Nashville sound Audience in United States

Nashville sound logo

Nashville sound has an estimated audience of 7,132,726 people in United States. 62.6% are female, 37.4% are male, average age 47.8. Top regions: Tennessee, Wisconsin, Kentucky. Top brand affinities: Whataburger, Pillow, Jack White, Edward Norton, Enfamil.

The average Nashville sound fan in United States is 47.8 years old, more female, and lives primarily in Tennessee. The audience is concentrated in Tennessee, Wisconsin, Kentucky. Top brand affinities include Whataburger, Pillow, Jack White, with strongest over-indexing on Whataburger (2.14× the country average). Demographically, the Nashville sound audience skews more female with an average age of 47.8, and over-indexes on personality traits such as Family Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Nashville sound fans

Demographic split for Nashville sound audience in United States
MetricValue
Female62.6%
Male37.4%
Average age47.8
Estimated audience size7,132,726

Audience persona

The typical Nashville sound fan in United States is more female, around 47.8 years old, with strong Family Orientation tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Nashville sound in United States
RegionReachAffinity
Tennessee4,133,07628.89×
Wisconsin495,9814.62×
Kentucky176,6141.97×
Florida167,9000.35×
Georgia144,3110.66×
Texas134,9180.22×
California127,1430.16×
Illinois124,7960.53×
North Carolina120,8650.56×
Ohio106,8610.49×
Alabama98,2330.99×
New York93,8470.24×
Indiana89,7190.69×
Michigan82,2130.44×
Pennsylvania69,4970.29×
Virginia69,3580.4×
Missouri59,2790.52×
Mississippi44,4650.76×
Arizona44,2680.3×
South Carolina37,0270.35×
New Jersey36,3460.2×
Minnesota34,6500.34×
Louisiana34,3370.37×
Massachusetts32,5410.23×
Arkansas30,0590.51×
Iowa29,1100.5×
Maryland26,3330.21×
Colorado26,2370.23×
Washington25,8830.18×
Oklahoma20,3160.26×
Nevada17,7840.26×
Kansas16,8850.3×
Oregon15,4780.19×
Connecticut14,2560.2×
Nebraska11,4460.32×
Utah8,7260.14×
South Dakota8,0370.49×
West Virginia7,3120.22×
Washington, District of Columbia6,5460.31×
New Hampshire5,5430.2×
Idaho5,5370.15×
New Mexico5,1650.14×
Maine4,4190.17×
North Dakota4,1570.28×
Montana4,0710.21×
Rhode Island3,6070.16×
Hawaii3,4830.11×
Delaware3,2300.16×
Wyoming2,7210.26×
Alaska2,0430.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nashville sound audience
BrandAffinityCategory
Whataburger2.14×Food & Beverages
Pillow2.2×Home & Garden
Jack White1.62×Movies & TV
Edward Norton1.59×Movies & TV
Enfamil1.72×Kids & Family
International University of Business Agriculture and Technology1.94×Business & Career
Cockpit1.64×Travel & Leisure
Israeli cuisine1.56×Food & Beverages
Junior Chamber International3.99×Politics & Society
The Godfather Part II1.68×Movies & TV
Ural Mountains1.6×Travel & Leisure
Cachaça2.56×Food & Beverages
Jbc3.75×Kids & Family
CACI1.75×Technology & Electronics
The Finder (U.S. TV series)2.35×Movies & TV
Indiana University School of Medicine1.81×Business & Career
Bulacan1.74×Travel & Leisure
Gauri Khan1.91×Movies & TV
CAD/CAM dentistry1.54×Health
Sin Embargo MX1.95×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nashville sound audience
TraitClusterScore
Family OrientationCONSERVATISM1.83
TraditionCONSERVATISM1.51
Convenience OrientationPREMIUM1.41
IndividualismJOY1.31
Community OrientationOPEN1.3
Price SensitivityPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Nashville sound
CountryShare
United States84.5%
Canada5.2%
United Kingdom2.3%

See Nashville sound audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Nashville sound have in United States?

Nashville sound has an estimated audience of 7,132,726 people in United States, concentrated in Tennessee and Wisconsin.

What is the gender split and age of Nashville sound fans?

62.6% of Nashville sound fans are female, 37.4% are male, with an average age of 47.8 years.

Which brands do Nashville sound fans like most?

Nashville sound fans show strongest brand affinity for Whataburger (2.14×), Pillow (2.2×), and Jack White (1.62×) over the country average.

Where do Nashville sound fans live in United States?

Nashville sound fans in United States are most concentrated in Tennessee (reach 4,133,076), Wisconsin (reach 495,981), and Kentucky (reach 176,614). These three regions account for the largest share of the active audience.

What other brands do Nashville sound fans also like?

Beyond Nashville sound itself, the audience over-indexes on Pillow (2.2×), Jack White (1.62×), Edward Norton (1.59×), and Enfamil (1.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nashville sound. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.