Panama City Beach, Florida Audience in United States

Panama City Beach, Florida logo

Panama City Beach, Florida has an estimated audience of 4,147,133 people in United States. 61.5% are female, 38.5% are male, average age 44.7. Top regions: Florida, Georgia, Alabama. Top brand affinities: Israel, UK garage, Pro-Ject, Nebraska Cornhuskers football, Jeep Wagoneer.

The average Panama City Beach, Florida fan in United States is 44.7 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Georgia, Alabama. Top brand affinities include Israel, UK garage, Pro-Ject, with strongest over-indexing on Israel (1.69× the country average). Demographically, the Panama City Beach, Florida audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Community Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Panama City Beach, Florida fans

Demographic split for Panama City Beach, Florida audience in United States
MetricValue
Female61.5%
Male38.5%
Average age44.7
Estimated audience size4,147,133

Audience persona

The typical Panama City Beach, Florida fan in United States is more female, around 44.7 years old, with strong Community Orientation tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Panama City Beach, Florida in United States
RegionReachAffinity
Florida788,4222.81×
Georgia504,0953.95×
Alabama311,4445.38×
Texas300,9830.84×
Tennessee276,0683.32×
Kentucky151,4142.91×
Ohio141,7461.11×
Illinois128,7620.93×
Indiana124,2241.64×
Louisiana112,3422.1×
North Carolina107,6020.86×
Missouri107,2971.61×
California95,6020.21×
New York90,4060.39×
Mississippi84,0192.46×
South Carolina78,1671.25×
Pennsylvania70,8620.51×
Michigan70,7810.65×
Virginia68,4620.68×
Arkansas62,8701.84×
Wisconsin55,4870.89×
Oklahoma48,8231.06×
New Jersey40,7930.39×
Minnesota40,0840.67×
Colorado37,0630.57×
Maryland36,6470.51×
Massachusetts30,6790.38×
Kansas30,5300.93×
Iowa30,1770.88×
Arizona28,1870.33×
Washington22,7290.27×
West Virginia20,9281.08×
Connecticut16,3340.39×
Nebraska15,3900.74×
Utah12,8490.35×
Oregon12,0630.25×
Nevada11,7700.29×
New Mexico7,9970.38×
Idaho7,2670.35×
New Hampshire6,8360.42×
Maine6,2580.42×
Washington, District of Columbia5,4140.43×
South Dakota5,2000.54×
Delaware4,7330.41×
Montana4,5600.4×
Rhode Island4,5530.34×
North Dakota4,2930.5×
Hawaii3,6830.21×
Alaska3,1810.36×
Wyoming2,6760.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Panama City Beach, Florida audience
BrandAffinityCategory
Israel1.69×Travel & Leisure
UK garage3.14×Music & Radio
Pro-Ject2.2×Music & Radio
Nebraska Cornhuskers football1.88×Sports
Jeep Wagoneer2.78×Cars & Mobility
edureka17.34×Business & Career
Nurse education1.53×Kids & Family
Jesse Plemons1.55×Movies & TV
Rajasthan6.67×Travel & Leisure
Ayrton Senna3.92×Sports
Meals on Wheels2.23×Food & Beverages
Charlamagne Tha God3.45×Movies & TV
Laneige1.8×Beauty & Wellness
South Asian cuisine2.92×Food & Beverages
New Era (Namibia)2.55×News
Cleveland Clinic1.66×Health
Mackenzie Foy2.19×Fashion & Accessoires
Keith Stanfield1.81×Movies & TV
Vicky Kaushal3.79×Movies & TV
The Adventures of Ichabod and Mr. Toad6.91×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Panama City Beach, Florida audience
TraitClusterScore
Community OrientationOPEN1.39
Price SensitivityPREMIUM1.32
PatriotismCONSERVATISM1.3
ExtroversionTHRILL1.27
DIY MentalityTHRILL1.25
TravellingTHRILL1.25

Worldwide distribution

Worldwide audience distribution share by country for Panama City Beach, Florida
CountryShare
United States87.6%
Panama3.0%
United Kingdom2.1%

See Panama City Beach, Florida audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Panama City Beach, Florida have in United States?

Panama City Beach, Florida has an estimated audience of 4,147,133 people in United States, concentrated in Florida and Georgia.

What is the gender split and age of Panama City Beach, Florida fans?

61.5% of Panama City Beach, Florida fans are female, 38.5% are male, with an average age of 44.7 years.

Which brands do Panama City Beach, Florida fans like most?

Panama City Beach, Florida fans show strongest brand affinity for Israel (1.69×), UK garage (3.14×), and Pro-Ject (2.2×) over the country average.

Where do Panama City Beach, Florida fans live in United States?

Panama City Beach, Florida fans in United States are most concentrated in Florida (reach 788,422), Georgia (reach 504,095), and Alabama (reach 311,444). These three regions account for the largest share of the active audience.

What other brands do Panama City Beach, Florida fans also like?

Beyond Panama City Beach, Florida itself, the audience over-indexes on UK garage (3.14×), Pro-Ject (2.2×), Nebraska Cornhuskers football (1.88×), and Jeep Wagoneer (2.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Panama City Beach, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.