Reckitt Audience in United States

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Reckitt has an estimated audience of 278,781 people in United States. 64.0% are female, 36.0% are male, average age 41.0. Top regions: New Jersey, New York, California. Top brand affinities: Keene, New Hampshire, Governor of Michigan, Elsword, Historic site, Goop.

The average Reckitt fan in United States is 41.0 years old, more female, and lives primarily in New Jersey. The audience is concentrated in New Jersey, New York, California. Top brand affinities include Keene, New Hampshire, Governor of Michigan, Elsword, with strongest over-indexing on Keene, New Hampshire (114.28× the country average). Demographically, the Reckitt audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Reckitt fans

Demographic split for Reckitt audience in United States
MetricValue
Female64.0%
Male36.0%
Average age41.0
Estimated audience size278,781

Audience persona

The typical Reckitt fan in United States is more female, around 41.0 years old, with strong Family Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Reckitt in United States
RegionReachAffinity
New Jersey48,6366.86×
New York31,4462.02×
California19,3900.63×
Missouri18,4654.11×
Pennsylvania17,6031.88×
Utah13,3455.35×
Texas12,9430.54×
Illinois11,5581.24×
Florida10,2680.54×
Indiana10,0381.97×
Michigan9,1931.26×
Georgia8,5120.99×
North Carolina7,9750.95×
Ohio6,9600.81×
Virginia5,9090.87×
Massachusetts5,6081.02×
South Carolina4,6361.11×
Arkansas4,5371.98×
Minnesota4,4701.12×
Tennessee3,3130.59×
Washington3,1410.56×
Maryland3,0490.64×
Connecticut2,9901.07×
Nevada2,8941.07×
Wisconsin2,8270.67×
Colorado2,7090.62×
Kentucky2,4990.71×
Arizona2,2460.39×
Washington, District of Columbia1,5441.84×
Oregon1,4610.46×
Alabama1,2550.32×
Louisiana1,0150.28×
Kansas1,0070.46×
Iowa9010.39×
Oklahoma8890.29×
New Hampshire6740.61×
Mississippi6690.29×
Idaho5170.37×
Nebraska5160.37×
Delaware4970.65×
Rhode Island4660.53×
Maine3620.36×
West Virginia3130.24×
New Mexico2720.19×
Hawaii2540.21×
Vermont2080.43×
Montana1740.22×
Alaska1670.28×
North Dakota1450.25×
South Dakota1430.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Reckitt audience
BrandAffinityCategory
Keene, New Hampshire114.28×Travel & Leisure
Governor of Michigan9.16×Politics & Society
Elsword19.99×Games
Historic site4.97×Arts & Culture
Goop5.9×Internet & Social Media
Fairy godmother7.4×Literature
Wok5.5×Food & Beverages
Cherish (group)9.05×Music & Radio
Vocal harmony3.7×Music & Radio
Grinch3.19×Movies & TV
headspace7.34×Health
Hipster7.57×Politics & Society
Google Home4.58×Technology & Electronics
Hibachi5.55×Food & Beverages
Grace Slick5.87×Music & Radio
El Paso County, Colorado8.45×Travel & Leisure
TV Fanatic6.33×Movies & TV
Mathcore4.36×Music & Radio
Mothercare1.77×Kids & Family
Kikar HaShabbat8.17×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Reckitt audience
TraitClusterScore
Family OrientationCONSERVATISM1.46
Quality AwarenessPREMIUM1.44
Design AffinityPREMIUM1.4
Luxury OrientationPREMIUM1.36
Price SensitivityPREMIUM1.34
ExtroversionTHRILL1.3

Worldwide distribution

Worldwide audience distribution share by country for Reckitt
CountryShare
United States15.3%
Brazil13.3%
United Kingdom12.2%

See Reckitt audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Reckitt have in United States?

Reckitt has an estimated audience of 278,781 people in United States, concentrated in New Jersey and New York.

What is the gender split and age of Reckitt fans?

64.0% of Reckitt fans are female, 36.0% are male, with an average age of 41.0 years.

Which brands do Reckitt fans like most?

Reckitt fans show strongest brand affinity for Keene, New Hampshire (114.28×), Governor of Michigan (9.16×), and Elsword (19.99×) over the country average.

Where do Reckitt fans live in United States?

Reckitt fans in United States are most concentrated in New Jersey (reach 48,636), New York (reach 31,446), and California (reach 19,390). These three regions account for the largest share of the active audience.

What other brands do Reckitt fans also like?

Beyond Reckitt itself, the audience over-indexes on Governor of Michigan (9.16×), Elsword (19.99×), Historic site (4.97×), and Goop (5.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Reckitt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.