Rascasse Audience Intelligence

Paul Finebaum Audience in United States

A data profile of the people who buy, follow and care about Paul Finebaum in United States — modelled from more than twelve digital signal sources. Paul Finebaum has an estimated audience of 1,066,392 people in United States.

#10among Journalist in United States#5007among Person in United States#2088in Sports

The average Paul Finebaum fan in United States is 44.3 years old, more male, and lives primarily in Alabama.

The audience is concentrated in Alabama, Florida, Georgia.

Top brand affinities include Masters Tournament, FedEx, Weather forecasting, with strongest over-indexing on Masters Tournament (8.03× the country average).

Demographically, the Paul Finebaum audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Paul Finebaum fan in United States is more male, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for Masters Tournament.

Category: Sports · Type: Person · Subtype: Journalist

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paul Finebaum profile in United States.

Audience size
1.1M
in United States
Gender
21.2%♀
78.8% male
Age
44.3
average years
Country rank
#22698
Person in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Paul Finebaum fans

21.2% are female, 78.8% are male, average age 44.3.

Fig. 02

Gender split

21.2%
Female
78.8%
Male
Demographic split for Paul Finebaum audience in United States
MetricValue
Female21.2%
Male78.8%
Average age44.3
Estimated audience size1,066,392
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Paul Finebaum audience in United States
Age bracketShare%
16-196%
20-2914%
30-3924%
40-4930%
50+25%
Fig. 04

Worldwide distribution

99.8%

of the worldwide Paul Finebaum audience comes from United States.

Worldwide audience distribution share by country for Paul Finebaum
CountryShare
United States99.8%
Germany0.2%
Italy0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paul Finebaum audience in United States is strongest.

Fig. 05

Top regions by affinity

Paul Finebaum fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~100K7.34×
02Mississippi~20K2.75×
03Tennessee~60K2.70×
04South Carolina~40K2.31×
05Georgia~80K2.28×
06Oklahoma~20K1.93×
07Nebraska~10K1.87×
08Ohio~60K1.73×
09Louisiana~20K1.69×
10Arkansas~10K1.67×
11Indiana~30K1.53×
12Kentucky~20K1.37×
13Florida~80K1.08×
14North Carolina~30K1.00×
15Michigan~30K0.99×
16West Virginia~5K0.93×
17Iowa~8K0.90×
18Washington, District of Columbia~3K0.82×
19Texas~70K0.80×
20Virginia~20K0.77×
21Missouri~10K0.76×
22Pennsylvania~30K0.75×
23Kansas~6K0.74×
24South Dakota~2K0.74×
25Montana~2K0.67×
26Alaska~2K0.67×
27North Dakota~1K0.66×
28Vermont~1K0.66×
29Oregon~8K0.64×
30Idaho~3K0.63×
31Illinois~20K0.61×
32Colorado~10K0.60×
33Delaware~2K0.60×
34Utah~6K0.57×
35Rhode Island~2K0.56×
36Maine~2K0.55×
37New Mexico~3K0.54×
38Hawaii~2K0.54×
39New Hampshire~2K0.53×
40Maryland~10K0.52×
41Wisconsin~9K0.52×
42Connecticut~6K0.51×
43Arizona~10K0.50×
44Minnesota~7K0.47×
45Nevada~5K0.47×
46New Jersey~10K0.41×
47Washington~9K0.41×
48Massachusetts~9K0.41×
49New York~20K0.35×
50California~30K0.29×
Fig. 06

Affinity by region

Affinity by region — Paul Finebaum, United States
0.29×1.00×7.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paul Finebaum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paul Finebaum audience
#·InterestCategoryAffinity×
01Masters TournamentSports8.03×
02Weather forecastingHome & Garden6.36×
03Ryder CupSports5.59×
04FedExBusiness & Career4.90×
05Tabloid (newspaper format)Literature3.66×
06Air pollutionHealth3.65×
07Discount TireShopping3.24×
08Solar energyHome & Garden2.97×
09NASCARSports2.87×
10TV game showsMovies & TV2.49×
11McDonald'sFood & Beverages1.96×
12Mortgage loansBusiness & Career1.90×
13The UPS StoreShopping1.89×
14BarbecueFood & Beverages1.86×
15GolfSports1.82×
16United States Postal ServiceBusiness & Career1.78×
17PodcastMusic & Radio1.74×
18RedditInternet & Social Media1.72×
19ReligionBusiness & Career1.58×
20PinterestInternet & Social Media1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paul Finebaum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paul Finebaum audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.80×
Convenience OrientationPREMIUM1.65×
Career OrientationPOWER1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paul Finebaum audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.78×
Pet OwnershipJOY0.78×
MindfulnessBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Paul Finebaum have in United States?

Paul Finebaum has an estimated audience of 1,066,392 people in United States, concentrated in Alabama and Florida.

02

What is the gender split and age of Paul Finebaum fans?

21.2% of Paul Finebaum fans are female, 78.8% are male, with an average age of 44.3 years.

03

Which brands do Paul Finebaum fans like most?

Paul Finebaum fans show strongest brand affinity for Masters Tournament (8.03×), FedEx (4.9×), and Weather forecasting (6.36×) over the country average.

04

Where do Paul Finebaum fans live in United States?

Paul Finebaum fans in United States are most concentrated in Alabama (reach ~100K), Florida (reach ~80K), and Georgia (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Paul Finebaum fans also like?

Beyond Paul Finebaum itself, the audience over-indexes on FedEx (4.9×), Weather forecasting (6.36×), Ryder Cup (5.59×), and Discount Tire (3.24×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Paul Finebaum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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