Rapido (river) Audience in United States
Rapido (river) has an estimated audience of 292,372 people in United States. 47.4% are female, 52.6% are male, average age 36.4. Top brand affinities: La Liga, Milwaukee Brewers, San Diego Padres, Real Madrid C.F., Atlético Madrid.
Top brand affinities include La Liga, Milwaukee Brewers, San Diego Padres, with strongest over-indexing on La Liga (7.15× the country average). Demographically, the Rapido (river) audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Travelling, Need for Security.
Category: Travel & Leisure · Type: POI · Subtype: River
Demographics of Rapido (river) fans
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 36.4 |
| Estimated audience size | 292,372 |
Audience persona
The typical Rapido (river) fan in United States is balanced, around 36.4 years old, with strong Travelling tendencies and a notable affinity for La Liga.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| La Liga | 7.15× | Sports |
| Milwaukee Brewers | 5.89× | Sports |
| San Diego Padres | 8.04× | Sports |
| Real Madrid C.F. | 3.32× | Sports |
| Atlético Madrid | 10.52× | Sports |
| FIFA World Cup | 2.27× | Sports |
| T-Mobile | 2.17× | Technology & Electronics |
| Detroit Tigers | 3.1× | Sports |
| FC Barcelona | 2.66× | Sports |
| Whataburger | 2.74× | Food & Beverages |
| Cristiano Ronaldo | 4.02× | Sports |
| Colorado Rockies | 5.73× | Sports |
| Pittsburgh Pirates | 4.1× | Sports |
| Shakira | 4.05× | Music & Radio |
| Used car | 1.65× | Cars & Mobility |
| Major League Soccer | 2.23× | Sports |
| Toyota | 1.63× | Cars & Mobility |
| AliExpress | 2.65× | Shopping |
| Sports club | 2.29× | Sports |
| Paris Saint-Germain | 3.55× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.52 |
| Need for Security | CONSERVATISM | 1.21 |
| Price Sensitivity | PREMIUM | 1.12 |
| Extroversion | THRILL | 1.02 |
| Urban Lifestyle | OPEN | 0.94 |
| Tradition | CONSERVATISM | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 17.3% |
| United States | 14.3% |
| Mexico | 12.7% |
See Rapido (river) audiences in other countries
More River audiences in United States
- Mississippi (16,354,822)
- Inn (11,615,639)
- Mississippi River (10,916,429)
- Hudson River (5,079,114)
- Missouri River (3,923,178)
How to read this data
Audience size is the estimated number of people in United States who actively search for Rapido (river). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.