Rascasse Audience Intelligence

Online quiz Audience in United States

A data profile of the people who buy, follow and care about Online quiz in United States — modelled from more than twelve digital signal sources. Online quiz has an estimated audience of 2,071,820 people in United States.

#6212among Topic in United States#170in Internet & Social Media

The average Online quiz fan in United States is 42.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Swatch, Quiz, Google Docs, with strongest over-indexing on Swatch (18.71× the country average).

Demographically, the Online quiz audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Online quiz fan in United States is more female, around 42.9 years old, with strong Quality Awareness tendencies and a notable affinity for Swatch.

Category: Internet & Social Media · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Online quiz profile in United States.

Audience size
2.1M
in United States
Gender
68.4%♀
31.6% male
Age
42.9
average years
Country rank
#13857
Topic in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Online quiz fans

68.4% are female, 31.6% are male, average age 42.9.

Fig. 02

Gender split

68.4%
Female
31.6%
Male
Demographic split for Online quiz audience in United States
MetricValue
Female68.4%
Male31.6%
Average age42.9
Estimated audience size2,071,820
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Online quiz audience in United States
Age bracketShare%
16-1920%
20-2914%
30-3912%
40-4917%
50+38%
Fig. 04

Worldwide distribution

20.1%

of the worldwide Online quiz audience comes from United States.

Worldwide audience distribution share by country for Online quiz
CountryShare
United States20.1%
India8.8%
Brazil8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Online quiz audience in United States is strongest.

Fig. 05

Top regions by affinity

Online quiz fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~100K1.96×
02Rhode Island~10K1.47×
03Colorado~40K1.18×
04Iowa~20K1.18×
05Minnesota~30K1.17×
06Massachusetts~40K1.09×
07Oregon~30K1.07×
08Washington~40K1.06×
09Utah~20K1.06×
10New Hampshire~9K1.06×
11Illinois~70K1.05×
12Virginia~50K1.05×
13Indiana~40K1.04×
14South Carolina~30K1.04×
15Vermont~4K1.04×
16Tennessee~40K1.03×
17Nebraska~10K1.03×
18New York~100K1.02×
19Connecticut~20K1.02×
20Idaho~10K1.02×
21West Virginia~10K1.01×
22Maine~7K1.01×
23Pennsylvania~70K1.00×
24Montana~6K1.00×
25Florida~100K0.99×
26Kentucky~30K0.99×
27Arkansas~20K0.99×
28North Dakota~4K0.99×
29Michigan~50K0.98×
30Missouri~30K0.98×
31Alaska~4K0.98×
32Wisconsin~30K0.97×
33Oklahoma~20K0.97×
34Kansas~20K0.96×
35South Dakota~5K0.96×
36Mississippi~20K0.95×
37North Carolina~60K0.94×
38Maryland~30K0.94×
39Hawaii~8K0.94×
40Washington, District of Columbia~6K0.94×
41Delaware~5K0.93×
42Louisiana~20K0.92×
43Ohio~60K0.91×
44New Jersey~50K0.89×
45New Mexico~9K0.89×
46Texas~200K0.88×
47Alabama~30K0.87×
48Nevada~20K0.81×
49California~200K0.80×
50Arizona~30K0.78×
Fig. 06

Affinity by region

Affinity by region — Online quiz, United States
0.78×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Online quiz audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Online quiz audience
#·InterestCategoryAffinity×
01SwatchFashion & Accessoires18.71×
02QuizGames4.91×
03ConcealerBeauty & Wellness4.55×
04Life insuranceBusiness & Career2.97×
05Google DocsInternet & Social Media2.72×
06Vehicle insuranceCars & Mobility2.68×
07Mitch McConnellPolitics & Society2.21×
08Breaking newsMovies & TV2.02×
09WalgreensShopping2.00×
10United States Postal ServiceBusiness & Career1.99×
11TherapyHealth1.92×
12InsuranceBusiness & Career1.79×
13CostcoShopping1.78×
14PinterestInternet & Social Media1.67×
15MedicineBusiness & Career1.65×
16MoneyBusiness & Career1.63×
17WalmartShopping1.62×
18MotherhoodKids & Family1.59×
19XInternet & Social Media1.58×
20Mobile appTechnology & Electronics1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Online quiz audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Online quiz audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.64×
Need for SecurityCONSERVATISM1.53×
Healthy LifestyleBALANCE1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Online quiz audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.88×
Luxury OrientationPREMIUM0.92×
ExtroversionTHRILL0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Online quiz have in United States?

Online quiz has an estimated audience of 2,071,820 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Online quiz fans?

68.4% of Online quiz fans are female, 31.6% are male, with an average age of 42.9 years.

03

Which brands do Online quiz fans like most?

Online quiz fans show strongest brand affinity for Swatch (18.71×), Quiz (4.91×), and Google Docs (2.72×) over the country average.

04

Where do Online quiz fans live in United States?

Online quiz fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Online quiz fans also like?

Beyond Online quiz itself, the audience over-indexes on Quiz (4.91×), Google Docs (2.72×), Mitch McConnell (2.21×), and Breaking news (2.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Online quiz audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Online quiz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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