Monsanto Audience in United States

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Monsanto has an estimated audience of 745,669 people in United States. 45.2% are female, 54.8% are male, average age 45.8. Top regions: California, Texas, Florida. Top brand affinities: JDSU, Governor of Michigan, Noodle (Gorillaz), Goop, Wok.

The average Monsanto fan in United States is 45.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include JDSU, Governor of Michigan, Noodle (Gorillaz), with strongest over-indexing on JDSU (6.46× the country average). Demographically, the Monsanto audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Consulting

Demographics of Monsanto fans

Demographic split for Monsanto audience in United States
MetricValue
Female45.2%
Male54.8%
Average age45.8
Estimated audience size745,669

Audience persona

The typical Monsanto fan in United States is balanced, around 45.8 years old, with strong Need for Security tendencies and a notable affinity for JDSU.

Top regions in United States

Top regions ranked by reach for Monsanto in United States
RegionReachAffinity
California90,9201.11×
Texas58,8830.92×
Florida45,4980.9×
New York45,0281.08×
Illinois28,0711.13×
Pennsylvania23,3240.93×
Missouri21,4851.79×
North Carolina21,3200.95×
Ohio20,9430.91×
Georgia20,6060.9×
Michigan19,5861×
New Jersey17,8370.94×
Washington17,6851.18×
Virginia17,2430.95×
Massachusetts16,7521.14×
Arizona14,8580.98×
Tennessee14,5810.97×
Indiana13,0680.96×
Colorado13,0331.11×
Maryland11,3390.88×
Minnesota10,7071×
Oregon10,2851.2×
Wisconsin10,1900.91×
South Carolina9,1360.81×
Alabama8,8100.85×
Louisiana8,7340.91×
Iowa8,3741.36×
Kentucky7,7200.83×
Oklahoma7,6880.93×
Connecticut7,4721×
Utah6,6501×
Kansas6,1801.05×
Nevada5,6240.78×
Arkansas5,1500.84×
Idaho4,1841.12×
Hawaii4,0721.27×
Mississippi3,9500.64×
Nebraska3,8271.02×
Washington, District of Columbia3,3991.52×
New Hampshire3,1401.07×
New Mexico3,0080.8×
Maine2,8121.05×
West Virginia2,5830.74×
Rhode Island2,1900.92×
Montana2,0260.98×
Vermont1,7401.33×
South Dakota1,5640.91×
Alaska1,5430.97×
Delaware1,4630.71×
North Dakota1,4340.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Monsanto audience
BrandAffinityCategory
JDSU6.46×Business & Career
Governor of Michigan10.39×Politics & Society
Noodle (Gorillaz)4.08×Music & Radio
Goop5.95×Internet & Social Media
Wok6.88×Food & Beverages
Historic site4.38×Arts & Culture
El Paso County, Colorado12.39×Travel & Leisure
Grinch3.82×Movies & TV
Vocal harmony4.22×Music & Radio
Cherish (group)10.04×Music & Radio
headspace8.41×Health
Hibachi6.94×Food & Beverages
Google Home5.66×Technology & Electronics
Israel1.77×Travel & Leisure
Hipster7.82×Politics & Society
Elsword13.18×Games
Grace Slick6.98×Music & Radio
Fairy godmother5.86×Literature
TV Fanatic8.14×Movies & TV
Cryptic crossword10.35×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Monsanto audience
TraitClusterScore
Need for SecurityCONSERVATISM2.25
PatriotismCONSERVATISM2.16
Risk AppetiteTHRILL1.47
Quality AwarenessPREMIUM1.46
Career OrientationPOWER1.41
Price SensitivityPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Monsanto
CountryShare
United States40.2%
Portugal15.9%
Brazil5.1%

See Monsanto audiences in other countries

More Consulting audiences in United States

Frequently asked questions

How many fans does Monsanto have in United States?

Monsanto has an estimated audience of 745,669 people in United States, concentrated in California and Texas.

What is the gender split and age of Monsanto fans?

45.2% of Monsanto fans are female, 54.8% are male, with an average age of 45.8 years.

Which brands do Monsanto fans like most?

Monsanto fans show strongest brand affinity for JDSU (6.46×), Governor of Michigan (10.39×), and Noodle (Gorillaz) (4.08×) over the country average.

Where do Monsanto fans live in United States?

Monsanto fans in United States are most concentrated in California (reach 90,920), Texas (reach 58,883), and Florida (reach 45,498). These three regions account for the largest share of the active audience.

What other brands do Monsanto fans also like?

Beyond Monsanto itself, the audience over-indexes on Governor of Michigan (10.39×), Noodle (Gorillaz) (4.08×), Goop (5.95×), and Wok (6.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Monsanto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.