Rascasse Audience Intelligence

National Basketball League (Australia) Audience in United States

A data profile of the people who buy, follow and care about National Basketball League (Australia) in United States — modelled from more than twelve digital signal sources. National Basketball League (Australia) has an estimated audience of 317,894 people in United States.

#604among Event in United States#4712in Sports

The average National Basketball League (Australia) fan in United States is 28.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sam Rockwell, Hilary Swank, Minnesota Timberwolves, with strongest over-indexing on Sam Rockwell (152.07× the country average).

Demographically, the National Basketball League (Australia) audience skews more male with an average age of 28.2, and over-indexes on personality traits such as Community Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical National Basketball League (Australia) fan in United States is more male, around 28.2 years old, with strong Community Orientation tendencies and a notable affinity for Sam Rockwell.

Category: Sports · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the National Basketball League (Australia) profile in United States.

Audience size
318K
in United States
Gender
24.4%♀
75.6% male
Age
28.2
average years
Country rank
#46918
Event in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of National Basketball League (Australia) fans

24.4% are female, 75.6% are male, average age 28.2.

Fig. 02

Gender split

24.4%
Female
75.6%
Male
Demographic split for National Basketball League (Australia) audience in United States
MetricValue
Female24.4%
Male75.6%
Average age28.2
Estimated audience size317,894
Fig. 03

Age distribution

Ø 28.2
average years
Age distribution of the National Basketball League (Australia) audience in United States
Age bracketShare%
16-1955%
20-2919%
30-3911%
40-498%
50+6%
Fig. 04

Worldwide distribution

31.5%

of the worldwide National Basketball League (Australia) audience comes from United States.

Worldwide audience distribution share by country for National Basketball League (Australia)
CountryShare
Australia38.7%
United States31.5%
Japan10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the National Basketball League (Australia) audience in United States is strongest.

Fig. 05

Top regions by affinity

National Basketball League (Australia) fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~4K3.28×
02New York~20K1.37×
03California~40K1.27×
04Washington~8K1.21×
05Tennessee~7K1.17×
06Michigan~10K1.16×
07Illinois~10K1.15×
08New Mexico~2K1.13×
09Indiana~7K1.12×
10Nevada~3K1.08×
11Utah~3K1.08×
12Rhode Island~1K1.06×
13Alaska<1K1.03×
14Idaho~2K1.02×
15Arkansas~3K1.01×
16South Dakota<1K1.01×
17North Dakota<1K1.01×
18Vermont<1K1.01×
19Montana<1K1.00×
20Oregon~4K0.99×
21Louisiana~4K0.98×
22Delaware<1K0.97×
23Georgia~9K0.96×
24Mississippi~3K0.96×
25West Virginia~1K0.96×
26New Hampshire~1K0.96×
27Maine~1K0.96×
28Washington, District of Columbia<1K0.96×
29Pennsylvania~10K0.95×
30Kentucky~4K0.95×
31Nebraska~2K0.95×
32Iowa~2K0.94×
33South Carolina~4K0.93×
34Kansas~2K0.93×
35New Jersey~7K0.91×
36Oklahoma~3K0.91×
37Texas~20K0.90×
38Arizona~6K0.90×
39Minnesota~4K0.90×
40Connecticut~3K0.90×
41Maryland~5K0.89×
42Wisconsin~4K0.89×
43Alabama~4K0.89×
44Missouri~4K0.86×
45Massachusetts~5K0.85×
46Virginia~7K0.84×
47Colorado~4K0.84×
48Florida~20K0.83×
49North Carolina~8K0.81×
50Ohio~8K0.77×
Fig. 06

Affinity by region

Affinity by region — National Basketball League (Australia), United States
0.77×1.00×3.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the National Basketball League (Australia) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for National Basketball League (Australia) audience
#·InterestCategoryAffinity×
01Tim RothMovies & TV159.40×
02Hilary SwankMovies & TV153.50×
03Sam RockwellMovies & TV152.07×
04Michael ShannonMovies & TV72.91×
05GameTimeTravel & Leisure63.98×
06Minnesota TimberwolvesSports42.94×
07Megan FoxMovies & TV33.31×
08Indiana PacersSports32.22×
09Utah JazzSports28.39×
10Memphis GrizzliesSports28.39×
11Sacramento KingsSports25.40×
12Toronto RaptorsSports20.74×
13Charlotte HornetsSports20.13×
14Washington WizardsSports19.24×
15Atlanta HawksSports16.20×
16New York KnicksSports14.25×
17Phoenix SunsSports14.23×
18Dallas MavericksSports13.58×
19Cleveland CavaliersSports13.25×
20San Antonio SpursSports11.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the National Basketball League (Australia) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by National Basketball League (Australia) audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.71×
Pet OwnershipJOY1.58×
PatriotismCONSERVATISM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by National Basketball League (Australia) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.49×
CreativityOPEN0.58×
Quality AwarenessPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does National Basketball League (Australia) have in United States?

National Basketball League (Australia) has an estimated audience of 317,894 people in United States, concentrated in California and Texas.

02

What is the gender split and age of National Basketball League (Australia) fans?

24.4% of National Basketball League (Australia) fans are female, 75.6% are male, with an average age of 28.2 years.

03

Which brands do National Basketball League (Australia) fans like most?

National Basketball League (Australia) fans show strongest brand affinity for Sam Rockwell (152.07×), Hilary Swank (153.5×), and Minnesota Timberwolves (42.94×) over the country average.

04

Where do National Basketball League (Australia) fans live in United States?

National Basketball League (Australia) fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do National Basketball League (Australia) fans also like?

Beyond National Basketball League (Australia) itself, the audience over-indexes on Hilary Swank (153.5×), Minnesota Timberwolves (42.94×), Tim Roth (159.4×), and Megan Fox (33.31×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for National Basketball League (Australia). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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