Rapido (river) Audience in United States
Rapido (river) has an estimated audience of 292,372 people in United States. 47.4% are female, 52.6% are male, average age 36.4. Top brand affinities: Panama, Sears, JTV (Indonesia), Justice, Isabela (province).
Top brand affinities include Panama, Sears, JTV (Indonesia), with strongest over-indexing on Panama (4.05× the country average). Demographically, the Rapido (river) audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Travelling, Need for Security.
Category: Travel & Leisure · Type: POI · Subtype: River
Demographics of Rapido (river) fans
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 36.4 |
| Estimated audience size | 292,372 |
Audience persona
The typical Rapido (river) fan in United States is balanced, around 36.4 years old, with strong Travelling tendencies and a notable affinity for Panama.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Panama | 4.05× | Travel & Leisure |
| Sears | 2.63× | Shopping |
| JTV (Indonesia) | 3.1× | |
| Justice | 1.6× | Politics & Society |
| Isabela (province) | 7.15× | |
| Mad About You | 5.89× | Movies & TV |
| Penn & Teller | 3.61× | Movies & TV |
| Lebanese cuisine | 2.96× | Food & Beverages |
| Warning sign | 3.89× | Cars & Mobility |
| My Name Is Khan | 8.65× | Movies & TV |
| Italian Market, Philadelphia | 3.79× | |
| Ext JS | 8.04× | Technology & Electronics |
| Dental hygienist | 1.82× | Health |
| Toros de Tijuana | 6.75× | Sports |
| Leverage (TV series) | 1.61× | Movies & TV |
| REO Speedwagon | 1.77× | Music & Radio |
| LaMarcus Aldridge | 4.5× | Sports |
| Asajj Ventress | 2.59× | Movies & TV |
| The Boomtown Rats | 10.52× | Music & Radio |
| IRS e-file | 2.09× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.52 |
| Need for Security | CONSERVATISM | 1.21 |
| Price Sensitivity | PREMIUM | 1.12 |
| Extroversion | THRILL | 1.02 |
| Urban Lifestyle | OPEN | 0.94 |
| Tradition | CONSERVATISM | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 17.3% |
| United States | 14.3% |
| Mexico | 12.7% |
See Rapido (river) audiences in other countries
More River audiences in United States
- Mississippi (16,354,822)
- Inn (11,615,639)
- Mississippi River (10,916,429)
- Hudson River (5,079,114)
- Missouri River (3,923,178)
How to read this data
Audience size is the estimated number of people in United States who actively search for Rapido (river). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.