Rascasse Audience Intelligence

Oliver Peoples Target Market in United States

A data profile of the people who buy, follow and care about Oliver Peoples in United States — modelled from more than twelve digital signal sources. Oliver Peoples has an estimated audience of 551,743 people in United States.

#9among Eyewear in United States#3551among Brand in United States#1284in Fashion & Accessoires

The average Oliver Peoples fan in United States is 40.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Eyewear, Ray-Ban, Sunglasses, with strongest over-indexing on Eyewear (5.79× the country average).

Demographically, the Oliver Peoples audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Oliver Peoples fan in United States is more female, around 40.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Eyewear.

Category: Fashion & Accessoires · Type: Brand · Subtype: Eyewear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oliver Peoples profile in United States.

Audience size
552K
in United States
Gender
55.9%♀
44.1% male
Age
40.0
average years
Country rank
#34571
Brand in United States
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Oliver Peoples

55.9% are female, 44.1% are male, average age 40.0.

Fig. 02

Gender split

55.9%
Female
44.1%
Male
Demographic split for Oliver Peoples audience in United States
MetricValue
Female55.9%
Male44.1%
Average age40.0
Estimated audience size551,743
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Oliver Peoples audience in United States
Age bracketShare%
16-1916%
20-2921%
30-3922%
40-4921%
50+21%
Fig. 04

Worldwide distribution

36.6%

of the worldwide Oliver Peoples audience comes from United States.

Worldwide audience distribution share by country for Oliver Peoples
CountryShare
United States36.6%
Japan11.7%
Italy9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oliver Peoples audience in United States is strongest.

Fig. 05

Top regions by affinity

Oliver Peoples customers by region in United States
#RegionReachAffinity×
01New York~200K5.12×
02Hawaii~7K2.79×
03California~200K2.62×
04Massachusetts~30K2.46×
05Washington, District of Columbia~4K2.41×
06Illinois~40K2.01×
07Connecticut~10K1.95×
08New Jersey~30K1.91×
09Texas~70K1.48×
10Nevada~8K1.46×
11Washington~20K1.41×
12Florida~50K1.25×
13Tennessee~10K1.15×
14Colorado~10K1.14×
15Vermont~1K1.09×
16Virginia~10K1.08×
17New Hampshire~2K1.02×
18Rhode Island~2K1.01×
19Pennsylvania~20K0.94×
20Arizona~10K0.92×
21Oregon~6K0.92×
22Maine~2K0.90×
23Maryland~8K0.88×
24Alaska~1K0.87×
25North Dakota<1K0.86×
26South Dakota~1K0.85×
27Montana~1K0.84×
28Delaware~1K0.83×
29Georgia~10K0.81×
30West Virginia~2K0.78×
31Idaho~2K0.75×
32New Mexico~2K0.75×
33Arkansas~3K0.73×
34Nebraska~2K0.73×
35Mississippi~3K0.72×
36Kansas~3K0.72×
37North Carolina~10K0.71×
38Oklahoma~4K0.70×
39Utah~3K0.70×
40Alabama~5K0.69×
41Louisiana~5K0.69×
42Kentucky~5K0.67×
43Iowa~3K0.67×
44Michigan~9K0.66×
45South Carolina~5K0.66×
46Indiana~6K0.65×
47Minnesota~5K0.65×
48Missouri~5K0.62×
49Ohio~10K0.61×
50Wisconsin~5K0.59×
Fig. 06

Affinity by region

Affinity by region — Oliver Peoples, United States
0.59×1.00×5.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oliver Peoples audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oliver Peoples audience
#·InterestCategoryAffinity×
01Ray-BanFashion & Accessoires7.90×
02EyewearFashion & Accessoires5.79×
03BB creamBeauty & Wellness3.25×
04White wineFood & Beverages3.09×
05Red wineFood & Beverages2.58×
06SunglassesFashion & Accessoires2.42×
07Louis VuittonFashion & Accessoires1.96×
08Sneaker collectingFashion & Accessoires1.88×
09Fast food restaurantsFood & Beverages1.87×
10Cyber MondayShopping1.80×
11GucciFashion & Accessoires1.80×
12Deal of the dayShopping1.77×
13LeatherFashion & Accessoires1.76×
14Haute coutureFashion & Accessoires1.75×
15CrossFitSports1.71×
16InnovationBusiness & Career1.68×
17PhilanthropyArts & Culture1.67×
18Nordstrom rackFashion & Accessoires1.62×
19Luxury goodsFashion & Accessoires1.52×
20Italian cuisineFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oliver Peoples audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oliver Peoples audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.75×
IndulgenceJOY1.71×
Design AffinityPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oliver Peoples audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.79×
PatriotismCONSERVATISM0.82×
IndividualismJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Oliver Peoples's target market in United States?

Oliver Peoples's target market in United States covers an estimated 551,743 people, concentrated in California and New York.

02

What is the gender split and age of Oliver Peoples customers?

55.9% of the Oliver Peoples audience are female, 44.1% are male, with an average age of 40.0 years.

03

Which brands do Oliver Peoples fans like most?

Oliver Peoples fans show strongest brand affinity for Eyewear (5.79×), Ray-Ban (7.9×), and Sunglasses (2.42×) over the country average.

04

Where do Oliver Peoples fans live in United States?

Oliver Peoples fans in United States are most concentrated in California (reach ~200K), New York (reach ~200K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Oliver Peoples fans also like?

Beyond Oliver Peoples itself, the audience over-indexes on Ray-Ban (7.9×), Sunglasses (2.42×), Luxury goods (1.52×), and Leather (1.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Oliver Peoples audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Oliver Peoples. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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