A data profile of the people who buy, follow and care about Ohio Stadium in United States — modelled from more than twelve digital signal sources. Ohio Stadium has an estimated audience of 792,528 people in United States.
The average Ohio Stadium fan in United States is 40.7 years old, more male, and lives primarily in Ohio.
The audience is concentrated in Ohio, Tennessee, Michigan.
Top brand affinities include NASCAR, Stadium, Kyle Busch, with strongest over-indexing on NASCAR (5.44× the country average).
Demographically, the Ohio Stadium audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Ohio Stadium fan in United States is more male, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for NASCAR.
The key figures that characterise the Ohio Stadium profile in United States.
37.3% are female, 62.7% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 37.3% |
| Male | 62.7% |
| Average age | 40.7 |
| Estimated audience size | 792,528 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Ohio Stadium audience comes from United States.
| Country | Share |
|---|---|
| United States | 93.9% |
| Canada | 1.6% |
| United Kingdom | 1.0% |
Where the Ohio Stadium audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ohio | ~400K | 25.18× | |
| 02 | West Virginia | ~7K | 2.44× | |
| 03 | Tennessee | ~30K | 2.29× | |
| 04 | Kentucky | ~10K | 1.87× | |
| 05 | Indiana | ~20K | 1.62× | |
| 06 | Michigan | ~20K | 1.56× | |
| 07 | Pennsylvania | ~20K | 1.00× | |
| 08 | Alaska | ~1K | 0.79× | |
| 09 | Nebraska | ~2K | 0.77× | |
| 10 | Vermont | <1K | 0.76× | |
| 11 | North Dakota | <1K | 0.74× | |
| 12 | South Dakota | <1K | 0.73× | |
| 13 | Illinois | ~10K | 0.72× | |
| 14 | Washington, District of Columbia | ~1K | 0.71× | |
| 15 | Iowa | ~3K | 0.70× | |
| 16 | Montana | ~1K | 0.70× | |
| 17 | Delaware | ~1K | 0.68× | |
| 18 | Rhode Island | ~1K | 0.66× | |
| 19 | Virginia | ~9K | 0.64× | |
| 20 | Hawaii | ~2K | 0.64× | |
| 21 | New Hampshire | ~2K | 0.64× | |
| 22 | Maine | ~1K | 0.64× | |
| 23 | South Carolina | ~6K | 0.63× | |
| 24 | Idaho | ~2K | 0.61× | |
| 25 | North Carolina | ~10K | 0.60× | |
| 26 | Georgia | ~10K | 0.59× | |
| 27 | Mississippi | ~3K | 0.59× | |
| 28 | New Mexico | ~2K | 0.58× | |
| 29 | Alabama | ~5K | 0.57× | |
| 30 | Missouri | ~5K | 0.56× | |
| 31 | Connecticut | ~3K | 0.56× | |
| 32 | Arkansas | ~3K | 0.56× | |
| 33 | Kansas | ~3K | 0.56× | |
| 34 | Maryland | ~5K | 0.54× | |
| 35 | New Jersey | ~8K | 0.52× | |
| 36 | Colorado | ~5K | 0.52× | |
| 37 | Minnesota | ~4K | 0.51× | |
| 38 | Oklahoma | ~3K | 0.51× | |
| 39 | Utah | ~3K | 0.51× | |
| 40 | Wisconsin | ~4K | 0.50× | |
| 41 | Louisiana | ~4K | 0.49× | |
| 42 | Oregon | ~3K | 0.49× | |
| 43 | New York | ~20K | 0.48× | |
| 44 | Nevada | ~3K | 0.48× | |
| 45 | Florida | ~20K | 0.47× | |
| 46 | Massachusetts | ~5K | 0.47× | |
| 47 | Texas | ~20K | 0.41× | |
| 48 | Arizona | ~5K | 0.41× | |
| 49 | Washington | ~5K | 0.39× | |
| 50 | California | ~20K | 0.29× |
The strongest cross-interests of the Ohio Stadium audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stadium | Sports | 6.70× | ||
| 02 | NASCAR | Sports | 5.44× | ||
| 03 | Kyle Busch | Sports | 4.39× | ||
| 04 | Daytona International Speedway | Sports | 4.03× | ||
| 05 | Ohio State Buckeyes football | Sports | 3.52× | ||
| 06 | Ohio State University | Business & Career | 3.01× | ||
| 07 | Carcare | Cars & Mobility | 2.97× | ||
| 08 | NASDAQ | Business & Career | 2.66× | ||
| 09 | Formula One | Sports | 2.07× | ||
| 10 | Discount Tire | Shopping | 2.06× | ||
| 11 | Aaron Rodgers | Sports | 2.04× | ||
| 12 | Masters Tournament | Sports | 2.01× | ||
| 13 | CBS Sports | Movies & TV | 1.91× | ||
| 14 | Extreme sport | Sports | 1.83× | ||
| 15 | Buffalo Bills | Sports | 1.75× | ||
| 16 | PGA Tour | Sports | 1.71× | ||
| 17 | Motorcycles | Cars & Mobility | 1.63× | ||
| 18 | Mixed martial arts | Sports | 1.62× | ||
| 19 | Auction | Shopping | 1.62× | ||
| 20 | MSN | News | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.07× | |
| Need for Security | CONSERVATISM | 1.35× | |
| Risk Appetite | THRILL | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.74× | |
| Mindfulness | BALANCE | 0.77× | |
| Creativity | OPEN | 0.77× |
Ohio Stadium has an estimated audience of 792,528 people in United States, concentrated in Ohio and Tennessee.
37.3% of Ohio Stadium fans are female, 62.7% are male, with an average age of 40.7 years.
Ohio Stadium fans show strongest brand affinity for NASCAR (5.44×), Stadium (6.7×), and Kyle Busch (4.39×) over the country average.
Ohio Stadium fans in United States are most concentrated in Ohio (reach ~400K), Tennessee (reach ~30K), and Michigan (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Ohio Stadium itself, the audience over-indexes on Stadium (6.7×), Kyle Busch (4.39×), NASDAQ (2.66×), and MSN (1.52×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Ohio Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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