River City Casino Audience in United States
River City Casino has an estimated audience of 373,412 people in United States. 49.7% are female, 50.3% are male, average age 45.0. Top regions: Missouri, Illinois, Texas. Top brand affinities: st louis blues, St. Louis Cardinals, Mohegan Sun, Arizona Cardinals, Maryland Terrapins men's basketball.
The average River City Casino fan in United States is 45.0 years old, balanced, and lives primarily in Missouri. The audience is concentrated in Missouri, Illinois, Texas. Top brand affinities include st louis blues, St. Louis Cardinals, Mohegan Sun, with strongest over-indexing on st louis blues (55.27× the country average). Demographically, the River City Casino audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Price Sensitivity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: POI
Demographics of River City Casino fans
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 45.0 |
| Estimated audience size | 373,412 |
Audience persona
The typical River City Casino fan in United States is balanced, around 45.0 years old, with strong Price Sensitivity tendencies and a notable affinity for st louis blues.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Missouri | 209,582 | 34.82× |
| Illinois | 47,740 | 3.84× |
| Texas | 5,871 | 0.18× |
| Tennessee | 4,584 | 0.61× |
| California | 3,448 | 0.08× |
| Indiana | 3,419 | 0.5× |
| Florida | 2,882 | 0.11× |
| Michigan | 2,869 | 0.29× |
| New York | 2,859 | 0.14× |
| Kansas | 2,853 | 0.97× |
| Kentucky | 2,820 | 0.6× |
| Iowa | 2,816 | 0.92× |
| Arkansas | 2,630 | 0.85× |
| Ohio | 2,046 | 0.18× |
| Wisconsin | 2,026 | 0.36× |
| Colorado | 1,960 | 0.33× |
| Oklahoma | 1,763 | 0.43× |
| Mississippi | 1,691 | 0.55× |
| Virginia | 1,538 | 0.17× |
| Georgia | 1,487 | 0.13× |
| Minnesota | 1,321 | 0.25× |
| Pennsylvania | 1,219 | 0.1× |
| North Carolina | 1,110 | 0.1× |
| Louisiana | 1,090 | 0.23× |
| Alabama | 1,067 | 0.2× |
| South Carolina | 927 | 0.16× |
| New Jersey | 838 | 0.09× |
| Nevada | 740 | 0.2× |
| Nebraska | 662 | 0.35× |
| Arizona | 641 | 0.08× |
| Washington | 536 | 0.07× |
| Oregon | 469 | 0.11× |
| Maryland | 447 | 0.07× |
| Massachusetts | 418 | 0.06× |
| West Virginia | 244 | 0.14× |
| South Dakota | 240 | 0.28× |
| New Mexico | 210 | 0.11× |
| Alaska | 209 | 0.26× |
| Washington, District of Columbia | 207 | 0.18× |
| Utah | 206 | 0.06× |
| Hawaii | 200 | 0.12× |
| Connecticut | 197 | 0.05× |
| Idaho | 193 | 0.1× |
| Montana | 182 | 0.18× |
| Vermont | 180 | 0.28× |
| North Dakota | 175 | 0.23× |
| Delaware | 174 | 0.17× |
| New Hampshire | 173 | 0.12× |
| Wyoming | 169 | 0.31× |
| Rhode Island | 167 | 0.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| st louis blues | 55.27× | Sports |
| St. Louis Cardinals | 23.66× | Sports |
| Mohegan Sun | 39.68× | Travel & Leisure |
| Arizona Cardinals | 18.89× | Sports |
| Maryland Terrapins men's basketball | 58.79× | Sports |
| Duke Blue Devils men's basketball | 14.62× | Sports |
| Bellagio (resort) | 28.69× | Travel & Leisure |
| Memphis Tigers men's basketball | 39.05× | Sports |
| Gonzaga Bulldogs men's basketball | 20.86× | Sports |
| Apocalypse Now | 19.11× | Movies & TV |
| Seattle Mariners | 7.26× | Sports |
| World Series | 9.86× | Sports |
| MGM Grand Las Vegas | 18.1× | Travel & Leisure |
| Casino | 3.37× | Games |
| Flamingo Las Vegas | 13.22× | Travel & Leisure |
| Blackjack | 6.99× | Games |
| Mobile gambling | 11.36× | Games |
| Aldi | 2.26× | Shopping |
| Hobby Lobby | 2.16× | Home & Garden |
| PSV Eindhoven | 20× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.3 |
| Travelling | THRILL | 1.27 |
| Convenience Orientation | PREMIUM | 1.27 |
| Community Orientation | OPEN | 1.21 |
| Career Orientation | POWER | 1.21 |
| Extroversion | THRILL | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 77.9% |
| Japan | 4.3% |
| United Kingdom | 3.6% |
See River City Casino audiences in other countries
More POI audiences in United States
- Manhattan (32,995,716)
- Brooklyn (21,036,114)
- The Bronx (14,112,482)
- Midtown Manhattan (13,341,655)
- Times Square (12,272,822)
Frequently asked questions
How many fans does River City Casino have in United States?
River City Casino has an estimated audience of 373,412 people in United States, concentrated in Missouri and Illinois.
What is the gender split and age of River City Casino fans?
49.7% of River City Casino fans are female, 50.3% are male, with an average age of 45.0 years.
Which brands do River City Casino fans like most?
River City Casino fans show strongest brand affinity for st louis blues (55.27×), St. Louis Cardinals (23.66×), and Mohegan Sun (39.68×) over the country average.
Where do River City Casino fans live in United States?
River City Casino fans in United States are most concentrated in Missouri (reach 209,582), Illinois (reach 47,740), and Texas (reach 5,871). These three regions account for the largest share of the active audience.
What other brands do River City Casino fans also like?
Beyond River City Casino itself, the audience over-indexes on St. Louis Cardinals (23.66×), Mohegan Sun (39.68×), Arizona Cardinals (18.89×), and Maryland Terrapins men's basketball (58.79×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for River City Casino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.