Rock crawling Audience in United States

Rock crawling logo

Rock crawling has an estimated audience of 742,510 people in United States. 10.2% are female, 89.8% are male, average age 35.7. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Vocal harmony, Urban Outfitters, N1 road (South Africa), Hipster.

The average Rock crawling fan in United States is 35.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Vocal harmony, Urban Outfitters, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Rock crawling audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Motorsport

Demographics of Rock crawling fans

Demographic split for Rock crawling audience in United States
MetricValue
Female10.2%
Male89.8%
Average age35.7
Estimated audience size742,510

Audience persona

The typical Rock crawling fan in United States is more male, around 35.7 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Rock crawling in United States
RegionReachAffinity
California65,1760.8×
Texas35,3550.55×
Florida26,9670.54×
Tennessee22,7551.53×
Washington22,3291.5×
Ohio19,6470.86×
Pennsylvania18,8860.76×
Arizona18,0831.19×
New York17,9260.43×
Michigan17,8720.92×
North Carolina16,6260.74×
Utah15,6462.35×
Georgia15,2940.67×
Oregon15,1851.78×
Colorado14,9531.28×
Missouri14,7451.23×
Kentucky14,6861.58×
Indiana13,8981.02×
Illinois13,3340.54×
Alabama11,9741.15×
Virginia10,9610.61×
Oklahoma10,0831.22×
Wisconsin8,4150.75×
Minnesota8,1950.77×
Arkansas8,0421.31×
South Carolina7,6320.68×
Massachusetts7,3210.5×
West Virginia7,2812.11×
Nevada7,1280.99×
Idaho7,1071.91×
New Jersey6,7260.36×
Louisiana6,2940.66×
Maryland5,5270.43×
Kansas5,4570.93×
Iowa5,0130.82×
Mississippi4,4100.72×
New Mexico4,3831.18×
Hawaii4,2261.32×
Connecticut4,1940.56×
Maine3,5301.33×
Montana3,4451.67×
New Hampshire2,9211×
Nebraska2,5510.69×
Alaska2,0081.26×
Wyoming1,8081.64×
Vermont1,6241.25×
South Dakota1,5900.93×
North Dakota1,2550.82×
Rhode Island1,0670.45×
Delaware8870.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rock crawling audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Vocal harmony7.17×Music & Radio
Urban Outfitters2.86×Shopping
N1 road (South Africa)6.29×Travel & Leisure
Hipster12.86×Politics & Society
Iyanla Vanzant15.71×Business & Career
Home equity2.01×Home & Garden
Historic site4.08×Arts & Culture
Governor of Michigan6.53×Politics & Society
Grinch3.41×Movies & TV
La Jolla7.67×Travel & Leisure
Equinix11.49×Business & Career
Wok5.42×Food & Beverages
Life of Pi7.72×Movies & TV
Barclays Center9.47×Sports
MK3.09×Music & Radio
Unique Gifts1.74×Shopping
UK garage3.95×Music & Radio
Hibachi5.68×Food & Beverages
Irrigation sprinkler6.99×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rock crawling audience
TraitClusterScore
PatriotismCONSERVATISM1.77
Luxury OrientationPREMIUM1.54
Risk AppetiteTHRILL1.51
Need for SecurityCONSERVATISM1.48
DIY MentalityTHRILL1.39
Career OrientationPOWER1.35

Worldwide distribution

Worldwide audience distribution share by country for Rock crawling
CountryShare
United States74.0%
Canada4.3%
Australia3.0%

See Rock crawling audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Rock crawling have in United States?

Rock crawling has an estimated audience of 742,510 people in United States, concentrated in California and Texas.

What is the gender split and age of Rock crawling fans?

10.2% of Rock crawling fans are female, 89.8% are male, with an average age of 35.7 years.

Which brands do Rock crawling fans like most?

Rock crawling fans show strongest brand affinity for Keene, New Hampshire (675×), Vocal harmony (7.17×), and Urban Outfitters (2.86×) over the country average.

Where do Rock crawling fans live in United States?

Rock crawling fans in United States are most concentrated in California (reach 65,176), Texas (reach 35,355), and Florida (reach 26,967). These three regions account for the largest share of the active audience.

What other brands do Rock crawling fans also like?

Beyond Rock crawling itself, the audience over-indexes on Vocal harmony (7.17×), Urban Outfitters (2.86×), N1 road (South Africa) (6.29×), and Hipster (12.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rock crawling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.