Pittsburgh Audience in United States

Pittsburgh has an estimated audience of 10,352,930 people in United States. 57.0% are female, 43.0% are male, average age 41.8. Top regions: Pennsylvania, California, New York. Top brand affinities: Houston Astros, MSN, Hobby Lobby, Staples (Canada), Los Angeles Dodgers.

The average Pittsburgh fan in United States is 41.8 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, California, New York. Top brand affinities include Houston Astros, MSN, Hobby Lobby, with strongest over-indexing on Houston Astros (8.89× the country average). Demographically, the Pittsburgh audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Pittsburgh fans

Demographic split for Pittsburgh audience in United States
MetricValue
Female57.0%
Male43.0%
Average age41.8
Estimated audience size10,352,930

Audience persona

The typical Pittsburgh fan in United States is more female, around 41.8 years old, with strong Extroversion tendencies and a notable affinity for Houston Astros.

Top regions in United States

Top regions ranked by reach for Pittsburgh in United States
RegionReachAffinity
Pennsylvania2,466,2967.07×
California886,4530.78×
New York761,9301.32×
Texas747,2190.84×
Florida591,7480.84×
Ohio577,1851.81×
Virginia358,6661.42×
New Jersey350,4591.33×
Illinois350,3321.02×
North Carolina282,6390.91×
Michigan270,2451×
Maryland264,4281.49×
Georgia258,7180.81×
Massachusetts201,1340.99×
Indiana173,7790.92×
Washington166,8300.8×
Tennessee159,7520.77×
Arizona147,0900.7×
Colorado138,1230.85×
West Virginia131,4682.73×
South Carolina125,9000.81×
Missouri122,2940.73×
Wisconsin113,5880.73×
Kentucky109,5380.84×
Minnesota105,1810.71×
Connecticut92,2800.89×
Louisiana92,1760.69×
Alabama84,8230.59×
Oregon82,2460.69×
Nevada74,1980.74×
Oklahoma71,5760.62×
Utah63,8710.69×
Iowa57,0700.67×
Washington, District of Columbia56,0841.8×
Kansas55,6060.68×
Arkansas50,4270.59×
Mississippi45,5680.53×
New Mexico35,1040.68×
Delaware34,5011.21×
Nebraska31,8750.61×
Idaho31,7930.61×
New Hampshire28,1000.69×
Hawaii27,0700.61×
Maine25,8760.7×
Rhode Island25,6840.78×
Montana17,7210.62×
Vermont15,3300.84×
South Dakota13,0210.54×
Alaska12,7300.57×
North Dakota12,4880.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pittsburgh audience
BrandAffinityCategory
Houston Astros8.89×Sports
MSN2.91×News
Hobby Lobby2.31×Home & Garden
Staples (Canada)3.07×Business & Career
Los Angeles Dodgers4×Sports
Pittsburgh Steelers3.14×Sports
Aldi2.01×Shopping
Aubrey Plaza6×Movies & TV
Happiness1.58×Health
Best Buy1.87×Shopping
Jack Black5.55×Movies & TV
Seattle Seahawks3.25×Sports
Taco Bell1.73×Food & Beverages
Tattoos1.7×Fashion & Accessoires
Weather1.87×Home & Garden
Ben Stiller5.67×Movies & TV
Bars1.55×Travel & Leisure
Men's clothing1.72×Fashion & Accessoires
Livestock1.58×Pets & Animals
Nordstrom rack1.84×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pittsburgh audience
TraitClusterScore
ExtroversionTHRILL1.44
PatriotismCONSERVATISM1.33
SustainabilityBALANCE1.28
Convenience OrientationPREMIUM1.23
Community OrientationOPEN1.22
Sports ActivityPOWER1.2

Worldwide distribution

Worldwide audience distribution share by country for Pittsburgh
CountryShare
United States77.9%
United Kingdom2.9%
Japan2.2%

See Pittsburgh audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Pittsburgh have in United States?

Pittsburgh has an estimated audience of 10,352,930 people in United States, concentrated in Pennsylvania and California.

What is the gender split and age of Pittsburgh fans?

57.0% of Pittsburgh fans are female, 43.0% are male, with an average age of 41.8 years.

Which brands do Pittsburgh fans like most?

Pittsburgh fans show strongest brand affinity for Houston Astros (8.89×), MSN (2.91×), and Hobby Lobby (2.31×) over the country average.

Where do Pittsburgh fans live in United States?

Pittsburgh fans in United States are most concentrated in Pennsylvania (reach 2,466,296), California (reach 886,453), and New York (reach 761,930). These three regions account for the largest share of the active audience.

What other brands do Pittsburgh fans also like?

Beyond Pittsburgh itself, the audience over-indexes on MSN (2.91×), Hobby Lobby (2.31×), Staples (Canada) (3.07×), and Los Angeles Dodgers (4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pittsburgh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.