Rascasse Audience Intelligence

Pittsburgh Audience in United States

A data profile of the people who buy, follow and care about Pittsburgh in United States — modelled from more than twelve digital signal sources. Pittsburgh has an estimated audience of 10,352,930 people in United States.

#51among City in United States#210among POI in United States#305in Travel & Leisure

The average Pittsburgh fan in United States is 41.8 years old, more female, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, California, New York.

Top brand affinities include Microwave oven, Pinterest, Home Appliances, with strongest over-indexing on Microwave oven (3.07× the country average).

Demographically, the Pittsburgh audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pittsburgh fan in United States is more female, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Microwave oven.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pittsburgh profile in United States.

Audience size
10.4M
in United States
Gender
57.0%♀
43.0% male
Age
41.8
average years
Country rank
#3458
POI in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pittsburgh fans

57.0% are female, 43.0% are male, average age 41.8.

Fig. 02

Gender split

57.0%
Female
43.0%
Male
Demographic split for Pittsburgh audience in United States
MetricValue
Female57.0%
Male43.0%
Average age41.8
Estimated audience size10,352,930
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Pittsburgh audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3918%
40-4922%
50+27%
Fig. 04

Worldwide distribution

77.8%

of the worldwide Pittsburgh audience comes from United States.

Worldwide audience distribution share by country for Pittsburgh
CountryShare
United States77.8%
United Kingdom2.9%
Japan2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pittsburgh audience in United States is strongest.

Fig. 05

Top regions by affinity

Pittsburgh fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~2.5M7.58×
02West Virginia~100K2.77×
03Washington, District of Columbia~50K1.74×
04Ohio~600K1.73×
05Maryland~300K1.43×
06Virginia~300K1.33×
07New Jersey~300K1.28×
08New York~700K1.23×
09Delaware~40K1.23×
10Massachusetts~200K0.99×
11Illinois~300K0.97×
12Michigan~300K0.96×
13Indiana~200K0.90×
14Vermont~20K0.89×
15Connecticut~90K0.88×
16North Carolina~300K0.87×
17Kentucky~100K0.86×
18Florida~600K0.84×
19Rhode Island~30K0.81×
20Colorado~100K0.80×
21Georgia~300K0.79×
22South Carolina~100K0.79×
23Wisconsin~100K0.78×
24Washington~200K0.77×
25Texas~700K0.76×
26Tennessee~200K0.75×
27New Hampshire~30K0.75×
28Maine~30K0.75×
29California~800K0.74×
30Minnesota~100K0.73×
31Missouri~100K0.71×
32Nevada~70K0.70×
33Utah~60K0.70×
34Alaska~20K0.69×
35Arizona~100K0.68×
36Oregon~80K0.68×
37Iowa~60K0.68×
38New Mexico~40K0.68×
39Montana~20K0.68×
40Louisiana~90K0.67×
41Kansas~50K0.67×
42Nebraska~30K0.65×
43North Dakota~10K0.65×
44Arkansas~50K0.63×
45Idaho~30K0.63×
46South Dakota~20K0.63×
47Oklahoma~70K0.62×
48Hawaii~30K0.62×
49Alabama~90K0.59×
50Mississippi~50K0.56×
Fig. 06

Affinity by region

Affinity by region — Pittsburgh, United States
0.56×1.00×7.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pittsburgh audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pittsburgh audience
#·InterestCategoryAffinity×
01Pittsburgh PenguinsSports4.23×
02Microwave ovenHome & Garden3.07×
03LegoKids & Family2.22×
04Dunkin' DonutsFood & Beverages2.11×
05Real propertyHome & Garden2.03×
06Pittsburgh SteelersSports1.92×
07InnovationBusiness & Career1.79×
08FedExBusiness & Career1.77×
09United Parcel ServiceBusiness & Career1.76×
10IKEAHome & Garden1.68×
11Home AppliancesHome & Garden1.65×
12WeatherHome & Garden1.60×
13Burger KingFood & Beverages1.59×
14TrousersFashion & Accessoires1.58×
15PinterestInternet & Social Media1.57×
16HandbagsFashion & Accessoires1.56×
17GeneticsKids & Family1.55×
18VeganismFood & Beverages1.54×
19BakingFood & Beverages1.54×
20Discount storesShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pittsburgh audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pittsburgh audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.85×
Convenience OrientationPREMIUM1.45×
IndulgenceJOY1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pittsburgh audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.83×
Pet OwnershipJOY0.89×
Quality AwarenessPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pittsburgh have in United States?

Pittsburgh has an estimated audience of 10,352,930 people in United States, concentrated in Pennsylvania and California.

02

What is the gender split and age of Pittsburgh fans?

57.0% of Pittsburgh fans are female, 43.0% are male, with an average age of 41.8 years.

03

Which brands do Pittsburgh fans like most?

Pittsburgh fans show strongest brand affinity for Microwave oven (3.07×), Pinterest (1.57×), and Home Appliances (1.65×) over the country average.

04

Where do Pittsburgh fans live in United States?

Pittsburgh fans in United States are most concentrated in Pennsylvania (reach ~2.5M), California (reach ~800K), and New York (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Pittsburgh fans also like?

Beyond Pittsburgh itself, the audience over-indexes on Pinterest (1.57×), Home Appliances (1.65×), IKEA (1.68×), and Veganism (1.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Pittsburgh audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pittsburgh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →