SAP Center at San Jose Audience in United States
SAP Center at San Jose has an estimated audience of 961,849 people in United States. 37.2% are female, 62.8% are male, average age 38.3. Top brand affinities: San Jose Sharks, Aaron Rodgers, Kia Sportage, Capital One, Houston Astros.
Top brand affinities include San Jose Sharks, Aaron Rodgers, Kia Sportage, with strongest over-indexing on San Jose Sharks (25.29× the country average). Demographically, the SAP Center at San Jose audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity.
Category: Sports · Type: POI · Subtype: Arena
Demographics of SAP Center at San Jose fans
| Metric | Value |
|---|---|
| Female | 37.2% |
| Male | 62.8% |
| Average age | 38.3 |
| Estimated audience size | 961,849 |
Audience persona
The typical SAP Center at San Jose fan in United States is more male, around 38.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for San Jose Sharks.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| San Jose Sharks | 25.29× | Sports |
| Aaron Rodgers | 6.51× | Sports |
| Kia Sportage | 19.42× | Cars & Mobility |
| Capital One | 3.59× | Business & Career |
| Houston Astros | 7.38× | Sports |
| Google Maps | 3.26× | Internet & Social Media |
| Bauer Hockey | 20.96× | Sports |
| NHL | 4.15× | Sports |
| CarGurus | 3.38× | Cars & Mobility |
| Los Angeles Dodgers | 3.81× | Sports |
| Honda HR-V | 13.1× | Cars & Mobility |
| Indeed.com | 2.07× | Business & Career |
| AccuWeather | 3.09× | Home & Garden |
| Livemusic | 2.5× | Music & Radio |
| Yankee Stadium | 13.03× | Sports |
| Circle K | 3.23× | Shopping |
| NBA Finals | 2.27× | Sports |
| Enterprise Rent-A-Car | 2.71× | Cars & Mobility |
| Bruce Willis | 3.21× | Movies & TV |
| Stadium | 4.85× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.24 |
| Sports Activity | POWER | 1.18 |
| Risk Appetite | THRILL | 1.15 |
| Extroversion | THRILL | 1.06 |
| Patriotism | CONSERVATISM | 1.06 |
| Social Media Usage | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 94.3% |
| Canada | 2.1% |
| Germany | 0.5% |
See SAP Center at San Jose audiences in other countries
More Arena audiences in United States
- Madison Square Garden (6,454,524)
- Prudential Center (4,163,934)
- Barclays Center (4,092,966)
- United Center (3,497,741)
- Chase Center (2,738,231)
How to read this data
Audience size is the estimated number of people in United States who actively search for SAP Center at San Jose. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.