Rascasse Audience Intelligence

River City Casino Audience in United States

A data profile of the people who buy, follow and care about River City Casino in United States — modelled from more than twelve digital signal sources. River City Casino has an estimated audience of 373,412 people in United States.

#94among POI in United States#4839among POI in United States#3545in Travel & Leisure

The average River City Casino fan in United States is 45.0 years old, balanced, and lives primarily in Missouri.

The audience is concentrated in Missouri, Illinois, California.

Top brand affinities include st louis blues, St. Louis Cardinals, Apocalypse Now, with strongest over-indexing on st louis blues (117.09× the country average).

Demographically, the River City Casino audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical River City Casino fan in United States is balanced, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for st louis blues.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the River City Casino profile in United States.

Audience size
373K
in United States
Gender
49.7%♀
50.3% male
Age
45.0
average years
Country rank
#43128
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of River City Casino fans

49.7% are female, 50.3% are male, average age 45.0.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for River City Casino audience in United States
MetricValue
Female49.7%
Male50.3%
Average age45.0
Estimated audience size373,412
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the River City Casino audience in United States
Age bracketShare%
16-1912%
20-2910%
30-3919%
40-4924%
50+36%
Fig. 04

Worldwide distribution

77.9%

of the worldwide River City Casino audience comes from United States.

Worldwide audience distribution share by country for River City Casino
CountryShare
United States77.9%
Japan4.3%
United Kingdom3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the River City Casino audience in United States is strongest.

Fig. 05

Top regions by affinity

River City Casino fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~200K34.95×
02Illinois~50K3.69×
03Kansas~3K1.00×
04Iowa~3K0.97×
05Vermont<1K0.87×
06Arkansas~3K0.86×
07Alaska<1K0.86×
08North Dakota<1K0.86×
09Montana<1K0.85×
10Rhode Island<1K0.84×
11Delaware<1K0.84×
12South Dakota<1K0.84×
13Idaho~2K0.83×
14Hawaii~1K0.83×
15New Hampshire~1K0.83×
16Maine~1K0.83×
17New Mexico~2K0.81×
18West Virginia~1K0.81×
19Connecticut~3K0.80×
20Utah~3K0.78×
21Washington, District of Columbia<1K0.76×
22Mississippi~2K0.73×
23Kentucky~3K0.70×
24Nebraska~1K0.70×
25Oregon~3K0.66×
26Tennessee~5K0.64×
27Maryland~4K0.64×
28Oklahoma~3K0.64×
29Washington~5K0.62×
30Massachusetts~5K0.62×
31Indiana~4K0.62×
32South Carolina~3K0.59×
33Louisiana~3K0.59×
34Nevada~2K0.59×
35Alabama~3K0.57×
36Arizona~4K0.56×
37New Jersey~5K0.55×
38Wisconsin~3K0.54×
39Minnesota~3K0.50×
40Colorado~3K0.49×
41North Carolina~5K0.45×
42Michigan~4K0.44×
43Virginia~4K0.44×
44Pennsylvania~5K0.42×
45Georgia~5K0.42×
46Ohio~5K0.40×
47Florida~8K0.31×
48New York~6K0.31×
49Texas~9K0.27×
50California~10K0.25×
Fig. 06

Affinity by region

Affinity by region — River City Casino, United States
0.25×1.00×34.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the River City Casino audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for River City Casino audience
#·InterestCategoryAffinity×
01st louis bluesSports117.09×
02Apocalypse NowMovies & TV51.05×
03Mohegan SunTravel & Leisure48.09×
04Maryland Terrapins men's basketballSports47.57×
05Memphis Tigers men's basketballSports39.55×
06Tropicana Las VegasTravel & Leisure32.80×
07Flamingo Las VegasTravel & Leisure31.09×
08Bellagio (resort)Travel & Leisure27.25×
09St. Louis CardinalsSports22.92×
10UCLA Bruins men's basketballSports20.87×
11Caesars PalaceTravel & Leisure18.81×
12Gonzaga Bulldogs men's basketballSports18.12×
13North Carolina Tar Heels men's basketballSports16.44×
14MGM Grand Las VegasTravel & Leisure16.20×
15Arizona CardinalsSports15.12×
16Duke Blue Devils men's basketballSports11.44×
17World SeriesSports10.93×
18Seattle MarinersSports9.04×
19SteakhouseFood & Beverages4.63×
20CookingFood & Beverages1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the River City Casino audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by River City Casino audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.73×
IndividualismJOY1.61×
Career OrientationPOWER1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by River City Casino audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.53×
Design AffinityPREMIUM0.74×
MindfulnessBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does River City Casino have in United States?

River City Casino has an estimated audience of 373,412 people in United States, concentrated in Missouri and Illinois.

02

What is the gender split and age of River City Casino fans?

49.7% of River City Casino fans are female, 50.3% are male, with an average age of 45.0 years.

03

Which brands do River City Casino fans like most?

River City Casino fans show strongest brand affinity for st louis blues (117.09×), St. Louis Cardinals (22.92×), and Apocalypse Now (51.05×) over the country average.

04

Where do River City Casino fans live in United States?

River City Casino fans in United States are most concentrated in Missouri (reach ~200K), Illinois (reach ~50K), and California (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do River City Casino fans also like?

Beyond River City Casino itself, the audience over-indexes on St. Louis Cardinals (22.92×), Apocalypse Now (51.05×), Mohegan Sun (48.09×), and Maryland Terrapins men's basketball (47.57×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for River City Casino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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