Rascasse Audience Intelligence

Monsanto Target Market in United States

A data profile of the people who buy, follow and care about Monsanto in United States — modelled from more than twelve digital signal sources. Monsanto has an estimated audience of 761,746 people in United States.

#23among Consulting in United States#2918among Brand in United States#1785in Business & Career

The average Monsanto fan in United States is 45.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Biotechnology, City Bank, Cancer awareness, with strongest over-indexing on Biotechnology (11.63× the country average).

Demographically, the Monsanto audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Monsanto fan in United States is balanced, around 45.8 years old, with strong Patriotism tendencies and a notable affinity for Biotechnology.

Category: Business & Career · Type: Brand · Subtype: Consulting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Monsanto profile in United States.

Audience size
762K
in United States
Gender
45.2%♀
54.8% male
Age
45.8
average years
Country rank
#28340
Brand in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Monsanto

45.2% are female, 54.8% are male, average age 45.8.

Fig. 02

Gender split

45.2%
Female
54.8%
Male
Demographic split for Monsanto audience in United States
MetricValue
Female45.2%
Male54.8%
Average age45.8
Estimated audience size761,746
Fig. 03

Age distribution

Ø 45.8
average years
Age distribution of the Monsanto audience in United States
Age bracketShare%
16-199%
20-2913%
30-3916%
40-4923%
50+39%
Fig. 04

Worldwide distribution

40.2%

of the worldwide Monsanto audience comes from United States.

Worldwide audience distribution share by country for Monsanto
CountryShare
United States40.2%
Portugal15.7%
Brazil4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Monsanto audience in United States is strongest.

Fig. 05

Top regions by affinity

Monsanto customers by region in United States
#RegionReachAffinity×
01Missouri~20K1.62×
02Washington, District of Columbia~3K1.46×
03Iowa~9K1.40×
04Hawaii~4K1.23×
05Vermont~2K1.22×
06Washington~20K1.18×
07Oregon~10K1.16×
08Nebraska~4K1.14×
09Massachusetts~20K1.12×
10Illinois~30K1.10×
11California~90K1.08×
12Idaho~4K1.08×
13Maine~3K1.07×
14Kansas~6K1.06×
15Colorado~10K1.05×
16Montana~2K1.04×
17Minnesota~10K1.03×
18New Hampshire~3K1.03×
19South Dakota~2K1.02×
20North Dakota~2K1.01×
21New York~40K1.00×
22Utah~7K1.00×
23Connecticut~7K0.99×
24North Carolina~20K0.98×
25Michigan~20K0.98×
26Virginia~20K0.97×
27Indiana~10K0.97×
28Rhode Island~2K0.97×
29Alaska~2K0.97×
30Wisconsin~10K0.96×
31Arizona~10K0.93×
32Texas~60K0.92×
33Pennsylvania~20K0.92×
34New Jersey~20K0.91×
35Tennessee~10K0.90×
36Maryland~10K0.90×
37Oklahoma~7K0.90×
38Ohio~20K0.89×
39Arkansas~5K0.88×
40Florida~40K0.87×
41Georgia~20K0.87×
42Louisiana~8K0.87×
43New Mexico~3K0.87×
44Alabama~9K0.85×
45Kentucky~8K0.85×
46West Virginia~3K0.84×
47Delaware~2K0.84×
48South Carolina~9K0.82×
49Nevada~6K0.81×
50Mississippi~5K0.75×
Fig. 06

Affinity by region

Affinity by region — Monsanto, United States
0.75×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Monsanto audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Monsanto audience
#·InterestCategoryAffinity×
01BayerHealth17.23×
02BiotechnologyBusiness & Career11.63×
03City BankBusiness & Career10.02×
04Multiple myeloma awarenessHealth6.83×
05Drudge ReportSports3.55×
06Sustainable energyHome & Garden3.51×
07Cancer awarenessHealth3.27×
08Home insuranceBusiness & Career3.25×
09Ace HardwareHome & Garden2.93×
10Renewable energyBusiness & Career2.82×
11Life insuranceBusiness & Career2.77×
12Health insuranceBusiness & Career2.73×
13MenardsHome & Garden2.65×
14PharmacyBusiness & Career2.35×
15GeneticsKids & Family2.17×
16PowerballGames1.98×
17Nonprofit organizationPolitics & Society1.93×
18American AirlinesTravel & Leisure1.76×
19Breaking newsMovies & TV1.69×
20Donald TrumpPolitics & Society1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Monsanto audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Monsanto audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.22×
Need for SecurityCONSERVATISM2.70×
Career OrientationPOWER1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Monsanto audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.62×
Design AffinityPREMIUM0.67×
Pet OwnershipJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Monsanto's target market in United States?

Monsanto's target market in United States covers an estimated 761,746 people, concentrated in California and Texas.

02

What is the gender split and age of Monsanto customers?

45.2% of the Monsanto audience are female, 54.8% are male, with an average age of 45.8 years.

03

Which brands do Monsanto fans like most?

Monsanto fans show strongest brand affinity for Biotechnology (11.63×), City Bank (10.02×), and Cancer awareness (3.27×) over the country average.

04

Where do Monsanto fans live in United States?

Monsanto fans in United States are most concentrated in California (reach ~90K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Monsanto fans also like?

Beyond Monsanto itself, the audience over-indexes on City Bank (10.02×), Cancer awareness (3.27×), Bayer (17.23×), and Ace Hardware (2.93×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Monsanto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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