New Braunfels, Texas Audience in United States

New Braunfels, Texas has an estimated audience of 1,267,923 people in United States. 60.3% are female, 39.7% are male, average age 38.7. Top regions: Texas, California, Florida. Top brand affinities: Whataburger, San Antonio Spurs, Houston Astros, Houston Texans, United Airlines.

The average New Braunfels, Texas fan in United States is 38.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Whataburger, San Antonio Spurs, Houston Astros, with strongest over-indexing on Whataburger (4.53× the country average). Demographically, the New Braunfels, Texas audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Price Sensitivity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of New Braunfels, Texas fans

Demographic split for New Braunfels, Texas audience in United States
MetricValue
Female60.3%
Male39.7%
Average age38.7
Estimated audience size1,267,923

Audience persona

The typical New Braunfels, Texas fan in United States is more female, around 38.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for New Braunfels, Texas in United States
RegionReachAffinity
Texas950,94316.23×
California100,0890.72×
Florida47,0260.55×
Louisiana33,5152.05×
Oklahoma33,3612.37×
Illinois26,6060.63×
Arizona26,1171.01×
New York23,1790.33×
Colorado22,0721.1×
Georgia19,5400.5×
Washington19,0690.75×
Tennessee17,5290.69×
North Carolina17,4000.46×
Virginia16,2830.53×
Missouri15,7100.77×
Ohio15,5040.4×
Arkansas14,7601.41×
Pennsylvania13,5060.32×
Michigan12,8060.39×
Alabama11,7090.66×
Kansas11,6831.17×
Wisconsin11,1930.59×
Indiana10,8260.47×
Oregon10,3740.71×
Minnesota10,2940.57×
Mississippi10,1050.97×
Nevada9,8560.8×
New Mexico9,0781.43×
South Carolina8,7200.46×
Massachusetts8,5900.34×
Utah8,5600.75×
New Jersey8,1710.25×
Kentucky7,8970.5×
Maryland7,6790.35×
Iowa7,5700.72×
Idaho5,2490.83×
Nebraska5,1190.8×
Hawaii3,7310.68×
Connecticut3,6570.29×
Montana2,8020.8×
Alaska2,4780.91×
South Dakota2,1660.74×
Washington, District of Columbia1,9560.51×
North Dakota1,8980.73×
Wyoming1,7730.94×
New Hampshire1,7420.35×
West Virginia1,6680.28×
Maine1,5120.33×
Rhode Island1,1110.28×
Delaware9120.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New Braunfels, Texas audience
BrandAffinityCategory
Whataburger4.53×Food & Beverages
San Antonio Spurs4×Sports
Houston Astros3.93×Sports
Houston Texans3.72×Sports
United Airlines2.07×Travel & Leisure
Dallas Mavericks2.39×Sports
Miami Heat1.83×Sports
Credit (finance)1.54×Business & Career
Portland Trail Blazers2.31×Sports
Dallas Stars3.08×Sports
Dallas Cowboys1.93×Sports
Houston Rockets1.92×Sports
Garden furniture1.51×Home & Garden
Day spa1.57×Beauty & Wellness
Art jewelry1.63×Fashion & Accessoires
Delta Air Lines1.81×Travel & Leisure
San Diego Padres1.52×Sports
Keller Williams Realty1.84×Home & Garden
Houston Dynamo3.78×Sports
Colorado Rockies1.5×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New Braunfels, Texas audience
TraitClusterScore
Price SensitivityPREMIUM1.16
Need for SecurityCONSERVATISM1.14
Career OrientationPOWER1.11
DIY MentalityTHRILL1.1
Family OrientationCONSERVATISM1.08
IndividualismJOY1.07

Worldwide distribution

Worldwide audience distribution share by country for New Braunfels, Texas
CountryShare
United States97.3%
Germany2.7%
Italy0.0%

See New Braunfels, Texas audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does New Braunfels, Texas have in United States?

New Braunfels, Texas has an estimated audience of 1,267,923 people in United States, concentrated in Texas and California.

What is the gender split and age of New Braunfels, Texas fans?

60.3% of New Braunfels, Texas fans are female, 39.7% are male, with an average age of 38.7 years.

Which brands do New Braunfels, Texas fans like most?

New Braunfels, Texas fans show strongest brand affinity for Whataburger (4.53×), San Antonio Spurs (4×), and Houston Astros (3.93×) over the country average.

Where do New Braunfels, Texas fans live in United States?

New Braunfels, Texas fans in United States are most concentrated in Texas (reach 950,943), California (reach 100,089), and Florida (reach 47,026). These three regions account for the largest share of the active audience.

What other brands do New Braunfels, Texas fans also like?

Beyond New Braunfels, Texas itself, the audience over-indexes on San Antonio Spurs (4×), Houston Astros (3.93×), Houston Texans (3.72×), and United Airlines (2.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New Braunfels, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.