Missouri Audience in United States

Missouri logo

Missouri has an estimated audience of 18,371,926 people in United States. 53.8% are female, 46.2% are male, average age 43.7. Top regions: Missouri, California, Texas. Top brand affinities: Israel, Jeep Wagoneer, Jesse Plemons, Jeep Grand Cherokee (WJ), Nebraska Cornhuskers football.

The average Missouri fan in United States is 43.7 years old, balanced, and lives primarily in Missouri. The audience is concentrated in Missouri, California, Texas. Top brand affinities include Israel, Jeep Wagoneer, Jesse Plemons, with strongest over-indexing on Israel (2.48× the country average). Demographically, the Missouri audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Missouri fans

Demographic split for Missouri audience in United States
MetricValue
Female53.8%
Male46.2%
Average age43.7
Estimated audience size18,371,926

Audience persona

The typical Missouri fan in United States is balanced, around 43.7 years old, with strong Extroversion tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Missouri in United States
RegionReachAffinity
Missouri2,150,5127.26×
California1,567,4590.78×
Texas1,454,2660.92×
Florida1,123,1950.9×
New York763,8310.74×
Illinois653,9371.07×
Georgia490,8670.87×
North Carolina452,6290.82×
Ohio437,6200.77×
Pennsylvania435,6240.7×
Michigan373,7240.78×
Tennessee372,5021.01×
Virginia366,2700.82×
New Jersey339,7100.73×
Arizona333,9150.89×
Washington310,5670.84×
Indiana309,3730.92×
Colorado289,1161×
Massachusetts272,9730.75×
Kansas262,2841.81×
Oklahoma243,9321.2×
Wisconsin235,5040.85×
Alabama233,2310.91×
Maryland231,0050.73×
Minnesota229,1880.87×
Louisiana224,7660.95×
Arkansas221,8181.47×
South Carolina212,4940.77×
Kentucky199,7600.87×
Iowa199,4991.32×
Oregon167,5320.8×
Mississippi151,7811×
Utah148,0650.9×
Nevada140,6170.79×
Connecticut131,9520.72×
Nebraska104,5491.13×
Idaho73,4540.8×
New Mexico68,9920.75×
Hawaii64,5100.82×
West Virginia57,7330.67×
New Hampshire49,6840.69×
Maine46,9270.71×
Washington, District of Columbia46,6420.84×
Montana38,9880.76×
Rhode Island37,1560.64×
South Dakota36,8670.87×
Alaska34,6530.88×
Delaware32,5430.64×
North Dakota31,1060.82×
Vermont21,5520.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Missouri audience
BrandAffinityCategory
Israel2.48×Travel & Leisure
Jeep Wagoneer3.71×Cars & Mobility
Jesse Plemons1.79×Movies & TV
Jeep Grand Cherokee (WJ)3.22×Cars & Mobility
Nebraska Cornhuskers football1.68×Sports
Home staging1.95×Home & Garden
Glossier1.89×Beauty & Wellness
edureka12.83×Business & Career
Charlamagne Tha God3.06×Movies & TV
Jill Scott1.67×Music & Radio
Tuscany1.97×Travel & Leisure
Strategic human resource planning2.53×Business & Career
Keeper (password manager)1.67×Technology & Electronics
Mustard seed2.35×Food & Beverages
Hebe1.66×Home & Garden
Jezebel (film)1.7×Movies & TV
Hayward, California2.7×Travel & Leisure
Khaadi1.6×Fashion & Accessoires
Holt Renfrew3.01×Shopping
Vicky Kaushal3.15×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Missouri audience
TraitClusterScore
ExtroversionTHRILL1.39
PatriotismCONSERVATISM1.33
Community OrientationOPEN1.24
Family OrientationCONSERVATISM1.05
Need for SecurityCONSERVATISM1.04
Urban LifestyleOPEN1.03

Worldwide distribution

Worldwide audience distribution share by country for Missouri
CountryShare
United States87.3%
Canada2.7%
United Kingdom1.4%

See Missouri audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Missouri have in United States?

Missouri has an estimated audience of 18,371,926 people in United States, concentrated in Missouri and California.

What is the gender split and age of Missouri fans?

53.8% of Missouri fans are female, 46.2% are male, with an average age of 43.7 years.

Which brands do Missouri fans like most?

Missouri fans show strongest brand affinity for Israel (2.48×), Jeep Wagoneer (3.71×), and Jesse Plemons (1.79×) over the country average.

Where do Missouri fans live in United States?

Missouri fans in United States are most concentrated in Missouri (reach 2,150,512), California (reach 1,567,459), and Texas (reach 1,454,266). These three regions account for the largest share of the active audience.

What other brands do Missouri fans also like?

Beyond Missouri itself, the audience over-indexes on Jeep Wagoneer (3.71×), Jesse Plemons (1.79×), Jeep Grand Cherokee (WJ) (3.22×), and Nebraska Cornhuskers football (1.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Missouri. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.