Paul Finebaum Audience in United States
Paul Finebaum has an estimated audience of 1,084,765 people in United States. 21.2% are female, 78.8% are male, average age 44.3. Top regions: Alabama, Georgia, Florida. Top brand affinities: CarGurus, Capital One, Google Maps, Circle K, Indeed.com.
The average Paul Finebaum fan in United States is 44.3 years old, more male, and lives primarily in Alabama. The audience is concentrated in Alabama, Georgia, Florida. Top brand affinities include CarGurus, Capital One, Google Maps, with strongest over-indexing on CarGurus (5.46× the country average). Demographically, the Paul Finebaum audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Journalist
Demographics of Paul Finebaum fans
| Metric | Value |
|---|---|
| Female | 21.2% |
| Male | 78.8% |
| Average age | 44.3 |
| Estimated audience size | 1,084,765 |
Audience persona
The typical Paul Finebaum fan in United States is more male, around 44.3 years old, with strong Family Orientation tendencies and a notable affinity for CarGurus.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Alabama | 114,436 | 7.55× |
| Georgia | 84,014 | 2.51× |
| Florida | 80,938 | 1.1× |
| Texas | 78,589 | 0.84× |
| Tennessee | 66,571 | 3.06× |
| Ohio | 59,236 | 1.77× |
| South Carolina | 41,012 | 2.51× |
| North Carolina | 35,864 | 1.1× |
| California | 33,563 | 0.28× |
| Michigan | 31,426 | 1.11× |
| Pennsylvania | 26,175 | 0.72× |
| Oklahoma | 23,992 | 1.99× |
| Mississippi | 23,580 | 2.64× |
| Indiana | 23,199 | 1.17× |
| Louisiana | 22,167 | 1.58× |
| Illinois | 20,880 | 0.58× |
| Virginia | 20,607 | 0.78× |
| Kentucky | 20,028 | 1.47× |
| New York | 17,677 | 0.29× |
| Arkansas | 15,207 | 1.7× |
| Nebraska | 11,493 | 2.11× |
| Missouri | 11,443 | 0.65× |
| Arizona | 10,777 | 0.49× |
| Colorado | 10,777 | 0.63× |
| New Jersey | 9,626 | 0.35× |
| Maryland | 8,759 | 0.47× |
| Washington | 8,005 | 0.37× |
| Iowa | 7,557 | 0.85× |
| Oregon | 7,407 | 0.6× |
| Wisconsin | 6,822 | 0.42× |
| Massachusetts | 6,662 | 0.31× |
| Kansas | 6,183 | 0.72× |
| Minnesota | 6,070 | 0.39× |
| Utah | 4,773 | 0.49× |
| West Virginia | 4,753 | 0.94× |
| Connecticut | 4,246 | 0.39× |
| Nevada | 4,036 | 0.38× |
| Idaho | 2,897 | 0.53× |
| New Mexico | 2,102 | 0.39× |
| Washington, District of Columbia | 1,872 | 0.57× |
| Hawaii | 1,569 | 0.34× |
| South Dakota | 1,513 | 0.6× |
| Montana | 1,491 | 0.5× |
| Maine | 1,234 | 0.32× |
| Delaware | 1,198 | 0.4× |
| New Hampshire | 1,159 | 0.27× |
| Rhode Island | 1,055 | 0.31× |
| North Dakota | 865 | 0.39× |
| Alaska | 774 | 0.33× |
| Wyoming | 759 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CarGurus | 5.46× | Cars & Mobility |
| Capital One | 3.68× | Business & Career |
| Google Maps | 3.27× | Internet & Social Media |
| Circle K | 4.02× | Shopping |
| Indeed.com | 2.34× | Business & Career |
| AccuWeather | 3.62× | Home & Garden |
| United States Postal Service | 2.24× | Business & Career |
| Staples (Canada) | 2.83× | Business & Career |
| Golf | 1.9× | Sports |
| Aaron Rodgers | 3.29× | Sports |
| AutoZone | 2.05× | Cars & Mobility |
| Houston Astros | 4.3× | Sports |
| PGA Tour | 2.7× | Sports |
| Enterprise Rent-A-Car | 2.95× | Cars & Mobility |
| MSN | 1.93× | News |
| Bruce Willis | 3.48× | Movies & TV |
| Diane Keaton | 2.94× | Movies & TV |
| American Airlines | 1.75× | Travel & Leisure |
| Google News | 2.57× | News |
| Local food | 2.11× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.49 |
| DIY Mentality | THRILL | 1.42 |
| Urban Lifestyle | OPEN | 1.25 |
| Luxury Orientation | PREMIUM | 1.23 |
| Need for Security | CONSERVATISM | 1.22 |
| Patriotism | CONSERVATISM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.8% |
| Germany | 0.1% |
| Italy | 0.1% |
See Paul Finebaum audiences in other countries
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Frequently asked questions
How many fans does Paul Finebaum have in United States?
Paul Finebaum has an estimated audience of 1,084,765 people in United States, concentrated in Alabama and Georgia.
What is the gender split and age of Paul Finebaum fans?
21.2% of Paul Finebaum fans are female, 78.8% are male, with an average age of 44.3 years.
Which brands do Paul Finebaum fans like most?
Paul Finebaum fans show strongest brand affinity for CarGurus (5.46×), Capital One (3.68×), and Google Maps (3.27×) over the country average.
Where do Paul Finebaum fans live in United States?
Paul Finebaum fans in United States are most concentrated in Alabama (reach 114,436), Georgia (reach 84,014), and Florida (reach 80,938). These three regions account for the largest share of the active audience.
What other brands do Paul Finebaum fans also like?
Beyond Paul Finebaum itself, the audience over-indexes on Capital One (3.68×), Google Maps (3.27×), Circle K (4.02×), and Indeed.com (2.34×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Paul Finebaum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.