Peapod Audience in United States

Peapod has an estimated audience of 1,457,367 people in United States. 67.7% are female, 32.3% are male, average age 39.8. Top regions: New York, Massachusetts, Connecticut. Top brand affinities: E.Leclerc, Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter.

The average Peapod fan in United States is 39.8 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Massachusetts, Connecticut. Top brand affinities include E.Leclerc, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on E.Leclerc (138.18× the country average). Demographically, the Peapod audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine

Demographics of Peapod fans

Demographic split for Peapod audience in United States
MetricValue
Female67.7%
Male32.3%
Average age39.8
Estimated audience size1,457,367

Audience persona

The typical Peapod fan in United States is more female, around 39.8 years old, with strong Indulgence tendencies and a notable affinity for E.Leclerc.

Top regions in United States

Top regions ranked by reach for Peapod in United States
RegionReachAffinity
New York221,0522.71×
Massachusetts159,4785.55×
Connecticut107,6507.36×
California63,4190.4×
Illinois56,8241.17×
New Jersey53,6531.45×
Texas49,7010.4×
Rhode Island44,9999.7×
Florida43,3660.44×
Pennsylvania41,5670.85×
Maryland32,7601.31×
Virginia26,0980.74×
Michigan23,7780.62×
Ohio21,5810.48×
North Carolina21,3130.49×
Georgia18,8450.42×
Washington15,2270.52×
Indiana15,1210.57×
Wisconsin14,3930.66×
Minnesota12,9380.62×
Tennessee11,9210.41×
Arizona11,6630.39×
Missouri11,2610.48×
Colorado10,3870.45×
South Carolina9,0370.41×
Oregon8,6310.52×
Kentucky7,9930.44×
Oklahoma7,1400.44×
Alabama7,0620.35×
Louisiana6,5820.35×
Iowa6,1770.51×
Washington, District of Columbia5,8621.34×
Utah5,7740.44×
New Hampshire5,5480.97×
Kansas4,8320.42×
Nevada4,5160.32×
Arkansas4,5150.38×
Maine4,4070.84×
Mississippi3,8270.32×
Nebraska2,9670.41×
West Virginia2,8490.42×
Idaho2,7740.38×
New Mexico2,2030.3×
Hawaii2,0560.33×
Delaware1,9560.49×
Vermont1,6620.65×
Alaska1,3440.43×
Montana1,2620.31×
North Dakota1,2560.42×
South Dakota1,2450.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Peapod audience
BrandAffinityCategory
E.Leclerc138.18×Shopping
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Auchan88.89×Shopping
Khan Academy10.74×Business & Career
Arc'teryx16.35×Fashion & Accessoires
Crocs9.81×Fashion & Accessoires
Income tax13.19×Business & Career
Kings Island31.12×Travel & Leisure
Pet Supplies Plus13.24×Shopping
SeaWorld San Diego19.49×Travel & Leisure
Lacoste12.79×Fashion & Accessoires
Tommy Hilfiger10.08×Fashion & Accessoires
Exxon7.77×Cars & Mobility
Food Lion6.45×Shopping
Once Upon a Time (TV series)12.98×Movies & TV
Cedar Point18.69×Travel & Leisure
Kumon19.1×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Peapod audience
TraitClusterScore
IndulgenceJOY1.84
Design AffinityPREMIUM1.63
Family OrientationCONSERVATISM1.53
Price SensitivityPREMIUM1.39
Pet OwnershipJOY1.36
TravellingTHRILL1.32

Worldwide distribution

Worldwide audience distribution share by country for Peapod
CountryShare
United States75.6%
Japan3.5%
United Kingdom3.1%

See Peapod audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Peapod have in United States?

Peapod has an estimated audience of 1,457,367 people in United States, concentrated in New York and Massachusetts.

What is the gender split and age of Peapod fans?

67.7% of Peapod fans are female, 32.3% are male, with an average age of 39.8 years.

Which brands do Peapod fans like most?

Peapod fans show strongest brand affinity for E.Leclerc (138.18×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Peapod fans live in United States?

Peapod fans in United States are most concentrated in New York (reach 221,052), Massachusetts (reach 159,478), and Connecticut (reach 107,650). These three regions account for the largest share of the active audience.

What other brands do Peapod fans also like?

Beyond Peapod itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Peapod. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.