Rose Bowl Audience in United States

Rose Bowl logo

Rose Bowl has an estimated audience of 2,153,369 people in United States. 35.0% are female, 65.0% are male, average age 41.6. Top regions: California, Ohio, Texas. Top brand affinities: Goop, Governor of Michigan, Pro-Ject, Wok, Hipster.

The average Rose Bowl fan in United States is 41.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Ohio, Texas. Top brand affinities include Goop, Governor of Michigan, Pro-Ject, with strongest over-indexing on Goop (9.31× the country average). Demographically, the Rose Bowl audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Stadium

Demographics of Rose Bowl fans

Demographic split for Rose Bowl audience in United States
MetricValue
Female35.0%
Male65.0%
Average age41.6
Estimated audience size2,153,369

Audience persona

The typical Rose Bowl fan in United States is more male, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Rose Bowl in United States
RegionReachAffinity
California726,6753.07×
Ohio150,1282.26×
Texas146,2470.79×
New York109,1000.91×
Florida102,4810.7×
Oregon94,6963.84×
Illinois80,5301.12×
Alabama76,2272.53×
Michigan71,9951.28×
Arizona68,4421.56×
Pennsylvania66,1670.91×
Washington55,2911.28×
Georgia54,5310.82×
Indiana47,6011.21×
North Carolina45,4700.7×
Tennessee42,7320.99×
Colorado40,1161.18×
Virginia34,5000.66×
Minnesota31,2041.01×
New Jersey30,8890.56×
Wisconsin30,7800.95×
Massachusetts28,0090.66×
Iowa26,4731.49×
Missouri24,2520.7×
Nevada23,1291.11×
South Carolina22,2290.69×
Maryland21,7430.59×
Utah19,6721.02×
Kentucky19,4760.72×
Oklahoma18,6290.78×
Louisiana17,3420.62×
Connecticut13,2430.61×
Kansas11,6090.68×
Arkansas11,5630.65×
Idaho11,4291.06×
Mississippi11,2730.64×
Nebraska10,6830.99×
Hawaii9,2531×
New Mexico7,6110.7×
West Virginia6,5080.65×
Montana5,5780.93×
Washington, District of Columbia5,0920.79×
New Hampshire4,4400.52×
Alaska4,3400.94×
Maine4,1450.54×
Delaware3,3380.56×
Rhode Island3,2320.47×
South Dakota3,1300.63×
Wyoming2,6520.83×
North Dakota2,3660.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rose Bowl audience
BrandAffinityCategory
Goop9.31×Internet & Social Media
Governor of Michigan12.38×Politics & Society
Pro-Ject6.64×Music & Radio
Wok10.03×Food & Beverages
Hipster13.89×Politics & Society
Vocal harmony6.32×Music & Radio
Grinch5.24×Movies & TV
Google Home7.81×Technology & Electronics
Hibachi9.27×Food & Beverages
Product design2.23×Business & Career
headspace10.24×Health
Cherish (group)11.5×Music & Radio
Israel2.19×Travel & Leisure
Mathcore8.09×Music & Radio
Kikar HaShabbat16.35×News
Guitarist (magazine)11.32×Music & Radio
Grace Slick8.53×Music & Radio
Fairy godmother7.07×Literature
Urban Outfitters1.74×Shopping
Gift registry12.14×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rose Bowl audience
TraitClusterScore
PatriotismCONSERVATISM1.33
Risk AppetiteTHRILL1.22
Family OrientationCONSERVATISM1.19
Need for SecurityCONSERVATISM1.19
ExtroversionTHRILL1.16
Sports ActivityPOWER1.09

Worldwide distribution

Worldwide audience distribution share by country for Rose Bowl
CountryShare
United States67.6%
Brazil8.2%
France5.2%

See Rose Bowl audiences in other countries

More Stadium audiences in United States

Frequently asked questions

How many fans does Rose Bowl have in United States?

Rose Bowl has an estimated audience of 2,153,369 people in United States, concentrated in California and Ohio.

What is the gender split and age of Rose Bowl fans?

35.0% of Rose Bowl fans are female, 65.0% are male, with an average age of 41.6 years.

Which brands do Rose Bowl fans like most?

Rose Bowl fans show strongest brand affinity for Goop (9.31×), Governor of Michigan (12.38×), and Pro-Ject (6.64×) over the country average.

Where do Rose Bowl fans live in United States?

Rose Bowl fans in United States are most concentrated in California (reach 726,675), Ohio (reach 150,128), and Texas (reach 146,247). These three regions account for the largest share of the active audience.

What other brands do Rose Bowl fans also like?

Beyond Rose Bowl itself, the audience over-indexes on Governor of Michigan (12.38×), Pro-Ject (6.64×), Wok (10.03×), and Hipster (13.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rose Bowl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.