naturalizer Audience in United States

naturalizer logo

naturalizer has an estimated audience of 492,785 people in United States. 65.2% are female, 34.8% are male, average age 41.8. Top regions: California, New York, Texas. Top brand affinities: Nordstrom rack, Macy's, J.Crew Factory, Pinterest, Franco Sarto.

The average naturalizer fan in United States is 41.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Nordstrom rack, Macy's, J.Crew Factory, with strongest over-indexing on Nordstrom rack (3.71× the country average). Demographically, the naturalizer audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

Demographics of naturalizer fans

Demographic split for naturalizer audience in United States
MetricValue
Female65.2%
Male34.8%
Average age41.8
Estimated audience size492,785

Audience persona

The typical naturalizer fan in United States is more female, around 41.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Nordstrom rack.

Top regions in United States

Top regions ranked by reach for naturalizer in United States
RegionReachAffinity
California87,0001.61×
New York71,9072.61×
Texas54,2761.28×
Florida37,0141.11×
New Jersey24,3591.94×
Illinois21,0741.28×
Pennsylvania17,8901.08×
Virginia16,5651.38×
Georgia15,6171.03×
Massachusetts15,2031.57×
North Carolina13,6720.92×
Maryland12,5141.48×
Ohio12,1140.8×
Michigan11,5680.9×
Washington10,9291.11×
Louisiana8,8381.39×
Arizona8,7380.87×
Tennessee8,7140.88×
Missouri8,1871.03×
Connecticut7,0971.44×
Colorado6,8640.88×
Minnesota6,4500.91×
Indiana6,3220.7×
Oregon5,9121.05×
South Carolina5,8920.79×
Wisconsin5,5640.75×
Alabama5,4800.8×
Nevada4,5940.96×
Kentucky4,1950.68×
Washington, District of Columbia3,7232.51×
Oklahoma3,5460.65×
Iowa3,5170.87×
Arkansas2,8780.71×
Kansas2,8330.73×
Mississippi2,8270.7×
Utah2,7170.62×
New Hampshire2,1391.1×
New Mexico2,0310.82×
Hawaii1,8500.87×
Rhode Island1,8041.15×
Nebraska1,4700.59×
Maine1,4590.83×
Idaho1,4530.59×
Delaware1,4011.03×
West Virginia1,2580.55×
Montana9580.7×
Vermont7280.84×
Alaska6410.61×
South Dakota5740.5×
North Dakota4930.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for naturalizer audience
BrandAffinityCategory
Nordstrom rack3.71×Fashion & Accessoires
Macy's2.81×Shopping
J.Crew Factory6.61×Shopping
Pinterest1.96×Internet & Social Media
Franco Sarto39.74×Fashion & Accessoires
Hobby Lobby2.24×Home & Garden
Macy's2.02×Shopping
DSW Designer Shoe Warehouse6.57×Fashion & Accessoires
Nordstrom2.35×Shopping
Brown Shoe17.11×Fashion & Accessoires
God2.06×Politics & Society
Women's clothing1.91×Fashion & Accessoires
Child1.58×Kids & Family
Ashley Stewart11.7×Fashion & Accessoires
Woman1.66×Kids & Family
Target Corporation1.83×Shopping
Dresses2.05×Fashion & Accessoires
Footwear1.82×Fashion & Accessoires
New York City1.66×Travel & Leisure
Kohl's1.91×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by naturalizer audience
TraitClusterScore
Luxury OrientationPREMIUM3.43
Design AffinityPREMIUM2.33
IndulgenceJOY2.29
CreativityOPEN1.49
Pet OwnershipJOY1.4
Quality AwarenessPREMIUM1.36

Worldwide distribution

Worldwide audience distribution share by country for naturalizer
CountryShare
United States53.4%
Canada24.3%
United Kingdom4.1%

See naturalizer audiences in other countries

More Footwear audiences in United States

Frequently asked questions

How many fans does naturalizer have in United States?

naturalizer has an estimated audience of 492,785 people in United States, concentrated in California and New York.

What is the gender split and age of naturalizer fans?

65.2% of naturalizer fans are female, 34.8% are male, with an average age of 41.8 years.

Which brands do naturalizer fans like most?

naturalizer fans show strongest brand affinity for Nordstrom rack (3.71×), Macy's (2.81×), and J.Crew Factory (6.61×) over the country average.

Where do naturalizer fans live in United States?

naturalizer fans in United States are most concentrated in California (reach 87,000), New York (reach 71,907), and Texas (reach 54,276). These three regions account for the largest share of the active audience.

What other brands do naturalizer fans also like?

Beyond naturalizer itself, the audience over-indexes on Macy's (2.81×), J.Crew Factory (6.61×), Pinterest (1.96×), and Franco Sarto (39.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for naturalizer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.