Rascasse Audience Intelligence

Self-guided tour Audience in United States

A data profile of the people who buy, follow and care about Self-guided tour in United States — modelled from more than twelve digital signal sources. Self-guided tour has an estimated audience of 654,576 people in United States.

#57among Travel type in United States#10312among Topic in United States#2429in Travel & Leisure

The average Self-guided tour fan in United States is 45.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Terraced house, Universal Studios Florida, Home improvement, with strongest over-indexing on Terraced house (10.62× the country average).

Demographically, the Self-guided tour audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Indulgence, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Self-guided tour fan in United States is more female, around 45.3 years old, with strong Indulgence tendencies and a notable affinity for Terraced house.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Self-guided tour profile in United States.

Audience size
655K
in United States
Gender
60.6%♀
39.4% male
Age
45.3
average years
Country rank
#31130
Topic in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Self-guided tour fans

60.6% are female, 39.4% are male, average age 45.3.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for Self-guided tour audience in United States
MetricValue
Female60.6%
Male39.4%
Average age45.3
Estimated audience size654,576
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Self-guided tour audience in United States
Age bracketShare%
16-197%
20-2915%
30-3919%
40-4929%
50+31%
Fig. 04

Worldwide distribution

15.6%

of the worldwide Self-guided tour audience comes from United States.

Worldwide audience distribution share by country for Self-guided tour
CountryShare
Brazil46.1%
United States15.6%
Spain9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Self-guided tour audience in United States is strongest.

Fig. 05

Top regions by affinity

Self-guided tour fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~2K1.13×
02Vermont~1K1.11×
03North Dakota~1K1.10×
04South Dakota~2K1.08×
05Massachusetts~10K1.06×
06Montana~2K1.05×
07Hawaii~3K1.03×
08Rhode Island~2K1.03×
09Delaware~2K1.03×
10New Hampshire~3K1.02×
11Washington, District of Columbia~2K1.02×
12North Carolina~20K1.01×
13West Virginia~3K1.01×
14Maine~2K1.01×
15Idaho~3K1.00×
16South Carolina~10K0.99×
17Georgia~20K0.98×
18Tennessee~10K0.98×
19Colorado~10K0.98×
20New Mexico~3K0.98×
21Nebraska~3K0.98×
22Oklahoma~7K0.97×
23Utah~6K0.97×
24Mississippi~5K0.97×
25Arkansas~5K0.97×
26Kansas~5K0.97×
27Alabama~9K0.96×
28Nevada~6K0.96×
29Iowa~5K0.96×
30Arizona~10K0.95×
31Maryland~10K0.95×
32Minnesota~9K0.95×
33Oregon~7K0.95×
34Connecticut~6K0.95×
35California~70K0.94×
36Washington~10K0.94×
37Louisiana~8K0.94×
38Kentucky~8K0.94×
39Missouri~10K0.92×
40Wisconsin~9K0.92×
41Virginia~10K0.91×
42Indiana~10K0.91×
43Ohio~20K0.90×
44Florida~40K0.88×
45Michigan~10K0.87×
46New Jersey~10K0.87×
47Pennsylvania~20K0.86×
48Texas~50K0.84×
49Illinois~20K0.84×
50New York~30K0.80×
Fig. 06

Affinity by region

Affinity by region — Self-guided tour, United States
0.80×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Self-guided tour audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Self-guided tour audience
#·InterestCategoryAffinity×
01Universal Studios FloridaTravel & Leisure12.22×
02Terraced houseHome & Garden10.62×
03ZootopiaMovies & TV8.21×
04Single-family detached homeHome & Garden7.02×
05Public transportCars & Mobility4.13×
06IKEAHome & Garden3.05×
07Home AppliancesHome & Garden2.96×
08Mortgage loansBusiness & Career2.81×
09FurnitureHome & Garden2.41×
10Beauty salonsBeauty & Wellness2.38×
11Home improvementHome & Garden2.29×
12InsuranceBusiness & Career2.26×
13WineFood & Beverages2.22×
14PinterestInternet & Social Media2.15×
15RecipesFood & Beverages2.03×
16WalmartShopping2.03×
17SmartphonesTechnology & Electronics1.98×
18Alcoholic beveragesFood & Beverages1.96×
19CookingFood & Beverages1.95×
20XInternet & Social Media1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Self-guided tour audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Self-guided tour audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.05×
Career OrientationPOWER1.75×
Urban LifestyleOPEN1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Self-guided tour audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.79×
MindfulnessBALANCE0.87×
ExtroversionTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Self-guided tour have in United States?

Self-guided tour has an estimated audience of 654,576 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Self-guided tour fans?

60.6% of Self-guided tour fans are female, 39.4% are male, with an average age of 45.3 years.

03

Which brands do Self-guided tour fans like most?

Self-guided tour fans show strongest brand affinity for Terraced house (10.62×), Universal Studios Florida (12.22×), and Home improvement (2.29×) over the country average.

04

Where do Self-guided tour fans live in United States?

Self-guided tour fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Self-guided tour fans also like?

Beyond Self-guided tour itself, the audience over-indexes on Universal Studios Florida (12.22×), Home improvement (2.29×), Furniture (2.41×), and Home Appliances (2.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in United States

See Self-guided tour audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Self-guided tour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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