Rascasse Audience Intelligence

Oakland Raiders Football Audience in United States

A data profile of the people who buy, follow and care about Oakland Raiders Football in United States — modelled from more than twelve digital signal sources. Oakland Raiders Football has an estimated audience of 746,617 people in United States.

#436among Team in United States#2692in Sports

The average Oakland Raiders Football fan in United States is 30.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Buffalo Bills, Tampa Bay Buccaneers, Miami Dolphins, with strongest over-indexing on Buffalo Bills (13.16× the country average).

Demographically, the Oakland Raiders Football audience skews more male with an average age of 30.8, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Oakland Raiders Football fan in United States is more male, around 30.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Buffalo Bills.

Category: Sports · Type: Team

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oakland Raiders Football profile in United States.

Audience size
747K
in United States
Gender
25.3%♀
74.7% male
Age
30.8
average years
Country rank
#28724
Team in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Oakland Raiders Football fans

25.3% are female, 74.7% are male, average age 30.8.

Fig. 02

Gender split

25.3%
Female
74.7%
Male
Demographic split for Oakland Raiders Football audience in United States
MetricValue
Female25.3%
Male74.7%
Average age30.8
Estimated audience size746,617
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the Oakland Raiders Football audience in United States
Age bracketShare%
16-1944%
20-2919%
30-3917%
40-4914%
50+6%
Fig. 04

Worldwide distribution

85.1%

of the worldwide Oakland Raiders Football audience comes from United States.

Worldwide audience distribution share by country for Oakland Raiders Football
CountryShare
United States85.1%
Germany3.9%
United Kingdom3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oakland Raiders Football audience in United States is strongest.

Fig. 05

Top regions by affinity

Oakland Raiders Football fans by region: top regions in United States
#RegionReachAffinity×
01California~200K2.01×
02Wyoming~2K1.80×
03Nevada~10K1.79×
04Idaho~6K1.53×
05Oregon~10K1.44×
06Hawaii~5K1.44×
07Vermont~2K1.42×
08Washington~20K1.41×
09Montana~3K1.33×
10South Dakota~2K1.26×
11New Mexico~5K1.25×
12Colorado~10K1.20×
13Mississippi~7K1.15×
14Virginia~20K1.09×
15Pennsylvania~30K1.06×
16Maine~3K1.06×
17Iowa~6K1.03×
18South Carolina~10K0.97×
19Kentucky~9K0.97×
20New Jersey~20K0.96×
21Kansas~6K0.96×
22Missouri~10K0.94×
23Arizona~10K0.93×
24Maryland~10K0.92×
25Alaska~1K0.92×
26West Virginia~3K0.90×
27Georgia~20K0.89×
28Tennessee~10K0.87×
29Ohio~20K0.86×
30Indiana~10K0.85×
31Oklahoma~7K0.85×
32Connecticut~6K0.85×
33Michigan~20K0.84×
34North Carolina~20K0.83×
35Delaware~2K0.82×
36Louisiana~8K0.81×
37Illinois~20K0.78×
38Nebraska~3K0.78×
39Texas~50K0.77×
40Utah~5K0.77×
41Arkansas~5K0.77×
42Washington, District of Columbia~2K0.77×
43Florida~40K0.76×
44Alabama~8K0.74×
45Rhode Island~2K0.74×
46Wisconsin~8K0.73×
47New Hampshire~2K0.72×
48New York~30K0.70×
49Minnesota~7K0.66×
50Massachusetts~10K0.65×
Fig. 06

Affinity by region

Affinity by region — Oakland Raiders Football, United States
0.65×1.00×2.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oakland Raiders Football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oakland Raiders Football audience
#·InterestCategoryAffinity×
01Jacksonville JaguarsSports18.18×
02Tampa Bay BuccaneersSports16.67×
03Cincinnati BengalsSports16.39×
04New York JetsSports16.25×
05Indianapolis ColtsSports16.13×
06Miami DolphinsSports14.11×
07Arizona CardinalsSports13.54×
08New York GiantsSports13.33×
09Buffalo BillsSports13.16×
10Minnesota VikingsSports13.16×
11Los Angeles RamsSports12.82×
12Carolina PanthersSports12.45×
13Denver BroncosSports12.35×
14Baltimore RavensSports12.12×
15Seattle SeahawksSports12.11×
16Cleveland BrownsSports11.96×
17Aaron RodgersSports10.81×
18Detroit LionsSports10.44×
19Green Bay PackersSports10.29×
20Pittsburgh SteelersSports9.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oakland Raiders Football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oakland Raiders Football audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.82×
Urban LifestyleOPEN1.70×
PatriotismCONSERVATISM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oakland Raiders Football audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.60×
IndividualismJOY0.76×
Healthy LifestyleBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Oakland Raiders Football have in United States?

Oakland Raiders Football has an estimated audience of 746,617 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Oakland Raiders Football fans?

25.3% of Oakland Raiders Football fans are female, 74.7% are male, with an average age of 30.8 years.

03

Which brands do Oakland Raiders Football fans like most?

Oakland Raiders Football fans show strongest brand affinity for Buffalo Bills (13.16×), Tampa Bay Buccaneers (16.67×), and Miami Dolphins (14.11×) over the country average.

04

Where do Oakland Raiders Football fans live in United States?

Oakland Raiders Football fans in United States are most concentrated in California (reach ~200K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Oakland Raiders Football fans also like?

Beyond Oakland Raiders Football itself, the audience over-indexes on Tampa Bay Buccaneers (16.67×), Miami Dolphins (14.11×), Denver Broncos (12.35×), and Indianapolis Colts (16.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Oakland Raiders Football audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Oakland Raiders Football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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