Rascasse Audience Intelligence

PPG Paints Arena Audience in United States

A data profile of the people who buy, follow and care about PPG Paints Arena in United States — modelled from more than twelve digital signal sources. PPG Paints Arena has an estimated audience of 1,061,754 people in United States.

#34among Arena in United States#2018among POI in United States#2096in Sports

The average PPG Paints Arena fan in United States is 39.1 years old, more male, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, Ohio, West Virginia.

Top brand affinities include Pittsburgh Penguins, NHL, Bauer Hockey, with strongest over-indexing on Pittsburgh Penguins (9.37× the country average).

Demographically, the PPG Paints Arena audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical PPG Paints Arena fan in United States is more male, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Pittsburgh Penguins.

Category: Sports · Type: POI · Subtype: Arena

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the PPG Paints Arena profile in United States.

Audience size
1.1M
in United States
Gender
38.5%♀
61.5% male
Age
39.1
average years
Country rank
#22762
POI in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of PPG Paints Arena fans

38.5% are female, 61.5% are male, average age 39.1.

Fig. 02

Gender split

38.5%
Female
61.5%
Male
Demographic split for PPG Paints Arena audience in United States
MetricValue
Female38.5%
Male61.5%
Average age39.1
Estimated audience size1,061,754
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the PPG Paints Arena audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3919%
40-4921%
50+21%
Fig. 04

Worldwide distribution

95.2%

of the worldwide PPG Paints Arena audience comes from United States.

Worldwide audience distribution share by country for PPG Paints Arena
CountryShare
United States95.2%
Canada2.7%
United Kingdom0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the PPG Paints Arena audience in United States is strongest.

Fig. 05

Top regions by affinity

PPG Paints Arena fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~800K26.39×
02West Virginia~50K9.41×
03Ohio~80K2.45×
04Maryland~20K0.95×
05Washington, District of Columbia~3K0.86×
06Virginia~20K0.83×
07Delaware~2K0.82×
08South Dakota~2K0.82×
09North Dakota~2K0.82×
10Alaska~2K0.81×
11Montana~2K0.80×
12Hawaii~3K0.78×
13Vermont~1K0.78×
14Idaho~4K0.76×
15Mississippi~6K0.75×
16Rhode Island~2K0.69×
17Arkansas~6K0.68×
18New Mexico~4K0.67×
19Maine~2K0.67×
20New York~40K0.66×
21New Hampshire~3K0.66×
22Kansas~5K0.63×
23Nebraska~3K0.63×
24Louisiana~8K0.62×
25Oklahoma~7K0.60×
26Iowa~5K0.56×
27Oregon~7K0.55×
28Utah~5K0.55×
29New Jersey~10K0.52×
30Nevada~5K0.52×
31Alabama~7K0.51×
32Kentucky~7K0.51×
33Connecticut~5K0.51×
34South Carolina~7K0.45×
35Indiana~8K0.43×
36Missouri~7K0.43×
37Wisconsin~7K0.43×
38Minnesota~6K0.43×
39Michigan~10K0.41×
40Tennessee~8K0.40×
41Colorado~6K0.40×
42Arizona~8K0.39×
43Washington~8K0.39×
44North Carolina~10K0.38×
45Massachusetts~8K0.38×
46Illinois~10K0.32×
47Georgia~10K0.32×
48Florida~20K0.28×
49Texas~20K0.21×
50California~20K0.19×
Fig. 06

Affinity by region

Affinity by region — PPG Paints Arena, United States
0.19×1.00×26.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the PPG Paints Arena audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for PPG Paints Arena audience
#·InterestCategoryAffinity×
01Bauer HockeySports16.26×
02Pittsburgh PenguinsSports9.37×
03Winnipeg JetsSports8.00×
04Montreal CanadiensSports6.85×
05StadiumSports5.90×
06World SeriesSports4.37×
07NHLSports3.99×
08Buffalo SabresSports3.66×
09Aaron RodgersSports3.07×
10Fox SportsMovies & TV2.52×
11Seattle MarinersSports2.46×
12San Francisco 49ersSports2.26×
13Ice hockeySports2.22×
14CBS SportsMovies & TV1.91×
15Mixed martial artsSports1.78×
16Anime conventionLiterature1.70×
17PGA TourSports1.64×
18NBA FinalsSports1.59×
19College basketballSports1.57×
20TicketmasterTravel & Leisure1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the PPG Paints Arena audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by PPG Paints Arena audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.55×
Risk AppetiteTHRILL1.20×
Career OrientationPOWER1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by PPG Paints Arena audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
CreativityOPEN0.81×
MindfulnessBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does PPG Paints Arena have in United States?

PPG Paints Arena has an estimated audience of 1,061,754 people in United States, concentrated in Pennsylvania and Ohio.

02

What is the gender split and age of PPG Paints Arena fans?

38.5% of PPG Paints Arena fans are female, 61.5% are male, with an average age of 39.1 years.

03

Which brands do PPG Paints Arena fans like most?

PPG Paints Arena fans show strongest brand affinity for Pittsburgh Penguins (9.37×), NHL (3.99×), and Bauer Hockey (16.26×) over the country average.

04

Where do PPG Paints Arena fans live in United States?

PPG Paints Arena fans in United States are most concentrated in Pennsylvania (reach ~800K), Ohio (reach ~80K), and West Virginia (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do PPG Paints Arena fans also like?

Beyond PPG Paints Arena itself, the audience over-indexes on NHL (3.99×), Bauer Hockey (16.26×), Stadium (5.9×), and Montreal Canadiens (6.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arena audiences in United States

See PPG Paints Arena audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for PPG Paints Arena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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