River City Casino Audience in United States

River City Casino logo

River City Casino has an estimated audience of 373,412 people in United States. 49.7% are female, 50.3% are male, average age 45.0. Top regions: Missouri, Illinois, Texas. Top brand affinities: John Stuart Mill, Waukesha County, Wisconsin, Kevin Carroll, Alaska, Pro-Ject.

The average River City Casino fan in United States is 45.0 years old, balanced, and lives primarily in Missouri. The audience is concentrated in Missouri, Illinois, Texas. Top brand affinities include John Stuart Mill, Waukesha County, Wisconsin, Kevin Carroll, with strongest over-indexing on John Stuart Mill (55.27× the country average). Demographically, the River City Casino audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Price Sensitivity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of River City Casino fans

Demographic split for River City Casino audience in United States
MetricValue
Female49.7%
Male50.3%
Average age45.0
Estimated audience size373,412

Audience persona

The typical River City Casino fan in United States is balanced, around 45.0 years old, with strong Price Sensitivity tendencies and a notable affinity for John Stuart Mill.

Top regions in United States

Top regions ranked by reach for River City Casino in United States
RegionReachAffinity
Missouri209,58234.82×
Illinois47,7403.84×
Texas5,8710.18×
Tennessee4,5840.61×
California3,4480.08×
Indiana3,4190.5×
Florida2,8820.11×
Michigan2,8690.29×
New York2,8590.14×
Kansas2,8530.97×
Kentucky2,8200.6×
Iowa2,8160.92×
Arkansas2,6300.85×
Ohio2,0460.18×
Wisconsin2,0260.36×
Colorado1,9600.33×
Oklahoma1,7630.43×
Mississippi1,6910.55×
Virginia1,5380.17×
Georgia1,4870.13×
Minnesota1,3210.25×
Pennsylvania1,2190.1×
North Carolina1,1100.1×
Louisiana1,0900.23×
Alabama1,0670.2×
South Carolina9270.16×
New Jersey8380.09×
Nevada7400.2×
Nebraska6620.35×
Arizona6410.08×
Washington5360.07×
Oregon4690.11×
Maryland4470.07×
Massachusetts4180.06×
West Virginia2440.14×
South Dakota2400.28×
New Mexico2100.11×
Alaska2090.26×
Washington, District of Columbia2070.18×
Utah2060.06×
Hawaii2000.12×
Connecticut1970.05×
Idaho1930.1×
Montana1820.18×
Vermont1800.28×
North Dakota1750.23×
Delaware1740.17×
New Hampshire1730.12×
Wyoming1690.31×
Rhode Island1670.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for River City Casino audience
BrandAffinityCategory
John Stuart Mill55.27×Politics & Society
Waukesha County, Wisconsin28.69×Travel & Leisure
Kevin Carroll58.79×Movies & TV
Alaska1.98×Travel & Leisure
Pro-Ject4.46×Music & Radio
Moroccan riad19.11×Politics & Society
San Pellegrino5.09×Food & Beverages
Tiara6.53×Politics & Society
Noodle (Gorillaz)2.41×Music & Radio
Saving1.96×Business & Career
UK garage3.56×Music & Radio
Justice1.66×Politics & Society
Urban horticulture2.01×Home & Garden
American Jewish University18.1×Business & Career
Jesse Plemons1.83×Movies & TV
Jack White2.47×Movies & TV
Stracchino14.62×Food & Beverages
South Asian cuisine4.13×Food & Beverages
Tito Puente, Jr.18.89×Music & Radio
Jonathan Davis4.12×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by River City Casino audience
TraitClusterScore
Price SensitivityPREMIUM1.3
TravellingTHRILL1.27
Convenience OrientationPREMIUM1.27
Community OrientationOPEN1.21
Career OrientationPOWER1.21
ExtroversionTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for River City Casino
CountryShare
United States77.9%
Japan4.3%
United Kingdom3.6%

See River City Casino audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does River City Casino have in United States?

River City Casino has an estimated audience of 373,412 people in United States, concentrated in Missouri and Illinois.

What is the gender split and age of River City Casino fans?

49.7% of River City Casino fans are female, 50.3% are male, with an average age of 45.0 years.

Which brands do River City Casino fans like most?

River City Casino fans show strongest brand affinity for John Stuart Mill (55.27×), Waukesha County, Wisconsin (28.69×), and Kevin Carroll (58.79×) over the country average.

Where do River City Casino fans live in United States?

River City Casino fans in United States are most concentrated in Missouri (reach 209,582), Illinois (reach 47,740), and Texas (reach 5,871). These three regions account for the largest share of the active audience.

What other brands do River City Casino fans also like?

Beyond River City Casino itself, the audience over-indexes on Waukesha County, Wisconsin (28.69×), Kevin Carroll (58.79×), Alaska (1.98×), and Pro-Ject (4.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for River City Casino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.