Peapod Audience in United States
Peapod has an estimated audience of 1,457,367 people in United States. 67.7% are female, 32.3% are male, average age 39.8. Top regions: New York, Massachusetts, Connecticut. Top brand affinities: Dyango, Hampton University, Alaska, Like Dandelion Dust, Sinaloa.
The average Peapod fan in United States is 39.8 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Massachusetts, Connecticut. Top brand affinities include Dyango, Hampton University, Alaska, with strongest over-indexing on Dyango (377.62× the country average). Demographically, the Peapod audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Website / Newspaper / Magazine
Demographics of Peapod fans
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 39.8 |
| Estimated audience size | 1,457,367 |
Audience persona
The typical Peapod fan in United States is more female, around 39.8 years old, with strong Indulgence tendencies and a notable affinity for Dyango.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 221,052 | 2.71× |
| Massachusetts | 159,478 | 5.55× |
| Connecticut | 107,650 | 7.36× |
| California | 63,419 | 0.4× |
| Illinois | 56,824 | 1.17× |
| New Jersey | 53,653 | 1.45× |
| Texas | 49,701 | 0.4× |
| Rhode Island | 44,999 | 9.7× |
| Florida | 43,366 | 0.44× |
| Pennsylvania | 41,567 | 0.85× |
| Maryland | 32,760 | 1.31× |
| Virginia | 26,098 | 0.74× |
| Michigan | 23,778 | 0.62× |
| Ohio | 21,581 | 0.48× |
| North Carolina | 21,313 | 0.49× |
| Georgia | 18,845 | 0.42× |
| Washington | 15,227 | 0.52× |
| Indiana | 15,121 | 0.57× |
| Wisconsin | 14,393 | 0.66× |
| Minnesota | 12,938 | 0.62× |
| Tennessee | 11,921 | 0.41× |
| Arizona | 11,663 | 0.39× |
| Missouri | 11,261 | 0.48× |
| Colorado | 10,387 | 0.45× |
| South Carolina | 9,037 | 0.41× |
| Oregon | 8,631 | 0.52× |
| Kentucky | 7,993 | 0.44× |
| Oklahoma | 7,140 | 0.44× |
| Alabama | 7,062 | 0.35× |
| Louisiana | 6,582 | 0.35× |
| Iowa | 6,177 | 0.51× |
| Washington, District of Columbia | 5,862 | 1.34× |
| Utah | 5,774 | 0.44× |
| New Hampshire | 5,548 | 0.97× |
| Kansas | 4,832 | 0.42× |
| Nevada | 4,516 | 0.32× |
| Arkansas | 4,515 | 0.38× |
| Maine | 4,407 | 0.84× |
| Mississippi | 3,827 | 0.32× |
| Nebraska | 2,967 | 0.41× |
| West Virginia | 2,849 | 0.42× |
| Idaho | 2,774 | 0.38× |
| New Mexico | 2,203 | 0.3× |
| Hawaii | 2,056 | 0.33× |
| Delaware | 1,956 | 0.49× |
| Vermont | 1,662 | 0.65× |
| Alaska | 1,344 | 0.43× |
| Montana | 1,262 | 0.31× |
| North Dakota | 1,256 | 0.42× |
| South Dakota | 1,245 | 0.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dyango | 377.62× | Music & Radio |
| Hampton University | 19.1× | Business & Career |
| Alaska | 2.75× | Travel & Leisure |
| Like Dandelion Dust | 20× | Movies & TV |
| Sinaloa | 3.88× | Travel & Leisure |
| Colorado River | 5.55× | Travel & Leisure |
| The Other Woman (2009 film) | 6.45× | Movies & TV |
| Kansas | 1.7× | Travel & Leisure |
| edureka | 23.53× | Business & Career |
| Good to Great Jim Collins | 17.06× | Literature |
| Jesse Plemons | 2.07× | Movies & TV |
| Soldering iron | 1.95× | Home & Garden |
| Molly Hatchet | 7.77× | Music & Radio |
| Mothercare | 1.78× | Kids & Family |
| Algebra | 6.73× | Business & Career |
| Monogram | 1.88× | Home & Garden |
| Nebraska Cornhuskers football | 1.62× | Sports |
| Google Analytics | 2.16× | Internet & Social Media |
| Home staging | 2.3× | Home & Garden |
| Certified diabetes educator | 5.75× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.84 |
| Design Affinity | PREMIUM | 1.63 |
| Family Orientation | CONSERVATISM | 1.53 |
| Price Sensitivity | PREMIUM | 1.39 |
| Pet Ownership | JOY | 1.36 |
| Travelling | THRILL | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 75.6% |
| Japan | 3.5% |
| United Kingdom | 3.1% |
See Peapod audiences in other countries
More Shopping audiences in United States
Frequently asked questions
How many fans does Peapod have in United States?
Peapod has an estimated audience of 1,457,367 people in United States, concentrated in New York and Massachusetts.
What is the gender split and age of Peapod fans?
67.7% of Peapod fans are female, 32.3% are male, with an average age of 39.8 years.
Which brands do Peapod fans like most?
Peapod fans show strongest brand affinity for Dyango (377.62×), Hampton University (19.1×), and Alaska (2.75×) over the country average.
Where do Peapod fans live in United States?
Peapod fans in United States are most concentrated in New York (reach 221,052), Massachusetts (reach 159,478), and Connecticut (reach 107,650). These three regions account for the largest share of the active audience.
What other brands do Peapod fans also like?
Beyond Peapod itself, the audience over-indexes on Hampton University (19.1×), Alaska (2.75×), Like Dandelion Dust (20×), and Sinaloa (3.88×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Peapod. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.