Rascasse Audience Intelligence

Psalm 23 Audience in United States

A data profile of the people who buy, follow and care about Psalm 23 in United States — modelled from more than twelve digital signal sources. Psalm 23 has an estimated audience of 929,221 people in United States.

#8929among Topic in United States#520in Literature

The average Psalm 23 fan in United States is 51.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include FedEx, ExxonMobil, QVC, with strongest over-indexing on FedEx (10.56× the country average).

Demographically, the Psalm 23 audience skews more female with an average age of 51.4, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Psalm 23 fan in United States is more female, around 51.4 years old, with strong Family Orientation tendencies and a notable affinity for FedEx.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Psalm 23 profile in United States.

Audience size
929K
in United States
Gender
69.8%♀
30.2% male
Age
51.4
average years
Country rank
#24868
Topic in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Psalm 23 fans

69.8% are female, 30.2% are male, average age 51.4.

Fig. 02

Gender split

69.8%
Female
30.2%
Male
Demographic split for Psalm 23 audience in United States
MetricValue
Female69.8%
Male30.2%
Average age51.4
Estimated audience size929,221
Fig. 03

Age distribution

Ø 51.4
average years
Age distribution of the Psalm 23 audience in United States
Age bracketShare%
16-194%
20-295%
30-3910%
40-4927%
50+54%
Fig. 04

Worldwide distribution

22.0%

of the worldwide Psalm 23 audience comes from United States.

Worldwide audience distribution share by country for Psalm 23
CountryShare
South Africa27.6%
Germany25.5%
United States22.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Psalm 23 audience in United States is strongest.

Fig. 05

Top regions by affinity

Psalm 23 fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~20K2.51×
02Louisiana~30K2.33×
03Alabama~30K2.28×
04Georgia~60K2.10×
05South Carolina~30K1.94×
06North Carolina~40K1.53×
07Maryland~20K1.50×
08Arkansas~10K1.48×
09Tennessee~30K1.43×
10Florida~90K1.42×
11Texas~100K1.31×
12New York~60K1.15×
13Delaware~3K1.10×
14Virginia~20K1.06×
15Oklahoma~10K1.04×
16Missouri~10K1.00×
17Kentucky~10K1.00×
18Michigan~20K0.99×
19New Jersey~20K0.98×
20Connecticut~9K0.97×
21Indiana~20K0.94×
22Washington, District of Columbia~3K0.94×
23Ohio~30K0.92×
24New Mexico~4K0.91×
25Pennsylvania~30K0.89×
26Illinois~30K0.89×
27West Virginia~4K0.85×
28Kansas~6K0.82×
29Arizona~10K0.79×
30Hawaii~3K0.78×
31North Dakota~1K0.76×
32California~80K0.75×
33Nevada~7K0.75×
34Nebraska~3K0.75×
35South Dakota~2K0.75×
36Iowa~6K0.74×
37Minnesota~10K0.72×
38Alaska~1K0.70×
39Massachusetts~10K0.69×
40Wisconsin~10K0.68×
41Colorado~10K0.67×
42Montana~2K0.65×
43Washington~10K0.64×
44Rhode Island~2K0.62×
45Wyoming<1K0.61×
46Idaho~3K0.59×
47Oregon~6K0.56×
48Maine~2K0.51×
49New Hampshire~2K0.48×
50Utah~3K0.32×
Fig. 06

Affinity by region

Affinity by region — Psalm 23, United States
0.32×1.00×2.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Psalm 23 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Psalm 23 audience
#·InterestCategoryAffinity×
01ExxonMobilCars & Mobility26.79×
02Elderly careHealth14.41×
03FedExBusiness & Career10.56×
04Weather forecastingHome & Garden8.78×
05QVCMovies & TV8.61×
06Renewable energyBusiness & Career6.44×
07LotteryGames6.24×
08Sustainable energyHome & Garden6.20×
09Mortgage loansBusiness & Career4.52×
10Discount storesShopping4.21×
11Vehicle insuranceCars & Mobility4.16×
12Cancer awarenessHealth3.92×
13PinterestInternet & Social Media3.83×
14TraditionPolitics & Society3.83×
15ReligionBusiness & Career3.52×
16McDonald'sFood & Beverages3.01×
17Shopping mallsShopping3.01×
18Nonprofit organizationPolitics & Society2.59×
19BarbecueFood & Beverages2.55×
20FurnitureHome & Garden2.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Psalm 23 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Psalm 23 audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.00×
Convenience OrientationPREMIUM2.25×
IndividualismJOY2.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Psalm 23 audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
Design AffinityPREMIUM0.77×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Psalm 23 have in United States?

Psalm 23 has an estimated audience of 929,221 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Psalm 23 fans?

69.8% of Psalm 23 fans are female, 30.2% are male, with an average age of 51.4 years.

03

Which brands do Psalm 23 fans like most?

Psalm 23 fans show strongest brand affinity for FedEx (10.56×), ExxonMobil (26.79×), and QVC (8.61×) over the country average.

04

Where do Psalm 23 fans live in United States?

Psalm 23 fans in United States are most concentrated in Texas (reach ~100K), Florida (reach ~90K), and California (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Psalm 23 fans also like?

Beyond Psalm 23 itself, the audience over-indexes on ExxonMobil (26.79×), QVC (8.61×), Weather forecasting (8.78×), and Pinterest (3.83×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Psalm 23. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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