Moda Center Audience in United States

Moda Center logo

Moda Center has an estimated audience of 1,247,465 people in United States. 40.1% are female, 59.9% are male, average age 35.2. Top regions: Oregon, Washington, California. Top brand affinities: Goop, Mathcore, Governor of Michigan, Grinch, Hipster.

The average Moda Center fan in United States is 35.2 years old, more male, and lives primarily in Oregon. The audience is concentrated in Oregon, Washington, California. Top brand affinities include Goop, Mathcore, Governor of Michigan, with strongest over-indexing on Goop (10.4× the country average). Demographically, the Moda Center audience skews more male with an average age of 35.2, and over-indexes on personality traits such as LGBTQ+ Identity, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Arena

Demographics of Moda Center fans

Demographic split for Moda Center audience in United States
MetricValue
Female40.1%
Male59.9%
Average age35.2
Estimated audience size1,247,465

Audience persona

The typical Moda Center fan in United States is more male, around 35.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Moda Center in United States
RegionReachAffinity
Oregon536,06637.49×
Washington117,9904.72×
California43,1090.31×
Texas13,5450.13×
Florida10,4730.12×
New York8,8450.13×
Idaho8,0351.28×
Illinois5,6630.14×
Arizona4,6220.18×
Colorado4,2750.22×
Nevada4,0670.34×
Georgia3,7760.1×
North Carolina3,7470.1×
Pennsylvania3,4870.08×
Ohio3,4630.09×
Massachusetts3,3030.13×
New Jersey3,2060.1×
Virginia3,0580.1×
Tennessee3,0440.12×
Utah2,9220.26×
Michigan2,7150.08×
Connecticut2,5770.21×
Minnesota2,4830.14×
Hawaii2,4520.46×
Indiana2,2780.1×
Maryland2,1030.1×
Missouri2,0920.1×
Montana2,0640.6×
Wisconsin1,8330.1×
Alaska1,7060.64×
Louisiana1,6290.1×
South Carolina1,6100.09×
Oklahoma1,5060.11×
Kentucky1,4340.09×
Iowa1,3360.13×
Alabama1,2010.07×
New Mexico1,0270.16×
Kansas9880.1×
Arkansas8760.09×
Mississippi8170.08×
Nebraska7410.12×
Washington, District of Columbia6760.18×
Maine6200.14×
New Hampshire4890.1×
North Dakota3890.15×
Rhode Island3890.1×
South Dakota3400.12×
Wyoming2920.16×
West Virginia2910.05×
Vermont2820.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Moda Center audience
BrandAffinityCategory
Goop10.4×Internet & Social Media
Mathcore14.78×Music & Radio
Governor of Michigan13.65×Politics & Society
Grinch6.68×Movies & TV
Hipster15.35×Politics & Society
Elsword25.4×Games
Wok9.43×Food & Beverages
Fairy godmother10.63×Literature
Harlow16.72×Travel & Leisure
Vocal harmony6.14×Music & Radio
Google Home8.39×Technology & Electronics
Historic site5.45×Arts & Culture
No Escape (1994 film)14.31×Movies & TV
La Jolla10.88×Travel & Leisure
Hibachi9.08×Food & Beverages
Guitarist (magazine)11.83×Music & Radio
TV Fanatic10.77×Movies & TV
El Paso County, Colorado12.18×Travel & Leisure
Pro-Ject3.84×Music & Radio
headspace8.71×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Moda Center audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.21
Social Media UsageJOY1.06
Early Adopter MentalityPOWER1.04
ExtroversionTHRILL1.01
Family OrientationCONSERVATISM0.98
Risk AppetiteTHRILL0.96

Worldwide distribution

Worldwide audience distribution share by country for Moda Center
CountryShare
United States90.9%
Brazil5.3%
Canada1.2%

See Moda Center audiences in other countries

More Arena audiences in United States

Frequently asked questions

How many fans does Moda Center have in United States?

Moda Center has an estimated audience of 1,247,465 people in United States, concentrated in Oregon and Washington.

What is the gender split and age of Moda Center fans?

40.1% of Moda Center fans are female, 59.9% are male, with an average age of 35.2 years.

Which brands do Moda Center fans like most?

Moda Center fans show strongest brand affinity for Goop (10.4×), Mathcore (14.78×), and Governor of Michigan (13.65×) over the country average.

Where do Moda Center fans live in United States?

Moda Center fans in United States are most concentrated in Oregon (reach 536,066), Washington (reach 117,990), and California (reach 43,109). These three regions account for the largest share of the active audience.

What other brands do Moda Center fans also like?

Beyond Moda Center itself, the audience over-indexes on Mathcore (14.78×), Governor of Michigan (13.65×), Grinch (6.68×), and Hipster (15.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Moda Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.