Primanti Brothers Audience in United States

Primanti Brothers logo

Primanti Brothers has an estimated audience of 686,941 people in United States. 51.8% are female, 48.2% are male, average age 38.4. Top regions: Pennsylvania, Ohio, Florida. Top brand affinities: Dog breed, Minnesota, Elsword, Alaska, Zoo Tycoon (series).

The average Primanti Brothers fan in United States is 38.4 years old, balanced, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, Ohio, Florida. Top brand affinities include Dog breed, Minnesota, Elsword, with strongest over-indexing on Dog breed (1.81× the country average). Demographically, the Primanti Brothers audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Primanti Brothers fans

Demographic split for Primanti Brothers audience in United States
MetricValue
Female51.8%
Male48.2%
Average age38.4
Estimated audience size686,941

Audience persona

The typical Primanti Brothers fan in United States is balanced, around 38.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Primanti Brothers in United States
RegionReachAffinity
Pennsylvania275,55311.91×
Ohio53,6822.54×
Florida46,5981×
Maryland44,0243.73×
West Virginia33,14310.36×
Texas23,6160.4×
New York23,4510.61×
California21,7930.29×
Virginia16,2570.97×
North Carolina13,2910.64×
Michigan12,2160.68×
New Jersey11,9780.69×
Illinois10,9600.48×
Georgia10,3260.49×
Indiana8,7500.7×
Tennessee8,0650.59×
South Carolina6,8970.67×
Arizona6,3640.45×
Kentucky6,3200.73×
Massachusetts5,9400.44×
Colorado5,1440.48×
Missouri4,9070.44×
Wisconsin4,5460.44×
Washington4,1520.3×
Alabama4,0820.43×
Minnesota3,8300.39×
Connecticut3,3540.49×
Louisiana3,1820.36×
Oklahoma2,9680.39×
Washington, District of Columbia2,5981.26×
Nevada2,5780.39×
Oregon2,3210.29×
Iowa2,1240.38×
Arkansas2,0810.37×
Kansas2,0540.38×
Utah1,9100.31×
Mississippi1,6920.3×
Delaware1,6300.86×
Nebraska1,3000.38×
New Hampshire1,1330.42×
Idaho1,0810.31×
New Mexico1,0520.31×
Rhode Island9360.43×
Maine9310.38×
Hawaii7300.25×
Montana6360.33×
South Dakota5300.33×
Vermont4080.34×
North Dakota4000.28×
Alaska3910.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Primanti Brothers audience
BrandAffinityCategory
Dog breed1.81×Pets & Animals
Minnesota2.22×Travel & Leisure
Elsword20×Games
Alaska2.04×Travel & Leisure
Zoo Tycoon (series)20×Games
Sinaloa3.46×Travel & Leisure
John James Audubon19.05×Literature
Pro-Ject3.49×Music & Radio
JDSU1.59×Business & Career
Google Analytics2.51×Internet & Social Media
Home staging2.49×Home & Garden
Rajasthan7.66×Travel & Leisure
Noodle (Gorillaz)1.53×Music & Radio
Goop2.28×Internet & Social Media
Fairy godmother3.16×Literature
Governor of Michigan3.02×Politics & Society
Google Wallet2.81×Technology & Electronics
Kerala2.61×Travel & Leisure
Sailor1.92×Travel & Leisure
Captain America (1990 film)1.75×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Primanti Brothers audience
TraitClusterScore
Convenience OrientationPREMIUM1.38
Urban LifestyleOPEN1.3
ExtroversionTHRILL1.2
Community OrientationOPEN1.19
DIY MentalityTHRILL1.14
IndividualismJOY1.09

Worldwide distribution

Worldwide audience distribution share by country for Primanti Brothers
CountryShare
United States99.7%
Germany0.3%
Italy0.1%

See Primanti Brothers audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Primanti Brothers have in United States?

Primanti Brothers has an estimated audience of 686,941 people in United States, concentrated in Pennsylvania and Ohio.

What is the gender split and age of Primanti Brothers fans?

51.8% of Primanti Brothers fans are female, 48.2% are male, with an average age of 38.4 years.

Which brands do Primanti Brothers fans like most?

Primanti Brothers fans show strongest brand affinity for Dog breed (1.81×), Minnesota (2.22×), and Elsword (20×) over the country average.

Where do Primanti Brothers fans live in United States?

Primanti Brothers fans in United States are most concentrated in Pennsylvania (reach 275,553), Ohio (reach 53,682), and Florida (reach 46,598). These three regions account for the largest share of the active audience.

What other brands do Primanti Brothers fans also like?

Beyond Primanti Brothers itself, the audience over-indexes on Minnesota (2.22×), Elsword (20×), Alaska (2.04×), and Zoo Tycoon (series) (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Primanti Brothers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.