Monongahela River Audience in United States

Monongahela River logo

Monongahela River has an estimated audience of 872,008 people in United States. 61.2% are female, 38.8% are male, average age 42.4. Top regions: Pennsylvania, West Virginia, Ohio. Top brand affinities: Alaska, John James Audubon, ARCO, Acoustic music, Overtone.

The average Monongahela River fan in United States is 42.4 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, West Virginia, Ohio. Top brand affinities include Alaska, John James Audubon, ARCO, with strongest over-indexing on Alaska (1.74× the country average). Demographically, the Monongahela River audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Design Affinity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: River

Demographics of Monongahela River fans

Demographic split for Monongahela River audience in United States
MetricValue
Female61.2%
Male38.8%
Average age42.4
Estimated audience size872,008

Audience persona

The typical Monongahela River fan in United States is more female, around 42.4 years old, with strong Design Affinity tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Monongahela River in United States
RegionReachAffinity
Pennsylvania172,4625.87×
West Virginia51,09912.58×
Ohio42,1701.57×
California29,3340.31×
New York26,5060.54×
Florida26,3450.45×
Texas24,7380.33×
Virginia20,3150.96×
North Carolina17,2770.66×
Maryland15,7361.05×
Illinois15,1960.52×
Indiana13,7070.86×
Michigan12,7760.56×
Kentucky12,2921.12×
New Jersey12,2520.55×
Georgia10,8160.4×
Washington9,2820.53×
Tennessee9,1310.52×
Massachusetts8,7680.51×
Colorado8,5350.62×
Missouri8,1120.58×
South Carolina7,8150.6×
Minnesota7,6110.61×
Arizona7,1280.4×
Wisconsin6,2840.48×
Oregon5,7280.57×
Louisiana5,3260.47×
Alabama4,7920.39×
Oklahoma4,1630.43×
Iowa4,0470.56×
Utah4,0120.51×
Idaho3,6530.84×
Arkansas3,5480.49×
Kansas3,5020.51×
Connecticut3,4530.39×
Mississippi3,3940.47×
Montana2,8681.19×
Nevada2,5060.3×
Washington, District of Columbia2,3740.91×
Nebraska2,2610.52×
Alaska2,1381.15×
Maine2,0970.67×
New Hampshire2,0370.59×
South Dakota1,9820.98×
Hawaii1,8900.5×
Delaware1,8790.78×
Rhode Island1,8360.66×
Vermont1,8061.18×
North Dakota1,7921×
Wyoming1,7331.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Monongahela River audience
BrandAffinityCategory
Alaska1.74×Travel & Leisure
John James Audubon16.65×Literature
ARCO1.66×Cars & Mobility
Acoustic music2.24×Music & Radio
Overtone3.17×Beauty & Wellness
CAC 401.67×Business & Career
Brittney Griner2.24×Sports
Arutz Sheva1.76×News
John Frusciante3×Music & Radio
Chili con carne1.8×Food & Beverages
Leprechaun2.11×Literature
Dubuque, Iowa2.73×Travel & Leisure
Thom Browne1.68×Fashion & Accessoires
International University of Business Agriculture and Technology1.74×Business & Career
Ash vs Evil Dead2.16×Movies & TV
Hypothec1.83×Business & Career
Judge Dredd (film)1.75×Movies & TV
Assassin's Creed: Brotherhood1.63×Games
Giuseppe Mazzini6.16×
Stealing Beauty2×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Monongahela River audience
TraitClusterScore
Design AffinityPREMIUM1.79
Family OrientationCONSERVATISM1.6
Risk AppetiteTHRILL1.59
Healthy LifestyleBALANCE1.49
Early Adopter MentalityPOWER1.45
ExtroversionTHRILL1.4

Worldwide distribution

Worldwide audience distribution share by country for Monongahela River
CountryShare
United States99.9%
Germany0.0%
Italy0.0%

See Monongahela River audiences in other countries

More River audiences in United States

Frequently asked questions

How many fans does Monongahela River have in United States?

Monongahela River has an estimated audience of 872,008 people in United States, concentrated in Pennsylvania and West Virginia.

What is the gender split and age of Monongahela River fans?

61.2% of Monongahela River fans are female, 38.8% are male, with an average age of 42.4 years.

Which brands do Monongahela River fans like most?

Monongahela River fans show strongest brand affinity for Alaska (1.74×), John James Audubon (16.65×), and ARCO (1.66×) over the country average.

Where do Monongahela River fans live in United States?

Monongahela River fans in United States are most concentrated in Pennsylvania (reach 172,462), West Virginia (reach 51,099), and Ohio (reach 42,170). These three regions account for the largest share of the active audience.

What other brands do Monongahela River fans also like?

Beyond Monongahela River itself, the audience over-indexes on John James Audubon (16.65×), ARCO (1.66×), Acoustic music (2.24×), and Overtone (3.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Monongahela River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.