Psalm 23 Audience in United States

Psalm 23 has an estimated audience of 929,221 people in United States. 69.8% are female, 30.2% are male, average age 51.4. Top regions: Texas, Florida, California. Top brand affinities: Capital One, Google Maps, Diane Keaton, Indeed.com, Autism Awareness.

The average Psalm 23 fan in United States is 51.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Capital One, Google Maps, Diane Keaton, with strongest over-indexing on Capital One (5.27× the country average). Demographically, the Psalm 23 audience skews more female with an average age of 51.4, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic

Demographics of Psalm 23 fans

Demographic split for Psalm 23 audience in United States
MetricValue
Female69.8%
Male30.2%
Average age51.4
Estimated audience size929,221

Audience persona

The typical Psalm 23 fan in United States is more female, around 51.4 years old, with strong Family Orientation tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Psalm 23 in United States
RegionReachAffinity
Texas113,6781.42×
Florida93,5191.49×
California83,2840.82×
New York65,8701.27×
Georgia62,1222.17×
North Carolina44,8881.61×
Illinois29,3820.95×
Alabama29,1452.25×
Pennsylvania27,9070.89×
Louisiana27,7372.31×
South Carolina27,4741.97×
Ohio26,9510.94×
Tennessee26,9151.44×
Virginia24,9951.1×
New Jersey24,8091.05×
Maryland24,4461.53×
Michigan23,9180.98×
Mississippi17,9382.34×
Indiana16,1980.95×
Missouri15,2001.01×
Arizona14,8430.78×
Massachusetts12,9120.71×
Washington12,0610.65×
Kentucky11,7301.01×
Arkansas11,2281.47×
Oklahoma10,5981.03×
Colorado9,9330.68×
Wisconsin9,5950.69×
Minnesota9,4850.71×
Connecticut9,2570.99×
Nevada6,2340.69×
Kansas6,0540.83×
Oregon5,9590.56×
Iowa5,4000.71×
New Mexico4,2140.9×
West Virginia3,4170.79×
Nebraska3,2900.71×
Hawaii3,1750.79×
Delaware2,6701.04×
Washington, District of Columbia2,6580.95×
Idaho2,5610.55×
Utah2,4110.29×
Rhode Island1,7730.6×
New Hampshire1,5590.43×
Montana1,5510.6×
Maine1,5360.46×
South Dakota1,4180.66×
North Dakota1,3800.72×
Alaska1,1370.57×
Wyoming7360.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Psalm 23 audience
BrandAffinityCategory
Capital One5.27×Business & Career
Google Maps4.65×Internet & Social Media
Diane Keaton5.96×Movies & TV
Indeed.com3.9×Business & Career
Autism Awareness8.3×Health
Diabetes mellitus awareness5.8×Health
AccuWeather5.31×Home & Garden
CarGurus4.51×Cars & Mobility
Beetlejuice3.71×Movies & TV
Circle K5.27×Shopping
Singer-songwriter2.96×Music & Radio
Google News4.29×News
MSN2.82×News
Kia Sportage14.75×Cars & Mobility
Kendra Scott7.04×Fashion & Accessoires
7-Eleven3.57×Shopping
Bruce Willis4.8×Movies & TV
Enterprise Rent-A-Car4.02×Cars & Mobility
Microblogging5.88×Technology & Electronics
DeviantArt4.64×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Psalm 23 audience
TraitClusterScore
Family OrientationCONSERVATISM1.6
PatriotismCONSERVATISM1.53
TraditionCONSERVATISM1.36
SpiritualityBALANCE1.35
Community OrientationOPEN1.3
Urban LifestyleOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for Psalm 23
CountryShare
South Africa27.9%
Germany25.2%
United States22.3%

See Psalm 23 audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Psalm 23 have in United States?

Psalm 23 has an estimated audience of 929,221 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Psalm 23 fans?

69.8% of Psalm 23 fans are female, 30.2% are male, with an average age of 51.4 years.

Which brands do Psalm 23 fans like most?

Psalm 23 fans show strongest brand affinity for Capital One (5.27×), Google Maps (4.65×), and Diane Keaton (5.96×) over the country average.

Where do Psalm 23 fans live in United States?

Psalm 23 fans in United States are most concentrated in Texas (reach 113,678), Florida (reach 93,519), and California (reach 83,284). These three regions account for the largest share of the active audience.

What other brands do Psalm 23 fans also like?

Beyond Psalm 23 itself, the audience over-indexes on Google Maps (4.65×), Diane Keaton (5.96×), Indeed.com (3.9×), and Autism Awareness (8.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Psalm 23. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.