Rascasse Audience Intelligence

Primetime Emmy Award Audience in United States

A data profile of the people who buy, follow and care about Primetime Emmy Award in United States — modelled from more than twelve digital signal sources. Primetime Emmy Award has an estimated audience of 464,585 people in United States.

#16among Award in United States#467among Event in United States#7093in Movies & TV

The average Primetime Emmy Award fan in United States is 41.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Mitch McConnell, Superman, Donald Trump, with strongest over-indexing on Mitch McConnell (2.49× the country average).

Demographically, the Primetime Emmy Award audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Primetime Emmy Award fan in United States is balanced, around 41.3 years old, with strong Community Orientation tendencies and a notable affinity for Mitch McConnell.

Category: Movies & TV · Type: Event · Subtype: Award

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Primetime Emmy Award profile in United States.

Audience size
465K
in United States
Gender
53.7%♀
46.3% male
Age
41.3
average years
Country rank
#38244
Event in United States
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Primetime Emmy Award fans

53.7% are female, 46.3% are male, average age 41.3.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Primetime Emmy Award audience in United States
MetricValue
Female53.7%
Male46.3%
Average age41.3
Estimated audience size464,585
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Primetime Emmy Award audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3917%
40-4920%
50+28%
Fig. 04

Worldwide distribution

48.9%

of the worldwide Primetime Emmy Award audience comes from United States.

Worldwide audience distribution share by country for Primetime Emmy Award
CountryShare
United States48.9%
United Kingdom6.1%
Indonesia5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Primetime Emmy Award audience in United States is strongest.

Fig. 05

Top regions by affinity

Primetime Emmy Award fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~3K2.04×
02Washington, District of Columbia~2K1.27×
03New York~30K1.26×
04California~60K1.22×
05Mississippi~5K1.19×
06Connecticut~5K1.16×
07Illinois~20K1.12×
08Massachusetts~10K1.12×
09New Jersey~10K1.10×
10Alaska~1K1.10×
11Arizona~10K1.07×
12Rhode Island~2K1.04×
13North Dakota<1K1.02×
14Vermont<1K1.02×
15Pennsylvania~20K1.01×
16New Hampshire~2K1.01×
17Wisconsin~7K1.00×
18South Dakota~1K1.00×
19Washington~9K0.99×
20Oregon~5K0.99×
21Maine~2K0.99×
22Nebraska~2K0.98×
23Hawaii~2K0.98×
24Missouri~7K0.97×
25Alabama~6K0.97×
26Montana~1K0.97×
27Maryland~8K0.96×
28South Carolina~7K0.96×
29Minnesota~6K0.95×
30Kansas~3K0.95×
31North Carolina~10K0.94×
32Virginia~10K0.94×
33Iowa~4K0.94×
34New Mexico~2K0.94×
35West Virginia~2K0.94×
36Georgia~10K0.93×
37Indiana~8K0.92×
38Oklahoma~5K0.92×
39Arkansas~4K0.92×
40Michigan~10K0.91×
41Ohio~10K0.90×
42Colorado~7K0.90×
43Texas~40K0.89×
44Tennessee~8K0.89×
45Louisiana~5K0.88×
46Nevada~4K0.88×
47Idaho~2K0.88×
48Florida~30K0.87×
49Kentucky~5K0.86×
50Utah~3K0.84×
Fig. 06

Affinity by region

Affinity by region — Primetime Emmy Award, United States
0.84×1.00×2.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Primetime Emmy Award audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Primetime Emmy Award audience
#·InterestCategoryAffinity×
01Melania TrumpPolitics & Society2.62×
02Mitch McConnellPolitics & Society2.49×
03Social scienceBusiness & Career2.09×
04News broadcastingBusiness & Career1.97×
05MemeInternet & Social Media1.85×
06CNNMovies & TV1.83×
07CommunicationTechnology & Electronics1.76×
08SupermanMovies & TV1.74×
09HistoryLiterature1.70×
10Comedy moviesMovies & TV1.68×
11AnimalPets & Animals1.64×
12Donald TrumpPolitics & Society1.63×
13HumourLiterature1.61×
14XInternet & Social Media1.60×
15NBCMovies & TV1.60×
16PinterestInternet & Social Media1.59×
17U.S. stateTravel & Leisure1.57×
18MoneyBusiness & Career1.57×
19GiftShopping1.53×
20RecipesFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Primetime Emmy Award audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Primetime Emmy Award audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.62×
SpiritualityBALANCE1.56×
PatriotismCONSERVATISM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Primetime Emmy Award audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.88×
Quality AwarenessPREMIUM0.89×
Luxury OrientationPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Primetime Emmy Award have in United States?

Primetime Emmy Award has an estimated audience of 464,585 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Primetime Emmy Award fans?

53.7% of Primetime Emmy Award fans are female, 46.3% are male, with an average age of 41.3 years.

03

Which brands do Primetime Emmy Award fans like most?

Primetime Emmy Award fans show strongest brand affinity for Mitch McConnell (2.49×), Superman (1.74×), and Donald Trump (1.63×) over the country average.

04

Where do Primetime Emmy Award fans live in United States?

Primetime Emmy Award fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Primetime Emmy Award fans also like?

Beyond Primetime Emmy Award itself, the audience over-indexes on Superman (1.74×), Donald Trump (1.63×), Melania Trump (2.62×), and Comedy movies (1.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Award audiences in United States

See Primetime Emmy Award audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Primetime Emmy Award. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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