NC State Wolfpack Audience in United States

NC State Wolfpack logo

NC State Wolfpack has an estimated audience of 417,591 people in United States. 40.4% are female, 59.6% are male, average age 38.1. Top regions: North Carolina, California, Virginia. Top brand affinities: Duke Blue Devils men's basketball, Luka Dončić, Aaron Rodgers, Outer Banks, Capital One.

The average NC State Wolfpack fan in United States is 38.1 years old, more male, and lives primarily in North Carolina. The audience is concentrated in North Carolina, California, Virginia. Top brand affinities include Duke Blue Devils men's basketball, Luka Dončić, Aaron Rodgers, with strongest over-indexing on Duke Blue Devils men's basketball (20.27× the country average). Demographically, the NC State Wolfpack audience skews more male with an average age of 38.1, and over-indexes on personality traits such as DIY Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of NC State Wolfpack fans

Demographic split for NC State Wolfpack audience in United States
MetricValue
Female40.4%
Male59.6%
Average age38.1
Estimated audience size417,591

Audience persona

The typical NC State Wolfpack fan in United States is more male, around 38.1 years old, with strong DIY Mentality tendencies and a notable affinity for Duke Blue Devils men's basketball.

Top regions in United States

Top regions ranked by reach for NC State Wolfpack in United States
RegionReachAffinity
North Carolina176,75914.07×
California16,5750.36×
Virginia15,4861.52×
Florida14,8230.52×
Texas14,0210.39×
South Carolina13,9482.22×
New York13,8330.59×
Georgia12,6880.99×
Pennsylvania8,7230.62×
Tennessee8,2740.99×
Ohio7,7210.6×
Illinois7,1510.51×
Maryland6,3030.88×
New Jersey6,2880.59×
Arizona5,3750.63×
Michigan4,9960.46×
Massachusetts4,9350.6×
Alabama4,7950.82×
Indiana4,3350.57×
Colorado3,6850.56×
Washington3,5640.43×
Kentucky3,3650.64×
Missouri3,0680.46×
Louisiana3,0130.56×
Mississippi2,8420.83×
Nevada2,5990.64×
Minnesota2,4590.41×
Arkansas2,4280.71×
Connecticut2,1810.52×
Wisconsin2,1410.34×
Idaho2,0000.96×
Oklahoma1,8040.39×
Kansas1,7500.53×
Nebraska1,7470.83×
Iowa1,7410.51×
West Virginia1,5340.79×
Oregon1,4250.3×
Washington, District of Columbia1,3931.11×
Maine1,2920.86×
Utah1,2750.34×
Alaska1,2011.34×
Hawaii1,1940.67×
North Dakota1,1321.32×
South Dakota1,0991.14×
New Hampshire9670.59×
Montana9420.81×
New Mexico9420.45×
Rhode Island9330.7×
Vermont9181.25×
Wyoming8761.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NC State Wolfpack audience
BrandAffinityCategory
Duke Blue Devils men's basketball20.27×Sports
Luka Dončić18.98×Sports
Aaron Rodgers10.53×Sports
Outer Banks23.27×Travel & Leisure
Capital One4.92×Business & Career
MetroPCS12.88×Technology & Electronics
Danilo Gallinari91.84×Sports
Thandie Newton20×Movies & TV
Charles Barkley18.18×Sports
Duke University16.52×Business & Career
Dirk Nowitzki23.8×Sports
Google Maps3.58×Internet & Social Media
Carolina Hurricanes13.89×Sports
NC State Wolfpack men's basketball45.33×Sports
Fine Wine & Good Spirits16.92×Shopping
Lycamobile31.35×Technology & Electronics
Tennessee Volunteers football7.72×Sports
Bank of America2.82×Business & Career
CarGurus4.11×Cars & Mobility
Carolina Panthers6.26×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NC State Wolfpack audience
TraitClusterScore
DIY MentalityTHRILL1.12
Sports ActivityPOWER1.12
Risk AppetiteTHRILL1.1
TraditionCONSERVATISM1.08
Price SensitivityPREMIUM1.07
Career OrientationPOWER1.06

Worldwide distribution

Worldwide audience distribution share by country for NC State Wolfpack
CountryShare
United States92.9%
Brazil1.8%
Germany1.4%

See NC State Wolfpack audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does NC State Wolfpack have in United States?

NC State Wolfpack has an estimated audience of 417,591 people in United States, concentrated in North Carolina and California.

What is the gender split and age of NC State Wolfpack fans?

40.4% of NC State Wolfpack fans are female, 59.6% are male, with an average age of 38.1 years.

Which brands do NC State Wolfpack fans like most?

NC State Wolfpack fans show strongest brand affinity for Duke Blue Devils men's basketball (20.27×), Luka Dončić (18.98×), and Aaron Rodgers (10.53×) over the country average.

Where do NC State Wolfpack fans live in United States?

NC State Wolfpack fans in United States are most concentrated in North Carolina (reach 176,759), California (reach 16,575), and Virginia (reach 15,486). These three regions account for the largest share of the active audience.

What other brands do NC State Wolfpack fans also like?

Beyond NC State Wolfpack itself, the audience over-indexes on Luka Dončić (18.98×), Aaron Rodgers (10.53×), Outer Banks (23.27×), and Capital One (4.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NC State Wolfpack. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.