Rascasse Audience Intelligence

Rapido (river) Audience in United States

A data profile of the people who buy, follow and care about Rapido (river) in United States — modelled from more than twelve digital signal sources. Rapido (river) has an estimated audience of 292,372 people in United States.

#38among River in United States#5857among POI in United States#4104in Travel & Leisure

The average Rapido (river) fan in United States is 36.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Milwaukee Brewers, Solar energy, Discount stores, with strongest over-indexing on Milwaukee Brewers (6.92× the country average).

Demographically, the Rapido (river) audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rapido (river) fan in United States is balanced, around 36.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Milwaukee Brewers.

Category: Travel & Leisure · Type: POI · Subtype: River

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rapido (river) profile in United States.

Audience size
292K
in United States
Gender
47.4%♀
52.6% male
Age
36.4
average years
Country rank
#49011
POI in United States
Fig. 01

Search interest · 12-month trend

+30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rapido (river) fans

47.4% are female, 52.6% are male, average age 36.4.

Fig. 02

Gender split

47.4%
Female
52.6%
Male
Demographic split for Rapido (river) audience in United States
MetricValue
Female47.4%
Male52.6%
Average age36.4
Estimated audience size292,372
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Rapido (river) audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3919%
40-4920%
50+14%
Fig. 04

Worldwide distribution

14.3%

of the worldwide Rapido (river) audience comes from United States.

Worldwide audience distribution share by country for Rapido (river)
CountryShare
Italy17.3%
United States14.3%
Mexico12.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rapido (river) audience in United States is strongest.

Fig. 05

Top regions by affinity

Rapido (river) fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota<1K1.11×
02New Hampshire~1K1.10×
03New Mexico~2K1.09×
04Rhode Island~1K1.09×
05Connecticut~3K1.07×
06Hawaii~1K1.06×
07Maine~1K1.04×
08Iowa~2K1.03×
09North Dakota<1K1.03×
10Nebraska~1K1.02×
11Washington, District of Columbia<1K1.02×
12Oklahoma~3K1.01×
13Mississippi~2K1.01×
14Idaho~1K1.01×
15Vermont<1K1.01×
16Missouri~5K1.00×
17South Carolina~4K1.00×
18Oregon~3K1.00×
19Arkansas~2K1.00×
20West Virginia~1K1.00×
21Montana<1K1.00×
22Alaska<1K1.00×
23Colorado~5K0.99×
24Wisconsin~4K0.99×
25Louisiana~4K0.99×
26Kentucky~4K0.99×
27Nevada~3K0.99×
28Utah~3K0.99×
29Kansas~2K0.99×
30Tennessee~6K0.98×
31Massachusetts~6K0.98×
32Maryland~5K0.98×
33Minnesota~4K0.98×
34Alabama~4K0.98×
35Arizona~6K0.97×
36Washington~6K0.97×
37Indiana~5K0.97×
38Michigan~7K0.96×
39New Jersey~7K0.96×
40Virginia~7K0.96×
41Ohio~9K0.95×
42Georgia~9K0.95×
43North Carolina~8K0.95×
44Pennsylvania~9K0.94×
45Illinois~9K0.94×
46Florida~20K0.92×
47New York~10K0.92×
48Texas~20K0.89×
49California~30K0.88×
50Delaware0.00×
Fig. 06

Affinity by region

Affinity by region — Rapido (river), United States
0.88×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rapido (river) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rapido (river) audience
#·InterestCategoryAffinity×
01Atlético MadridSports12.11×
02Colorado RockiesSports8.94×
03San Diego PadresSports8.78×
04Milwaukee BrewersSports6.92×
05La LigaSports6.11×
06Pittsburgh PiratesSports5.42×
07Solar energyHome & Garden5.04×
08HyundaiCars & Mobility4.83×
09Detroit TigersSports4.23×
10Discount storesShopping4.02×
11WhataburgerFood & Beverages3.97×
12SamsungTechnology & Electronics3.80×
13Vehicle insuranceCars & Mobility3.32×
14Shopping mallsShopping3.15×
15Mortgage loansBusiness & Career3.06×
16T-MobileTechnology & Electronics2.91×
17Real Madrid C.F.Sports2.91×
18Domino's PizzaFood & Beverages2.84×
19Classical musicMusic & Radio2.54×
20FurnitureHome & Garden2.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rapido (river) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rapido (river) audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.68×
Convenience OrientationPREMIUM2.44×
Quality AwarenessPREMIUM1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rapido (river) audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.42×
MindfulnessBALANCE0.45×
Pet OwnershipJOY0.47×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rapido (river) have in United States?

Rapido (river) has an estimated audience of 292,372 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rapido (river) fans?

47.4% of Rapido (river) fans are female, 52.6% are male, with an average age of 36.4 years.

03

Which brands do Rapido (river) fans like most?

Rapido (river) fans show strongest brand affinity for Milwaukee Brewers (6.92×), Solar energy (5.04×), and Discount stores (4.02×) over the country average.

04

Where do Rapido (river) fans live in United States?

Rapido (river) fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Rapido (river) fans also like?

Beyond Rapido (river) itself, the audience over-indexes on Solar energy (5.04×), Discount stores (4.02×), Atlético Madrid (12.11×), and T-Mobile (2.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More River audiences in United States

See Rapido (river) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rapido (river). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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