Oliver Peoples Audience in United States

Oliver Peoples logo

Oliver Peoples has an estimated audience of 539,519 people in United States. 60.4% are female, 39.6% are male, average age 40.2. Top regions: California, New York, Texas. Top brand affinities: Governor of Michigan, Goop, Historic site, Fairy godmother, Vocal harmony.

The average Oliver Peoples fan in United States is 40.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Governor of Michigan, Goop, Historic site, with strongest over-indexing on Governor of Michigan (16.34× the country average). Demographically, the Oliver Peoples audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Eyewear

Demographics of Oliver Peoples fans

Demographic split for Oliver Peoples audience in United States
MetricValue
Female60.4%
Male39.6%
Average age40.2
Estimated audience size539,519

Audience persona

The typical Oliver Peoples fan in United States is more female, around 40.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Oliver Peoples in United States
RegionReachAffinity
California161,9432.73×
New York126,5834.2×
Texas62,5141.35×
Florida44,3431.21×
Illinois30,7491.71×
New Jersey27,2071.98×
Massachusetts27,0452.54×
Pennsylvania17,2310.95×
Washington15,2331.41×
Virginia14,6191.11×
Georgia13,5380.81×
North Carolina11,5080.71×
Connecticut10,3971.92×
Tennessee10,2010.94×
Arizona10,0780.91×
Ohio9,6850.58×
Colorado9,6761.14×
Michigan9,0150.64×
Maryland8,0080.86×
Nevada6,6021.27×
Indiana5,9030.6×
Hawaii5,5992.41×
Oregon5,5930.9×
South Carolina4,8060.59×
Missouri4,7550.55×
Minnesota4,6110.6×
Alabama4,5690.61×
Washington, District of Columbia4,0652.51×
Louisiana4,0480.58×
Wisconsin3,9600.49×
Oklahoma3,6310.61×
Kentucky3,4080.5×
Utah2,9510.61×
Kansas2,5280.59×
Arkansas2,3950.54×
New Hampshire2,0880.98×
Mississippi1,8700.42×
Iowa1,6900.38×
Rhode Island1,6610.97×
New Mexico1,5980.59×
Maine1,5830.82×
Idaho1,4260.53×
Nebraska1,0570.39×
Vermont1,0251.08×
Delaware9860.66×
Montana9360.63×
West Virginia8310.33×
Alaska5100.44×
North Dakota4100.37×
Wyoming3700.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oliver Peoples audience
BrandAffinityCategory
Governor of Michigan16.34×Politics & Society
Goop11.58×Internet & Social Media
Historic site8.07×Arts & Culture
Fairy godmother12.79×Literature
Vocal harmony7.2×Music & Radio
Grinch6.06×Movies & TV
Wok9.58×Food & Beverages
La Jolla13.19×Travel & Leisure
Cherish (group)14.64×Music & Radio
Hipster12.74×Politics & Society
Google Home8.44×Technology & Electronics
Hibachi10.14×Food & Beverages
headspace11.63×Health
Grace Slick9.77×Music & Radio
Bank account2.6×Business & Career
El Paso County, Colorado13.18×Travel & Leisure
Mathcore8.13×Music & Radio
TV Fanatic10.68×Movies & TV
Hardik Pandya15.03×Sports
No Escape (1994 film)11.04×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oliver Peoples audience
TraitClusterScore
Luxury OrientationPREMIUM2.01
Design AffinityPREMIUM1.55
SustainabilityBALANCE1.48
IndulgenceJOY1.45
LGBTQ+ IdentityOPEN1.36
Early Adopter MentalityPOWER1.36

Worldwide distribution

Worldwide audience distribution share by country for Oliver Peoples
CountryShare
United States36.3%
Japan12.0%
Italy9.1%

See Oliver Peoples audiences in other countries

More Eyewear audiences in United States

Frequently asked questions

How many fans does Oliver Peoples have in United States?

Oliver Peoples has an estimated audience of 539,519 people in United States, concentrated in California and New York.

What is the gender split and age of Oliver Peoples fans?

60.4% of Oliver Peoples fans are female, 39.6% are male, with an average age of 40.2 years.

Which brands do Oliver Peoples fans like most?

Oliver Peoples fans show strongest brand affinity for Governor of Michigan (16.34×), Goop (11.58×), and Historic site (8.07×) over the country average.

Where do Oliver Peoples fans live in United States?

Oliver Peoples fans in United States are most concentrated in California (reach 161,943), New York (reach 126,583), and Texas (reach 62,514). These three regions account for the largest share of the active audience.

What other brands do Oliver Peoples fans also like?

Beyond Oliver Peoples itself, the audience over-indexes on Goop (11.58×), Historic site (8.07×), Fairy godmother (12.79×), and Vocal harmony (7.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oliver Peoples. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.