Peter Luger Steak House Audience in United States

Peter Luger Steak House has an estimated audience of 798,939 people in United States. 43.9% are female, 56.1% are male, average age 43.0. Top regions: New York, New Jersey, California. Top brand affinities: Steakhouse, New York Yankees, American Express, Fast food, Airbnb.

The average Peter Luger Steak House fan in United States is 43.0 years old, more male, and lives primarily in New York. The audience is concentrated in New York, New Jersey, California. Top brand affinities include Steakhouse, New York Yankees, American Express, with strongest over-indexing on Steakhouse (4.65× the country average). Demographically, the Peter Luger Steak House audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Career Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Peter Luger Steak House fans

Demographic split for Peter Luger Steak House audience in United States
MetricValue
Female43.9%
Male56.1%
Average age43.0
Estimated audience size798,939

Audience persona

The typical Peter Luger Steak House fan in United States is more male, around 43.0 years old, with strong Career Orientation tendencies and a notable affinity for Steakhouse.

Top regions in United States

Top regions ranked by reach for Peter Luger Steak House in United States
RegionReachAffinity
New York597,56213.38×
New Jersey84,9454.18×
California64,9770.74×
Florida46,0550.85×
Texas37,3500.54×
Pennsylvania32,6201.21×
Massachusetts22,4561.43×
Connecticut20,2582.53×
Nevada19,7352.55×
Illinois18,4670.69×
Georgia16,1730.66×
North Carolina16,0580.67×
Virginia16,0160.82×
Ohio13,5390.55×
Maryland11,6870.85×
Michigan10,6480.51×
Arizona10,4530.64×
Tennessee9,9540.62×
Washington9,7020.61×
Colorado7,5830.6×
South Carolina7,3660.61×
Indiana6,8020.47×
Alabama6,0630.54×
Missouri5,9670.46×
Louisiana5,6380.55×
Minnesota5,2470.46×
Kentucky4,6790.47×
Wisconsin4,6580.39×
Oregon4,4180.48×
Oklahoma3,7730.43×
Utah3,6590.51×
Washington, District of Columbia3,3571.4×
Arkansas2,8550.43×
New Hampshire2,7380.87×
Mississippi2,5480.39×
Rhode Island2,5290.99×
Kansas2,4290.39×
Delaware2,2311.01×
Iowa2,1800.33×
Hawaii2,0240.59×
Maine1,7870.62×
Nebraska1,7550.44×
West Virginia1,5300.41×
New Mexico1,4960.37×
Idaho1,2580.31×
Vermont1,1410.81×
Montana8320.38×
Alaska6680.39×
North Dakota5200.32×
South Dakota4720.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Peter Luger Steak House audience
BrandAffinityCategory
Steakhouse4.65×Food & Beverages
New York Yankees3.58×Sports
American Express2.99×Business & Career
Fast food1.64×Food & Beverages
Airbnb1.51×Travel & Leisure
New York Mets3.45×Sports
New York Giants3.15×Sports
In-N-Out Burger1.74×Food & Beverages
Cocktail1.66×Food & Beverages
Bakery1.58×Food & Beverages
Street food1.95×Food & Beverages
FC Barcelona1.75×Sports
New England Patriots1.76×Sports
Fast casual restaurants1.83×Food & Beverages
Microwave oven1.88×Home & Garden
Kitchenware1.6×Home & Garden
Marriott Hotels & Resorts2.55×Travel & Leisure
Public transport1.8×Cars & Mobility
Innovation1.53×Business & Career
Airline1.66×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Peter Luger Steak House audience
TraitClusterScore
Career OrientationPOWER1.74
Luxury OrientationPREMIUM1.58
Quality AwarenessPREMIUM1.55
Urban LifestyleOPEN1.5
DIY MentalityTHRILL1.41
Convenience OrientationPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Peter Luger Steak House
CountryShare
United States97.3%
Germany1.7%
Italy1.0%

See Peter Luger Steak House audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Peter Luger Steak House have in United States?

Peter Luger Steak House has an estimated audience of 798,939 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of Peter Luger Steak House fans?

43.9% of Peter Luger Steak House fans are female, 56.1% are male, with an average age of 43.0 years.

Which brands do Peter Luger Steak House fans like most?

Peter Luger Steak House fans show strongest brand affinity for Steakhouse (4.65×), New York Yankees (3.58×), and American Express (2.99×) over the country average.

Where do Peter Luger Steak House fans live in United States?

Peter Luger Steak House fans in United States are most concentrated in New York (reach 597,562), New Jersey (reach 84,945), and California (reach 64,977). These three regions account for the largest share of the active audience.

What other brands do Peter Luger Steak House fans also like?

Beyond Peter Luger Steak House itself, the audience over-indexes on New York Yankees (3.58×), American Express (2.99×), Fast food (1.64×), and Airbnb (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Peter Luger Steak House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.