Rascasse Audience Intelligence

Monongahela River Audience in United States

A data profile of the people who buy, follow and care about Monongahela River in United States — modelled from more than twelve digital signal sources. Monongahela River has an estimated audience of 872,008 people in United States.

#19among River in United States#2408among POI in United States#1956in Travel & Leisure

The average Monongahela River fan in United States is 42.4 years old, more female, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, West Virginia, California.

Top brand affinities include Pittsburgh Penguins, Pittsburgh Pirates, Pittsburgh Steelers, with strongest over-indexing on Pittsburgh Penguins (22.6× the country average).

Demographically, the Monongahela River audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Monongahela River fan in United States is more female, around 42.4 years old, with strong Career Orientation tendencies and a notable affinity for Pittsburgh Penguins.

Category: Travel & Leisure · Type: POI · Subtype: River

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Monongahela River profile in United States.

Audience size
872K
in United States
Gender
61.2%♀
38.8% male
Age
42.4
average years
Country rank
#25921
POI in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Monongahela River fans

61.2% are female, 38.8% are male, average age 42.4.

Fig. 02

Gender split

61.2%
Female
38.8%
Male
Demographic split for Monongahela River audience in United States
MetricValue
Female61.2%
Male38.8%
Average age42.4
Estimated audience size872,008
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Monongahela River audience in United States
Age bracketShare%
16-1912%
20-2918%
30-3920%
40-4926%
50+24%
Fig. 04

Worldwide distribution

99.9%

of the worldwide Monongahela River audience comes from United States.

Worldwide audience distribution share by country for Monongahela River
CountryShare
United States99.9%
Germany0.0%
Italy0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Monongahela River audience in United States is strongest.

Fig. 05

Top regions by affinity

Monongahela River fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~50K11.63×
02Pennsylvania~200K5.70×
03Ohio~40K1.49×
04Kentucky~10K1.13×
05Montana~3K1.06×
06Alaska~2K1.06×
07Maryland~20K1.05×
08Vermont~2K1.04×
09South Dakota~2K1.01×
10North Dakota~2K1.00×
11Washington, District of Columbia~3K0.98×
12Virginia~20K0.97×
13Delaware~2K0.96×
14Rhode Island~3K0.94×
15Indiana~10K0.93×
16Idaho~4K0.93×
17Maine~3K0.93×
18New Hampshire~3K0.92×
19Hawaii~3K0.90×
20Mississippi~6K0.88×
21Nebraska~4K0.88×
22New Mexico~4K0.88×
23Arkansas~6K0.86×
24Iowa~6K0.85×
25Kansas~6K0.85×
26Oklahoma~8K0.82×
27Nevada~7K0.82×
28Utah~6K0.82×
29Louisiana~9K0.81×
30Oregon~8K0.80×
31Connecticut~7K0.80×
32South Carolina~10K0.79×
33Alabama~10K0.79×
34Missouri~10K0.77×
35Minnesota~10K0.77×
36Colorado~10K0.76×
37Wisconsin~10K0.76×
38Tennessee~10K0.75×
39North Carolina~20K0.73×
40New Jersey~20K0.71×
41Massachusetts~10K0.71×
42Michigan~20K0.70×
43Arizona~10K0.70×
44Washington~10K0.70×
45Illinois~20K0.65×
46Georgia~20K0.64×
47New York~30K0.61×
48Florida~30K0.55×
49Texas~40K0.47×
50California~40K0.43×
Fig. 06

Affinity by region

Affinity by region — Monongahela River, United States
0.43×1.00×11.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Monongahela River audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Monongahela River audience
#·InterestCategoryAffinity×
01Pittsburgh PenguinsSports22.60×
02Pittsburgh PiratesSports14.94×
03Vegas Golden KnightsSports9.04×
04Pittsburgh SteelersSports5.82×
05Cleveland GuardiansSports2.39×
06Rail transportTravel & Leisure2.04×
07Hardware storeHome & Garden2.00×
08Employment websiteBusiness & Career1.92×
09Non-alcoholic beverageFood & Beverages1.83×
10Ice hockeySports1.82×
11PubFood & Beverages1.78×
12Britney SpearsMusic & Radio1.72×
13Cleveland BrownsSports1.71×
14Career developmentBusiness & Career1.63×
15Charitable organizationPolitics & Society1.60×
16PersonalisationHome & Garden1.60×
17Nonprofit organizationPolitics & Society1.57×
18ZooKids & Family1.55×
19Veterinary medicineBusiness & Career1.54×
20Online newspaperNews1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Monongahela River audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Monongahela River audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.72×
Community OrientationOPEN1.60×
IndividualismJOY1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Monongahela River audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.74×
MindfulnessBALANCE0.76×
Luxury OrientationPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Monongahela River have in United States?

Monongahela River has an estimated audience of 872,008 people in United States, concentrated in Pennsylvania and West Virginia.

02

What is the gender split and age of Monongahela River fans?

61.2% of Monongahela River fans are female, 38.8% are male, with an average age of 42.4 years.

03

Which brands do Monongahela River fans like most?

Monongahela River fans show strongest brand affinity for Pittsburgh Penguins (22.6×), Pittsburgh Pirates (14.94×), and Pittsburgh Steelers (5.82×) over the country average.

04

Where do Monongahela River fans live in United States?

Monongahela River fans in United States are most concentrated in Pennsylvania (reach ~200K), West Virginia (reach ~50K), and California (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Monongahela River fans also like?

Beyond Monongahela River itself, the audience over-indexes on Pittsburgh Pirates (14.94×), Pittsburgh Steelers (5.82×), Vegas Golden Knights (9.04×), and Nonprofit organization (1.57×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Monongahela River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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