Rascasse Audience Intelligence

SAP Center at San Jose Audience in United States

A data profile of the people who buy, follow and care about SAP Center at San Jose in United States — modelled from more than twelve digital signal sources. SAP Center at San Jose has an estimated audience of 1,089,595 people in United States.

#33among Arena in United States#1969among POI in United States#2060in Sports

The average SAP Center at San Jose fan in United States is 39.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include San Jose Sharks, NHL, Bauer Hockey, with strongest over-indexing on San Jose Sharks (28× the country average).

Demographically, the SAP Center at San Jose audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical SAP Center at San Jose fan in United States is more male, around 39.4 years old, with strong Patriotism tendencies and a notable affinity for San Jose Sharks.

Category: Sports · Type: POI · Subtype: Arena

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SAP Center at San Jose profile in United States.

Audience size
1.1M
in United States
Gender
37.5%♀
62.5% male
Age
39.4
average years
Country rank
#22334
POI in United States
Fig. 01

Search interest · 12-month trend

+65%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of SAP Center at San Jose fans

37.5% are female, 62.5% are male, average age 39.4.

Fig. 02

Gender split

37.5%
Female
62.5%
Male
Demographic split for SAP Center at San Jose audience in United States
MetricValue
Female37.5%
Male62.5%
Average age39.4
Estimated audience size1,089,595
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the SAP Center at San Jose audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3919%
40-4921%
50+21%
Fig. 04

Worldwide distribution

94.1%

of the worldwide SAP Center at San Jose audience comes from United States.

Worldwide audience distribution share by country for SAP Center at San Jose
CountryShare
United States94.1%
Canada2.1%
United Kingdom0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SAP Center at San Jose audience in United States is strongest.

Fig. 05

Top regions by affinity

SAP Center at San Jose fans by region: top regions in United States
#RegionReachAffinity×
01California~700K24.45×
02Nevada~20K1.95×
03Oregon~10K1.24×
04Hawaii~5K1.19×
05Arizona~20K1.15×
06Idaho~5K1.06×
07Washington~20K0.98×
08Arkansas~8K0.94×
09Utah~8K0.92×
10Alaska~2K0.90×
11Vermont~2K0.88×
12South Dakota~2K0.87×
13North Dakota~2K0.87×
14Montana~2K0.86×
15Washington, District of Columbia~3K0.84×
16Delaware~2K0.84×
17West Virginia~4K0.83×
18Rhode Island~3K0.82×
19Maine~3K0.81×
20New Hampshire~3K0.80×
21Mississippi~6K0.79×
22Indiana~10K0.78×
23Colorado~10K0.78×
24Nebraska~4K0.78×
25New Mexico~4K0.78×
26Minnesota~10K0.73×
27Kansas~5K0.70×
28Iowa~6K0.69×
29Louisiana~8K0.66×
30Oklahoma~7K0.66×
31Connecticut~6K0.66×
32Kentucky~8K0.64×
33Alabama~9K0.63×
34South Carolina~9K0.60×
35Wisconsin~9K0.59×
36Illinois~20K0.58×
37Missouri~9K0.58×
38Tennessee~10K0.57×
39Massachusetts~10K0.56×
40Maryland~9K0.54×
41Virginia~10K0.52×
42Michigan~10K0.51×
43New Jersey~10K0.51×
44New York~30K0.50×
45North Carolina~10K0.49×
46Pennsylvania~20K0.47×
47Ohio~10K0.47×
48Texas~40K0.46×
49Georgia~10K0.46×
50Florida~30K0.38×
Fig. 06

Affinity by region

Affinity by region — SAP Center at San Jose, United States
0.38×1.00×24.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SAP Center at San Jose audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SAP Center at San Jose audience
#·InterestCategoryAffinity×
01San Jose SharksSports28.00×
02Bauer HockeySports16.95×
03Calgary FlamesSports7.95×
04Winnipeg JetsSports7.84×
05Montreal CanadiensSports7.60×
06StadiumSports6.17×
07Buffalo SabresSports4.33×
08NHLSports4.10×
09World SeriesSports4.05×
10Aaron RodgersSports3.02×
11Seattle MarinersSports2.66×
12Fox SportsMovies & TV2.56×
13San Francisco 49ersSports2.25×
14Ice hockeySports2.18×
15CBS SportsMovies & TV1.87×
16Mixed martial artsSports1.79×
17PGA TourSports1.65×
18NBA FinalsSports1.60×
19College basketballSports1.58×
20TicketmasterTravel & Leisure1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SAP Center at San Jose audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SAP Center at San Jose audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.54×
Risk AppetiteTHRILL1.20×
Career OrientationPOWER1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SAP Center at San Jose audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
CreativityOPEN0.80×
MindfulnessBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does SAP Center at San Jose have in United States?

SAP Center at San Jose has an estimated audience of 1,089,595 people in United States, concentrated in California and Texas.

02

What is the gender split and age of SAP Center at San Jose fans?

37.5% of SAP Center at San Jose fans are female, 62.5% are male, with an average age of 39.4 years.

03

Which brands do SAP Center at San Jose fans like most?

SAP Center at San Jose fans show strongest brand affinity for San Jose Sharks (28×), NHL (4.1×), and Bauer Hockey (16.95×) over the country average.

04

Where do SAP Center at San Jose fans live in United States?

SAP Center at San Jose fans in United States are most concentrated in California (reach ~700K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do SAP Center at San Jose fans also like?

Beyond SAP Center at San Jose itself, the audience over-indexes on NHL (4.1×), Bauer Hockey (16.95×), Stadium (6.17×), and Montreal Canadiens (7.6×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for SAP Center at San Jose. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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