PPG Paints Arena Audience in United States
PPG Paints Arena has an estimated audience of 1,015,324 people in United States. 37.4% are female, 62.6% are male, average age 38.2. Top brand affinities: Kia Sportage, Houston Astros, Capital One, Bauer Hockey, Aaron Rodgers.
Top brand affinities include Kia Sportage, Houston Astros, Capital One, with strongest over-indexing on Kia Sportage (19.21× the country average). Demographically, the PPG Paints Arena audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality.
Category: Sports · Type: POI · Subtype: Arena
Demographics of PPG Paints Arena fans
| Metric | Value |
|---|---|
| Female | 37.4% |
| Male | 62.6% |
| Average age | 38.2 |
| Estimated audience size | 1,015,324 |
Audience persona
The typical PPG Paints Arena fan in United States is more male, around 38.2 years old, with strong Sports Activity tendencies and a notable affinity for Kia Sportage.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Sportage | 19.21× | Cars & Mobility |
| Houston Astros | 7.15× | Sports |
| Capital One | 3.08× | Business & Career |
| Bauer Hockey | 20.42× | Sports |
| Aaron Rodgers | 4.55× | Sports |
| Google Maps | 2.78× | Internet & Social Media |
| NHL | 4× | Sports |
| Pittsburgh Penguins | 7.39× | Sports |
| Los Angeles Dodgers | 3.69× | Sports |
| CarGurus | 2.95× | Cars & Mobility |
| Honda HR-V | 12.9× | Cars & Mobility |
| Livemusic | 2.44× | Music & Radio |
| FC Bayern Munich | 3.08× | Sports |
| NBA Finals | 2.24× | Sports |
| College basketball | 2.32× | Sports |
| Indeed.com | 1.75× | Business & Career |
| Stadium | 4.61× | Sports |
| AccuWeather | 2.66× | Home & Garden |
| Yankee Stadium | 11.47× | Sports |
| FIFA World Cup | 1.63× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.18 |
| Early Adopter Mentality | POWER | 1.18 |
| Risk Appetite | THRILL | 1.07 |
| Extroversion | THRILL | 1.06 |
| Patriotism | CONSERVATISM | 1.05 |
| Social Media Usage | JOY | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 95.3% |
| Canada | 2.6% |
| United Kingdom | 0.5% |
See PPG Paints Arena audiences in other countries
More Arena audiences in United States
- Madison Square Garden (6,454,524)
- Prudential Center (4,163,934)
- Barclays Center (4,092,966)
- United Center (3,497,741)
- Chase Center (2,738,231)
How to read this data
Audience size is the estimated number of people in United States who actively search for PPG Paints Arena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.