Self-guided tour Audience in United States
Self-guided tour has an estimated audience of 654,576 people in United States. 60.6% are female, 39.4% are male, average age 45.3. Top brand affinities: Stamp collecting, Meals on Wheels, Historic site, JDM Cars, Israel.
Top brand affinities include Stamp collecting, Meals on Wheels, Historic site, with strongest over-indexing on Stamp collecting (10.62× the country average). Demographically, the Self-guided tour audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Design Affinity, Career Orientation.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Self-guided tour fans
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 45.3 |
| Estimated audience size | 654,576 |
Audience persona
The typical Self-guided tour fan in United States is more female, around 45.3 years old, with strong Design Affinity tendencies and a notable affinity for Stamp collecting.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stamp collecting | 10.62× | Home & Garden |
| Meals on Wheels | 10.62× | Food & Beverages |
| Historic site | 6.33× | Arts & Culture |
| JDM Cars | 10.62× | Cars & Mobility |
| Israel | 2.58× | Travel & Leisure |
| Jai | 21.29× | Movies & TV |
| Product design | 1.89× | Business & Career |
| Kendra Scott | 2.75× | Fashion & Accessoires |
| Mackenzie Foy | 5.96× | Fashion & Accessoires |
| Women's empowerment | 3.27× | Politics & Society |
| Nebraska Cornhuskers football | 2.68× | Sports |
| Elsword | 10.62× | Games |
| Jeep Wagoneer | 3.69× | Cars & Mobility |
| Jesse Plemons | 2.15× | Movies & TV |
| Nurse education | 1.95× | Kids & Family |
| Regional styles of Mexican music | 1.68× | Music & Radio |
| Queens College, City University of New York | 4.25× | Business & Career |
| Keene, New Hampshire | 10.62× | Travel & Leisure |
| Centurion (film) | 6.09× | Movies & TV |
| edureka | 18.4× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.56 |
| Career Orientation | POWER | 1.55 |
| Travelling | THRILL | 1.52 |
| Indulgence | JOY | 1.51 |
| Price Sensitivity | PREMIUM | 1.46 |
| Urban Lifestyle | OPEN | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 46.1% |
| United States | 15.6% |
| Spain | 9.2% |
See Self-guided tour audiences in other countries
More Travel type audiences in United States
- Hotels (84,111,201)
- Camping (74,150,658)
- Beaches (61,204,740)
- Theme parks (49,060,589)
- Cruises (40,983,177)
How to read this data
Audience size is the estimated number of people in United States who actively search for Self-guided tour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.