PPG Paints Arena Audience in United States
PPG Paints Arena has an estimated audience of 1,015,324 people in United States. 37.4% are female, 62.6% are male, average age 38.2. Top brand affinities: Alaska, Minnesota, Elsword, Pro-Ject, Nebraska.
Top brand affinities include Alaska, Minnesota, Elsword, with strongest over-indexing on Alaska (3.06× the country average). Demographically, the PPG Paints Arena audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality.
Category: Sports · Type: POI · Subtype: Arena
Demographics of PPG Paints Arena fans
| Metric | Value |
|---|---|
| Female | 37.4% |
| Male | 62.6% |
| Average age | 38.2 |
| Estimated audience size | 1,015,324 |
Audience persona
The typical PPG Paints Arena fan in United States is more male, around 38.2 years old, with strong Sports Activity tendencies and a notable affinity for Alaska.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 3.06× | Travel & Leisure |
| Minnesota | 2.42× | Travel & Leisure |
| Elsword | 19.21× | Games |
| Pro-Ject | 4.43× | Music & Radio |
| Nebraska | 2.84× | Travel & Leisure |
| Sinaloa | 2.94× | Travel & Leisure |
| Home equity | 1.54× | Home & Garden |
| Google Analytics | 3.58× | Internet & Social Media |
| JDSU | 2.07× | Business & Career |
| Justice | 1.92× | Politics & Society |
| Sailor | 2.88× | Travel & Leisure |
| Kerala | 3.79× | Travel & Leisure |
| Staycation | 1.86× | Home & Garden |
| Home staging | 2.52× | Home & Garden |
| Captain America (1990 film) | 1.98× | Movies & TV |
| Goop | 2.32× | Internet & Social Media |
| Noodle (Gorillaz) | 1.51× | Music & Radio |
| Corona (band) | 2.38× | Music & Radio |
| Kerang | 2.61× | Travel & Leisure |
| Google Wallet | 2.63× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.18 |
| Early Adopter Mentality | POWER | 1.18 |
| Risk Appetite | THRILL | 1.07 |
| Extroversion | THRILL | 1.06 |
| Patriotism | CONSERVATISM | 1.05 |
| Social Media Usage | JOY | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 95.3% |
| Canada | 2.6% |
| United Kingdom | 0.5% |
See PPG Paints Arena audiences in other countries
More Arena audiences in United States
- Madison Square Garden (6,454,524)
- Prudential Center (4,163,934)
- Barclays Center (4,092,966)
- United Center (3,497,741)
- Chase Center (2,738,231)
How to read this data
Audience size is the estimated number of people in United States who actively search for PPG Paints Arena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.