NRG Stadium Audience in United States

NRG Stadium logo

NRG Stadium has an estimated audience of 647,592 people in United States. 63.0% are female, 37.0% are male, average age 40.0. Top regions: Texas, California, Florida. Top brand affinities: Building envelope, Nebraska, Barclays Center, Hibachi, Nebraska Cornhuskers football.

The average NRG Stadium fan in United States is 40.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Building envelope, Nebraska, Barclays Center, with strongest over-indexing on Building envelope (16.57× the country average). Demographically, the NRG Stadium audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Stadium

Demographics of NRG Stadium fans

Demographic split for NRG Stadium audience in United States
MetricValue
Female63.0%
Male37.0%
Average age40.0
Estimated audience size647,592

Audience persona

The typical NRG Stadium fan in United States is more female, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Building envelope.

Top regions in United States

Top regions ranked by reach for NRG Stadium in United States
RegionReachAffinity
Texas485,69411.95×
California84,7721.19×
Florida61,9391.41×
New York33,9410.94×
Louisiana21,0282.52×
New Jersey19,8141.2×
Illinois19,7000.91×
Georgia19,4250.97×
Arizona16,0591.21×
North Carolina15,2230.78×
Michigan13,8880.82×
Pennsylvania12,9790.6×
Virginia12,5040.79×
Maryland11,0861×
Ohio11,0070.55×
Tennessee9,8230.76×
Alabama9,4321.04×
Colorado8,3970.82×
Oklahoma8,2241.14×
Massachusetts7,6650.6×
Missouri7,2810.7×
Indiana7,1910.61×
Washington7,1200.55×
Nevada6,8471.09×
South Carolina6,3150.65×
Minnesota5,6440.61×
Arkansas5,6161.05×
Connecticut5,4410.84×
Wisconsin5,4360.56×
Utah4,8600.84×
Mississippi4,7300.89×
Kentucky4,6130.57×
Kansas4,5040.88×
Oregon4,4010.59×
Iowa3,3270.62×
New Mexico3,3081.02×
Nebraska2,5290.78×
Idaho1,7150.53×
Washington, District of Columbia1,6290.84×
Hawaii1,2990.47×
Delaware1,2370.69×
Rhode Island1,1880.58×
West Virginia1,1450.38×
New Hampshire9650.38×
Maine8270.36×
South Dakota7660.51×
Montana7530.42×
Alaska6950.5×
North Dakota6400.48×
Wyoming4570.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NRG Stadium audience
BrandAffinityCategory
Building envelope16.57×Home & Garden
Nebraska3.83×Travel & Leisure
Barclays Center15.06×Sports
Hibachi9.06×Food & Beverages
Nebraska Cornhuskers football3.14×Sports
Governor of Michigan5.62×Politics & Society
Goop3.89×Internet & Social Media
edureka24.1×Business & Career
Wok3.97×Food & Beverages
Fairy godmother4.29×Literature
Eden Lake4.66×Movies & TV
Charlamagne Tha God5.3×Movies & TV
Kendra Scott1.57×Fashion & Accessoires
Urban horticulture1.84×Home & Garden
Nurse education1.67×Kids & Family
headspace4.63×Health
Jesse Plemons1.69×Movies & TV
Nipsey Hussle2.75×Music & Radio
Google Home2.94×Technology & Electronics
No Escape (1994 film)5.03×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NRG Stadium audience
TraitClusterScore
PatriotismCONSERVATISM1.46
Family OrientationCONSERVATISM1.25
IndulgenceJOY1.22
ExtroversionTHRILL1.13
Quality AwarenessPREMIUM1.12
Convenience OrientationPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for NRG Stadium
CountryShare
United States74.0%
Canada4.5%
Germany4.2%

See NRG Stadium audiences in other countries

More Stadium audiences in United States

Frequently asked questions

How many fans does NRG Stadium have in United States?

NRG Stadium has an estimated audience of 647,592 people in United States, concentrated in Texas and California.

What is the gender split and age of NRG Stadium fans?

63.0% of NRG Stadium fans are female, 37.0% are male, with an average age of 40.0 years.

Which brands do NRG Stadium fans like most?

NRG Stadium fans show strongest brand affinity for Building envelope (16.57×), Nebraska (3.83×), and Barclays Center (15.06×) over the country average.

Where do NRG Stadium fans live in United States?

NRG Stadium fans in United States are most concentrated in Texas (reach 485,694), California (reach 84,772), and Florida (reach 61,939). These three regions account for the largest share of the active audience.

What other brands do NRG Stadium fans also like?

Beyond NRG Stadium itself, the audience over-indexes on Nebraska (3.83×), Barclays Center (15.06×), Hibachi (9.06×), and Nebraska Cornhuskers football (3.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NRG Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.