Rascasse Audience Intelligence

Moda Center Audience in United States

A data profile of the people who buy, follow and care about Moda Center in United States — modelled from more than twelve digital signal sources. Moda Center has an estimated audience of 1,381,604 people in United States.

#26among Arena in United States#1595among POI in United States#1715in Sports

The average Moda Center fan in United States is 35.9 years old, more male, and lives primarily in Oregon.

The audience is concentrated in Oregon, Washington, California.

Top brand affinities include NBA Finals, Mobile game, College basketball, with strongest over-indexing on NBA Finals (1.94× the country average).

Demographically, the Moda Center audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Convenience Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Moda Center fan in United States is more male, around 35.9 years old, with strong Convenience Orientation tendencies and a notable affinity for NBA Finals.

Category: Sports · Type: POI · Subtype: Arena

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Moda Center profile in United States.

Audience size
1.4M
in United States
Gender
42.4%♀
57.6% male
Age
35.9
average years
Country rank
#18865
POI in United States
Fig. 01

Search interest · 12-month trend

+52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Moda Center fans

42.4% are female, 57.6% are male, average age 35.9.

Fig. 02

Gender split

42.4%
Female
57.6%
Male
Demographic split for Moda Center audience in United States
MetricValue
Female42.4%
Male57.6%
Average age35.9
Estimated audience size1,381,604
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Moda Center audience in United States
Age bracketShare%
16-1931%
20-2919%
30-3917%
40-4917%
50+16%
Fig. 04

Worldwide distribution

89.1%

of the worldwide Moda Center audience comes from United States.

Worldwide audience distribution share by country for Moda Center
CountryShare
United States89.1%
Brazil6.9%
Canada1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Moda Center audience in United States is strongest.

Fig. 05

Top regions by affinity

Moda Center fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~600K39.83×
02Washington~100K4.11×
03Idaho~7K1.09×
04Alaska~2K0.68×
05Vermont~1K0.67×
06West Virginia~4K0.65×
07South Dakota~2K0.65×
08Delaware~2K0.64×
09North Dakota~2K0.62×
10Montana~2K0.61×
11Rhode Island~2K0.60×
12New Hampshire~3K0.54×
13Mississippi~5K0.52×
14Hawaii~3K0.50×
15Maine~2K0.49×
16Nebraska~3K0.43×
17Washington, District of Columbia~2K0.42×
18New Mexico~3K0.40×
19Kansas~4K0.38×
20Arkansas~4K0.37×
21Alabama~6K0.36×
22Nevada~4K0.35×
23Iowa~4K0.35×
24Louisiana~6K0.34×
25Kentucky~5K0.34×
26Utah~4K0.33×
27Oklahoma~5K0.32×
28Connecticut~4K0.31×
29South Carolina~6K0.30×
30California~40K0.26×
31Missouri~5K0.26×
32Indiana~6K0.25×
33Colorado~5K0.25×
34Wisconsin~5K0.25×
35Tennessee~6K0.24×
36Maryland~5K0.24×
37Minnesota~4K0.24×
38Arizona~6K0.23×
39Massachusetts~5K0.21×
40Michigan~7K0.20×
41Virginia~6K0.20×
42Ohio~7K0.19×
43New Jersey~6K0.19×
44Pennsylvania~8K0.18×
45Georgia~7K0.18×
46North Carolina~7K0.18×
47Illinois~7K0.17×
48Florida~10K0.14×
49New York~10K0.14×
50Texas~10K0.13×
Fig. 06

Affinity by region

Affinity by region — Moda Center, United States
0.13×1.00×39.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Moda Center audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Moda Center audience
#·InterestCategoryAffinity×
01Brook LopezSports9.50×
02Chris PaulSports3.66×
03Luka DončićSports3.47×
04Carmelo AnthonySports2.80×
05Phoenix SunsSports2.46×
06Houston RocketsSports2.43×
07Giannis AntetokounmpoSports2.21×
08Aaron RodgersSports2.16×
09Sneaker collectingFashion & Accessoires2.07×
10College basketballSports1.98×
11NBA FinalsSports1.94×
12Golden State WarriorsSports1.82×
13LeBron JamesSports1.81×
14Anime conventionLiterature1.80×
15NBA playoffsSports1.76×
16Mobile gameGames1.71×
17Mixed martial artsSports1.67×
18Scooby-DooMovies & TV1.67×
197-ElevenShopping1.58×
20United AirlinesTravel & Leisure1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Moda Center audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Moda Center audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.20×
Risk AppetiteTHRILL1.19×
IndulgenceJOY1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Moda Center audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
MindfulnessBALANCE0.85×
SustainabilityBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Moda Center have in United States?

Moda Center has an estimated audience of 1,381,604 people in United States, concentrated in Oregon and Washington.

02

What is the gender split and age of Moda Center fans?

42.4% of Moda Center fans are female, 57.6% are male, with an average age of 35.9 years.

03

Which brands do Moda Center fans like most?

Moda Center fans show strongest brand affinity for NBA Finals (1.94×), Mobile game (1.71×), and College basketball (1.98×) over the country average.

04

Where do Moda Center fans live in United States?

Moda Center fans in United States are most concentrated in Oregon (reach ~600K), Washington (reach ~100K), and California (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Moda Center fans also like?

Beyond Moda Center itself, the audience over-indexes on Mobile game (1.71×), College basketball (1.98×), NBA playoffs (1.76×), and Golden State Warriors (1.82×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Moda Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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