National Basketball League (Australia) Audience in United States
National Basketball League (Australia) has an estimated audience of 317,950 people in United States. 24.4% are female, 75.6% are male, average age 28.2. Top brand affinities: Minnesota, Cam Ward, Kendra Scott, Graham Greene, Nick Jr. (Australia).
Top brand affinities include Minnesota, Cam Ward, Kendra Scott, with strongest over-indexing on Minnesota (14.76× the country average). Demographically, the National Basketball League (Australia) audience skews more male with an average age of 28.2, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Sports · Type: Event
Demographics of National Basketball League (Australia) fans
| Metric | Value |
|---|---|
| Female | 24.4% |
| Male | 75.6% |
| Average age | 28.2 |
| Estimated audience size | 317,950 |
Audience persona
The typical National Basketball League (Australia) fan in United States is more male, around 28.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Minnesota.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Minnesota | 14.76× | Travel & Leisure |
| Cam Ward | 11.68× | Sports |
| Kendra Scott | 8.61× | Fashion & Accessoires |
| Graham Greene | 13.88× | Literature |
| Nick Jr. (Australia) | 19.71× | Kids & Family |
| Google Photos | 4.56× | Technology & Electronics |
| Finding Your Roots | 20.39× | Movies & TV |
| Pro-Ject | 6.69× | Music & Radio |
| Kerala | 9.14× | Travel & Leisure |
| Consequence (rapper) | 8.67× | Music & Radio |
| Stop Bullying | 21.67× | Politics & Society |
| Elsword | 20× | Games |
| JDSU | 3.62× | Business & Career |
| Chili con carne | 8.63× | Food & Beverages |
| Nationality | 2.18× | Politics & Society |
| Pat's King of Steaks | 16.58× | |
| Nebraska Cornhuskers football | 3.36× | Sports |
| Litter box | 1.72× | Pets & Animals |
| Hog Hunting | 2.66× | Sports |
| Cal Ripken, Jr. | 12.29× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.65 |
| Early Adopter Mentality | POWER | 1.3 |
| Pet Ownership | JOY | 1.24 |
| Sports Activity | POWER | 1.23 |
| Social Media Usage | JOY | 1.13 |
| Community Orientation | OPEN | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Australia | 38.8% |
| United States | 31.5% |
| Japan | 10.0% |
See National Basketball League (Australia) audiences in other countries
- National Basketball League (Australia) — Germany
- National Basketball League (Australia) — United Kingdom
- National Basketball League (Australia) — France
- National Basketball League (Australia) — Italy
- National Basketball League (Australia) — Spain
- National Basketball League (Australia) — Brazil
- National Basketball League (Australia) — Japan
- National Basketball League (Australia) — South Korea
- National Basketball League (Australia) — India
More Sports audiences in United States
- NFL (119,706,874)
- NBA (91,514,318)
- MLB (63,450,411)
- FIFA World Cup (61,294,206)
- Ultimate Fighting Championship (40,015,324)
How to read this data
Audience size is the estimated number of people in United States who actively search for National Basketball League (Australia). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.