Pittsburgh Audience in United States
Pittsburgh has an estimated audience of 10,352,930 people in United States. 57.0% are female, 43.0% are male, average age 41.8. Top regions: Pennsylvania, California, New York. Top brand affinities: Israel, Alaska, Sinaloa, Jeep Wagoneer, Jeep Grand Cherokee (WJ).
The average Pittsburgh fan in United States is 41.8 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, California, New York. Top brand affinities include Israel, Alaska, Sinaloa, with strongest over-indexing on Israel (1.96× the country average). Demographically, the Pittsburgh audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Pittsburgh fans
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 41.8 |
| Estimated audience size | 10,352,930 |
Audience persona
The typical Pittsburgh fan in United States is more female, around 41.8 years old, with strong Extroversion tendencies and a notable affinity for Israel.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Pennsylvania | 2,466,296 | 7.07× |
| California | 886,453 | 0.78× |
| New York | 761,930 | 1.32× |
| Texas | 747,219 | 0.84× |
| Florida | 591,748 | 0.84× |
| Ohio | 577,185 | 1.81× |
| Virginia | 358,666 | 1.42× |
| New Jersey | 350,459 | 1.33× |
| Illinois | 350,332 | 1.02× |
| North Carolina | 282,639 | 0.91× |
| Michigan | 270,245 | 1× |
| Maryland | 264,428 | 1.49× |
| Georgia | 258,718 | 0.81× |
| Massachusetts | 201,134 | 0.99× |
| Indiana | 173,779 | 0.92× |
| Washington | 166,830 | 0.8× |
| Tennessee | 159,752 | 0.77× |
| Arizona | 147,090 | 0.7× |
| Colorado | 138,123 | 0.85× |
| West Virginia | 131,468 | 2.73× |
| South Carolina | 125,900 | 0.81× |
| Missouri | 122,294 | 0.73× |
| Wisconsin | 113,588 | 0.73× |
| Kentucky | 109,538 | 0.84× |
| Minnesota | 105,181 | 0.71× |
| Connecticut | 92,280 | 0.89× |
| Louisiana | 92,176 | 0.69× |
| Alabama | 84,823 | 0.59× |
| Oregon | 82,246 | 0.69× |
| Nevada | 74,198 | 0.74× |
| Oklahoma | 71,576 | 0.62× |
| Utah | 63,871 | 0.69× |
| Iowa | 57,070 | 0.67× |
| Washington, District of Columbia | 56,084 | 1.8× |
| Kansas | 55,606 | 0.68× |
| Arkansas | 50,427 | 0.59× |
| Mississippi | 45,568 | 0.53× |
| New Mexico | 35,104 | 0.68× |
| Delaware | 34,501 | 1.21× |
| Nebraska | 31,875 | 0.61× |
| Idaho | 31,793 | 0.61× |
| New Hampshire | 28,100 | 0.69× |
| Hawaii | 27,070 | 0.61× |
| Maine | 25,876 | 0.7× |
| Rhode Island | 25,684 | 0.78× |
| Montana | 17,721 | 0.62× |
| Vermont | 15,330 | 0.84× |
| South Dakota | 13,021 | 0.54× |
| Alaska | 12,730 | 0.57× |
| North Dakota | 12,488 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 1.96× | Travel & Leisure |
| Alaska | 1.52× | Travel & Leisure |
| Sinaloa | 2.08× | Travel & Leisure |
| Jeep Wagoneer | 2.8× | Cars & Mobility |
| Jeep Grand Cherokee (WJ) | 2.65× | Cars & Mobility |
| Home staging | 2.23× | Home & Garden |
| Monogram | 1.54× | Home & Garden |
| Captain America (1990 film) | 1.67× | Movies & TV |
| Consequence (rapper) | 2.31× | Music & Radio |
| Iron Man (film) | 1.63× | Movies & TV |
| Hayward, California | 3.59× | Travel & Leisure |
| Hocus Pocus | 1.54× | Movies & TV |
| Shiba Inu | 2.28× | Pets & Animals |
| Google Analytics | 1.54× | Internet & Social Media |
| Kodiak, Alaska | 2.36× | Travel & Leisure |
| Graham Greene | 1.69× | Literature |
| Kerala | 1.77× | Travel & Leisure |
| Google Wallet | 1.9× | Technology & Electronics |
| Hebe | 1.73× | Home & Garden |
| Strategic human resource planning | 2.33× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.44 |
| Patriotism | CONSERVATISM | 1.33 |
| Sustainability | BALANCE | 1.28 |
| Convenience Orientation | PREMIUM | 1.23 |
| Community Orientation | OPEN | 1.22 |
| Sports Activity | POWER | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 77.9% |
| United Kingdom | 2.9% |
| Japan | 2.2% |
See Pittsburgh audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Pittsburgh have in United States?
Pittsburgh has an estimated audience of 10,352,930 people in United States, concentrated in Pennsylvania and California.
What is the gender split and age of Pittsburgh fans?
57.0% of Pittsburgh fans are female, 43.0% are male, with an average age of 41.8 years.
Which brands do Pittsburgh fans like most?
Pittsburgh fans show strongest brand affinity for Israel (1.96×), Alaska (1.52×), and Sinaloa (2.08×) over the country average.
Where do Pittsburgh fans live in United States?
Pittsburgh fans in United States are most concentrated in Pennsylvania (reach 2,466,296), California (reach 886,453), and New York (reach 761,930). These three regions account for the largest share of the active audience.
What other brands do Pittsburgh fans also like?
Beyond Pittsburgh itself, the audience over-indexes on Alaska (1.52×), Sinaloa (2.08×), Jeep Wagoneer (2.8×), and Jeep Grand Cherokee (WJ) (2.65×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Pittsburgh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.