Missouri Audience in United States

Missouri has an estimated audience of 18,371,926 people in United States. 53.8% are female, 46.2% are male, average age 43.7. Top regions: Missouri, California, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Missouri fan in United States is 43.7 years old, balanced, and lives primarily in Missouri. The audience is concentrated in Missouri, California, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Missouri audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Missouri fans

Demographic split for Missouri audience in United States
MetricValue
Female53.8%
Male46.2%
Average age43.7
Estimated audience size18,371,926

Audience persona

The typical Missouri fan in United States is balanced, around 43.7 years old, with strong Extroversion tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Missouri in United States
RegionReachAffinity
Missouri2,150,5127.26×
California1,567,4590.78×
Texas1,454,2660.92×
Florida1,123,1950.9×
New York763,8310.74×
Illinois653,9371.07×
Georgia490,8670.87×
North Carolina452,6290.82×
Ohio437,6200.77×
Pennsylvania435,6240.7×
Michigan373,7240.78×
Tennessee372,5021.01×
Virginia366,2700.82×
New Jersey339,7100.73×
Arizona333,9150.89×
Washington310,5670.84×
Indiana309,3730.92×
Colorado289,1161×
Massachusetts272,9730.75×
Kansas262,2841.81×
Oklahoma243,9321.2×
Wisconsin235,5040.85×
Alabama233,2310.91×
Maryland231,0050.73×
Minnesota229,1880.87×
Louisiana224,7660.95×
Arkansas221,8181.47×
South Carolina212,4940.77×
Kentucky199,7600.87×
Iowa199,4991.32×
Oregon167,5320.8×
Mississippi151,7811×
Utah148,0650.9×
Nevada140,6170.79×
Connecticut131,9520.72×
Nebraska104,5491.13×
Idaho73,4540.8×
New Mexico68,9920.75×
Hawaii64,5100.82×
West Virginia57,7330.67×
New Hampshire49,6840.69×
Maine46,9270.71×
Washington, District of Columbia46,6420.84×
Montana38,9880.76×
Rhode Island37,1560.64×
South Dakota36,8670.87×
Alaska34,6530.88×
Delaware32,5430.64×
North Dakota31,1060.82×
Vermont21,5520.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Missouri audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
MSN3.11×News
Charles, Prince of Wales18.87×Politics & Society
Staples (Canada)3.18×Business & Career
Planet Fitness2.36×Sports
Diaper bag3.62×Kids & Family
Great Clips3.03×Beauty & Wellness
Nature1.54×Home & Garden
Hobby Lobby1.81×Home & Garden
Payment card8.17×Fashion & Accessoires
Bars1.55×Travel & Leisure
Ben Stiller5.66×Movies & TV
Real property2.19×Home & Garden
Weather1.83×Home & Garden
Tom Welling5.65×Movies & TV
Livestock1.64×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Missouri audience
TraitClusterScore
ExtroversionTHRILL1.39
PatriotismCONSERVATISM1.33
Community OrientationOPEN1.24
Family OrientationCONSERVATISM1.05
Need for SecurityCONSERVATISM1.04
Urban LifestyleOPEN1.03

Worldwide distribution

Worldwide audience distribution share by country for Missouri
CountryShare
United States87.3%
Canada2.7%
United Kingdom1.4%

See Missouri audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Missouri have in United States?

Missouri has an estimated audience of 18,371,926 people in United States, concentrated in Missouri and California.

What is the gender split and age of Missouri fans?

53.8% of Missouri fans are female, 46.2% are male, with an average age of 43.7 years.

Which brands do Missouri fans like most?

Missouri fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Missouri fans live in United States?

Missouri fans in United States are most concentrated in Missouri (reach 2,150,512), California (reach 1,567,459), and Texas (reach 1,454,266). These three regions account for the largest share of the active audience.

What other brands do Missouri fans also like?

Beyond Missouri itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Missouri. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.