Rascasse Audience Intelligence

New Braunfels, Texas Audience in United States

A data profile of the people who buy, follow and care about New Braunfels, Texas in United States — modelled from more than twelve digital signal sources. New Braunfels, Texas has an estimated audience of 1,267,923 people in United States.

#57among Department store in United States#1710among POI in United States#1510in Travel & Leisure

The average New Braunfels, Texas fan in United States is 38.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Whataburger, San Antonio Spurs, United Airlines, with strongest over-indexing on Whataburger (5.32× the country average).

Demographically, the New Braunfels, Texas audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Career Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New Braunfels, Texas fan in United States is more female, around 38.7 years old, with strong Career Orientation tendencies and a notable affinity for Whataburger.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New Braunfels, Texas profile in United States.

Audience size
1.3M
in United States
Gender
60.3%♀
39.7% male
Age
38.7
average years
Country rank
#20054
POI in United States
Fig. 01

Search interest · 12-month trend

+55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New Braunfels, Texas fans

60.3% are female, 39.7% are male, average age 38.7.

Fig. 02

Gender split

60.3%
Female
39.7%
Male
Demographic split for New Braunfels, Texas audience in United States
MetricValue
Female60.3%
Male39.7%
Average age38.7
Estimated audience size1,267,923
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the New Braunfels, Texas audience in United States
Age bracketShare%
16-1920%
20-2919%
30-3922%
40-4923%
50+16%
Fig. 04

Worldwide distribution

97.2%

of the worldwide New Braunfels, Texas audience comes from United States.

Worldwide audience distribution share by country for New Braunfels, Texas
CountryShare
United States97.2%
Germany2.8%
Italy0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New Braunfels, Texas audience in United States is strongest.

Fig. 05

Top regions by affinity

New Braunfels, Texas fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1M14.85×
02New Mexico~20K3.10×
03Oklahoma~30K2.28×
04Louisiana~40K2.26×
05Arkansas~10K1.42×
06Wyoming~2K1.29×
07Kansas~10K1.13×
08Colorado~20K1.09×
09Arizona~30K1.04×
10Mississippi~10K1.04×
11Alaska~3K1.04×
12Idaho~6K0.92×
13Montana~3K0.91×
14South Dakota~3K0.89×
15North Dakota~2K0.89×
16Nebraska~6K0.88×
17Nevada~10K0.85×
18Utah~9K0.82×
19Missouri~20K0.80×
20Iowa~8K0.80×
21Oregon~10K0.79×
22Hawaii~4K0.79×
23Washington~20K0.78×
24Alabama~10K0.73×
25Tennessee~20K0.72×
26California~100K0.71×
27Delaware~2K0.68×
28Maine~3K0.67×
29Rhode Island~3K0.67×
30Washington, District of Columbia~3K0.67×
31Wisconsin~10K0.65×
32West Virginia~4K0.65×
33New Hampshire~3K0.65×
34Illinois~30K0.63×
35Minnesota~10K0.63×
36Kentucky~9K0.59×
37Florida~50K0.57×
38Virginia~20K0.55×
39Indiana~10K0.55×
40South Carolina~10K0.55×
41Georgia~20K0.53×
42North Carolina~20K0.50×
43Connecticut~6K0.49×
44Ohio~20K0.47×
45Michigan~20K0.46×
46Maryland~10K0.45×
47Massachusetts~10K0.43×
48Pennsylvania~20K0.38×
49New York~30K0.36×
50New Jersey~10K0.36×
Fig. 06

Affinity by region

Affinity by region — New Braunfels, Texas, United States
0.36×1.00×14.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New Braunfels, Texas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New Braunfels, Texas audience
#·InterestCategoryAffinity×
01WhataburgerFood & Beverages5.32×
02San Antonio SpursSports4.53×
03Dallas StarsSports3.69×
04Houston TexansSports3.41×
05Dallas MavericksSports2.61×
06Portland Trail BlazersSports2.54×
07United AirlinesTravel & Leisure2.44×
08Non-alcoholic beverageFood & Beverages2.32×
09Discount TireShopping2.10×
10Day spaBeauty & Wellness1.99×
11Street foodFood & Beverages1.98×
12Garden furnitureHome & Garden1.84×
13Credit (finance)Business & Career1.78×
14Rail transportTravel & Leisure1.75×
15Houston RocketsSports1.75×
16Britney SpearsMusic & Radio1.66×
17Miami HeatSports1.63×
18SteakhouseFood & Beverages1.57×
19Hardware storeHome & Garden1.53×
20PersonalisationHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New Braunfels, Texas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New Braunfels, Texas audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.77×
IndividualismJOY1.52×
TraditionCONSERVATISM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New Braunfels, Texas audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.39×
Sports ActivityPOWER0.52×
MindfulnessBALANCE0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New Braunfels, Texas have in United States?

New Braunfels, Texas has an estimated audience of 1,267,923 people in United States, concentrated in Texas and California.

02

What is the gender split and age of New Braunfels, Texas fans?

60.3% of New Braunfels, Texas fans are female, 39.7% are male, with an average age of 38.7 years.

03

Which brands do New Braunfels, Texas fans like most?

New Braunfels, Texas fans show strongest brand affinity for Whataburger (5.32×), San Antonio Spurs (4.53×), and United Airlines (2.44×) over the country average.

04

Where do New Braunfels, Texas fans live in United States?

New Braunfels, Texas fans in United States are most concentrated in Texas (reach ~1M), California (reach ~100K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do New Braunfels, Texas fans also like?

Beyond New Braunfels, Texas itself, the audience over-indexes on San Antonio Spurs (4.53×), United Airlines (2.44×), Houston Texans (3.41×), and Discount Tire (2.1×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for New Braunfels, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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