan Wolverines baseball audience
TraitClusterScore
Family OrientationCONSERVATISM1.27
Sports ActivityPOWER1.24
Community OrientationOPEN1.21
Risk AppetiteTHRILL1.14
TraditionCONSERVATISM1.09
Luxury OrientationPREMIUM1.08

Worldwide distribution

Worldwide audience distribution share by country for Michigan Wolverines baseball
CountryShare
United States85.8%
Canada3.1%
United Kingdom1.5%

See Michigan Wolverines baseball audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Michigan Wolverines baseball have in United States?

Michigan Wolverines baseball has an estimated audience of 262,106 people in United States, concentrated in Michigan and California.

What is the gender split and age of Michigan Wolverines baseball fans?

40.9% of Michigan Wolverines baseball fans are female, 59.1% are male, with an average age of 42.7 years.

Which brands do Michigan Wolverines baseball fans like most?

Michigan Wolverines baseball fans show strongest brand affinity for Manny Machado (53.74×), Detroit Tigers (11.56×), and Detroit Lions (12.06×) over the country average.

Where do Michigan Wolverines baseball fans live in United States?

Michigan Wolverines baseball fans in United States are most concentrated in Michigan (reach 86,917), California (reach 18,027), and Florida (reach 16,347). These three regions account for the largest share of the active audience.

What other brands do Michigan Wolverines baseball fans also like?

Beyond Michigan Wolverines baseball itself, the audience over-indexes on Detroit Tigers (11.56×), Detroit Lions (12.06×), The Goonies (30.04×), and Nebraska Cornhuskers football (23.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Michigan Wolverines baseball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.