Orange Beach, Alabama Audience in United States

Orange Beach, Alabama logo

Orange Beach, Alabama has an estimated audience of 1,907,604 people in United States. 63.3% are female, 36.7% are male, average age 43.9. Top regions: Texas, Alabama, Georgia. Top brand affinities: Meals on Wheels, Goop, Governor of Michigan, headspace, Cherish (group).

The average Orange Beach, Alabama fan in United States is 43.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Alabama, Georgia. Top brand affinities include Meals on Wheels, Goop, Governor of Michigan, with strongest over-indexing on Meals on Wheels (8.15× the country average). Demographically, the Orange Beach, Alabama audience skews more female with an average age of 43.9, and over-indexes on personality traits such as DIY Mentality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Orange Beach, Alabama fans

Demographic split for Orange Beach, Alabama audience in United States
MetricValue
Female63.3%
Male36.7%
Average age43.9
Estimated audience size1,907,604

Audience persona

The typical Orange Beach, Alabama fan in United States is more female, around 43.9 years old, with strong DIY Mentality tendencies and a notable affinity for Meals on Wheels.

Top regions in United States

Top regions ranked by reach for Orange Beach, Alabama in United States
RegionReachAffinity
Texas264,2801.61×
Alabama111,7564.19×
Georgia98,0311.67×
Tennessee96,2412.52×
Florida76,0510.59×
Ohio74,7221.27×
Louisiana64,0312.6×
Mississippi62,9634.01×
Missouri62,1762.02×
Illinois59,3400.93×
Indiana58,7691.69×
Oklahoma55,6302.63×
Kentucky52,2052.18×
Michigan40,2320.81×
Arkansas38,2472.43×
California35,1310.17×
Wisconsin35,0381.22×
North Carolina30,1910.53×
Minnesota28,9211.06×
Iowa27,8701.77×
Pennsylvania26,7050.42×
New York26,0280.24×
Kansas25,3431.69×
Colorado24,7110.82×
South Carolina22,1160.77×
Virginia21,2880.46×
Arizona12,2980.32×
New Jersey11,5240.24×
Nebraska10,9251.14×
Maryland10,8350.33×
Massachusetts10,5060.28×
Washington9,9490.26×
West Virginia9,4471.06×
Utah7,3180.43×
Oregon5,3560.24×
Nevada5,3240.29×
Connecticut5,0740.27×
South Dakota3,8580.87×
Idaho3,4700.36×
New Mexico3,2180.34×
North Dakota3,1770.81×
Montana2,6480.5×
New Hampshire2,2660.3×
Delaware2,0490.39×
Maine2,0200.3×
Wyoming1,9700.7×
Washington, District of Columbia1,8680.33×
Hawaii1,3890.17×
Rhode Island1,2860.21×
Alaska1,2780.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Orange Beach, Alabama audience
BrandAffinityCategory
Meals on Wheels8.15×Food & Beverages
Goop7.26×Internet & Social Media
Governor of Michigan10.03×Politics & Society
headspace11.52×Health
Cherish (group)11.41×Music & Radio
Fairy godmother7.61×Literature
Wok6.66×Food & Beverages
Hibachi7.86×Food & Beverages
Google Home6.01×Technology & Electronics
Grace Slick7.09×Music & Radio
TV Fanatic8.23×Movies & TV
Pro-Ject3.07×Music & Radio
Israel1.54×Travel & Leisure
Kikar HaShabbat11.68×News
Grinch2.64×Movies & TV
UK garage3.57×Music & Radio
Jaws3.48×Movies & TV
Hipster5.99×Politics & Society
Cadillac CT68.83×Cars & Mobility
El Paso County, Colorado7.55×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Orange Beach, Alabama audience
TraitClusterScore
DIY MentalityTHRILL1.32
Community OrientationOPEN1.31
Family OrientationCONSERVATISM1.3
Price SensitivityPREMIUM1.27
PatriotismCONSERVATISM1.25
Career OrientationPOWER1.17

Worldwide distribution

Worldwide audience distribution share by country for Orange Beach, Alabama
CountryShare
United States92.8%
Japan2.4%
United Kingdom0.8%

See Orange Beach, Alabama audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Orange Beach, Alabama have in United States?

Orange Beach, Alabama has an estimated audience of 1,907,604 people in United States, concentrated in Texas and Alabama.

What is the gender split and age of Orange Beach, Alabama fans?

63.3% of Orange Beach, Alabama fans are female, 36.7% are male, with an average age of 43.9 years.

Which brands do Orange Beach, Alabama fans like most?

Orange Beach, Alabama fans show strongest brand affinity for Meals on Wheels (8.15×), Goop (7.26×), and Governor of Michigan (10.03×) over the country average.

Where do Orange Beach, Alabama fans live in United States?

Orange Beach, Alabama fans in United States are most concentrated in Texas (reach 264,280), Alabama (reach 111,756), and Georgia (reach 98,031). These three regions account for the largest share of the active audience.

What other brands do Orange Beach, Alabama fans also like?

Beyond Orange Beach, Alabama itself, the audience over-indexes on Goop (7.26×), Governor of Michigan (10.03×), headspace (11.52×), and Cherish (group) (11.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Orange Beach, Alabama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.