New Braunfels, Texas Audience in United States

New Braunfels, Texas logo

New Braunfels, Texas has an estimated audience of 1,267,923 people in United States. 60.3% are female, 39.7% are male, average age 38.7. Top regions: Texas, California, Florida. Top brand affinities: Nebraska, George Mikan, JBS USA, Tequila Cazadores, James Stewart, Jr..

The average New Braunfels, Texas fan in United States is 38.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Nebraska, George Mikan, JBS USA, with strongest over-indexing on Nebraska (3.08× the country average). Demographically, the New Braunfels, Texas audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Price Sensitivity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of New Braunfels, Texas fans

Demographic split for New Braunfels, Texas audience in United States
MetricValue
Female60.3%
Male39.7%
Average age38.7
Estimated audience size1,267,923

Audience persona

The typical New Braunfels, Texas fan in United States is more female, around 38.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Nebraska.

Top regions in United States

Top regions ranked by reach for New Braunfels, Texas in United States
RegionReachAffinity
Texas950,94316.23×
California100,0890.72×
Florida47,0260.55×
Louisiana33,5152.05×
Oklahoma33,3612.37×
Illinois26,6060.63×
Arizona26,1171.01×
New York23,1790.33×
Colorado22,0721.1×
Georgia19,5400.5×
Washington19,0690.75×
Tennessee17,5290.69×
North Carolina17,4000.46×
Virginia16,2830.53×
Missouri15,7100.77×
Ohio15,5040.4×
Arkansas14,7601.41×
Pennsylvania13,5060.32×
Michigan12,8060.39×
Alabama11,7090.66×
Kansas11,6831.17×
Wisconsin11,1930.59×
Indiana10,8260.47×
Oregon10,3740.71×
Minnesota10,2940.57×
Mississippi10,1050.97×
Nevada9,8560.8×
New Mexico9,0781.43×
South Carolina8,7200.46×
Massachusetts8,5900.34×
Utah8,5600.75×
New Jersey8,1710.25×
Kentucky7,8970.5×
Maryland7,6790.35×
Iowa7,5700.72×
Idaho5,2490.83×
Nebraska5,1190.8×
Hawaii3,7310.68×
Connecticut3,6570.29×
Montana2,8020.8×
Alaska2,4780.91×
South Dakota2,1660.74×
Washington, District of Columbia1,9560.51×
North Dakota1,8980.73×
Wyoming1,7730.94×
New Hampshire1,7420.35×
West Virginia1,6680.28×
Maine1,5120.33×
Rhode Island1,1110.28×
Delaware9120.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New Braunfels, Texas audience
BrandAffinityCategory
Nebraska3.08×Travel & Leisure
George Mikan2.31×Sports
JBS USA1.84×Food & Beverages
Tequila Cazadores1.63×Food & Beverages
James Stewart, Jr.2.39×Sports
Omaha Storm Chasers1.55×Sports
Caesarea1.61×Travel & Leisure
Ub Iwerks1.8×Literature
Ext JS1.52×Technology & Electronics
Flattop grill1.54×Home & Garden
I-Witness2.29×Movies & TV
Naval Air Engineering Station Lakehurst4.53×
St Matthew Passion1.5×
Rafael Lovato Jr.1.83×Sports
Droop-E1.93×Music & Radio
Alexandr Dolgopolov3.72×Sports
Cacciucco1.59×Food & Beverages
Bagdogra Airport1.56×Travel & Leisure
Brive-la-Gaillarde1.53×
Alsancak2.01×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New Braunfels, Texas audience
TraitClusterScore
Price SensitivityPREMIUM1.16
Need for SecurityCONSERVATISM1.14
Career OrientationPOWER1.11
DIY MentalityTHRILL1.1
Family OrientationCONSERVATISM1.08
IndividualismJOY1.07

Worldwide distribution

Worldwide audience distribution share by country for New Braunfels, Texas
CountryShare
United States97.3%
Germany2.7%
Italy0.0%

See New Braunfels, Texas audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does New Braunfels, Texas have in United States?

New Braunfels, Texas has an estimated audience of 1,267,923 people in United States, concentrated in Texas and California.

What is the gender split and age of New Braunfels, Texas fans?

60.3% of New Braunfels, Texas fans are female, 39.7% are male, with an average age of 38.7 years.

Which brands do New Braunfels, Texas fans like most?

New Braunfels, Texas fans show strongest brand affinity for Nebraska (3.08×), George Mikan (2.31×), and JBS USA (1.84×) over the country average.

Where do New Braunfels, Texas fans live in United States?

New Braunfels, Texas fans in United States are most concentrated in Texas (reach 950,943), California (reach 100,089), and Florida (reach 47,026). These three regions account for the largest share of the active audience.

What other brands do New Braunfels, Texas fans also like?

Beyond New Braunfels, Texas itself, the audience over-indexes on George Mikan (2.31×), JBS USA (1.84×), Tequila Cazadores (1.63×), and James Stewart, Jr. (2.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New Braunfels, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.