Online quiz Audience in United States

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Online quiz has an estimated audience of 2,071,820 people in United States. 68.4% are female, 31.6% are male, average age 42.9. Top regions: California, Texas, Florida. Top brand affinities: Swatch, Quiz, Google Docs, Fox News Channel, Breaking news.

The average Online quiz fan in United States is 42.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Swatch, Quiz, Google Docs, with strongest over-indexing on Swatch (18.71× the country average). Demographically, the Online quiz audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Topic

Demographics of Online quiz fans

Demographic split for Online quiz audience in United States
MetricValue
Female68.4%
Male31.6%
Average age42.9
Estimated audience size2,071,820

Audience persona

The typical Online quiz fan in United States is more female, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Swatch.

Top regions in United States

Top regions ranked by reach for Online quiz in United States
RegionReachAffinity
California197,1790.87×
Texas161,7750.91×
Florida149,6211.07×
New York129,5961.12×
Georgia84,7311.33×
Illinois78,9441.14×
Pennsylvania70,0501×
North Carolina62,7451.01×
Ohio60,6080.95×
Michigan56,7751.05×
Virginia55,9401.11×
New Jersey50,4150.96×
Washington49,0701.18×
Massachusetts48,2901.18×
Colorado43,6381.34×
Indiana43,4951.15×
Tennessee42,0211.01×
Minnesota38,6331.3×
South Carolina35,2541.13×
Maryland35,0000.98×
Missouri34,6441.04×
Arizona30,8720.73×
Wisconsin30,0070.96×
Oregon27,1051.14×
Kentucky25,0630.96×
Louisiana23,6930.89×
Alabama22,7160.78×
Oklahoma22,2250.97×
Iowa21,7981.28×
Connecticut21,6211.04×
Utah21,4161.15×
Arkansas16,0980.94×
Mississippi15,7220.92×
Kansas15,6460.96×
Nevada13,9040.69×
Idaho11,3761.09×
Nebraska10,2950.99×
West Virginia9,4590.98×
New Hampshire8,3381.02×
Hawaii7,7620.87×
New Mexico7,4160.71×
Maine7,3470.99×
Rhode Island6,6511.01×
Montana5,7411×
Washington, District of Columbia5,5460.89×
Delaware4,5460.8×
South Dakota4,1560.87×
Vermont3,7871.04×
North Dakota3,6780.86×
Wyoming3,0250.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Online quiz audience
BrandAffinityCategory
Swatch18.71×Fashion & Accessoires
Quiz4.91×Games
Google Docs2.72×Internet & Social Media
Fox News Channel1.82×Movies & TV
Breaking news2.02×Movies & TV
X1.58×Internet & Social Media
Final Destination2.49×Movies & TV
Therapy1.92×Health
Walgreens2×Shopping
Walmart1.62×Shopping
Medicine1.65×Business & Career
Pinterest1.67×Internet & Social Media
United States Postal Service1.99×Business & Career
Life insurance2.97×Business & Career
Money1.63×Business & Career
Motherhood1.59×Kids & Family
Costco1.78×Shopping
Vehicle insurance2.68×Cars & Mobility
Concealer4.55×Beauty & Wellness
Mobile app1.5×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Online quiz audience
TraitClusterScore
PatriotismCONSERVATISM1.63
Family OrientationCONSERVATISM1.46
Price SensitivityPREMIUM1.38
Social Media UsageJOY1.32
Quality AwarenessPREMIUM1.27
IndulgenceJOY1.25

Worldwide distribution

Worldwide audience distribution share by country for Online quiz
CountryShare
United States20.1%
India8.8%
Brazil8.5%

See Online quiz audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Online quiz have in United States?

Online quiz has an estimated audience of 2,071,820 people in United States, concentrated in California and Texas.

What is the gender split and age of Online quiz fans?

68.4% of Online quiz fans are female, 31.6% are male, with an average age of 42.9 years.

Which brands do Online quiz fans like most?

Online quiz fans show strongest brand affinity for Swatch (18.71×), Quiz (4.91×), and Google Docs (2.72×) over the country average.

Where do Online quiz fans live in United States?

Online quiz fans in United States are most concentrated in California (reach 197,179), Texas (reach 161,775), and Florida (reach 149,621). These three regions account for the largest share of the active audience.

What other brands do Online quiz fans also like?

Beyond Online quiz itself, the audience over-indexes on Quiz (4.91×), Google Docs (2.72×), Fox News Channel (1.82×), and Breaking news (2.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Online quiz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.