Rascasse Audience Intelligence

Peter Luger Steak House Target Market in United States

A data profile of the people who buy, follow and care about Peter Luger Steak House in United States — modelled from more than twelve digital signal sources. Peter Luger Steak House has an estimated audience of 867,186 people in United States.

#95among Restaurants in United States#2663among Brand in United States#1448in Food & Beverages

The average Peter Luger Steak House fan in United States is 43.0 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, California.

Top brand affinities include Steakhouse, American Express, Donald Trump, with strongest over-indexing on Steakhouse (6.9× the country average).

Demographically, the Peter Luger Steak House audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Career Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Peter Luger Steak House fan in United States is more male, around 43.0 years old, with strong Career Orientation tendencies and a notable affinity for Steakhouse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Peter Luger Steak House profile in United States.

Audience size
867K
in United States
Gender
43.9%♀
56.1% male
Age
43.0
average years
Country rank
#26021
Brand in United States
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Peter Luger Steak House

43.9% are female, 56.1% are male, average age 43.0.

Fig. 02

Gender split

43.9%
Female
56.1%
Male
Demographic split for Peter Luger Steak House audience in United States
MetricValue
Female43.9%
Male56.1%
Average age43.0
Estimated audience size867,186
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Peter Luger Steak House audience in United States
Age bracketShare%
16-1910%
20-2913%
30-3925%
40-4932%
50+20%
Fig. 04

Worldwide distribution

97.5%

of the worldwide Peter Luger Steak House audience comes from United States.

Worldwide audience distribution share by country for Peter Luger Steak House
CountryShare
United States97.5%
Germany1.6%
Italy0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Peter Luger Steak House audience in United States is strongest.

Fig. 05

Top regions by affinity

Peter Luger Steak House customers by region in United States
#RegionReachAffinity×
01New York~600K20.53×
02New Jersey~90K4.67×
03Connecticut~20K2.18×
04Nevada~10K1.91×
05Massachusetts~20K1.15×
06Washington, District of Columbia~3K1.15×
07Pennsylvania~30K1.00×
08Delaware~2K0.97×
09Rhode Island~2K0.89×
10New Hampshire~3K0.82×
11Vermont~1K0.82×
12Maryland~10K0.75×
13Alaska~1K0.75×
14North Dakota~1K0.74×
15South Dakota~1K0.73×
16Florida~40K0.72×
17Virginia~10K0.71×
18Hawaii~2K0.70×
19Montana~2K0.68×
20Maine~2K0.67×
21West Virginia~2K0.62×
22California~50K0.59×
23Idaho~2K0.58×
24Illinois~20K0.57×
25South Carolina~7K0.57×
26Nebraska~2K0.57×
27Georgia~10K0.56×
28North Carolina~10K0.56×
29Louisiana~6K0.56×
30Mississippi~4K0.56×
31New Mexico~2K0.56×
32Tennessee~9K0.55×
33Alabama~6K0.54×
34Arkansas~4K0.54×
35Arizona~9K0.53×
36Colorado~7K0.52×
37Washington~8K0.51×
38Kentucky~5K0.51×
39Utah~4K0.51×
40Kansas~3K0.51×
41Ohio~10K0.49×
42Oregon~4K0.49×
43Oklahoma~4K0.49×
44Iowa~3K0.49×
45Michigan~10K0.46×
46Missouri~6K0.46×
47Indiana~7K0.45×
48Minnesota~5K0.45×
49Texas~30K0.44×
50Wisconsin~5K0.43×
Fig. 06

Affinity by region

Affinity by region — Peter Luger Steak House, United States
0.43×1.00×20.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Peter Luger Steak House audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Peter Luger Steak House audience
#·InterestCategoryAffinity×
01SteakhouseFood & Beverages6.90×
02Art DecoArts & Culture6.30×
03CigarFood & Beverages6.05×
04HyattTravel & Leisure5.50×
05American ExpressBusiness & Career4.53×
06Marriott Hotels & ResortsTravel & Leisure4.18×
07Non-alcoholic beverageFood & Beverages4.05×
08Public transportCars & Mobility3.21×
09Rail transportTravel & Leisure3.10×
10Microwave ovenHome & Garden2.95×
11InnovationBusiness & Career2.64×
12CocktailFood & Beverages2.34×
13BakeryFood & Beverages2.30×
14GrillingFood & Beverages1.94×
15WineFood & Beverages1.76×
16BarbecueFood & Beverages1.74×
17BeerFood & Beverages1.72×
18CNNMovies & TV1.71×
19Donald TrumpPolitics & Society1.55×
20Alcoholic beveragesFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Peter Luger Steak House audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Peter Luger Steak House audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.59×
TraditionCONSERVATISM1.55×
Urban LifestyleOPEN1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Peter Luger Steak House audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.36×
Risk AppetiteTHRILL0.44×
MindfulnessBALANCE0.51×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Peter Luger Steak House's target market in United States?

Peter Luger Steak House's target market in United States covers an estimated 867,186 people, concentrated in New York and New Jersey.

02

What is the gender split and age of Peter Luger Steak House customers?

43.9% of the Peter Luger Steak House audience are female, 56.1% are male, with an average age of 43.0 years.

03

Which brands do Peter Luger Steak House fans like most?

Peter Luger Steak House fans show strongest brand affinity for Steakhouse (6.9×), American Express (4.53×), and Donald Trump (1.55×) over the country average.

04

Where do Peter Luger Steak House fans live in United States?

Peter Luger Steak House fans in United States are most concentrated in New York (reach ~600K), New Jersey (reach ~90K), and California (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Peter Luger Steak House fans also like?

Beyond Peter Luger Steak House itself, the audience over-indexes on American Express (4.53×), Donald Trump (1.55×), Non-alcoholic beverage (4.05×), and Art Deco (6.3×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Peter Luger Steak House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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